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虛擬實境

市場調查報告書

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1651024

擴增實境：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Augmented Reality - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年02月03日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

擴增實境市場規模預計在 2025 年為 604.7 億美元，預計到 2030 年將達到 3,536 億美元，預測期內（2025-2030 年）的複合年成長率為 42.36%。

擴增實境可能會提供吸引零售商和擴展其能力的新方法。擴增實境的可能性是無窮無盡的，特別是當與不斷發展的無線技術相結合時，它將實現行動和家用電子電器產品之間的整合，從而為最終用戶提供增強的互聯體驗。預計預測期內生物技術和醫療保健領域的巨大潛在機會將推動擴增實境市場的成長。

關鍵亮點

儘管 AR 距離充分發揮其市場潛力還有十多年的時間，但過去兩年來，太空產業的技術進步加速了市場研究。內容可用性的提高和 ARKit 等開發工具的出現正在推動這一領域的成長。此外，雲端運算的廣泛採用和可用性也是 AR 市場的主要驅動力。雲端提供平台和基礎設施來解決內部 AR 體驗的可擴展性限制。
在預測期內，預計約有 8 億部智慧型手機將配備支援 AR 的硬體、處理單元、圖形處理單元 (GPU)、數位訊號處理器 (DSP) 和神經晶片。標準作業系統對 AR 的專門支持，降低了 AR 應用程式的開發成本，預計在不久的將來促進市場的發展。
汽車產業也正向擴增實境（AR）業務邁進。許多汽車公司正在使用人工智慧技術和擴增實境（透過抬頭顯示器）在市場上佔有一席之地。 BMW、賓士、雪佛蘭、豐田和沃爾沃等製造商已經在其車輛中配備了擴增實境功能。此外，新的汽車製造商正在投資這一領域並探索新的應用。
擴增實境技術可以改變車載導航。例如，軟體開發公司 MobiDev 利用 AR 技術改造了車載導航。該公司的 ARcore 技術可以為您提案到達目的地的最佳路線並將其顯示在您的行動裝置上。在戶外導航方面，擴增實境（AR）技術可以透過基於AR的虛擬遊覽，幫助遊客找到旅遊景點和合適的住宿設施。例如，Premier Inn 旗下的 Hub Hotels 使用擴增實境(AR) 技術將客房轉變為城市地圖，引導遊客前往當地熱門景點。因此，隨著導航領域 AR 技術的進步，旅遊業的參與企業預計將需要更多基於 AR 的解決方案。
此外，在 COVID-19 危機期間，全部區域的實體封鎖可能會對 AR/VR 硬體需求產生正面影響。世界各地的公司都在試圖弄清楚如何讓分佈在不同公司和地區的團隊在危機期間保持溝通、協作並找到前進的道路。這場危機可能有助於加速企業採用 AR/VR 的現有趨勢。

擴增實境(AR) 市場趨勢

硬體呈現更高成長

AR 技術的顯著特徵之一是其所使用的硬體類型。從硬體角度來看，早期的人工智慧（AI）驅動的抬頭顯示器促使各組織嘗試使用可釋放擴增實境（AR）潛力的工具。透過將數位資訊和物件「疊加」在實體環境之上，AR 可以將消費者互動提升到一個新的水平。
大多數公司，包括 Daqri、Meta、ODG、Vuzix 和 Options，都在生產 AR 耳機，並專注於企業使用其設備。例如，2022年9月，Magic Leap企業擴增實境平台第二個版本Magic Leap 2發布。 Magic Leap 2 目前已針對全球所有消費者推出。 Magic Leap 2 是迄今為止為企業開發的最小、最輕的擴增實境工具。由於硬體設備的可用性不斷增加，預計預測期內市場將會成長。
此外，隨著競爭激烈的消費性電子產品領域的企業不斷提高行動電話、筆記型電腦、數位錄音機和其他設備的質量，晶片消費量也可能會增加。在重點關注期內，遊戲社群的成長、行動裝置和遊戲機的採用以及技術進步預計將推動這一擴張。
由於對硬體的依賴性很高，對精確測量的需求預計會推動硬體的變化，尤其是所涉及的所有感測器的時鐘同步。高解析度攝影機與各種紅外線感測器和 IMU 相結合，有望實現 3D 空間的精確估計。預計半導體公司將把這些技術融入其最新晶片中以支援精確的 AR 框架，也會出現類似的趨勢。
此外，公司還依靠混合實境設備透過疊加現實世界的資訊來倍增人們對世界的認知。它還可以透過允許遠端團隊即時查看工作並提供更好的回饋來改善協作。娛樂領域成功的混合實境內容需要觀眾和體驗之間建立情感連結。

北美地區成長強勁

預計預測期內北美 AR 市場將大幅成長。這是因為許多供應商在市場創新方面投入了大量資金，而且美國在全球軟體市場佔據主導地位。
該地區是最尖端科技的中心。工業化和工業安全意識的提高是市場擴大的原因。此外，擴增實境（AR）在零售和汽車行業的日益廣泛應用也支撐了市場規模。
美國有望成為最具創新力的 AR 市場之一。大多數在此項技術上取得進展的公司都位於美國。高科技的曝光和智慧型裝置的可用性正在加強該地區的 AR 市場。微軟的AR產品HoloLens首先在美國和加拿大推出，並獲得了當地消費者的正面回應。
此外，該地區的智慧型裝置普及率最高，尤其是智慧型手錶和智慧眼鏡。智慧型設備，尤其是智慧型手機，在發展 AR 市場中發揮著至關重要的作用，因此，該地區在預測期內為所研究的市場提供了重大機會。
智慧眼鏡是該地區見證 AR 技術大規模滲透的另一個領域，預計在預測期內將大幅成長。例如，2022 年初，Snapchat 推出了新的擴增實境購物體驗、裝扮工具等。借助 Snapchat 的最新技術，品牌商店可以開發 AR 鏡頭，讓顧客在擴增實境中試穿品牌鞋款和服裝。

擴增實境(AR) 產業概覽

擴增實境市場競爭日益激烈。許多公司透過贏得新契約和開拓新市場來擴大其市場佔有率。 Vuzix、Meta 等公司正在與財富 500 強公司以及Caterpillar、保時捷和 SAP 等大型科技公司合作，以擴大其 AR 智慧眼鏡的銷售。

2022 年 2 月-擴增實境公司 Altoida Inc. 宣布與 Click Therapeutics 建立合作夥伴關係。
2022 年 9 月－Meta Immersive Learning 與 Simplilearn（教育科技技能平台）共同開發訓練產品 Spark AR。該程式利用擴增實境來描述創建基本效果所需的技能知識。學生可以利用 Spark AR Studio 的 3D 建模、紋理和其他功能來探索和提升自己的職業水平。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

按類型
- 硬體
  - 獨立
  - 網路分享
  - 無螢幕檢視器
- 軟體
按最終用戶
- 遊戲
- 教育
- 醫療
- 零售和行銷
- 車
- 軍事和國防
- 其他最終用戶產業
地區
- 北美洲
  - 美國
  - 加拿大
- 歐洲
  - 德國
  - 英國
  - 法國
  - 義大利
  - 歐洲其他地區
- 亞太地區
  - 印度
  - 中國
  - 日本
  - 其他亞太地區
- 其他

第8章競爭格局

公司簡介
- Google LLC（ALPHABET INC.）
- Seiko Epson Corporation
- Vuzix Corporation
- Realwear Inc.
- Dynabook Europe GmbH
- Daqri
- Optinvent
- Kopin Corporation
- Lenovo Group Limited
- Fujitsu Limited

第9章投資分析

第10章市場機會及展望

簡介目錄

Product Code: 47276

The Augmented Reality Market size is estimated at USD 60.47 billion in 2025, and is expected to reach USD 353.60 billion by 2030, at a CAGR of 42.36% during the forecast period (2025-2030).

Augmented reality will likely present a new way to engage and expand retailers' abilities. The possibilities of augmented reality are endless, especially when combined with the ever-evolving wireless technology, which enables the integration of mobile devices and home appliances to provide an enhanced connected experience for the end-users. Tremendous potential opportunities in biotechnology and healthcare are expected to drive the growth of the augmented reality market over the forecast period.

Key Highlights

While AR is still over a decade away from achieving its full market potential, technological advancements in the space industry have accelerated the market studied over the past two years. The increasing availability of content and the launch of developer tools, such as ARKit, drive this segment's growth. Also, the growing adoption and availability of the cloud have been significant drivers for the AR market. It provides the platform and infrastructure to address the scalability limitation of on-premise AR experiences.
During the forecast period, around 800 million smartphones are expected to be equipped with AR-supported hardware, processing units, graphics processing units (GPUs), digital signal processors (DSPs), and neural chips to power them. Dedicated AR support within a standard OS with lower costs of developing AR apps is expected to augment the market studied in the near future.
The automobile industry is also moving toward the augmented reality business. Many automobile companies are using artificial intelligence technologies and augmented reality (through head-up displays) to mark their presence in the market. Manufacturers, including BMW, Mercedes-Bez, Chevrolet, Toyota, and Volvo, have already included augmented reality features. Furthermore, new auto manufacturers are investing in this space to explore new applications.
The potential of augmented reality technology to transform interior navigation; for instance, the software development company MobiDev has changed interior navigation using AR technology. With the aid of the company's ARcore technology, the best path to the desired location can be suggested and displayed on a mobile device. Regarding outdoor navigation, augmented reality (AR) technology can assist tourists in finding tourist attractions and suitable lodging via AR-based virtual tours. For instance, Hub Hotels by Premier Inn uses augmented reality technology to turn its rooms into city maps that direct visitors to the area's top attractions. As a result, it is anticipated that existing players in the travel and tourism sector will want more AR-based solutions as AR technology in navigation increases.
Additionally, amidst the COVID-19 crisis, physical lockdowns across significant regions may positively affect the AR/VR hardware demand. Enterprises worldwide are trying to find ways to get their internal and wider geographically spread teams to communicate, collaborate, and find a path forward during the crisis. This crisis can act as an accelerator to the existing trends for enterprise AR/VR adoption.

Augmented Reality (AR) Market Trends

Hardware to Exhibit Higher Growth

One of the outstanding features of AR technology is the type of hardware used, as AR can be achieved without any external devices. From the hardware perspective, heads-up displays with early forms of artificial intelligence (AI) have compelled organizations to experiment with tools that tap into augmented reality (AR) possibilities. By overlaying digital information and objects "on top" of physical environments, AR can take consumer interactions to the next level.
Most companies, like Daqri, Meta, ODG, Vuzix, Options, etc., made AR headsets focusing on enterprise applications for their devices. For instance, in September 2022, the second edition of Magic Leap's augmented reality platform for businesses, known as Magic Leap 2, has now gone on sale. The Magic Leap 2 is currently accessible to all consumers worldwide. The smallest and lightest augmented reality tool created for businesses is the Magic Leap 2. The market will likely grow during the forecast period due to the increased availability of hardware devices.
Further, as companies in the competitive consumer electronics sector keep improving the quality of cell phones, laptops, digital recorders, and other devices, the consumption of chips will rise. During the focal period, a growing gaming community, the adoption of mobile devices and gaming consoles, and technological advancements will fuel this expansion.
With a strong dependency on hardware, the demand for accurate measurement is expected to drive hardware changes, particularly clock synchronization of all the sensors involved. The camera with high resolution, combined with a range of IR sensors and IMUs, is expected to be developed in line with estimating precisely in the 3D space. Similar trends are anticipated among the semiconductor companies incorporating these technologies into their latest chips to support accurate AR frameworks.
Additionally, businesses rely on MR devices to vastly increase people's knowledge of the world by overlaying information in the real world. It can also improve collaboration by enabling remote teams to see the work in real-time to provide better feedback precisely. For the entertainment sector, successful mixed reality content requires an emotional connection between the viewer and their experience.

North America to Register Significant Growth

The North American AR market is expected to grow significantly over the forecast period, owing to a large number of vendors also making considerable investments in market innovation, coupled with the dominance of the United States in the global software market.
The region serves as a center for cutting-edge technology. Industrialization and increasing awareness of industrial safety is blamed for the market's expansion. Additionally, the expanding applications of augmented reality in the retail and automotive industries support the market size.
The United States is expected to be one of the most highly innovative AR markets. Most companies advancing in this technology are based in the United States. High technology exposure and ease of availability of smart devices have created a solid regional AR market. Microsoft's AR product, Hololens, was first released in the United States and Canada, and it received a positive response from consumers in the country.
Further, the region has the highest adoption rate of smart devices, especially smartwatches and smart glasses. As smart devices, especially smartphones, play a significant role in developing the AR market, the region offers a vast opportunity for the market studied over the forecast period.
Smart glass is another segment witnessing a massive penetration of AR technologies in the region, and it is estimated to grow significantly in the forecast period. For instance, in early 2022, Snapchat revealed new augmented reality shopping experiences, the Dress Up tool, and more. With the help of Snapchat's latest technology, brand shops may develop AR Lenses that let customers try on shoes or apparel from their brands in augmented reality.

Augmented Reality (AR) Industry Overview

The augmented reality market is gaining competitiveness. Many companies are increasing their market presence by securing new contracts and tapping new markets. Companies like Vuzix, and Meta, among others, have partnered with fortune 500 companies and other large technology giants, like Caterpillar, Porsche, and SAP, to increase the sales of their AR smart glasses.

February 2022 - Altoida Inc., a provider of augmented reality, announced a collaboration with Click Therapeutics to use AR technology to understand better baseline cognition metrics and how they may influence patient outcomes.
September 2022 - Meta Immersive Learning and Simplilearn, an ed-tech skilling platform, cooperated to create the training product Spark AR. The program uses augmented reality to provide knowledge of the abilities needed to produce fundamental effects. Students can research using Spark AR Studio's 3D modeling, texturing, and other capabilities to advance their professions.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Market Definition and Scope
1.2 Study Assumptions

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Stakeholder Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Increasing Applications of Augmented Reality
- 5.1.2 High Demand for Mobile-based Augmented Reality
5.2 Market Challenges
- 5.2.1 Technical and Regulatory Issues
5.3 IMPACT OF COVID-19 ON THE AR AND ALLIED MARKETS

6 KEY TECHNOLOGY INVESTMENTS

6.1 Cloud Technology
6.2 Artificial Intelligence
6.3 Cyber Security
6.4 Digital Services

7 MARKET SEGMENTATION

7.1 By Type
- 7.1.1 Hardware
  - 7.1.1.1 Standalone
  - 7.1.1.2 Tethered
  - 7.1.1.3 Screenless Viewer
- 7.1.2 Software
7.2 By End User
- 7.2.1 Gaming
- 7.2.2 Education
- 7.2.3 Healthcare
- 7.2.4 Retail and Marketing
- 7.2.5 Automotive
- 7.2.6 Military and Defense
- 7.2.7 Other End-user Verticals
7.3 Geography
- 7.3.1 North America
  - 7.3.1.1 US
  - 7.3.1.2 Canada
- 7.3.2 Europe
  - 7.3.2.1 Germany
  - 7.3.2.2 UK
  - 7.3.2.3 France
  - 7.3.2.4 Italy
  - 7.3.2.5 Rest of Europe
- 7.3.3 Asia Pacific
  - 7.3.3.1 India
  - 7.3.3.2 China
  - 7.3.3.3 Japan
  - 7.3.3.4 Rest of Asia-Pacific
- 7.3.4 Rest of the World

8 COMPETITIVE LANDSCAPE

8.1 Company Profiles
- 8.1.1 Google LLC (ALPHABET INC.)
- 8.1.2 Seiko Epson Corporation
- 8.1.3 Vuzix Corporation
- 8.1.4 Realwear Inc.
- 8.1.5 Dynabook Europe GmbH
- 8.1.6 Daqri
- 8.1.7 Optinvent
- 8.1.8 Kopin Corporation
- 8.1.9 Lenovo Group Limited
- 8.1.10 Fujitsu Limited