乾洗洗髮精市場:現狀分析與未來預測 (2024年～2032年)

乾洗洗髮精市場預計將以約 8.2% 的速度成長。背後的原因是忙碌的生活方式和世界上職業女性數量的不斷增長。此外，不斷增加的研發、投資、產品進步和產業合作正在推動乾洗洗髮精市場的發展。例如，2024 年 3 月，K18 Hair 推出了採用創新的 odorBIND 智慧釋放生物技術的乾洗洗髮精 AirWash。這種新型非氣溶膠配方對頭皮溫和，並能有效消除異味。本產品具有半透明微珠，可吸收油脂，不會留下澱粉堆積物或渾濁物，適合所有顏色和類型的頭髮。

市場依形式分為噴霧劑、粉末和其他類型。噴霧劑類別預計將佔據最大的市場佔有率。這是因為噴霧劑使用方便，而且能發揮作用。它可以使產品均勻分佈並去除多餘的油脂，是忙碌消費者的理想選擇。噴霧罐非常受歡迎且需求量很大，因為它們便於攜帶且可以用於各種頭髮類型和問題。噴嘴技術和滅火劑配方的不斷進步確保了噴霧式滅火劑在市場上佔據強大的地位。

根據最終用戶，市場分為男性、女性和兒童。其中，女性類別是乾洗洗髮精產業的最大貢獻者。因為她們注重衛生，而且需要不同的解決方案來設計自己的髮型。乾洗洗髮精是專為忙碌的職業女性和母親開發的，因為它可以塗抹在頭髮上，不用洗頭就能打造新的髮型。乾洗髮精也用於解決頭髮問題，如洗髮之間拉長、造型、增加頭髮體積以及染色頭髮等。提供此產品的品牌採用針對捲髮、細髮和染色髮質的補充成分，並配有宜人的香味。此外，廣告活動和與其他美容影響者的合作進一步提高了該產品在女性中的知名度。

根據分銷管道，市場分為線下和線上。其中，線下品類對乾洗洗髮精產業的貢獻最大。超市、專賣店和沙龍也是乾洗洗髮精市場的寶貴分銷管道。由於許多消費者會衝動購買，因此樣品和品牌知名度起著重要作用。彈出窗口、優惠券和其他店內舉措也推動了銷售，這在送貨上門服務很少的地區尤其重要。

為了更了解乾洗洗髮精的市場應用情況，我們根據乾洗洗髮水的全球分佈情況對市場進行了分析 - 北美（美國、加拿大和北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利和歐洲其他地區）、亞太地區（中國、日本、印度和亞太地區其他地區）和世界其他地區。其中，由於消費者對便利護髮產品的認識不斷增強，北美乾洗髮精市場正在穩步成長。如今，居住在城市地區的人數比以往任何時候都多，工人階級和千禧世代的人口增加促使乾洗洗髮精的需求增加。環保意識的不斷增強也促進了乾洗洗髮精等綠色無水解決方案的推向市場。其他產品的進步，如天然成分、有機產品以及社交媒體在產品行銷中的應用，也越來越多地被採用。因此，北美市場的成長是由主要品牌的強勁排名以及各種產品在店內和電子商務通路中的廣泛採用所推動的。

市場的主要參與者包括歐萊雅公司 (L'Oreal SA)、Church & Dwight Co.KGaA、PIERRE FABRE DERMO-COSMETIQUE USA, INC.、Aveda Corp.（雅詩蘭黛公司）、Living Proof（聯合利華）、AMIKA（Philth）、Honasa）、Honasa Limiteder Limited、phya）、Honasa）。

目錄

第1章 市場概要

• 市場定義
• 主要目的
• 相關利益者
• 限制事項

第2章 分析方法或前提條件

• 分析流程
• 分析方法
• 受訪者簡介

第3章 摘要整理

• 產業摘要
• 各市場區隔預測
  • 市場成長的強度
• 地區展望

第4章 市場動態

• 促進因素
• 機會
• 阻礙因素
• 趨勢
• PESTEL分析
• 需求面分析
• 供給面分析
  • 企業合併·收購 (M&A)
  • 合作與投資情境
  • 產業考察:主要Start-Ups企業及其獨家策略

第5章 價格分析

• 價格分析:各地區
• 價格的影響因素

第6章 全球乾洗洗髮精的市場收益 (2022～2032年)

第7章 市場分析:不同形狀

• 噴霧
• 粉
• 其他

第8章 市場分析:各終端用戶

• 男性
• 女性
• 兒童

第9章 市場分析:各流通管道

• 離線
• 線上

第10章 市場分析:各地區

• 北美
  • 美國
  • 加拿大
  • 其他北美地區
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 全球其他地區

第11章 價值鏈分析

• 限制分析
• 市場參與企業一覽

第12章 競爭情形

• 競爭儀表板
• 競爭市場定位分析
• 波特的五力分析

第13章 企業簡介

• L'Oreal S.A.
  • 企業概要
  • 主要的財務指標
  • SWOT分析
  • 產品系列
  • 近幾年趨勢
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• PIERRE FABRE DERMO-COSMETIQUE USA, INC.
• Aveda Corp. (The Estee Lauder Companies)
• Living Proof (Unilever)
• AMIKA (Bansk Group)
• Honasa Consumer Limited
• Coty Inc. (Philosophy)
• Kao Corporation

第14章 縮寫與前提條件

第15章 附錄

The dry shampoo market around the world is extremely attractive and is growing fast because of the attempts of the population to change lifestyles, the need for fast and efficient hair care products, and the tendency towards more eco-friendly hair treatment. The use of the product to refresh hair without using water appeals to the busy working population, commuters, and travelers while at the same time boasting of it being an environmentally friendly product by saving water. Also, the rising market demand for health and wellness products has promoted innovation, and it has expanded new natural and organic products to the line, thus increasing the product's scope. Digitalization and the utilization of other e-commerce platforms as well as advertising by the market majors are also driving the market growth making dry shampoos an essential cosmetic product all over the world.

The dry shampoo market is set to show a growth rate of about 8.2%. This is due to the busy lifestyles and the growing number of working women globally. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Dry Shampoo market. For instance, in March 2024, K18 Hair launched AirWash, a dry shampoo that uses innovative odorBIND smart-release biotechnology. This new non-aerosol formula is scalp-friendly and effectively eliminates odor. The product features translucent microbeads, which absorb additional oil without leaving a starchy buildup or white cast, making it suitable for all hair colors and types.

Based on form, the market is segmented into spray, powder, and others. The spray category is expected to have the largest market share of the market. Because of how convenient they are to use and get the job done. It is suitable for busy consumers since it spreads the product evenly and takes up the extra oil. Portable and designated for various hair types and concerns, spray cans are popular and sought after. Sustained advancements in nozzle technologies and formulation of the extinguishing agent strengthen the spray format firmly in the market.

Based on the end-user, the market is bifurcated into men, women & children. Among these, the women category is the largest contributor to the dry shampoo industry. As they are conscious of their hygiene and need various solutions for hairstyling. Applying the product to the hair provides a new appearance without washing hence catered for today's busy working women and mothers. Women also use dry shampoos to stretch between washing, set a style, add body, and for hair concerns such as color-treated hair. It is served by brands that use replenishing compositions for curly, fine, or colored hair and favorable scents. Moreover, advertising campaigns and partnerships with other beauty influencers have boosted the product's popularity among women even more.

Based on the distribution channel, the market is bifurcated into offline and online. Among these, the offline category is the largest contributor to the dry shampoo industry. Supermarkets, specialty stores, and salons are other valuable distribution channels for the dry shampoo market because they allow consumers to touch and examine the products. Most use them for impulse buys and therefore they play a great role in sampling and brand awareness. Pop-ups, vouchers, and other store initiatives additionally encourage sales and are especially important in communities where home delivery is rare.

For a better understanding of the market adoption of dry shampoo, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American dry shampoo market is growing at a constant rate promoting awareness of the convenient hair care products among buyers. Today, more individuals reside in urban areas than ever before, and the increasing population that is affiliated with the working class and millennials has contributed to the increased demand for dry shampoos. The growing environmental awareness has also helped to bring into the market green or waterless solutions such as dry shampoo. Also, other product advances such as natural and organic products and the use of social media in marketing the products have increased adoption. Market growth in North America is thus due to the strong rankings of leading brands and broad product proliferation through combined over-the-counter and e-commerce channels.

Some major players running in the market include L'Oreal S.A.; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; PIERRE FABRE DERMO-COSMETIQUE USA, INC.; Aveda Corp. (The Estee Lauder Companies); Living Proof (Unilever); AMIKA (Bansk Group); Honasa Consumer Limited; Coty Inc. (Philosophy); and Kao Corporation

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Global Dry Shampoo Market
• 2.2. Research Methodology of the Global Dry Shampoo Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Collaboration & Investment and Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL DRY SHAMPOO MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY FORM

• 7.1. Spray
• 7.2. Powder
• 7.3. Others

8.MARKET INSIGHTS BY END-USER

• 8.1. Men
• 8.2. Women
• 8.3. Children

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

• 9.1. Offline
• 9.2. Online

10.MARKET INSIGHTS BY REGION

• 10.1. North America
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. U.K.
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific
  • 10.3.1. China
  • 10.3.2. Japan
  • 10.3.3. India
  • 10.3.4. Rest of Asia-Pacific
• 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

• 11.1. Marginal Analysis
• 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

• 12.1. Competition Dashboard
• 12.2. Competitor Market Positioning Analysis
• 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

• 13.1. L'Oreal S.A.
  • 13.1.1. Company Overview
  • 13.1.2. Key Financials
  • 13.1.3. SWOT Analysis
  • 13.1.4. Product Portfolio
  • 13.1.5. Recent Developments
• 13.2. Church & Dwight Co., Inc.
• 13.3. Henkel AG & Co. KGaA
• 13.4. PIERRE FABRE DERMO-COSMETIQUE USA, INC.
• 13.5. Aveda Corp. (The Estee Lauder Companies)
• 13.6. Living Proof (Unilever)
• 13.7. AMIKA (Bansk Group)
• 13.8. Honasa Consumer Limited
• 13.9. Coty Inc. (Philosophy)
• 13.10. Kao Corporation

14.ACRONYMS & ASSUMPTION

15.ANNEXURE