市場調查報告書
商品編碼
1467903
2024-2032 年洗髮精市場(依產品類型、價格點、配銷通路、最終用戶和地區分類)Hair Shampoo Market by Product Type, Price-Point, Distribution Channel, End User, and Region 2024-2032 |
2023年全球洗髮精IMARC Group規模達360億美元。對草本洗髮精的需求不斷成長、透過電子商務網站輕鬆獲得以及對乾洗洗髮精的需求不斷成長是推動市場發展的一些關鍵因素。
洗髮精是一種用於清潔頭皮和頭髮的護髮產品。它含有清潔劑和其他合成成分,有助於去除環境污染物、皮脂和汗水,以及其他護髮產品,如油和噴霧劑。它是通過將十二烷基硫酸鈉 (SLS) 等表面活性劑與椰油醯胺丙基甜菜鹼在水中混合而製成的。有澄清、護色、保濕、二合一、豐盈等多種類型。它為頭髮提供油、矽酮或其他調理成分,留下一層塗層以產生更多水分。它透過提供礦物質、植物萃取物、維生素和天然油脂來幫助刺激毛囊,並進行頭髮護理,以舒緩刺痛和易受刺激的頭皮。它可用於保持頭髮絲滑和修復受損的頭髮。由於它易於沖洗且對皮膚和眼睛的刺激最小,因此全球對洗髮精的需求正在上升。
目前,由於環境污染加劇和生活方式的改變,個人擴大使用洗髮水,這是支持市場成長的關鍵因素之一。除此之外,對含有天然成分、透過提供精油和營養來強化毛囊的草本洗髮精的需求也在增加。這加上全球個人收入水準的上漲,正在推動市場的成長。此外,大眾對使用洗髮精好處的認知不斷提高,為行業投資者提供了利潤豐厚的成長機會。此外,該行業的主要製造商正在推出創新產品來解決許多與頭髮相關的問題,例如脫髮、頭皮屑和稀疏。他們也專注於各種行銷策略來擴大客戶群。除此之外,洗髮精透過線下和線上分銷管道的廣泛供應,加上電子商務行業的不斷擴大,正在加強市場的成長。此外,消費者對頭皮護理產品的需求也在增加,以恢復頭髮的健康,同時增強頭髮的強度和彈性。再加上對乾洗洗髮精的需求不斷成長,使頭髮無需使用水即可獲得更清新、更乾淨的外觀,對市場產生了積極的影響。
The global hair shampoo market size reached US$ 36.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 46.9 Billion by 2032, exhibiting a growth rate (CAGR) of 2.9% during 2024-2032. The rising demand for herbal hair shampoos, easy availability through e-commerce websites, and the growing demand for dry shampoo represent some of the key factors driving the market.
Hair shampoo is a hair care product used to clean the scalp and hair. It has detergents and other synthetic ingredients that assist in removing environmental pollutants, sebum and sweat, and other hair products like oils and sprays. It is manufactured by mixing surfactants, such as sodium lauryl sulfate (SLS), with Cocamidopropyl betaine in water. It is available in various types, such as clarifying, color-protecting, moisturizing, two-in-one, and volumizing. It offers oils, silicone, or other conditioning ingredients to hair that leave a coating for producing more moisture. It aids in stimulating the hair follicles by providing minerals, botanical extracts, vitamins, and natural oils and hair treatment for soothing tingling and irritation-prone scalp. It finds applications in keeping hair silky and smooth and repairing damaged hair. As it is easy to rinse and causes minimum skin and eye irritation, the demand for shampoo is rising worldwide.
At present, the increasing use of hair shampoos among individuals due to the rising environmental pollution and changing lifestyles represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for herbal hair shampoos that contain natural ingredients to strengthen hair follicles by giving essential oils and nourishment. This, along with inflating income levels of individuals across the globe, is propelling the growth of the market. In addition, the rising awareness among the masses about the benefits of using hair shampoos is offering lucrative growth opportunities to industry investors. Moreover, key manufacturers operating in the industry are introducing innovative products to address numerous hair-related problems, such as hair fall, dandruff, and thinning. They are also focusing on various marketing strategies to expand their customer base. Apart from this, the wide availability of hair shampoos through offline and online distribution channels, coupled with the expanding e-commerce industry, is strengthening the growth of the market. Additionally, there is an increase in the demand for scalp care products among consumers to restore the health of the hair while enhancing its strength and elasticity. This, along with the growing demand for dry shampoo to give hair a fresher and cleaner appearance without the use of water, is positively influencing the market.
IMARC Group provides an analysis of the key trends in each segment of the global hair shampoo market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, price-point, distribution channel, and end user.
Medicated
Non-Medicated
The report has provided a detailed breakup and analysis of the hair shampoo market based on the product type. This includes medicated and non-medicated. According to the report, non-medicated represented the largest segment.
Low
Medium
High
A detailed breakup and analysis of the hair shampoo market based on price-point has also been provided in the report. This includes low, medium, and high. According to the report, medium accounted for the largest market share.
Hypermarkets and Supermarkets
Drug Stores or Pharmacy
Mass Merchandiser
Departmental Stores
Mono-Brand Stores
Specialty Stores
Online Sales Channel
A detailed breakup and analysis of the hair shampoo market based on the distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, drug stores or pharmacy, mass merchandiser, departmental stores, mono-brand stores, specialty stores, and online sales channel. According to the report, hypermarkets and supermarkets accounted for the largest market share.
Men
Women
Kids
A detailed breakup and analysis of the hair shampoo market based on end-user has also been provided in the report. This includes men, women, and kids. According to the report, women accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for hair shampoo. Some of factors driving the North America hair shampoo market included the growing concern among the masses about split-ends and scalp damage, increasing social media trend, rising number of specialty stores, etc.
Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global hair shampoo market. Detailed profiles of all major companies have also been provided. Some of the companies include Amway Corp., Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, L'Oreal S.A., Marico Limited, Natura & Co., Oriflame Cosmetics AG, The Estee Lauder Companies Inc., The Procter & Gamble Company, Unilever plc, Wella Operations US LLC, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report