市場調查報告書
商品編碼
1397903
全球 4K 電視市場評估:按類型、技術、螢幕尺寸、銷售管道、應用、區域、機會、預測(2016-2030 年)4K TV Market Assessment, By Type, By Technology, By Screen Size, By Sales Channel, By Application, By Region, Opportunities and Forecast, 2016-2030F |
全球4K電視市場近年來呈現顯著成長,預計未來將維持強勁的擴張速度。 預計收入將從 2022 年的約 1,512 億美元增至 2030 年的 5,025.7 億美元,2023 年至 2030 年複合年增長率為 16.2%。
由於物價範圍縮小及消費者興趣增加,市場呈現穩定成長。 透過串流媒體平台、遊戲機和 4K 藍光媒體存取 4K 內容正在推動這些顯示器的採用。 此外,技術進步和更大螢幕尺寸的趨勢進一步推動了市場擴張,使其成為更廣泛人群的可行選擇。
4K 內容的日益普及也推動市場向前發展。 隨著4K電視的成本持續下降,越來越多的消費者能夠負擔得起。 如此低廉的價格以及來自 Netflix、Amazon Prime Video 和 Disney+ 等 OTT 平台的 4K 媒體的吸引力正在推動客戶更換電視。 因此,對 4K 電視的需求不斷增長正在推動市場成長。 此外,HDR 和杜比視界等持續技術發展正在改善觀看體驗並創造互利的需求循環。 隨著 4K 影片庫的發展,市場可能會顯著成長,展示內容和技術的共生關係。
加強網路連線對於推動 4K 電視的需求至關重要。 更快、更可靠的網路連線的普及將極大地影響這些先進電視的吸引力。 消費者被這些電視透過無縫串流高品質 4K 內容所提供的卓越觀看體驗所吸引。 高速網路的廣泛普及使得 4K 電影、電視劇和直播的發行變得更加容易,從而吸引了消費者投資 4K 電視。 此外,串流媒體服務和遊戲平台也越來越多地提供 4K 內容,提高了消費者對一流視訊品質的期望,增強了市場的成長軌跡。
遊戲產業對4K解析度的推動將顯著提振市場。 這種需求是由追求沉浸式高品質體驗的遊戲玩家所推動的。 PlayStation 5 和 Xbox Series X 等主要遊戲機都支援 4K 遊戲,為玩家提供令人驚嘆的視覺效果和沈浸感。 《Cyber□□punk 2077》和《地平線零之曙光》等 4K 優化遊戲會促使您投資購買 4K 電視,以充分欣賞卓越的細節和圖形水平。 遊戲玩家的強勁需求將推動電視銷售,鼓勵更多4K遊戲內容的創作,並確保4K電視市場的持續成長。
LCD 技術在 4K 電視市場的優勢在於其多功能性和成本效率。 LCD 面板是 4K 電視製造的好選擇,因為它們兼具經濟性、能源效率和高解析度,極具吸引力。 這項技術使製造商能夠創造出各種螢幕尺寸和設計,以滿足消費者的多樣化需求。 此外,LED 背光和局部調光可提高對比度和影像質量,使基於 LCD 的 4K 電視成為尋求出色視覺性能和成本效率之間平衡的人們的有吸引力的選擇。
亞太地區在4K電視市場的主導地位主要得益於其龐大的人口和不斷增長的中等收入群體。 再加上消費者對創新電子設備的強烈偏好,正在推動巨大的需求。 此外,三星、LG 和索尼等該地區的知名電視製造商已享譽全球,並為這一領導地位做出了貢獻。
本報告研究和分析了全球 4K 電視市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global 4K TV market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 151.2 billion in 2022, the market is forecasted to reach a value of USD 502.57 billion by 2030, displaying a robust CAGR of 16.2% from 2023 to 2030. 4K TVs have four times the resolution of full high definition and produce crisper and clearer images. It improves image quality by adding more detail, brilliant colors, and sharpness for a more immersive and pleasurable watching experience.
The 4K TV market is experiencing consistent growth driven by declining price points and heightened consumer interest. Accessibility to 4K content through streaming platforms, gaming consoles, and 4K Blu-ray media has spurred the adoption of these displays. Additionally, technological advancements and the trend toward larger screen sizes have further propelled the expansion of 4K TV market, establishing it as a prominent choice for a wider demographic.
The increasing availability of 4K content is propelling the market forward. As the costs of 4K TVs continue to fall, they are becoming more affordable to a wider range of consumers. This low cost, along with the allure of 4K media from OTT platforms, such as Netflix, Amazon Prime Video, and Disney+, is pushing customers to replace their televisions. As a result, the increased demand for 4K TVs is propelling market growth. Furthermore, continued technology developments such as HDR and Dolby Vision improve the viewing experience, creating a mutually beneficial demand cycle. The 4K TV market is primed for significant growth as 4K video libraries develop, demonstrating a symbiotic link between content and technology.
For instance, in September 2023, LG and Bang & Olufsen introduced a high-end package that combines the 136-inch LG MAGNIT Micro LED display with Bang & Olufsen Beolab 90 speakers, providing a top-tier home cinema experience.
Enhanced internet connectivity is pivotal in driving the demand for 4K TVs. The prevalence of faster and more reliable internet connections profoundly impacts the appeal of these advanced televisions. Consumers are drawn to the superior viewing experience offered by these TVs with seamless streaming of high-quality 4K content. The wide availability of high-speed internet facilitates the effortless delivery of 4K movies, TV series, and live broadcasts, creating a compelling incentive for consumers to invest in 4K TVs. Additionally, streaming services and gaming platforms increasingly offer 4K content, reinforcing the market's growth trajectory by elevating consumer expectations for top-notch visual quality.
For example, in August 2023, LG's innovative 97-inch OLED TV offers 4K 120Hz wireless connectivity, priced at USD 29,999, and stands out with the Zero Connect Box, providing cable-free, immersive viewing experiences. It features LG's stylish one wall design and significantly advances the ultra-large premium TV sector.
The 4K TV market experiences a significant boost from the gaming industry's encouragement for 4K resolution. Gamers, known for pursuing immersive, high-quality experiences, are driving this demand. Leading gaming consoles like the PlayStation 5 and Xbox Series X support 4K gaming, offering players stunning visuals and heightened realism. Games optimized for 4K, such as "Cyberpunk 2077" and "Horizon Zero Dawn," incentivize gamers to invest in 4K TVs to fully appreciate the exceptional level of detail and graphics. This gamer-fueled demand propels TV sales and stimulates the creation of more 4K gaming content, ensuring sustained growth in 4K TV market.
For example, in April 2023, Samsung and Xbox collaborated to establish a 'Gaming Zone' with Samsung screens at Microsoft Experience Centers in London and New York, providing gamers with a distinctive experience on 4K televisions.
The dominance of LCD technology in the 4K TV market can be attributed to its versatility and cost-effectiveness. LCD panels are the preferred choice for 4K TV production as they offer a compelling blend of affordability, energy efficiency, and high resolution. The technology enables manufacturers to create various screen sizes and designs, catering to diverse consumer demands. Additionally, LED backlighting and local dimming enhance contrast and image quality, rendering LCD-based 4K TVs an appealing option for those seeking a balance between superior visual performance and cost-efficiency.
For instance, in August 2023, TCL introduced the 98" S5 Smart S Class TV, offering top-notch performance and a sleek bezel-less design. Due to significant investments in large LCD panels, TCL is set to revolutionize home entertainment with these feature-packed extra-large televisions.
Asia-Pacific dominance in the 4K TV market is primarily driven by its vast population and the expanding middle-class demographic with rising incomes. This, combined with a strong consumer preference for innovative electronic items, fuels substantial demand. Moreover, prominent regional TV manufacturers such as Samsung, LG, and Sony have achieved global prominence, contributing to this leadership. Government-led initiatives like "Make in India" have bolstered local production. Rapid technological adoption and infrastructure growth, including robust internet connectivity, further reinforce the region's position as a 4K TV market player.
For instance, in August 2023, Samsung unveiled its latest outdoor TV, the 85" Class Terrace Full Sun, offering Neo QLED 4K technology, Direct-Sun Protection for a clear view in bright sunlight, and enhanced durability with an IP56 rating. This model is designed for outdoor enjoyment.
Government initiatives significantly impact the expansion of the 4K TV market. One notable initiative involves offering financial incentives and subsidies to encourage the adoption of advanced television technologies. These measures can encompass tax incentives for manufacturers and retailers, thereby reducing production costs and ultimately making 4K TVs more affordable for consumers. Additionally, government regulations mandating broadcasters to transition to higher-resolution standards like ATSC 3.0 can drive demand for 4K TVs, as they become necessary for accessing enhanced broadcast quality. Such governmental support acts as a catalyst, motivating both industry and consumers to embrace 4K television technology and, consequently, propelling market growth.
The 4K TV market experienced a notable transformation due to COVID-19 pandemic. Before the outbreak, the market steadily expanded, driven by growing consumer interest in high-quality home entertainment. However, in the post-pandemic landscape, the significance of home entertainment soared as lockdowns and social distancing measures took hold. It led to a surge in sales of larger and more advanced 4K TVs, especially those over 65 inches, as people increasingly relied on them for work, leisure, and communication, making these TVs an indispensable part of the market's growth.
In global 4K TV market, the competition is increasing, with prominent industry leaders like Samsung Electronics Co., Ltd., Sony Corporation, TCL Electronics Holdings Limited, LG Corporation, and Hisense International Co., Ltd. These companies are the vanguards of innovation and market expansion. They consistently push the boundaries of display technology, introducing state-of-the-art features like OLED and QLED displays, AI-driven enhancements, and sleek, user-centric designs. The market's prospects indicate sustained growth due to increasing consumer demand for premium viewing experiences. The proliferation of 4K content and the incorporation of intelligent features are expected to propel market growth. Additionally, the advent of 8K technology presents an exciting avenue for future differentiation and expansion.
In August 2023, in collaboration with Amazon, LG Electronics is introducing Amazon Luna, a cloud gaming service, on their 2021-2023 Smart TV models in the United States. This move enriches LG's gaming-focused Smart TV offerings.
In March 2023, Samsung unveiled the S95C and S90C OLED TV series, powered by the Neural Quantum processor, enhancing brightness, color vibrancy, and contrast for a captivating viewing experience. These TVs offer Dolby Atmos sound and sleek and modern design.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.