市場調查報告書
商品編碼
1446336
乾洗髮精市場評估:按產品類型、頭髮類型、包裝類型、配方、性別、最終用戶、價格、分銷管道和地區劃分的機會和預測(2017-2031)Dry Shampoo Market Assessment, By Product Type, By Hair Type, By Packaging Type, By Formulation, By Gender, By End-user, By Price, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球乾洗洗髮水市場規模將從2023年的31.5億美元增長到2031年的47.6億美元,在2024年至2031年的預測期內複合年增長率為5.3%。預計規模將會增長。
由於消費者對健康頭皮、閃亮頭髮和染髮等護髮解決方案的需求不斷增加,護髮行業在過去十年中出現了顯著增長和創新。 在護髮和個人護理領域,由於個人護理技術的進步和消費者生活方式的改變,乾洗洗髮精多年來經歷了持續增長。 乾洗洗髮精滿足了消費者在忙碌、快節奏的生活方式中對快速、方便的護髮解決方案的渴望。 乾洗洗髮精因其能夠去除頭皮和頭髮上多餘的油脂、無需用水而使頭髮清新潔淨的優點而變得流行。
近年來,全球乾洗洗髮精市場發生了重大變化,越來越多的品牌和製造商在其產品中融入天然和有機成分。 亞洲和中東等地區可支配收入的增加以及全球快速城市化也為全球乾洗洗髮水市場的成長和擴張做出了重大貢獻。 市場成長也受到有效的行銷策略的推動,例如有影響力的認可和社交媒體活動,以提高品牌知名度和產品吸引力。
社群媒體對市場成長的影響
社群媒體對消費者行為、品牌知名度和購買決策產生巨大影響。 生活方式和美容影響者在產品知名度方面發揮重要作用,並在 Instagram、Facebook、TikTok 和 YouTube 等各種平台上推廣品牌。 這些社群媒體影響者分享產品評論和教程,並發布乾洗洗髮精前後的照片。 品牌經常利用社交媒體管道來建立信譽並透過定期發佈內容並與名人和影響者合作制定行銷策略來與受眾互動。 透過接觸數位媒體擴大消費者基礎也正在推動產業成長。
電子商務成長推動市場
電子商務的發展對全球乾洗洗髮精市場產生重大影響,改變了消費者發現、購買和使用乾洗洗髮精的方式。 電子商務管道改變了消費者獲取和購買產品的方式。 現代,人們不再從傳統零售商購買產品,而是選擇線上零售商和分銷管道。 電子商務提供了極大的便利,消費者可以在世界任何地方瀏覽、比較價格、收集評論和購買乾洗洗髮精。 廣泛的選擇使消費者能夠探索不同的配方並找到最適合他們需求的配方。
本報告調查了全球乾洗洗髮水市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析、案例研究、競爭格局、主要公司的簡介等等。
Global dry shampoo market size was valued at USD 3.15 billion in 2023, expected to reach USD 4.76 billion in 2031, with a CAGR of 5.3% for the forecast period between 2024 and 2031. The hair care industry has seen remarkable growth and innovation in the past decade due to growing consumer demand for hair care solutions like healthy scalp, shiny hair, hair colors, and others. In the hair care and personal care segment, the global dry shampoo market has seen constant growth over the years due to advancements in personal care technology and changing consumer lifestyles. Dry shampoo rightfully caters to consumers who look for quick and convenient hair care solutions in their busy and fast-paced lifestyles. Dry shampoo rose to popularity due to its benefits and quick beauty solution by removing excess oil and grease from the scalp and hair resulting in fresh and cleaner hair without the use of water.
In the past years, a noticeable shift has been seen in the global dry shampoo market where more and more brands and dry shampoo manufacturers are integrating natural and organic ingredients into the product. The growing disposable incomes across different regions of Asia and Middle East and rapid urbanization across the globe have significantly contributed to the growth and expansion of the global dry shampoo market. The market is flooded with different types of dry shampoo products for different hair types and different product formulations for different hair care needs. The market growth is propelled by effective marketing strategies, including influencer endorsements and social media campaigns, driving brand awareness and product appeal.
Social Media Influence the Market Growth
The impact of social media on consumer behavior, brand awareness, and purchasing decisions is significant. Lifestyle and beauty influencers play a crucial role in product awareness and promote a brand on various platforms like Instagram, Facebook, TikTok and YouTube. These social media influencers share their product feedback and tutorials and include before-and-after photos of using dry shampoo. Brands often leverage social media channels and post regular content and pair up with celebrities and influencers in their marketing strategies to build authenticity and engage with their audience. The consumer base has grown due to the exposure to digital media, which has also helped the industry flourish.
Constant Innovation and Product Formulations
Global dry shampoo market is an evolving market. The most innovative and development stage is the choice of ingredients and formulations in dry shampoos, which has emerged as a significant market growth driver. Consumers are becoming increasingly conscious and aware of the ingredients in their personal care and hair care products and has influenced the brands to incorporate ingredients that are natural and organic, which do not damage the hair, but rather benefit the scalp. Consumers are looking for products that are free from sulfates, parabens, preservatives, and other potentially harmful chemicals.
Brands that emphasize clean and green formulations are gaining popularity as consumers prioritize healthier options for their hair. Major brands are developing dry shampoo formulations in powder and spray form, tailored as per specific hair types and concerns. It includes products designed for oily hair, dry hair, color-treated hair, etc. Offering specialized formulations enhances the product's effectiveness and caters to a diverse range of consumer needs.
In February 2023, BATISTE, an America-based dry shampoo brand, added new BATISTE Texturizing Dry Shampoo and Overnight Deep Cleanse Dry Shampoo to its award-winning product portfolio. These new haircare must-haves, designed for all hair types, allow consumers to skip the wash and get clean-looking hair. BATISTE Texturizing Dry Shampoo, one of the latest products, provides the clean feeling of dry shampoo while enhancing grip and volume by eliminating oil and grease.
Convenient and Effective Solution
Global dry shampoo market has seen significant growth due to its convenience and time-saving features. Dry shampoo is easy to apply and requires minimal effort. Its spray or powder formulations make it user-friendly and easy to use. Modern consumers, like Millennials and Generation Z, often lead hectic schedules, leaving limited time for elaborate beauty routines. Dry shampoo provides a quick and convenient solution for refreshing hair without the need for a traditional wash, making it an attractive option for those traveling. Dry shampoo has emerged as a boon for professionals and individuals with demanding schedules. The product allows for quick hair touch-ups between meetings or while on the road or going to a party reducing the need for a full washing routine.
Urban Yog, an Indian beauty and personal care brand operating as a part of GlobalBees Brands Private Limited, expanded its product line and launched its first dry shampoo in shops and online in February 2023. New Urban Yog Dry Shampoo comes in a spray container and is supposed to eliminate oil and dirt from the hair while renewing it in between washes. The launch is outlined to engage modern women while assisting the company in reaching millennial and Gen-Z buyers.
E-commerce Growth is Driving the Market
The growth of e-commerce has a substantial impact on global dry shampoo market, reshaping how consumers discover, purchase and engage with these hair care products. E-commerce channels have changed the landscape that how consumers access and purchase products. In modern times, people are moving away from purchasing their products from traditional retailers and opting for online retailers and sales channels. E-commerce offers unparalleled convenience, allowing consumers to browse, compare prices, gather reviews, and purchase dry shampoo from anywhere in the world. On the other side, e-commerce platforms provide global accessibility to dry shampoo products, expanding the market reach for brands beyond traditional retail boundaries. The extensive product selection allows consumers to explore various formulations and find the one that best suits their needs.
In May 2023, Chamberlain Coffee collaborated with hair care manufacturer IGK to develop a limited-edition Matcha Dry Shampoo. The co-branded product was a repackaged version of IGK's popular Direct Flight Multi-Tasking Matcha Dry Shampoo and was made available at Ulta retail stores, Ulta's website, Chamberlain Coffee's website, and IGK's website from December 2023.
Impact of COVID-19
COVID-19 pandemic posed a significant impact on the personal care industry including the hair care industry, disrupting supply chains and influencing consumer behavior, and global dry shampoo market. The pandemic altered consumer behavior, with lockdowns, social distancing measures, and remote work arrangements leading to changes in personal care routines. The reduced need for daily grooming and the shift towards a more casual lifestyle affected the demand for dry shampoo. Due to pandemic restrictions and lockdown measures, sales of dry shampoo surged on online sales platforms. In the global dry shampoo market following the pandemic, consumers lean more toward dry shampoo product formulations that contain natural and organic ingredients.
Key Players Landscape and Outlook
The outlook for global dry shampoo market is positive and is estimated to grow at a constant rate for the forecast period. The outlook of the market is significantly influenced by factors such as consumer preferences, product convenience, trends in natural and herbal ingredients, and product innovation. During the forecast period, the developed and developing regions will contribute to the market growth due to growing awareness, rapid urbanization, and increasing disposable incomes to spend on dry shampoo to focus on haircare and beauty. Effective marketing and distribution strategies by brands are likely to remain key drivers for companies aiming to capture a larger market share.
In February 2023, Olaplex, which is well-recognized for its hair-repairing products, released its first dry shampoo, No. 4D Clean Volume Detox. The dry shampoo, like the brand's other products, contains their patented Bond Building Technology, which is supposed to help mend and restore damaged strands by relinking broken disulfide bonds.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work