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市場調查報告書
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1645150

電視與機上盒：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Television And Set Top Box - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

電視和機上盒市場規模（基於出貨量）預計將從 2025 年的 3.071 億台擴大到 2030 年的 4.0213 億台，預測期內（2025-2030 年）的複合年成長率為 5.54%。

電視和機上盒-市場-IMG1

關鍵亮點

  • 機上盒中人工智慧（AI）的採用激增、新興市場中網際網路和寬頻普及率的提高以及基於作業系統的設備的持續部署，正在推動市場發展發揮重要作用。
  • 政府法規要求安裝機上盒、機上盒供應商推出基於可用作業系統的設備以及新興國家的模擬切換遷移，這些都推動了市場對機上盒的需求。例如，印度政府透過修改《有線電視網路（監管）法》規定強制安裝機上盒。由於採用了數位訊號，機上盒可以提供更好的觀看體驗，並有助於防止非法頻道在印度播放。
  • 此外，去年第四季度，印度資訊和廣播部（MIB）設立了一個由四人組成的委員會，負責審查印度電視評級機構的指導方針，並建議將回傳路徑數據（RPD）規定為分銷平台營運商（DPO）今後部署的所有機上盒（STB）的強制性功能，使 RPD 成為與加密、有條件接收和其他重要的普遍條件。
  • 此外，各種技術創新的興起也帶動了具有各種創新功能的機上盒的發展。受此影響，機上盒企業之間的競爭日益激烈。此外，數位錄影是最理想的功能之一，觀眾可以觀看和錄製自己喜歡的節目。
  • 此外，市場正在見證數位娛樂服務和IPTV的融合。例如今年第二季度，亞洲首家4K RDK IPTV盒子供應商創維數位宣布，印度多系統營運商Bhimavaram Community Network（BCN）已選擇創維數位作為BCN數位娛樂服務提供來源。
  • 此外，根據 Conviva 的數據，截至 2021 年第一季，Roku 是最受歡迎的 OTT 電視設備，佔北美電視觀看時間的 37%。此外，隨著 4K 等技術的出現，觀看體驗的改善，加上基礎設施和設備的改進，催生了捆綁的音訊視訊和資料服務。此外，根據電視測量機構 BARC India（印度廣播觀眾研究委員會）的報告，疫情期間電視收視率持續飆升。預計這些趨勢將進一步推動所研究市場的成長。
  • COVID-19 疫情導致政府採取封鎖措施，以遏制病毒傳播。各國的封鎖措施影響了各通訊服務供應商的供應鏈。去年第三季度，Airtel 的 DTH 部門宣布計劃在去年年底前停止進口高清機上盒，並生產本地開發的機上盒，以應對新冠疫情造成的供應鏈中斷。然而，COVID-19 疫情也導致了Over-The-Top(OTT) 服務的興起。 Hulu、Prime Video 和 Netflix 等 OTT 平台都報告用戶數量增加。向 OTT 服務的轉變促使服務供應商提供可提供直播和Over-the-Top內容的混合機上盒。

電視和機上盒市場趨勢

衛星技術預計將實現顯著的市場成長

  • 衛星電視是機上盒市場最重要的應用之一。衛星電視的創新之一是引入了節目錄製功能，這使得消費者可以即時錄製節目並在稍後觀看。
  • 衛星機上盒也開始包含各種互動功能，包括隨選視訊和電子節目指南。除了基本功能外，更先進的機上盒設備還提供一系列互動式多媒體服務，如網路瀏覽、電子郵件和即時通訊軟體，這些服務直接透過使用者的電視系統提供。
  • 世界各國政府一直在尋求擴大其太空計劃，以增加其國內外直接到戶（DTH）服務的覆蓋範圍。今年第二季度，印度太空研究組織宣布發射通訊GSAT-24。該衛星由新太空印度有限公司（NSIL）發射，這是第一個由需求主導的通訊任務。 GSAT-24 所搭載衛星的全部容量將租賃給塔塔集團的 DTH 業務 Tata Play，以滿足其應用需求。
  • 此外，衛星/DTH 機上盒市場的供應商正在推出有吸引力的優惠來吸引該市場的客戶群。例如，在 2021 年最後一個季度，Dish TV 向印度八個邦（馬哈拉斯特拉邦、北方邦、西孟加拉邦、東北部、阿薩姆邦、奧裡薩邦、旁遮普邦、奧里薩邦、哈里亞納邦、古吉拉突邦、喜馬偕爾邦、恰蒂斯加爾邦和查謨和克什米爾邦）的用戶提供了免費的 MPEG4 盒子。您的升級將包括機上盒、遙控器、HDMI 電纜、A/V 電纜和轉接器。用戶還將獲得新機上盒的 12 個月保固期。此外，混合DTH機上盒的推出在機上盒市場的衛星領域越來越受歡迎。
  • 根據印度電訊監理局（TRAI）統計，去年上半年，塔塔集團旗下營運商Tata Sky佔據印度DTH市場最大佔有率，約佔33%。在測量期間，該公司的表現優於 Airtel，其次是 Dish TV 和 Sun Direct。除 Dish TV 的市場佔有率有所下降外，其餘 DTH 營運商在年內進一步鞏固了其市場主導地位。因此，如果這些營運商的市場佔有率增加，則市場可能會在整個預測期內擴大。

亞太地區佔主要市場佔有率

  • 亞太地區也是技術採用值得關注的地區之一。付費電視市場飽和狀態且競爭激烈，促使亞太地區供應商在其 Android TV 產品中添加閘道器功能、安全性、應用程式、高清功能等。
  • 此外，亞洲國家強制安裝機上盒的政府法規正在推動亞太地區機上盒市場的成長。據資訊和廣播部 (MIB) 稱，共有 1,726 家 MSO。此外，還有 12 家 MSO 和 1 家空中頭端 (HITS) 營運商，每家都有超過 100 萬的用戶群。目前，印度有四家優質DTH營運商，為6,957萬用戶提供電視服務。
  • 此外，由於該地區對更高品質電影和強大的技術介面的日益重視，以及該國因資源和勞動力豐富而導致的低生產成本，該地區的市場正在不斷擴大。特藝彩色 (Technicolor) 等公司正在印度等亞洲國家擴大生產能力。此外，去年第三季度，Tata Sky推出了首款印度製造的機上盒。該機上盒是與 Technicolor Connected Home 和 Flextronics 合作生產的。
  • 此外，該地區已出現從Over-The-Top到 OTT 的明顯轉變。這種轉變的主要原因是為了阻止新冠病毒傳播而實施的封鎖。根據影片廣告和收益平台 SpotX 去年發布的報告，亞太地區有超過 4 億人使用 OTT影片串流服務，超過 69% 的影片觀眾每周至少觀看一次串流影片。此外，OTT觀看排名前三大的市場包括新加坡（91%）、澳洲（81%）和印尼（76%）。此外，OTT串流媒體在東南亞呈指數級成長。
  • 此外，根據 TRAI 發布的資料，由於 Netflix、Amazon Prime Video 和 AltBalaji的用戶數量大幅增加，有線電視和 DTH 電視服務供應商在疫情期間將市場拱手讓給了串流媒體服務。同樣，通訊業者DTH 供應商也在與 OTT參與企業合作，提供完整的娛樂內容。去年第三季度，沃達豐 Idea 曾表示，由於 OTT 平台消費的成長和物聯網 (IoT) 的加速發展，通訊業正在經歷數位變革時期。該公司已與 Voot Select 和 Sun NXT 等本地 OTT 平台合作。

電視和機上盒產業概況

過去幾年，電視產業發生了無數變化，變得更加多元化。 ARRIS International PLC、Intek Digital Inc.、中興通訊股份有限公司、三星電子和 LG 電子等主要企業正在不斷創新，並透過策略併購和聯盟尋求市場擴張。

2022 年 3 月，Technicolor Connected Home 與法國著名網路服務供應商之一、擁有超過 2,620 萬固定和行動用戶的 Bouygues Telecom 合作，開發和部署面向未來的高級 Android 4K 超高清 (UHD) STB，該 STB 整合了一流的 Wi-Fi，為整個法國市場的消費者提供更好的視訊體驗。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭對手之間的競爭
    • 替代品的威脅
  • 相關人員分析
  • COVID-19 市場影響評估
  • 技術簡介

第5章 市場動態

  • 市場促進因素
    • 先進技術創新
    • 新興市場採用率不斷提高
    • 基於作業系統的設備部署
  • 市場限制
    • 生產成本上升和供應商整合是成長放緩的關鍵因素
    • 市場正走向成熟

第6章 市場區隔：機上盒

  • 依技術分類
    • 衛星/DTH
    • IPTV
    • 電纜
    • 其他類型（DTT 和 OTT）
  • 按決議
    • SD
    • HD
    • 超高清以上
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

7. 市場區隔-電視

  • 按決議
    • HD/FHD
    • 4K
    • 8K
  • 尺寸（英吋）
    • 32 或更少
    • 39～43
    • 48～50
    • 55～60
    • 65 歲以上
  • 依技術分類
    • LCD
    • 有機發光二極體
    • QLED
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

8.供應商市場佔有率分析

  • 供應商市場佔有率機上盒市場
  • 供應商市場佔有率電視市場

第9章 競爭格局

  • 公司簡介
    • ARRIS International PLC（CommScope Inc.）
    • Technicolor SA
    • Intek Digital Inc.
    • HUMAX Electronics Co. Ltd
    • ZTE Corporation
    • Skyworth Digital Ltd
    • Sagemcom SAS
    • Gospell Digital Technology Co. Limited
    • Kaon Media Co. Limited
    • Shenzhen Coship Electronics Co. Ltd
    • Evolution Digital LLC.
    • Shenzhen SDMC Technology Co. Ltd
    • Samsung Electronics Co. Ltd
    • LG Electronics
    • TCL
    • Hisense
    • Xiaomi

第10章 投資分析

第 11 章：投資分析市場的未來

簡介目錄
Product Code: 72098

The Television And Set Top Box Market size in terms of shipment volume is expected to grow from 307.10 Million units in 2025 to 402.13 Million units by 2030, at a CAGR of 5.54% during the forecast period (2025-2030).

Television And Set Top Box - Market - IMG1

Key Highlights

  • The surge in the adoption of artificial intelligence (AI) in set-top boxes, the rising internet penetration and broadband adoption in emerging markets, continuous deployment of OS-based devices is playing a very significant role in driving the market.
  • The government regulations mandating the installation of set-top boxes, deployment of available OS-based devices by STB vendors, and analog switch-off transition in emerging countries are driving the demand for the STB market. For instance, the Government of India has made STBs compulsory through an amendment to the Cable Television Networks (Regulation) Act. STBs provide a better viewing experience because of digital signals and help prevent illegal channels from being broadcasted in India.
  • Moreover, in the last quarter of the previous year, the four-member committee formed by the Ministry of Information and Broadcasting (MIB) to review guidelines for TV rating agencies in India recommended that the provision for Return Path Data (RPD) be made a mandatory capability in all future set-top boxes (STBs) deployed by Distribution Platform Operators (DPOs) so that the RPD becomes a ubiquitous capability on par with encryption, conditional access, and other such mandatory STB-level capabilities.
  • Also, the rise in various technological innovations led to development a wide range of STBs with various innovative features. This, in turn, has made the competition fierce among the set-top box companies. Moreover, digital video recording is one of the most desired features, enabling viewers to watch and record their favorite shows.
  • Additionally, the market is witnessing the integration of digital entertainment services and IPTV. For instance, in the second quarter of this year, Asia's first 4K RDK IPTV box provider Skyworth Digital announced that Bhimavaram Community Network (BCN), India's multi-system operator, had selected Skyworth Digital as the source of BCN's digital entertainment offerings.
  • Also, according to Conviva, the most popular OTT TV device as of Q1 2021 was Roku, with a 37% share of TV viewing time in North America. Moreover, enhanced viewer experience, owing to the advent of technologies such as 4K, coupled with better infrastructure and devices, has led to the emergence of bundled voice video and data services. Further, TV viewership continued to surge during the pandemic, as reported by the television viewership measurement agency Broadcast Audience Research Council of India (BARC India). Such trends are further expected to act as catalysts for the growth of the studied market.
  • The COVID-19 pandemic led to lockdowns imposed by the government to curb the spread of the virus. The lockdown across countries has affected the supply chains of various telecom service providers. In the 3rd quarter of the last year, Airtel DTH arm announced plans to stop imports of high-definition set-top boxes by the end of last year to tackle the COVID-19-induced supply chain disruption and make locally developed set-top boxes. However, the COVID-19 pandemic also led to an increase in over-the-top (OTT) services. OTT platforms, such as Hulu, Prime Video, Netflix, and more, have all announced their increase in subscriber rates. The shift toward OTT services has led service providers to offer hybrid set-top boxes that provide live streaming and over-the-top content.

TV Set Top Box Market Trends

Satellite Technology is Expected to Witness Significant Market Growth

  • Satellite television is one of the most significant applications of the set-top box market. One of the innovations in satellite TV is introducing a show-recording facility, which enables consumers to record their shows in real-time and watch them later at their convenience.
  • Also, the satellite STB units are increasingly equipped with various interactive features, like video-on-demand, electronic program guides, etc. More advanced STB units also provide a suite of interactive and multimedia services directly through a user television system, such as internet browsing, email, and instant messaging, in addition to basic functionality.
  • The governments have been looking to expand their space programs to increase the range of respective direct-to-home (DTH) offerings within and outside their borders. In the 2nd quarter of this year, ISRO announced the launch of the communication satellite GSAT-24. The satellite was launched by NewSpace India Limited (NSIL) in its first demand-driven communication satellite mission. The total satellite capacity on board GSAT-24 will be leased to its committed customer Tata Play, the DTH business of Tata Group, to meet their application requirements.
  • Moreover, satellite/DTH set-top box market vendors are coming up with attractive offers to lure the customer base in this market. For instance, in the last quarter of 2021, Dish TV offered a free MPEG4 box upgrade offer for users in Maharashtra, Uttar Pradesh, West Bengal, North East, and Assam, and eight more states, including Orissa, Punjab, Rajasthan, Haryana, Gujarat, Himachal Pradesh, Chhattisgarh and Jammu & Kashmir in India. The set-top box, remote, HDMI, or A/V cable and adapter would be provided upon upgrading. Subscribers will also get 12 monthly warranty on the new STB. Furthermore, the launch of Hybrid DTH set-top boxes is gaining popularity in the satellite segment of the STB market.
  • As per Telecom Regulatory Authority of India (TRAI), in India's DTH market during the first half of the last year, Tata Sky, a business under the Tata Group, had the most significant share with around 33% of the market. During the measured time, the operator was ahead of Airtel, followed by Dish TV and Sun Direct. The remaining DTH operators further solidified their control of the market that year, except for Dish TV, which suffered a fall in its market shares. Hence, the rise in such market shares of these operators will amplify the market throughout the forecasted period.

Asia Pacific to Hold Major Market Share

  • The Asia-Pacific region is also one of the prominent regions in terms of technology adoption. Due to the market saturation of Pay-TV consumers and stiff competition, vendors in the Asia Pacific region are constantly trying to add features to their Smart android-based televisions, such as gateway abilities, security, applications, and HD functionality.
  • Moreover, the supportive government regulations mandating the installation of set-top boxes in Asian countries are driving the growth of the Asia Pacific set-top box market. According to the Ministry of Information and Broadcasting (MIB), there are 1726 MSOs. Further, there is 12 MSOs and one Headend-in-the-Sky (HITS) operator with a subscriber base greater than one million each. There are currently 4 Pay DTH operators in India, providing television services to 69.57 million users.
  • Additionally, the region's market is expanding due to the growing emphasis on higher-quality movies and potent technological interfaces and the nation's low production costs brought on by the availability of plentiful resources and labor. Companies such as Technicolor, and others, have been expanding their manufacturing capabilities in Asian countries such as India. Moreover, in the 3rd quarter of the last year, Tata sky also unveiled its first batch of India-made set-top boxes. The set-top boxes were manufactured in partnership with Technicolor Connected Home and Flextronics.
  • Additionally, the region has clearly seen the transition from cable to over-the-top (OTT). The main cause of the transition was the lockdowns implemented to stop the COVID-19 pandemic from spreading. According to last year's report by SpotX, a video advertising and monetization platform, more than 400 million people use OTT video streaming services across the Asia Pacific region, with over 69% of video viewers watching a streaming video at least once a week. Furthermore, the top three markets for OTT viewing included Singapore (91%), Australia (81%), and Indonesia (76%). Also, OTT streaming has increased drastically in Southeast Asia.
  • Also, according to the data released by the TRAI, cable and DTH television service providers ceded ground to streaming services during the pandemic, as Netflix, Amazon Prime Video, and AltBalaji reached a significant number of subscribers. On similar lines, telecom DTH providers are also partnering with OTT players to offer complete entertainment content. In the third quarter of the last year, Vodafone Idea announced that the telecom industry is undergoing a digital transformation due to the growing consumption of OTT platforms and the Internet of Things (IoT) acceleration. The company partnered with local OTT platforms such as Voot Select and Sun NXT.

TV Set Top Box Industry Overview

The television industry has witnessed myriad changes over the past several years and has become more diverse. The major players, such as ARRIS International PLC, Intek Digital Inc., ZTE Corporation, Samsung Electronics Co. Ltd., and LG Electronics, continuously innovate and seek market expansion through strategic mergers, acquisitions, and partnerships.

In March 2022, Technicolor Connected Home partnered with Bouygues Telecom, one of France's prominent network service providers with over 26.2 million fixed and mobile subscribers, to develop and deploy a futureproof and premium Android 4K ultra high-definition (UHD) STB integrated with best-in-class Wi-Fi that delivers video experiences to consumers throughout the French market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Stakeholder Analysis
  • 4.4 An Assessment of Impact of COVID-19 on the Market
  • 4.5 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 High Levels of Technological Innovations
    • 5.1.2 Growing Adoption in the Emerging Markets
    • 5.1.3 Deployment of OS-based Devices
  • 5.2 Market Restraints
    • 5.2.1 Growing Production Costs and Vendor Consolidation Cited as the Key Reasons for Slow Growth Forecast
    • 5.2.2 Given that the Market is on the Verge of Reaching Maturity

6 MARKET SEGMENTATION - SET-TOP BOX

  • 6.1 By Technology
    • 6.1.1 Satellite/DTH
    • 6.1.2 IPTV
    • 6.1.3 Cable
    • 6.1.4 Other Types (DTT and OTT)
  • 6.2 By Resolution
    • 6.2.1 SD
    • 6.2.2 HD
    • 6.2.3 Ultra-HD and Higher
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7 MARKET SEGMENTATION - TELEVISION

  • 7.1 By Resolution
    • 7.1.1 HD/FHD
    • 7.1.2 4K
    • 7.1.3 8K
  • 7.2 By Size (in inches)
    • 7.2.1 32 and below
    • 7.2.2 39-43
    • 7.2.3 48-50
    • 7.2.4 55-60
    • 7.2.5 65 and above
  • 7.3 By Technology
    • 7.3.1 LCD
    • 7.3.2 OLED
    • 7.3.3 QLED
  • 7.4 By Geography
    • 7.4.1 North America
    • 7.4.2 Europe
    • 7.4.3 Asia
    • 7.4.4 Australia and New Zealand
    • 7.4.5 Latin America
    • 7.4.6 Middle East and Africa

8 VENDOR MARKET SHARE ANALYSIS

  • 8.1 Vendor Market Share Set-top box Market
  • 8.2 Vendor Market Share Television Market

9 COMPETITIVE LANDSCAPE

  • 9.1 Company Profiles
    • 9.1.1 ARRIS International PLC (CommScope Inc.)
    • 9.1.2 Technicolor SA
    • 9.1.3 Intek Digital Inc.
    • 9.1.4 HUMAX Electronics Co. Ltd
    • 9.1.5 ZTE Corporation
    • 9.1.6 Skyworth Digital Ltd
    • 9.1.7 Sagemcom SAS
    • 9.1.8 Gospell Digital Technology Co. Limited
    • 9.1.9 Kaon Media Co. Limited
    • 9.1.10 Shenzhen Coship Electronics Co. Ltd
    • 9.1.11 Evolution Digital LLC.
    • 9.1.12 Shenzhen SDMC Technology Co. Ltd
    • 9.1.13 Samsung Electronics Co. Ltd
    • 9.1.14 LG Electronics
    • 9.1.15 TCL
    • 9.1.16 Hisense
    • 9.1.17 Xiaomi

10 INVESTMENT ANALYSIS

11 FUTURE OF THE MARKET