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市場調查報告書
商品編碼
1644843

全球標籤 -市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Global Label - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年全球標籤市場規模為 443.6 億美元，到 2030 年將達到 563.5 億美元，預測期內（2025-2030 年）的複合年成長率為 4.9%。

全球標籤市場-IMG1

關鍵亮點

  • 標籤對顧客的購買決策有重大影響，在目前市場上各類產品的品牌行銷中扮演重要角色。標籤通常由紙、塑膠、織物或其他材料製成，並貼在產品上。此標籤提供一般的產品資訊。
  • 標籤透過提供產品識別、成分資訊、警告和建議等功能特性，為食品和消費品包裝做出貢獻。標籤由於其美觀方面，也是品牌推廣的重要貢獻者。
  • 電子商務的興起推動了對更環保、更有效的包裝的需求。因此，客戶正在尋找更環保、更有吸引力的選擇，例如可回收黏合劑、無底紙標籤和透明基材上的透明薄膜標籤。
  • 食品、飲料和製藥等主要終端行業對標籤的需求不斷增加，預計將增加對標籤的需求。序列化在製藥業中日益流行，標籤在製藥業的競爭非常激烈。
  • 標籤市場的相對穩定是由於COVID-19期間對食品和藥品包裝的需求增加。同時，COVID-19 疫情導致食品飲料、醫療保健和製造業等各終端用戶產業的供應鏈中斷。

標籤市場趨勢

食品和飲料終端用戶領域可望推動標籤成長

  • 標籤預計將在食品和飲料領域實現最大程度的滲透，因為該領域非常重視包裝的美學價值。包裝可以延長產品的保存期限並吸引新客戶。
  • 食品標籤提供有關產品的有用資訊。其中包括產品名稱和說明、淨重、日期標記、成分清單、營養資訊面板、過敏警告或過敏原聲明、名稱和地址以及原產國等資訊。
  • 由於食品和飲料行業的興起，自粘標籤成為一種備受重視的標籤形式。套模標籤直接應用於容器模具上，減少了對實體標籤結構的需求。由於其耐用性、價格實惠、3D裝飾潛力和可回收性，這種類型的標籤預計在已開發國家最有發展。
  • 在許多發展中地區，隨著全球經濟的改善，提供各種冷凍食品選擇的超級市場和便利商店等現代零售店變得越來越普遍。根據經濟合作暨發展組織（OECD）的數據，冷凍食品和包裝食品的銷售量尤其大幅成長。在德國，客製化包裝食品的銷量與前一年同期比較成長了56%。
  • 根據 Label Insight 和食品行銷協會的調查，86% 的顧客對透明度感興趣。同時，食品購物者將更信任提供全面、易懂的成分資訊的食品製造商和零售商。

亞太地區可望成為成長最快的市場

  • 亞太地區是世界上人口最多的地區。隨著消費者越來越注重包裝，食品和飲料行業對包裝的需求也越來越大，對快速、高品質的標籤解決方案的需求也越來越大。由於工業和製造業的不斷成長，中國和印度的標籤市場預計將出現正成長。
  • 許多亞洲公司都位置於當地，並將機器運往世界各地，從而增加了這些地區的市場利潤。例如，AH Industries 在印度、孟加拉、埃及、菲律賓和敘利亞的製藥業運作1,000 多台機器。該公司的各種機器，包括濕膠貼標機，廣泛應用於製藥機械貼標和製藥行業的應用。
  • 在亞太地區，中國和印度尤其佔據市場主導地位。在整個全部區域，COVID-19 的影響因國家而異。包裝和標籤產業的製造和生產僅在包裝對 GDP 貢獻顯著的某些國家/地區發揮作用。
  • 這裡也是三大區域產業協會——印度商會聯合會 (FICCI)、全印度食品加工商協會和美印戰略夥伴關係論壇 (USISPF)——以及百事可樂和可口可樂等主要飲料公司的所在地。雀巢、億滋等公司呼籲政府將食品和飲料製造視為“基本服務”，並免除隔離限制，繼續生產。

標籤行業概況

全球標籤市場呈現分割狀態，導致供應商之間的競爭加劇。市場上不斷有新進入者向標籤市場提供產品。這些新進入者迫使現有企業專注於產品創新以獲得競爭優勢。此外，公司正在推出新產品來擴大客戶群。

  • 2021 年 4 月 - Neenah, Inc. 耐用標籤解決方案系列中的九種認證生物基產品已獲得美國農業部 (USDA) 認證。透過此項第三方認證，一系列 DISPERSA、ENDURA 和 PREVAIL 耐用標籤和紙板產品現在可以帶有獨特的 USDA 標籤，突出其 68-99% 的生物基含量。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 波特五力分析
    • 新進入者的威脅
    • 消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 供應鏈分析
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 預計回收離型紙的問題以及實現直接數位印刷的能力將推動需求。
    • 能夠適應任何尺寸或形狀，同時仍提供您所需的保護
  • 市場問題
    • 飲料業對立式袋的需求不斷成長，整個回收過程也日益複雜

第6章 市場細分

  • 按類型
    • 感壓標籤
      • 按印刷過程
      • 膠印
      • 柔版印刷
      • 凹版印刷
      • 其他模擬印刷過程
      • 數位印刷
      • 依產品類型
      • 襯墊
      • 無襯墊
      • VIP
      • 主要的
      • 功能與安全性
      • 晉升
      • 最終用戶產業
      • 飲食
      • 製藥和醫療
      • 其他
    • 收縮和彈力套筒標籤
      • 按類型
      • 收縮套標
      • 拉伸套
      • 按材質
      • PVC
      • PET
      • PE
      • OPP & OPS
      • 其他材料（PO、PLA等）
      • 最終用戶產業
      • 飲食
      • 製藥和醫療
      • 其他
    • 套模標籤
    • 濕膠標籤
    • 熱轉印標籤
      • 按材質
      • 紙
      • 聚酯纖維
      • PP
      • 其他
      • 最終用戶產業
      • 飲食
      • 製藥和醫療
      • 其他
    • 環繞式標籤
  • 地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 中東和非洲
    • 拉丁美洲

第7章 競爭格局

  • 公司簡介
    • Neenah, Inc
    • Multi-Color Corporation
    • Mondi
    • Huhtamaki Group
    • CCL Industries, LLC
    • Constantia Flexibles Group GmbH
    • Avery Dennison
    • UPM Raflatc
    • Lintec
    • Bemis Company
    • Berry Global
    • Klockner Pentaplast
    • Taghleef Industries Inc.
    • Fort Dearborn Company
    • Fort Dearborn
    • CPC Packaging
    • Royal Sens Group
    • 3M Company
    • Lintec Corporation
    • Fuji Seal International, Inc.
    • WestRock Company
    • Vintech Polymers Private Limited
    • KRIS FLEXIPACKS PVT. LTD.
    • GTPL
    • Leading Edge labels & Packaging

第8章投資分析

第 9 章：未來趨勢

簡介目錄
Product Code: 91312

The Global Label Market size is estimated at USD 44.36 billion in 2025, and is expected to reach USD 56.35 billion by 2030, at a CAGR of 4.9% during the forecast period (2025-2030).

Global Label - Market - IMG1

Key Highlights

  • Labels have a considerable impact on customer purchasing decisions and play a vital part in brand marketing of the various products currently available on the market. Labels are often made of paper, plastic, cloth, or other material attached to a product. Labels contain general product information.
  • Labels contribute to the packaging of food and consumer goods by giving functional qualities such as product identification, ingredient information, warning signs, and cautionary alerts, among other things. Labels are also important contributors to brand promotion because of their aesthetic aspect.
  • With the rise of e-commerce, there is a greater demand for more environmentally friendly and effective packaging. This encourages customers to seek more environmentally friendly and appealing options, such as recyclable adhesives, liner-free labels, and clear film labels on clear substrates.
  • The increased need for labels from major end-use industries such as food and beverages and the pharmaceutical business is projected to increase demand for labels. Pharmaceutical businesses are increasingly serializing, giving the label a significant competitive advantage in the pharmaceutical industry.
  • The label market has remained relatively stable because of the growing need for food and pharmaceutical packaging during COVID-19. The COVID-19 epidemic, on the other hand, caused supply chain disruptions in a variety of end-user industries, including food and beverage, healthcare, and manufacturing.

Label Market Trends

Food and Beverage End-User Segment is Expected to Drive Growth of Labels

  • Labeling is expected to exhibit maximum adoption in the food and beverage industry due to the importance of the aesthetic value of packaging in the food and beverage sector. Packaging extends the product's shelf life and attracts new customers.
  • Food label carries useful information about a product. It provides information like the name and description of the product, Net weight, Date mark, Ingredient list, Nutrition information panel, Allergy warning or Allergen declaration, Name and address, and Country of origin.
  • Glue-applied labels are the highly rated form of label due to the rise of the food and beverage industry. In-mold labeling is carried out directly on the container's mold, reducing the need for a physical label structure. Because of its durability, affordability, 3D decorating potential, and recycling, this kind is predicted to develop the most in developed countries.
  • In numerous growing regions, modern retail trade outlets such as supermarkets and convenience shops that sell a more significant choice of frozen food goods are becoming more prevalent as global economies improve. Frozen and packaged food items, in particular, have expanded considerably, according to the Organisation for Economic Co-operation and Development (OECD). In Germany 56% increase in customized packaged food sales year over year.
  • According to Label Insight and the Food Marketing Institute, 86 percent of customers are concerned about transparency. At the same time, grocery shopping would place more faith in food producers and retailers that give comprehensive, easy-to-understand ingredient information.

Asia Pacific is Expected to be the Fastest Growing Market

  • The Asia-Pacific region has the largest population in the world. As consumer awareness of packaging grows, so does the demand for packaging in the food and beverage industry and the need for fast and high-quality labeling solutions. Increased growth in the industrial and manufacturing sectors is expected to lead to positive growth in China and India's label market.
  • Many Asian companies are located locally, shipping their machines to other parts of the world, helping to increase market profits in these parts of the world. For example, A.H. Industries operates more than 1000 machines in the pharmaceutical industry in India, Bangladesh, Egypt, the Philippines, and Syria. Their wide range of machines, such as wet adhesive labeling machines, are widely used to label pharmaceutical machines and have applications in the pharmaceutical industry.
  • In the Asia-Pacific region, China and India, in particular, dominate the market. Throughout the region, the impact of COVID 19 varies from country to country. The manufacturing and production of the packaging and labeling industry work only in certain countries where packaging contributes significantly to GDP.
  • In addition, three major regional industry groups such as the Federation of Indian Chamber of Commerce (FICCI), the All Indian Food Processors Association, the US India Strategic Partnership Forum (USISPF), and major beverage makers such as PepsiCo, Coca-Cola. Nestle, Mondelez, and others consider the food and beverage manufacturing sector an "essential service" and call on the government to exempt lockdown restrictions from continuing production.

Label Industry Overview

Global Label Market is fragmented, with inetnse competition among the vendors. The market has been witnessing continuous new entrants offering in Label Market. Due to these new entrants, exsisting companies are focusing on making product innovations to gain competitive advantage. Also, the companies are launching new product to interset their customer base.

  • April 2021 - Neenah, Inc. achieved nine verified U.S. Department of Agriculture (USDA) Certified Biobased Products in the durable label solutions lineup as further evidence of its commitment to sustainability efforts. With this third-party verification, various DISPERSA, ENDURA, and PREVAIL durable label and board products have earned the ability to display a unique USDA label highlighting their biobased content ranging from 68-99%.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Porters Five Force Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Supply Chain Analysis
  • 4.4 Assessment of the Impact of COVID -19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 The issues related to recycling of release liners and the ability to enable direct digital printing is expected to spur demand
    • 5.1.2 Ability to conform to any size and shape, and yet provide the necessary protection
  • 5.2 Market Challenges
    • 5.2.1 Growing demand for stand-up pouches in the beverage sector and elaborate nature of the overall recycling process

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Pressure-Sensitive Label
      • 6.1.1.1 By Print Process
      • 6.1.1.1.1 Offset Printing
      • 6.1.1.1.2 Flexography Printing
      • 6.1.1.1.3 Gravure
      • 6.1.1.1.4 Other Analog Printing Process
      • 6.1.1.1.5 Digital Printing
      • 6.1.1.2 By Product Type
      • 6.1.1.2.1 Liner
      • 6.1.1.2.2 Linerless
      • 6.1.1.2.3 VIP
      • 6.1.1.2.4 Prime
      • 6.1.1.2.5 Functional & Security
      • 6.1.1.2.6 Promotional
      • 6.1.1.3 End-User Industry
      • 6.1.1.3.1 Food & Beverages
      • 6.1.1.3.2 Pharmaceutical & Healthcare
      • 6.1.1.3.3 Other End-Users
    • 6.1.2 Shrink & Stretch Sleeve Label
      • 6.1.2.1 By Type
      • 6.1.2.1.1 Shrink Sleeve
      • 6.1.2.1.2 Stretch Sleeve
      • 6.1.2.2 By Material
      • 6.1.2.2.1 PVC
      • 6.1.2.2.2 PET
      • 6.1.2.2.3 PE
      • 6.1.2.2.4 OPP & OPS
      • 6.1.2.2.5 Other Materials (PO, PLA, etc.)
      • 6.1.2.3 End-User Industry
      • 6.1.2.3.1 Food & Beverages
      • 6.1.2.3.2 Pharmaceutical & Healthcare
      • 6.1.2.3.3 Other End-Users
    • 6.1.3 In-Mold Label
    • 6.1.4 Wet Glue Label
    • 6.1.5 Thermal Transfer Label
      • 6.1.5.1 By Material
      • 6.1.5.1.1 Paper
      • 6.1.5.1.2 Polyester
      • 6.1.5.1.3 PP
      • 6.1.5.1.4 Other Materials
      • 6.1.5.2 End-User Industry
      • 6.1.5.2.1 Food & Beverages
      • 6.1.5.2.2 Pharmaceutical & Healthcare
      • 6.1.5.2.3 Other End-Users
    • 6.1.6 Wrap Around Label
  • 6.2 Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Middle East & Africa
    • 6.2.5 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Neenah, Inc
    • 7.1.2 Multi-Color Corporation
    • 7.1.3 Mondi
    • 7.1.4 Huhtamaki Group
    • 7.1.5 CCL Industries, LLC
    • 7.1.6 Constantia Flexibles Group GmbH
    • 7.1.7 Avery Dennison
    • 7.1.8 UPM Raflatc
    • 7.1.9 Lintec
    • 7.1.10 Bemis Company
    • 7.1.11 Berry Global
    • 7.1.12 Klockner Pentaplast
    • 7.1.13 Taghleef Industries Inc.
    • 7.1.14 Fort Dearborn Company
    • 7.1.15 Fort Dearborn
    • 7.1.16 CPC Packaging
    • 7.1.17 Royal Sens Group
    • 7.1.18 3M Company
    • 7.1.19 Lintec Corporation
    • 7.1.20 Fuji Seal International, Inc.
    • 7.1.21 WestRock Company
    • 7.1.22 Vintech Polymers Private Limited
    • 7.1.23 KRIS FLEXIPACKS PVT. LTD.
    • 7.1.24 GTPL
    • 7.1.25 Leading Edge labels & Packaging

8 INVESTMENTS ANALYSIS

9 FUTURE TRENDS