洗髮皂市場規模、佔有率和成長分析（按類型、髮質、分銷管道和地區）- 2025-2032 年行業預測

2023 年全球洗髮皂市場規模為 1,074 萬美元，預計將從 2024 年的 1,156 萬美元成長到 2032 年的 2,076 萬美元，預測期內（2025-2032 年）的複合年成長率為 7.6%。

對無塑膠洗髮皂的需求不斷成長，反映出消費者對健康、衛生以及傳統化學化妝品負面影響的認知不斷增強。為了應對日益嚴重的塑膠廢棄物問題，越來越多的人選擇環保、無包裝的個人保健產品。隨著消費者尋求不含苯甲酸酯和鄰苯二甲酸酯等有害化合物的更安全替代品，有機、草本和天然成分的趨勢正在增強。大面積脫髮等健康問題影響了 8000 萬美國人，進一步激發了人們對有機護髮解決方案的興趣。同時，全球塑膠污染是一場迫在眉睫的環境危機，迫使品牌必須淘汰塑膠包裝。在政府法規的支持下，如歐盟禁止某些對羥基苯甲酸酯，預計天然和永續的洗髮皂市場在不久的將來將變得更加活躍。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

洗髮皂市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 甘油基
• 冷加工固體表面活性劑

洗髮皂市場規模（按髮質和複合年成長率）(2025-2032)

• 市場概況
• 通常
• 烘乾
• 油性
• 其他

洗髮皂市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

洗髮皂市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• L'Oreal SA（France）
• The Procter & Gamble Company（United States）
• Shiseido Company, Limited（Japan）
• Unilever PLC（United Kingdom）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• Henkel AG & Co. KGaA（Germany）
• L'Occitane International SA（Luxembourg）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（United States）
• Amorepacific Corporation（South Korea）
• Estee Lauder Companies Inc.（United States）
• Reckitt Benckiser Group plc（United Kingdom）
• Church & Dwight Co., Inc.（United States）
• Godrej Consumer Products Limited（India）
• Lush Retail Ltd.（United Kingdom）
• Ethique Limited（New Zealand）
• Davines SpA（Italy）
• HiBAR（United States）
• JR Liggett, Ltd.（United States）

結論和建議

Global Shampoo Bar Market size was valued at USD 10.74 million in 2023 and is poised to grow from USD 11.56 million in 2024 to USD 20.76 million by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The rising demand for plastic-free shampoo bars reflects a heightened consumer awareness surrounding health, hygiene, and the adverse effects associated with traditional chemical-based cosmetics. Increasingly, individuals are opting for eco-friendly, packaging-free personal care products to combat escalating plastic waste issues. The trend towards organic, herbal, and natural ingredients is gaining momentum as consumers seek safer alternatives, free from harmful compounds like parabens and phthalates. Health concerns, such as widespread hair loss affecting 80 million Americans, further fuel interest in organic hair care solutions. Concurrently, global plastic pollution-a pressing environmental crisis-has compelled brands to abandon plastic packaging. Supportive government regulations, like the EU's ban on specific parabens, are expected to further bolster the market for natural and sustainable shampoo bars in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Bar Market Segmental Analysis

Global Shampoo Bar Market is segmented by Type, Hair, Distribution Channel and region. Based on Type, the market is segmented into Glycerin-based and Cold-processed Solid-surfactant. Based on Hair, the market is segmented into Normal, Dry, Oily and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Bar Market

Drivers of the Global Shampoo Bar Market: The growth of the shampoo bar market is being significantly driven by the rising demand for sustainable products. Shampoo bars are promoted as eco-friendly alternatives to conventional liquid shampoos, primarily due to their minimal or biodegradable packaging. They also require less energy and resources for production and transportation, contributing to a lower environmental impact. As consumers become increasingly aware of sustainability issues, the appeal of shampoo bars continues to grow, aligning with the trend towards greener choices in personal care products. This shift is expected to further enhance the market's development and expansion in the coming years.

Restraints in the Global Shampoo Bar Market

The global shampoo bar market faces significant challenges due to the limited availability of raw materials, which hampers its growth potential. As this product category remains relatively unfamiliar to many consumers, access can be inconsistent across various regions. This scarcity not only restricts consumers' ability to discover and experiment with shampoo bars but also impacts the overall supply chain, making it challenging for retailers to stock these items. Consequently, the market's expansion is stunted, as potential buyers may struggle to find suitable options in their local areas, ultimately hindering widespread adoption and acceptance of shampoo bars.

Market Trends of the Global Shampoo Bar Market

The Global Shampoo Bar market is witnessing a significant surge driven by the rising consumer demand for sustainable and eco-friendly products. As environmental concerns heighten, consumers are increasingly opting for plastic-free alternatives to traditional bottled shampoo. Shampoo bars stand out in this trend, as they are often packaged in recyclable or biodegradable materials, thereby reducing plastic waste. This shift aligns with the broader movement towards sustainable living, inspiring brands to innovate and create formulations that are not only environmentally friendly but also effective. Consequently, the shampoo bar market is projected to expand rapidly, catering to the conscientious consumer seeking greener options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Shampoo Bar Market Size by Type & CAGR (2025-2032)

• Market Overview
• Glycerin-based
• Cold-processed Solid-surfactant

Global Shampoo Bar Market Size by Hair & CAGR (2025-2032)

• Market Overview
• Normal
• Dry
• Oily
• Others

Global Shampoo Bar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Shampoo Bar Market Size & CAGR (2025-2032)

• North America (Type, Hair, Distribution Channel)
  • US
  • Canada
• Europe (Type, Hair, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Hair, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Hair, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Hair, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethique Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Davines S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiBAR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J.R. Liggett, Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations