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市場調查報告書
商品編碼
1644345

美國壁材和牆面裝飾：市場佔有率分析、行業趨勢和成長預測（2025-2030 年）

United States Wall Covering and Wall Decor - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 117 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內美國壁材和牆面裝飾市場的複合年成長率將達到 3.27%

美國牆面覆蓋物和牆面裝飾市場-IMG1

關鍵亮點

  • 在壁材產業中，住宅建築佔據較大的市場佔有率，預計未來將大幅成長。美國人口持續成長導致住宅（尤其是公寓）壁紙的需求激增。這主要是由於就業機會和人口成長。
  • 此外，2022年9月美國建築支出意外復甦，非住宅建築投資激增。這抵消了單戶住宅支出的進一步下降。美國商務部稱，9月建築支出上漲0.2%，8月則下降0.6%。
  • 此外，一些最先進的數位技術可以將普通的表面轉變為能夠反映公司品牌形象的獨特的東西。此外，預計預測期內對數位印刷解決方案和牆壁藝術品在線採購的需求不斷成長將推動市場成長。因此，壁紙經歷了多次改進以滿足消費者的需求。
  • 然而，壁紙的需求受到安裝和壁紙困難以及消費者對低成本裝飾理念的偏好改變的挑戰。
  • 先前的新冠疫情曾對美國造成嚴重影響。這些因素影響了該國的建築業。由於僵局和勞動力短缺，全國各地多個計劃的破土動工和建設工作被推遲。從年終到 2021 年年中，住宅建設一直低迷。消費者支出能力下降和企業損失導致住宅新投資決策被推遲，阻礙了市場成長。

美國壁材和牆面裝飾市場的趨勢

建設活動的增加推動市場成長

  • 建築支出、房地產成本、住宅裝修費用上漲以及室內設計師的商業前景等趨勢正在推動美國壁紙和牆面裝飾市場的發展。根據美國人口普查，2022年9月建築支出經季節性已調整的後預計年率為18,111億美元，較8月修訂後的18,070億美元成長0.2%。這比2021年9月的約1.6329兆美元高出10.9%。
  • 9 月份，2022 年新私人建築竣工金額超過 1.45 兆美元，顯示私部門在建築領域的投資趨勢穩健。因此，美國在住宅裝修和裝飾方面的巨額支出促進了該國壁紙產業的發展。由於全球人口的成長，住宅增加的類似趨勢預計將推動壁材的需求。
  • 商業建築業也在不斷擴張。根據FMI公司預測，美國新建商業建築金額將從2012年的473.3億美元增加到2021年的994.2億美元。預計該細分市場的擴張也將受到壁材技術發展的推動，例如噴墨列印，有望模仿天然木材和石材的紋理、設計和外觀。
  • 新興市場的供應商正專注於開發新產品，以滿足住宅開發熱潮帶來的激增的需求。熱昇華印花在家庭裝飾印染市場越來越受歡迎。熱昇華印刷還包括由印花織物製成的壁紙。利用最新的印刷技術，市場供應商正在擴大其產品創新。
  • 例如，以昇華介質而聞名的 Beaver Paper Group 於 2021 年 9 月推出了其全新的 TexStyles Fashion Walls。該系列新推出的可印刷織物壁紙可讓消費者創造適合任何氛圍的圖案。 FashionWalls 高度耐磨、可清洗且耐用。它有兩種類型：乳膠/UV 和昇華，並且完全由聚酯針織製成。

瓷磚佔據很大市場佔有率

  • 其中包括陶瓷、瓷器、大理石和其他類型的瓷磚。這些牆磚有多種尺寸，並使用黏合劑固定在牆壁上。主要企業NITCO參加了最近在美國拉斯維加斯舉辦的Coverings 2022。同樣在2022年4月，NITCO連續第二年在美國推出了新的牆磚和馬賽克。
  • 陶瓷牆磚由於其耐用性、抗污漬和刮痕以及維護成本低而擴大取代油漆和壁紙等傳統牆壁材料。此外，陶瓷牆磚作為大理石和其他天然石板的低成本替代品日益受到歡迎，這也為市場提供了額外的潛力。
  • 據北美瓷磚委員會（TCNA）稱，瓷磚銷售和消費與新住宅建築市場密切相關。 2021年，美國消耗了31.1億平方英尺的磁磚。因為瓷磚作為地板材料和牆面裝飾材料價格實惠、實用且易於維護。
  • 設計師瓷磚在商業行業中發展勢頭強勁，企業正在探索新的設計來提高其基礎設施的吸引力。大理石瓷磚為任何空間帶來一種優雅和永恆的感覺。儘管牆磚的初始成本很高，但美觀、長壽和耐用等因素使牆磚成為最受歡迎的牆壁材料產品之一。

