印度幻想運動市場評估：依運動類型、平台類型、性別、地區、機會、預測，2017-2031 年

印度幻想體育市場規模預計將從 2023 年的 7.51 億美元增長到 2031 年的 34.2354 億美元，在 2024 年至 2031 年的預測期內複合年增長率為 20.88%。該市場近年來取得了顯著的成長，預計未來將保持穩定的擴張速度。

印度的夢幻體育市場是一個蓬勃發展的線上遊戲產業，公司創建由特定運動項目的真實企業組成的虛擬團隊，並根據企業在真實比賽中的統計表現進行競爭。此類比賽的成功取決於參與者對這項運動及其運動員的深刻理解，而贏得獎金和其他獎勵的機會則取決於球隊的實際表現。在高速網路和智慧型手機普及的推動下，這個市場正快速普及。

在印度，隨著印度體育迷日益狂熱，夢幻體育市場有望顯著成長。數位平台的激增，加上價格實惠的智慧型手機和高速網路連線的激增，民主地向多元化人群開放了觀看夢幻體育的機會。進一步的成長機會在於體育聯盟和球隊與夢幻體育平台的合作。此次合作是一項策略性舉措，旨在創建一個獨特的幻想聯盟，吸引粉絲，提高品牌知名度，並為愛好者提供特殊獎勵。

該報告研究了印度夢幻體育市場，並提供了市場概況，包括依體育類型、平台類型、性別、地區和進入市場的公司概況劃分的趨勢。

目錄

第一章研究方法論

第二章 專案範圍與定義

第三章 COVID-19對印度夢幻體育市場的影響

第 4 章執行摘要

第五章 客戶評價

第六章 2017-2031 印度夢幻體育市場展望

• 市場規模及預測
• 市場佔有率及預測
• 依公司劃分的市佔率 (%)，2023 年

第 7 章 市場測繪，2023 年

第八章 宏觀環境與產業結構

• 供需分析
• 進出口分析
• 價值鏈分析
• PESTEL 分析
• 波特五力分析

第九章市場動態

第十章 主要與企業狀況

第11章價格分析

第十二章案例研究

第十三章 主要進入者展望

• Dream Sports Group
• Paytm First Game
• Games24x7 Pvt. Ltd. (My Circle 11)
• Howzat Pvt. Ltd.
• MyFab11 Pvt. Ltd.
• Ability Games Pvt. Ltd. (11Wickets)
• Baazi Games Pvt. Ltd.
• Gameskraft Technologies Pvt. Ltd.
• Vision11 Pvt. Ltd.
• MyTeam11 Fantasy Sports Pvt. Ltd.

第十四章 戰略建議

第十五章 查詢及免責聲明

India fantasy sports market is projected to witness a CAGR of 20.88% during the forecast period FY2024-FY2031, growing from USD 751 million in FY2023 to USD 3423.54 million in FY2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

India fantasy sports market is a thriving online gaming industry where participants craft virtual teams consisting of real-life players from specific sports, engaging in competition based on the statistical performance of these players in actual games. Success in these games' hinges on participants' in-depth understanding of the sport and its players, with the chance to win cash prizes or other rewards based on their team's real-world performance. The market has experienced a surge in popularity, fueled by the widespread availability of high-speed internet and smartphones.

In India, the fantasy sports market is poised for a substantial growth, driven by the increasing enthusiasm among Indian sports fans. The proliferation of digital platforms, coupled with affordable smartphones and widespread high-speed internet connectivity, has democratically opened access to fantasy sports for a diverse population. An additional growth opportunity lies in the collaboration between sports leagues and teams with fantasy sports platforms. The partnership serves as a strategic move to engage fans, promote brand visibility, and create exclusive fantasy leagues with special rewards for enthusiasts.

The India fantasy sports market benefits from considerable investments by venture capitalists and private equity firms, creating a productive ground for future expansion. These investments enable fantasy sports platforms to broaden their reach and improve technological infrastructure and facilitate the introduction of novel and innovative features, further enhancing the overall user experience and solidifying the market's position as a dynamic and evolving sector in the country.

Dominating Trend Towards Cricket

Cricket stands as the unique centerpiece in India fantasy sports market, commanding a dominating craze that resonates with millions of fans. The enthusiasm for the sport translates seamlessly into the virtual group, where enthusiasts passionately create fantasy teams, engage in strategic gameplay, and contribute to the thrill of simulated cricket matches.

Platforms like Dream11, My11Circle, and others capitalize on the cricket craze, offering dynamic and immersive fantasy cricket experiences. The synergy between the nation's inclination for cricket and the fantasy sports landscape creates a compelling narrative, where virtual victories and defeats become an integral part of the collective cricketing passion, elevating the India fantasy sports market to new heights.

For instance, in March 2023, Ashneer Grover, co-founder of BharatPe, launched a cricket-focused fantasy sports app called CrickPe through his new venture, Third Unicorn. The launch was made ahead of the Indian Premier League (IPL) tournament and was announced on Twitter.

Increasing Internet and Smartphone Penetration

The market is experiencing substantial growth, partly attributed to the increasing penetration of the internet and smartphones. As more Indians gain access to high-speed internet and affordable smartphones, the fantasy sports platform become widely accessible, democratizing the gaming experience. The rise in connectivity has significantly expanded the user base, allowing enthusiasts from diverse demographics to participate in fantasy sports activities seamlessly. The convenience of engaging with virtual sports teams via smartphones has further catalyzed the market's popularity, creating a dynamic landscape where the intersection of technology and sports fandom propels the India fantasy sports market to new heights.

Partnership with Sports Leagues

As the market is witnessing a strategic alliance between fantasy sports platforms and sports leagues, marking a significant growth catalyst. Recognizing the potential for mutual benefit, sports leagues and teams are increasingly partnering with fantasy sports platforms to engage fans and amplify brand visibility. The collaboration goes beyond a traditional sponsorship model, as it involves creating exclusive fantasy leagues tied to real-world sporting events. Such partnerships enhance fan interaction, foster a deeper connection with sports, and offer unique rewards, creating a symbiotic relationship between the virtual and real sports groups. It boosts the India fantasy sports market by expanding its user base and transforms the way fans experience and engage with their favorite sports leagues.

For example, in November 2022, various national and international sports leagues and tournaments, such as IPL, PKL, ICC, NBA, CPL, and Super Smash, formed partnerships with fantasy sports operators to enhance engagement, increase viewership, and foster a closer connection with their fan base. These partnerships have proven to be mutually beneficial, as they allow brands to connect with the sports fans, increase their visibility, and create emotional connections with their target demographic.

Impact of COVID-19

The pandemic had a notable impact on the market. During the pandemic, the market saw an upsurge of 100% Y-O-Y growth. While live sports events faced disruptions and cancellations during the lockdowns, fantasy sports platforms witnessed a temporary downturn due to the absence of real-time sporting activities. However, the industry displayed resilience by adapting quickly. Fantasy sports operators diversified their offerings, introducing virtual sports leagues and engaging content to keep users entertained. As live sports gradually resumed, the market experienced a rebound, with enthusiasts returning to participate in fantasy leagues. The pandemic underscored the adaptability of India fantasy sports market, prompting innovation and strategic shifts to navigate challenges, ultimately contributing to the sector's recovery and ongoing growth.

Key Players Landscape and Outlook

India fantasy sports market is marked by a competitive landscape with key players driving innovation and growth. Platforms like Dream11 and My11Circle dominate the market, leveraging technological advancements and strategic partnerships to enhance user experience. Dream11 has played a pioneering role in popularizing fantasy sports in India. The outlook for the market remains optimistic, propelled by increasing internet penetration, a surge in sports fandom, and collaborations with major sports leagues. As the market continue to evolve, key players are anticipated to invest in expanding their offerings, enhancing user engagement, and exploring new opportunities within the dynamic and burgeoning sector of Indian gaming industry.

For instance, in September 2023, the Indian Super League (ISL) introduced its Fantasy Game, known as 'ISL Fantasy,' in anticipation of the league's 10th season. It commenced on September 21 with the inaugural match between Kerala Blasters and Bengaluru FC at the Jawaharlal Nehru Stadium in Kochi.

For instance, in April 2023, Indian Premier League (IPL) significantly boosted the revenue of fantasy sports companies, with estimates suggesting a growth of INR 2,900 to 3,100 crore. The growth is driven by the increasing adoption of fantasy sports platforms in tier-2 cities and beyond, which accounted for over 80% of the user base.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on India Fantasy Sports Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Service Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Price Preference
  • 5.4.2. Brand Preference
  • 5.4.3. User Interface
  • 5.4.4. User Experience
  • 5.4.5. Customer Support
• 5.5. Preferred Channel
• 5.6. Frequency of Purchase
• 5.7. Medium of Purchase
• 5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. India Fantasy Sports Market Outlook, FY2017 -FY2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type of Sports
    • 6.2.1.1. Cricket
    • 6.2.1.2. Football
    • 6.2.1.3. Hockey
    • 6.2.1.4. Baseball
    • 6.2.1.5. Others
  • 6.2.2. By Type of Platform
    • 6.2.2.1. Website
    • 6.2.2.2. Mobile Application
  • 6.2.3. By Type of Gender
    • 6.2.3.1. Male
    • 6.2.3.2. Female
  • 6.2.4. By Region
    • 6.2.4.1. East
    • 6.2.4.2. West and Central
    • 6.2.4.3. North
    • 6.2.4.4. South
• 6.3. By Company Market Share (%), FY2023

7. Market Mapping, FY2023

• 7.1. By Type of Sports
• 7.2. By Type of Platform
• 7.3. By Type of Gender
• 7.4. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Player's Outlook

• 13.1. Dream Sports Group (Dream11)
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Paytm First Game
• 13.3. Games24x7 Pvt. Ltd. (My Circle 11)
• 13.4. Howzat Pvt. Ltd.
• 13.5. MyFab11 Pvt. Ltd.
• 13.6. Ability Games Pvt. Ltd. (11Wickets)
• 13.7. Baazi Games Pvt. Ltd.
• 13.8. Gameskraft Technologies Pvt. Ltd.
• 13.9. Vision11 Pvt. Ltd.
• 13.10. MyTeam11 Fantasy Sports Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Fantasy Sports Market, By Value, In USD Million, FY2017-FY2031F
• Figure 2. India Fantasy Sports Market Share (%), By Type of Sports, FY2017-FY2031F
• Figure 3. India Fantasy Sports Market Share (%), By Type of Platform, FY2017-FY2031F
• Figure 4. India Fantasy Sports Market Share (%), By Type of Gender, FY2017-FY2031F
• Figure 5. India Fantasy Sports Market Share (%), By Region, FY2017-FY2031F
• Figure 6. By Type of Sports Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 7. By Type of Platform Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 8. By Type of Gender Map-Market Size (USD Million) & Growth Rate (%), FY2023
• Figure 9. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2023