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市場調查報告書
商品編碼
1679436

擴增實境包裝市場規模、佔有率、趨勢分析報告：按最終用途、地區、細分市場預測，2025-2030 年

Augmented Reality Packaging Market Size, Share & Trends Analysis Report By End Use (Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics), By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 110 Pages | 商品交期: 2-10個工作天內

價格

擴增實境包裝市場的成長與趨勢

根據Grand View Research, Inc.的最新報告，全球擴增實境包裝市場規模預計到2030年將達到5.1億美元，2025年至2030年期間的複合年成長率為6.3%。

擴增實境(AR) 包裝市場是全球包裝和數位行銷產業的新興變革領域，其特點是能夠增強消費者互動、品牌參與度和產品透明度。透過將 AR 技術融入包裝，公司可以提供身臨其境型體驗，例如互動式產品演示、即時成分可追溯性和遊戲化的促銷內容。隨著品牌在日益數位化的市場中尋求產品差異化並與消費者建立更深的聯繫，這種創新正在食品飲料、製藥、化妝品和電子產品等多個行業中獲得關注。

AR 包裝市場成長的關鍵驅動力是對互動式和資料主導的消費者體驗日益成長的需求。傳統包裝具有功能性用途，而支援 AR 的包裝則將其轉變為主動參與工具，只需簡單掃描即可提供個人化內容和增值資訊。隨著全球智慧型手機普及率和 5G 連接性的提高，品牌正在利用 AR 提供動態故事敘述、身份驗證功能和永續性洞察，以滿足不斷變化的消費者期望。此外，人工智慧和雲端運算的進步使得更加無縫和可擴展的 AR 應用程式成為可能，使企業能夠部署具有成本效益、有影響力的數位包裝解決方案，從而提高客戶忠誠度和品牌差異化。

市場參與企業正專注於合併、收購和合作等各種策略措施。例如，2024年4月，可口可樂與漫威合作，在50多個國家開展了名為「可口可樂x漫威：英雄們」的全球宣傳活動。該宣傳活動包括電視廣告、數位商品和擴增實境(AR) 體驗。特別設計的可口可樂和零度可口可樂包裝上有 30 多個漫威人物，透過 AR 掃描後栩栩如生。

擴增實境包裝市場報告重點

  • 根據最終用途，食品和飲料領域將佔據應用領域的主導地位，佔 2024 年最大收益佔有率，超過 36.4%。
  • 北美主導擴增實境包裝市場。隨著人工智慧和機器學習進一步最佳化 AR 應用，北美品牌正在利用這項技術來提高銷售額和客戶維繫。
  • 美國是北美地區擴增實境包裝的領先製造商，2024 年佔據市場佔有率地區約 78% 的收益。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章擴增實境包裝市場變數、趨勢和範圍

  • 全球擴增實境包裝市場展望
  • 產業價值鏈分析
  • 技術概述
  • 循環經濟的影響
  • 2018-2030年平均價格趨勢分析
    • 影響定價的關鍵因素
  • 法律規範
    • 措施和獎勵計劃
    • 標準與合規性
    • 監管影響分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 產業挑戰
  • 波特五力分析
    • 供應商權力
    • 買方力量
    • 替代威脅
    • 新進入者的威脅
    • 競爭對手之間的競爭
  • PESTEL分析
    • 政治
    • 經濟
    • 社會
    • 科技
    • 環境
    • 合法的

第4章擴增實境包裝市場：依最終用途估算與預測前景

  • 擴增實境包裝市場：2024 年與 2030 年最終用途變化分析
    • 飲食
    • 醫療藥品
    • 個人護理和化妝品
    • 其他

第5章擴增實境包裝市場區域展望估計與預測

  • 區域概況
  • 擴增實境包裝市場：2024 年與 2030 年區域趨勢分析
  • 北美洲
    • 2018-2030年市場估計與預測
    • 依最終用途，2018-2030 年
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018-2030年市場估計與預測
    • 依最終用途，2018-2030 年
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 2018-2030年市場估計與預測
    • 依最終用途，2018-2030 年
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 2018-2030年市場估計與預測
    • 依最終用途，2018-2030 年
    • 巴西
    • 阿根廷
  • 中東和非洲
    • 2018-2030年市場估計與預測
    • 依最終用途，2018-2030 年
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第6章競爭格局

  • 主要市場參與企業的近期趨勢和影響分析
  • 供應商格局
    • 公司分類
    • 主要經銷商和通路合作夥伴名單
    • 潛在客戶/最終用戶列表
  • 競爭動態
    • 公司市場佔有率分析及市場定位
    • 競爭基準化分析
    • 戰略地圖
    • 熱圖分析
  • 公司簡介/上市公司
    • 參與企業概況
Product Code: GVR-4-68040-527-4

Augmented Reality Packaging Market Growth & Trends:

The global augmented reality packaging market size is anticipated to reach USD 510.0 million by 2030 and is projected to expand at a CAGR of 6.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. The augmented reality (AR) packaging market is an emerging and transformative segment of the global packaging and digital marketing industries, defined by its ability to enhance consumer interaction, brand engagement, and product transparency. By integrating AR technology into packaging, companies can offer immersive experiences such as interactive product demonstrations, real-time ingredient traceability, and gamified promotional content. This innovation is gaining traction across multiple industries, including food & beverages, pharmaceuticals, cosmetics, and electronics, where brands seek to differentiate their products and build deeper consumer connections in an increasingly digital-first marketplace.

A key driver behind the expansion of the AR packaging market is the rising demand for interactive and data-driven consumer experiences. Traditional packaging serves a functional purpose, but AR-enabled packaging transforms it into an active engagement tool, delivering personalized content and value-added information with a simple scan. As smartphone penetration and 5G connectivity improve globally, brands are leveraging AR to provide dynamic storytelling, authentication features, and sustainability insights, aligning with evolving consumer expectations. Additionally, advancements in AI and cloud computing are enabling more seamless and scalable AR applications, allowing companies to implement cost-effective and high-impact digital packaging solutions that drive customer loyalty and brand differentiation.

The market players are focusing on various strategic initiatives such as mergers, acquisitions, and collaborations. For instance, in April 2024, Coca-Cola collaborated with Marvel on a global campaign called "Coca-Cola x Marvel: The Heroes" that spanned over 50 countries. The campaign included a TV commercial, digital collectibles, and an augmented reality (AR) experience. Specially designed Coca-Cola and Coca-Cola Zero Sugar packaging featured over 30 Marvel characters that came to life through AR when scanned.

Augmented Reality Packaging Market Report Highlights:

  • Based on end use, the food & beverages segment dominated the application segmentation and accounted for the largest revenue share of over 36.4% in 2024.
  • North America dominated the augmented reality packaging market. As AI and machine learning further optimize AR applications, brands in North America are leveraging this technology to boost sales and customer retention.
  • U.S. was the leading manufacturer of augmented reality packaging in the North America region and captured around 78% of the revenue market share in 2024 in this region.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Materials & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Augmented Reality Packaging Market Variables, Trends & Scope

  • 3.1. Global Augmented Reality Packaging Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Technology Overview
  • 3.4. Impact of Circular Economy
  • 3.5. Average Price Trend Analysis, 2018 to 2030 (USD/kg)
    • 3.5.1. Key Factors Influencing Pricing
  • 3.6. Regulatory Framework
    • 3.6.1. Policies and Incentive Plans
    • 3.6.2. Standards and Compliances
    • 3.6.3. Regulatory Impact Analysis
  • 3.7. Market Dynamics
    • 3.7.1. Market Driver Analysis
    • 3.7.2. Market Restraint Analysis
    • 3.7.3. Industry Challenges
  • 3.8. Porter's Five Forces Analysis
    • 3.8.1. Supplier Power
    • 3.8.2. Buyer Power
    • 3.8.3. Substitution Threat
    • 3.8.4. Threat from New Entrant
    • 3.8.5. Competitive Rivalry
  • 3.9. PESTEL Analysis
    • 3.9.1. Political Landscape
    • 3.9.2. Economic Landscape
    • 3.9.3. Social Landscape
    • 3.9.4. Technological Landscape
    • 3.9.5. Environmental Landscape
    • 3.9.6. Legal Landscape

Chapter 4. Augmented Reality Packaging Market: End Use Outlook Estimates & Forecasts

  • 4.1. Augmented Reality Packaging Market: End Use Movement Analysis, 2024 & 2030
    • 4.1.1. Food & Beverages
      • 4.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.2. Healthcare & Pharmaceuticals
      • 4.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.3. Personal Care & Cosmetics
      • 4.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.4. Others
      • 4.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Augmented Reality Packaging Market Regional Outlook Estimates & Forecasts

  • 5.1. Regional Snapshot
  • 5.2. Augmented Reality Packaging Market: Regional Movement Analysis, 2024 & 2030
  • 5.3. North America
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.3.3. U.S.
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.3.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.3.4. Canada
      • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.3.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.3.5. Mexico
      • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.3.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  • 5.4. Europe
    • 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.3. UK
      • 5.4.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.4. Germany
      • 5.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.5. France
      • 5.4.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.6. Italy
      • 5.4.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.6.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.4.7. Spain
      • 5.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.4.7.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  • 5.5. Asia Pacific
    • 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.3. China
      • 5.5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.4. India
      • 5.5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.5. Japan
      • 5.5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.6. South Korea
      • 5.5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.6.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.5.7. Australia
      • 5.5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.5.7.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  • 5.6. Central & South America
    • 5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.6.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.6.3. Brazil
      • 5.6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.6.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.6.4. Argentina
      • 5.6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.6.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
  • 5.7. Middle East & Africa
    • 5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.7.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.7.3. UAE
      • 5.7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.7.3.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.7.4. Saudi Arabia
      • 5.7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.7.4.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)
    • 5.7.5. South Africa
      • 5.7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 5.7.5.2. Market estimates and forecast, by end use, 2018 - 2030 (USD Million)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 6.2. Vendor Landscape
    • 6.2.1. Company categorization
    • 6.2.2. List of Key Distributors and channel Partners
    • 6.2.3. List of Potential Customers/End-users
  • 6.3. Competitive Dynamics
    • 6.3.1. Company Market Share Analysis & Market Positioning
    • 6.3.2. Competitive Benchmarking
    • 6.3.3. Strategy Mapping
    • 6.3.4. Heat Map Analysis
  • 6.4. Company Profiles/Listing
    • 6.4.1. Participant's overview
    • 6.4.2. Financial performance
    • 6.4.3. Product benchmarking
      • 6.4.3.1. Vossle
      • 6.4.3.2. SmartTek Solutions.LLC
      • 6.4.3.3. Zappar
      • 6.4.3.4. FlippAR
      • 6.4.3.5. THIMM Group GmbH + Co. KG
      • 6.4.3.6. BrandXR
      • 6.4.3.7. PlugXR

List of Tables

  • Table 1 List of Abbreviations
  • Table 2 End Use market estimates and forecasts, 2018 - 2030 (USD Million)
  • Table 3 Food & Beverages market estimates and forecasts, by material, 2018 - 2030 (USD Million)
  • Table 4 Healthcare & Pharmaceuticals market estimates and forecasts, by material, 2018 - 2030 (USD Million)
  • Table 5 Personal Care & Cosmetics market estimates and forecasts, by material, 2018 - 2030 (USD Million)
  • Table 6 Others market estimates and forecasts, by material, 2018 - 2030 (USD Million)
  • Table 7 North America augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 8 North America augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 9 U.S. augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 10 U.S. augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 11 Canada augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 12 Mexico augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 13 Europe augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 14 Germany augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 15 UK augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 16 France augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 17 Italy augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 18 Spain augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 19 Asia Pacific augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 20 China augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 21 India augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 22 Japan augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 23 South Korea augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 24 Australia augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 25 Central & South America augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 26 Brazil augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 27 Argentina augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 28 Middle East Africa augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 29 Saudi Arabia augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 30 UAE augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)
  • Table 31 South Africa augmented reality packaging market estimates and forecasts, by end use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Market snapshot
  • Fig. 6 Segmental outlook- Plastic material, end use, and end use
  • Fig. 7 Competitive outlook
  • Fig. 8 Value chain analysis
  • Fig. 9 Market dynamics
  • Fig. 10 Porter's Analysis
  • Fig. 11 PESTEL Analysis
  • Fig. 12 Augmented Reality Packaging Market, by End Use: Key takeaways
  • Fig. 13 Augmented Reality Packaging Market, by End Use: Market share, 2024 & 2030
  • Fig. 14 Augmented Reality Packaging Market, by Region: Key takeaways
  • Fig. 15 Augmented Reality Packaging Market, by Region: Market share, 2024 & 2030