數位徽章：市場佔有率分析、行業趨勢和成長預測（2025-2030 年）

Digital Badges - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年數位徽章市場規模將達到 2.3745 億美元，到 2030 年預計將達到 5.291 億美元，預測期內（2025-2030 年）的複合年成長率為 17.38%。

關鍵亮點

數位徽章是一種微憑證，可作為評估、識別和檢驗技能、學習和成就的機制。這些徽章被廣泛的教育機構和企業使用，包括 Adobe、戴爾、IBM、微軟和 Oracle，為該市場的成長做出了重大貢獻。
此外，學生擴大使用線上作品集來集中記錄實習、小組計劃、志工經驗和其他成就，以及在線上和課堂上參加的課程。這為學生和專業人士提供了更好的交流機會，有助於推動市場成長。
美國勞工統計局預測，從 2018 年到 2028 年，電腦和資訊科技職業將成長 12%，而所有職業的平均成長率為 12%。這些領域新增就業人數預計約為546,000個。預測期內，對雲端運算、資料收集和安全的重視程度不斷提高將推動對此類工人的需求，從而推動市場成長。
此外，行動徽章解決方案有助於確保公司所有企業應用程式（無論是網路還是行動應用程式）獲得全面一致的安全體驗。一旦發生網路安全問題，公司將直接收到通知，以便他們能夠立即採取適當的行動。憑藉這些關鍵優勢，預計未來幾年市場將大幅成長。
在非洲和亞洲等新興地區，由於需要良好的IT基礎設施而缺乏對數位徽章的認知，這是市場成長的主要限制因素。
由於員工和人力資源部門注重縮小因在家工作文化而產生的技能差距，冠狀病毒導致數位徽章的採用率增加。此外，由於終端用戶擴大採用數位學習系統，預計數位徽章市場將在後 COVID-19 時期見證顯著成長。預計這將在預測期內推動市場成長。

數位徽章市場趨勢

學術領域佔很大市場佔有率

數位徽章在教育領域的引入提供了根據學生個人學習風格進行評估的新的、更有效的方法。徽章根據學生的整體表現來獎勵他們，而不僅僅是推動學習的測驗。
數字徽章可以讓老師評估學生的成績。這些結果可能與學習、良好行為、努力、技能等有關。透過鼓勵和激勵學生學習而努力取得成功的學生也可以獲得獎勵。
數位徽章可以為學習的每個環節，尤其是目的和目標做出巨大貢獻。虛擬證書讓學生在學習過程中展示新的技能和知識，這是高等教育中徽章最重要和最基本的用途之一。由於這些優勢，預計未來幾年該市場將會出現強勁需求。
工作生態系統發展迅速，自疫情爆發以來，員工一直在重新評估如何向雇主表達自己的經驗。雇主尤其希望快速、可靠地了解員工的技能。為此，ACT 與 Credly 合作將 WorkKeys NCRC數位化。因為 Credly 在提供檢驗的數位憑證（證明勞動力成功）方面贏得了全球領導者之一的聲譽。隨著 ACT、WorkKeys、NCRC、ACT 和 Credly 添加數位徽章，員工和職場生態系統可以變得更強大，以適應不斷發展的勞動力。
此外，新冠疫情大大加速了印度高等教育機構向線上學習的轉型。根據《印度時報》估計，該國線上教育市場規模預計將從2018年的約390億盧比（4.8億美元）成長到2024年的3,600億盧比（43.9億美元），成為推動市場發展的主要動力。

預計歐洲將佔據較大的市場佔有率

預計歐洲將佔據市場的大部分佔有率，這主要歸功於全部區域主要企業的存在。此外，該地區大學程度的學習人數激增，歐洲國家正在製定試點計劃，以更多地使用數位徽章。
芬蘭的 Valmet Learning Services 公司今年 1 月推出了用於客戶培訓的數位徽章。這就是為什麼瓦爾梅特學習服務學院的學生被授予數位徽章來提升和慶祝他們的技能。這樣可以為任何類型的培訓頒發徽章，包括現場指導、線上學習和課堂指導。
英國教育部稱，去年4月，英國政府向英國各地的地方政府和教育機構提供了超過195萬台筆記型電腦和平板電腦，以支持與正在發生的疫情相關的更多遠距學習，並聲稱此舉對市場佔有率的提升做出了重大貢獻。
在來自不同地區的領先公司的參與下，已有多項產品發布和創新。例如，去年11月，總部位於英國的Imparta Ltd.宣布推出新的數位徽章和身分驗證解決方案。這是 Imparta 不斷擴展其解決方案以增加其客戶和學習者的價值的最新功能版本。 Imparta 的數位認證和徽章使您的組織團隊能夠輕鬆識別成就、支持發展和學習並慶祝成功。
此外，實踐推進中心於去年 12 月推出了數位徽章。從業者可以使用電子徽章來證明已完成整個高級實踐計劃。透過這種方式，高級從業人員將能夠根據英國健康教育下屬的推進實踐中心提供的新計劃，以數位化、安全的方式展示其認可的教育和培訓。

數位徽章產業概況

隨著 IBM 和思科等越來越多的公司為員工提供認證計劃，以及大學和學校越來越重視正規和非正式學習，數位徽章市場變得越來越分散。

2023 年 6 月，國際商業分析協會推出了 ChatGPT 學習之旅，這是一系列生成式 AI 課程的第一門，旨在讓組織和工人掌握高效且合乎道德地使用該技術所需的技能。這是 Skillsoft 對其 AI 平台進行的增強，顯示其持續致力於幫助組織了解和利用人工智慧的潛力來推動業務成長。

2023 年 4 月，Accredible 與 Cengage 合作，提供數位徽章和微證書，以縮小技能差距。參加入門課程並使用 Cengage 線上學習平台 Mind Tap 的學生可以在完成評估並展示對 Microsoft Office 365 技能的掌握後獲得成就徽章。學生可以免費將徽章添加到他們的數位簡歷、線上作品集或 LinkedIn 中。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Digital badges are micro-credentials that serve as a mechanism for assessing, recognizing, and verifying a skill, learning, or achievement. These badges are commonly used by an extensive range of education institutions and businesses, e.g., Adobe, Dell, IBM, Microsoft, or Oracle, which contribute substantially to the growth of this market.
In addition, students increasingly use online portfolios to record their internship experiences, group projects, volunteer experiences, and other achievements, as well as courses taken both online and in the classroom, in one place. This helps improve networking opportunities for students and professionals, stimulating the market's growth.
In the US Bureau of Labor Statistics, computer and information technology jobs are expected to increase by 12% between 2018 and 2028 compared with an average growth rate in all occupations. The number of new jobs in these sectors is estimated at around 546,000. This demand for such workers will be driven by a greater emphasis on cloud computing, data collection, and security over the forecast period, giving rise to an increased scope of market growth.
Moreover, the mobile badging solution helps ensure a comprehensive and consistent safety and security experience for all your company's corporate apps, whether web or mobile. It notifies companies directly at the door in case of cybersecurity issues so they can take appropriate action without delay. The market is expected to grow significantly in the coming period, given these key benefits associated with it.
The need for good IT infrastructure in emerging regions like Africa and Asia, which will lead to insufficient awareness of digital badges, has been a primary limiting factor for market growth.
Since employees and HR focus on bridging skills gaps due to their workfrom home cultures, the spread of novel coronaviruses has led to an increased adoption of digital badges. Moreover, owing to end users' growing uptake of digital learning systems, the digital badges market is expected to experience significant growth during the post-COVID-19 period. In the forecast period, this is expected to boost market growth.

Digital Badges Market Trends

Academic Segment to Occupy a Significant Market Share

A new and more efficient way of evaluating students based on their individual learning styles has been provided by introducing digital badges in education. The badges will reward students based on their overall performance rather than just a test that promotes learning.
The digital badge gives teachers an appreciation for the achievements of their students. These achievements could be linked to learning, good behavior, efforts, skills, etc. Students who struggle to succeed by motivating and encouraging their learning may also be rewarded.
In all areas of learning, particularly the objectives and targets, digital badges can contribute significantly. Virtual credentialing systems, allowing students to demonstrate the new skills and knowledge they have acquired due to their studies, are among the most important and essential uses for badges in higher education. Due to these benefits, the market is anticipated to show strong demand in the coming years.
The work ecosystem has developed quickly, with staff reassessing how they represent their experiences to employers since the outbreak. Employers are particularly interested in understanding the skills of their employees rapidly and reliably. For this reason, ACT has partnered with Credly to digitally digitize the WorkKeys NCRC because of its reputation as one of the world's leaders in providing verifiable digital credentials that certify workforce success. By adding digital badging to the ACT, WorkKeys, NCRC, ACT, and Credly are helping employees and workplace ecosystems become more resilient in an evolving workforce.
Moreover, the COVID-19 pandemic dramatically accelerated India's higher education institutions' shift to online learning. According to estimates from the Times of India, the country's online education market is likely to grow from roughly 39 billion Indian rupees (0.48 USD billion) in 2018 to 360 billion rupees (4.39 USD Billion) in 2024, driving the market significantly.

Europe is Anticipated to Hold a Significant Market Share

Europe is expected to have a significant share of the market, mainly as a result of the fact that there are key players throughout the region. In addition, there is a sharp increase in university-level learning throughout the region, and countries across Europe are working on pilot schemes to develop significant use of digital badges.
As part of its strategy for improving business and presence to reach customers, as well as meeting their requirements about A broad range of applications and markets, witnessing mergers, acquisitions, or investments by key players, for instance, Valmet Learning Services, based in Finland, introduced a digital badge for customer training in January this year. Therefore, Digital badges can be awarded to those participating in Valmet Learning Services to promote and celebrate their skills. This allows for the award of badges for all kinds of training, including on-site instruction, online learning, and teaching in a classroom.
The United Kingdom Ministry of Education claimed that in April last year, the UK Government provided over 1.95 million laptop or tablet devices to local authorities and education providers across England to give them more remote support for learning related to the ongoing pandemic, significantly contributing to increasing market share.
Several product launches and innovations have taken place with a range of regional major players involved. For instance, in November last year, Imparta Ltd., headquartered in the United Kingdom, declared the launch of a new digital badge and certification solution, the latest feature release as Imparta continues to extend its solution to drive increased value for clients and learners. Imparta digital certification and badges make it easy for the organizations' teams to recognize achievement, support development and learning, and celebrate success.
Moreover, the Center for Advancing Practices launched a digital badge in December last year. The practitioners could demonstrate that the entire advanced practice program has been completed using electronic badges. The Advanced Practitioners would thus be able to evidence their accredited education and training digitally and securely under a new scheme that the Center would deliver for Advancing Practice, which is part of Health Education England.

Digital Badges Industry Overview

The market for digital badges is getting fragmented due to the increasing number of corporations, such as IBM and Cisco, that offer certification programs for their employees and the rising focus of colleges and schools on formal and informal learning.

In June 2023, the International Institute of Business Analysis announced its ChatGPT Learning Journey, the first in a series of generative AI courses designed to equip organizations and the workforce with the skills required to use the technology productively and ethically. This indicates Skillsoft's continuing efforts to help organizations understand and exploit the potential of artificial intelligence for boosting business growth, coming on the heels of several AI platform enhancements.

In April 2023, Accredible Partners with Cengage to Offer Digital Badging and Microcredentials to Bridge the Skills Gap. Students who take Introduction to Computing courses and use Cengage's online learning platform, Mind Tap, can earn achievement badges when they complete assessments and demonstrate proficiency in Microsoft Office 365 skills. Students can add the badges to their digital resume, online portfolio, or LinkedIn at no additional charge.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers/Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Increasing Focus on Online Learning
5.2 Market Restraints
- 5.2.1 Lack of IT Infrastructure in Developing Regions

6 MARKET SEGMENTATION

6.1 End-user
- 6.1.1 Academic
- 6.1.2 Corporate
6.2 Geography
- 6.2.1 North America
- 6.2.2 Europe
- 6.2.3 Asia Pacific
- 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Accredible
- 7.1.2 Credly Inc.
- 7.1.3 Concentric Sky Inc.
- 7.1.4 International Institute of Business Analysis
- 7.1.5 Skillsoft Corporation
- 7.1.6 AXELOS
- 7.1.7 Forall Systems Inc.
- 7.1.8 ARMA International
- 7.1.9 ProExam
- 7.1.10 Portfolium Inc.
- 7.1.11 Badgecraft