美國壁材和牆面裝飾行業概況

美國壁材和牆面裝飾市場比較分散。該市場的參與企業正在採用策略聯盟來提供新產品，以滿足不斷變化的客戶偏好的需求並加強其市場佔有率。

2022 年 1 月 - Ahlstrom-Munksjo 收購中國裝飾紙製造商明聯新材料科技 60% 的股份，與中國河北省杏台的一家最先進的工廠成立合資企業。透過將明聯整合到現有的裝飾紙業務中，AHLSTROM-MUNKSJO 將更具成本競爭力，並將成為裝飾紙市場的參與企業，在歐洲、美洲和亞洲擁有強大的影響力。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 市場促進因素
    • 住宅建設活動復甦
    • 對數位印刷解決方案和牆壁藝術品在線採購的需求不斷成長
  • 市場問題
    • 與油漆業的激烈競爭
    • 近期宏觀環境變化如何影響消費者支出
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 購買者/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析
  • COVID-19 市場影響

第5章 市場區隔

  • 產品類型
    • 牆板
    • 瓦
    • 金屬牆
    • 壁材
      • 乙烯基壁紙
      • 不織布壁紙
      • 紙壁紙
      • 布藝壁紙
      • 其他壁紙
    • 牆面裝飾
      • 藝術牆
      • 牆貼
      • 牆框（鏡子等）
      • 其他
  • 類型
    • 不可拆卸型
    • 可剝型
  • 應用
    • 住宅
    • 非住宅（商業/設施）
  • 分銷管道
    • 專賣店
    • 家居中心/家具
    • 量販店
    • 電子商務

第6章 競爭格局

  • 公司簡介
    • Brewster Home Fashion
    • Benjamin Moore & Co.
    • York Wall Coverings
    • F Schumacher
    • Crossville Inc. Tile
    • J Josephson Inc.
    • Wallquest Inc.
    • Sherwin-Williams Company
    • Koroseal Wall Protection'
    • Len-Tex Corporation

第7章投資分析

第8章 市場機會與未來趨勢

簡介目錄
Product Code: 71219

The United States Wall Covering and Wall Decor Market is expected to register a CAGR of 3.27% during the forecast period.

United States Wall Covering and Wall Decor - Market - IMG1

Key Highlights

  • In the wallpaper industry, residential constructions hold a sizeable market share and predict to rise significantly. As a result of continued population expansion across the US, demand for wall homes, especially apartments, has surged. It is primarily due to work possibilities and population growth.
  • Additionally, US construction spending unexpectedly rebounded in September 2022, experiencing a surge in nonresidential structures investment. It offset a further decline in outlays on single-family homebuilding. The commerce department stated that construction spending rose by 0.2% in September after declining by 0.6% in August 2022.
  • Moreover, some primary-edge digital techniques transform ordinary surfaces into a unique reflection of a company's brand image. Also, the growing demand for digitally printed solutions and online procurement of wall art is anticipated to propel the market growth in the forecast time frame. As such, wall coverings have witnessed several enhancements and are catering to the demands of consumers.
  • However, the demand for wallpapers gets challenged by the difficulty in installing or replacing a wallpaper, coupled with changing consumer preferences toward low-cost decor ideas.
  • Due to the past COVID-19 outbreak, the US has been severely affected, as it is among the top countries with the highest number of positive cases and deaths. Such factors impacted the construction sector in the country. Various projects in the country have got delayed for groundbreaking or construction work due to lockdown and lack of workforce. Home constructions have seen sluggish growth from the end of 2020 until mid-2021. Due to declining consumer spending capability and loss of business, new investments in home buying decisions were postponed to a later date, hampering the market growth.

US Wall Covering and Wall Decor Market Trends

Increasing Construction Activity to Drive the Market Growth

  • Trends like construction spending, real estate costs, the rising cost of home renovations, and business prospects for interior designers are boosting the market for wall coverings and decor in the US. According to the US Census, construction spending during September 2022 was estimated at a seasonally adjusted annual rate of USD 1,811.1 billion, 0.2% above the revised August estimate of USD 1,807.0 billion. The September figure is 10.9 % above compared to September 2021, estimated at around USD 1,632.9 billion.
  • The value of new private construction completed in 2022 exceeded USD 1.45 trillion in September, signaling a definite trend in the private sector's investment in the building. As a result, substantial expenditures were made in house remodeling and decoration in the US, which boosted the wallcovering industry there. A similar trend of increased residential construction will drive the demand for wall coverings brought on by the world's growing population.
  • The commercial building industry is also expanding. The value of new commercial buildings in the US will increase from USD 47.33 billion in 2012 to USD 99.42 billion in 2021, according to the FMI Corporation. The market expansion in the area is also anticipated to be boosted by technological developments in wall coverings, such as inkjet printing (expected to emulate the texture, design, and appearance of natural wood and stone).
  • The market vendors concentrated on developing new items to fulfill the surge in demand brought on by the boom in residential development. Sublimation printing is gaining traction in the textile printing market for home decor. It also includes wallcoverings made of printed cloth. With the aid of modern printing technologies, vendors in the market are expanding their product innovations.
  • For instance, Beaver Paper Group, a well-known producer of sublimation media, introduced their new TexStyles FashionWalls in September 2021. This new range of printable fabric wall coverings enables consumers to create patterns to suit any atmosphere. FashionWalls is abrasion-resistant, washable, and durable. It comes in two versions-latex/UV and dye-sublimation-and is constructed entirely of knit polyester.

Tiles to Hold Significant Market Share

  • The tiles considered under the scope include ceramic, porcelain, marble, and other tiles. These wall-covering tiles are of different sizes and are fixed on walls using adhesives. NITCO, one of India's leading surface design companies, participated in the recently concluded Coverings 2022 event held in Las Vegas, USA. Also, in April 2022, NITCO introduced its new wall tiles and mosaics for the second consecutive year in the US.
  • Ceramic wall tiles are rapidly replacing traditional wall covering materials, such as paints and wallpapers, due to their durability, stain and scratch resistance, and low maintenance properties. Furthermore, the growing adoption of ceramic wall tiles as a low-cost alternative to marble and other natural stone slabs further creates scope for the market.
  • According to the Tile Council of North America (TCNA), Ceramic tile sales and consumption are intimately related to the residential new homes market. In 2021 3.11 billion sq ft of ceramic tile were consumed in the US as ceramic tiles are affordable, practical, and simple to maintain regarding flooring and wall decor.
  • Designer tiles are gaining momentum in the commercial industry, with businesses exploring new designs to improve infrastructure appeal. Marble tile brings a sense of elegance and timelessness to any space. Even after the higher initial cost of wall tiles, factors such as attractiveness, longevity, and durability have made tiles one of the most sought-after wall covering products.

US Wall Covering and Wall Decor Industry Overview

The United States wall covering and wall decor market is fragmented. Players in the market are adopting strategic collaboration, offering new products to cater to the demands of changing customer preferences, and strengthening their market share.

January 2022 - Ahlstrom-Munksjo purchased a 60% interest in Chinese decor paper manufacturer Minglian New Materials Technology Co. Ltd., creating a joint venture with a state-of-the-art factory in Xingtai, Hebei Province, China. Ahlstrom-Munksjo has become a prominent participant in the decor paper market with enhanced cost competitiveness and a strong presence in Europe, America, and Asia by integrating Minglian with its current Decor business,

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rebounding Residential Construction Activity
    • 4.2.2 Growing Demand for Digitally Printed Solutions and Online Procurement of Wall Arts
  • 4.3 Market Challenges
    • 4.3.1 Strong Competition from the Paint Segment
    • 4.3.2 Impact of Recent Changes in Macro Environment on Customer Spending
  • 4.4 Industry Attractiveness - Porter's Five Force Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Industry Value Chain Analysis
  • 4.6 Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Wall Panel
    • 5.1.2 Tiles
    • 5.1.3 Metal Wall
    • 5.1.4 Wallpaper
      • 5.1.4.1 Vinyl
      • 5.1.4.2 Non-woven Wallpaper
      • 5.1.4.3 Paper-based Wallpaper
      • 5.1.4.4 Fabric Wallpapers
      • 5.1.4.5 Other Wallpapers
    • 5.1.5 Wall Decor
      • 5.1.5.1 Wall Art
      • 5.1.5.2 Wall Decal
      • 5.1.5.3 Wall Frames (Mirrors, etc.)
      • 5.1.5.4 Other Wall Decors
  • 5.2 Type
    • 5.2.1 Non-Removable
    • 5.2.2 Removable
  • 5.3 Application
    • 5.3.1 Residential
    • 5.3.2 Non-residential (Commercial and Institutional Establishments)
  • 5.4 Distribution Channel
    • 5.4.1 Specialty Store
    • 5.4.2 Home Center/Furniture
    • 5.4.3 Mass Merchandiser
    • 5.4.4 E-commerce

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Brewster Home Fashion
    • 6.1.2 Benjamin Moore & Co.
    • 6.1.3 York Wall Coverings
    • 6.1.4 F Schumacher
    • 6.1.5 Crossville Inc. Tile
    • 6.1.6 J Josephson Inc.
    • 6.1.7 Wallquest Inc.
    • 6.1.8 Sherwin-Williams Company
    • 6.1.9 Koroseal Wall Protection'
    • 6.1.10 Len-Tex Corporation

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS