乾洗洗髮精市場規模、佔有率和成長分析（按類型、分銷管道、最終用途和地區）- 2025-2032 年行業預測

2023 年全球乾洗洗髮水市場規模價值 38.8 億美元，預計將從 2024 年的 42.9 億美元成長到 2032 年的 95.3 億美元，預測期內（2025-2032 年）的複合年成長率為 10.5%。

受消費者對可隨時使用的便利護髮解決方案的需求所推動，乾洗洗髮精市場正經歷顯著成長。這款創新的護髮產品將玉米粉和高嶺土等吸油成分與香料結合在一起，無需使用水即可有效清洗頭髮。乾洗髮精旨在吸收多餘的皮脂併中和異味，減少頻繁洗頭的需要，使其成為處理油性頭皮的理想解決方案。由於消費者在忙碌的生活方式中優先考慮快速有效的美容選擇，市場正在擴大到提供各種產品，包括有色和無香味的產品，以滿足染色或敏感頭皮的需求。人們對美髮和護髮服務的興趣日益濃厚，進一步推動了這一成長，從而產生了各種各樣的產品來滿足不同顧客的偏好。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 專利分析

乾洗洗髮精市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 噴
• 粉末
• 其他

乾洗洗髮精市場規模（依分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

乾洗洗髮精市場規模（依最終用途和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士
• 孩子

乾洗洗髮精市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble Co.（USA）
• L'Oreal SA（France）
• Unilever（UK/Netherlands）
• Henkel AG & Co. KGaA（Germany）
• Kao Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• Revlon, Inc.（USA）
• Shiseido Company, Limited（Japan）
• Amorepacific Corporation（South Korea）
• Johnson & Johnson（USA）
• