擴增實境市場規模、佔有率及成長分析（按技術、產品、設備、應用和地區）－產業預測，2025 年至 2032 年

擴增實境市場規模預計在 2023 年達到 434 億美元，並從 2024 年的 582.9 億美元成長到 2032 年的 6168.4 億美元，預測期內（2025-2032 年）的複合年成長率為 34.3%。

擴增實境(AR) 市場正在經歷顯著成長，這得益於其在各個領域的日益普及。在醫療保健領域，AR 透過加強醫療培訓、手術和患者照護來幫助擴大市場。零售和電子商務產業也正在採用 AR 來提供身臨其境型購物體驗，讓顧客在現實環境中看到產品，從而提高參與度和銷售額。 AR技術將影像、影片、3D模型等數位元素融入現實世界，提升各行各業的使用者體驗與業務效率。這種整合推動了快速成長，為企業和消費者創造了機會和挑戰。 AR 產業的主要目標是改變個人在日常環境中與數位內容的互動方式。在遊戲產業，AR 與虛擬實境的進步正在創造數位和實體世界融合的身臨其境型體驗。截至2024年，全球將有約10.3億移動AR用戶，預計2028年這一數字將成長到11.9億人。 AR和虛擬實境的應用涵蓋教育、培訓、行銷和娛樂，使用戶能夠更好地參與內容並促進創新工具和治療方法的開發。預計 2024 年全球 AR 市場價值約為 836.5 億美元，到 2030 年預計將達到約 5,995.9 億美元，2025 年至 2030 年的複合年成長率為 37.9%。這一成長得益於 AR 硬體和軟體技術的進步、政府對 AR 採用的積極舉措以及各個行業對 AR 技術不斷成長的需求。摘要，AR市場正在迅速擴張，在多個行業中擁有多樣化的應用，增強了用戶體驗和業務流程，預計未來幾年將繼續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 重大投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

擴增實境(AR) 市場規模（依技術分類）及複合年成長率（2025-2032）

• 市場概覽
• 基於標記的AR技術
• 無標記AR技術
• AnchorBase AR技術

擴增實境(AR) 市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 硬體
• 軟體

擴增實境(AR) 市場規模（按設備）及複合年成長率（2025-2032）

• 市場概覽
• HUD
• HMD

擴增實境(AR) 市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 消費者
• 商業的
• 企業（製造業）
• 衛生保健
• 航太與國防
• 能源
• 車
• 其他

擴增實境(AR) 市場規模及複合年成長率 (2025-2032)

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Apple Inc.（USA）
• Google LLC（USA）
• Microsoft Corporation（USA）
• Meta Platforms, Inc.（USA）
• Snap Inc.（USA）
• Unity Technologies（USA）
• PTC Inc.（USA）
• Niantic, Inc.（USA）
• Magic Leap, Inc.（USA）
• Vuzix Corporation（USA）
• Seiko Epson Corporation（Japan）
• Samsung Electronics Co., Ltd.（South Korea）
• Sony Corporation（Japan）
• Avegant Corporation（USA）
• Maxst Co., Ltd.（South Korea）
• Atheer, Inc.（USA）
• RealWear, Inc.（USA）
• Scope AR（USA）

結論和建議

Augmented Reality Market size was valued at USD 43.4 Billion in 2023 and is poised to grow from USD 58.29 Billion in 2024 to USD 616.84 Billion by 2032, growing at a CAGR of 34.3% during the forecast period (2025-2032).

The Augmented Reality (AR) market is experiencing significant growth, propelled by its increasing adoption across various sectors. In healthcare, AR enhances medical training, surgical procedures, and patient care, contributing to the market's expansion. The retail and e-commerce industries are also embracing AR to offer immersive shopping experiences, allowing customers to visualize products in real-world settings, thereby boosting engagement and sales. AR technology integrates digital elements-such as images, videos, or 3D models-into the real world, enhancing user experiences and operational efficiencies across industries. This integration has led to rapid growth, presenting both opportunities and challenges for enterprises and consumers. The primary objective of the AR industry is to transform how individuals interact with digital content in their everyday environments. In the gaming industry, AR, alongside advancements in virtual reality, is creating immersive experiences where digital and physical realms converge. As of 2024, there were approximately 1.03 billion mobile AR users globally, with projections indicating an increase to 1.19 billion by 2028. The application of AR and virtual reality extends to education, training, marketing, and entertainment, enabling users to engage more deeply with content and fostering the development of innovative tools and treatments. The global AR market was valued at approximately USD 83.65 billion in 2024 and is anticipated to grow at a compound annual growth rate (CAGR) of 37.9% from 2025 to 2030, reaching around USD 599.59 billion by 2030. This growth is driven by technological advancements in AR hardware and software, increasing government initiatives for AR implementation, and the rising demand for AR technology in various sectors. In summary, the AR market is expanding rapidly due to its diverse applications across multiple industries, enhancing user experiences and operational processes, and is poised for continued growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Augmented Reality Market Segments Analysis

Global Augmented Reality Market is segmented by Technology, Offering, Device, Application and region. Based on Technology, the market is segmented into Marker-Based AR Technology, Markerless AR Technology and Anchor-Based AR Technology. Based on Offering, the market is segmented into Hardware and Software. Based on Device, the market is segmented into HUDs and HMDs. Based on Application, the market is segmented into Consumer, Commercial, Enterprise (Manufacturing), Healthcare, Aerospace & Defense, Energy, Automotive and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Augmented Reality Market

The Augmented Reality (AR) market has experienced substantial growth, driven by significant investments from leading technology companies. Notable firms such as Meta Platforms, Intel Corporation, Qualcomm Inc., Alphabet Inc., Comcast Ventures, and Samsung Group have been actively investing in AR technology. A considerable portion of these investments, approximately $4.1 billion, has been directed towards training and industrial maintenance applications. Additionally, private enterprises, venture capitalists, and governmental bodies are funding research institutes to further AR advancements. Industries including consumer electronics, aerospace and defense, healthcare, retail, and marketing are increasingly integrating AR solutions to enhance user experiences and operational efficiencies. For instance, Meta has developed its first pair of AR glasses, Orion, showcasing advanced technology such as Micro LED projectors and a 70-degree field of view, although high manufacturing costs currently limit their commercial availability. These collective efforts are propelling the AR market's expansion across diverse sectors.

Restraints in the Augmented Reality Market

The increasing integration of augmented reality (AR) in gaming has raised concerns about potential health impacts, particularly among younger users. Prolonged use of AR devices, especially headsets, can lead to physical discomforts such as eye strain, dry eyes, and visual fatigue. Additionally, immersive AR experiences may contribute to mental health issues, including anxiety, diminished attention span, and symptoms associated with gaming disorders. To mitigate these risks, it is advisable to limit continuous AR usage, incorporate regular breaks, and maintain awareness of one's physical and mental well-being during and after AR interactions.

Market Trends of the Augmented Reality Market

The increasing fickleness of consumers and their rapid switching between brands present significant challenges, necessitating innovative customer engagement strategies. Augmented Reality (AR) has emerged as a powerful tool in this context, enabling businesses to captivate and retain customers effectively. For example, brands like Gucci have maintained their leadership in innovation by integrating AR and Virtual Reality (VR) technologies, offering immersive experiences that enhance customer engagement and loyalty. Moreover, AR applications in retail, such as virtual try-ons and interactive product visualizations, have been shown to increase purchase intent and reduce return rates, thereby boosting sales and enhancing customer satisfaction. Additionally, AR-powered customer support systems allow real-time interaction with service agents during online shopping, further enriching the customer experience and fostering brand loyalty.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Augmented Reality Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Marker-Based AR Technology
• Markerless AR Technology
• Anchor-Based AR Technology

Global Augmented Reality Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Hardware
• Software

Global Augmented Reality Market Size by Device & CAGR (2025-2032)

• Market Overview
• HUDs
• HMDs

Global Augmented Reality Market Size by Application & CAGR (2025-2032)

• Market Overview
• Consumer
• Commercial
• Enterprise (Manufacturing)
• Healthcare
• Aerospace & Defense
• Energy
• Automotive
• Others

Global Augmented Reality Market Size & CAGR (2025-2032)

• North America (Technology, Offering, Device, Application)
  • US
  • Canada
• Europe (Technology, Offering, Device, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Offering, Device, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Offering, Device, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Offering, Device, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuzix Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seiko Epson Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avegant Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxst Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atheer, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RealWear, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scope AR (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations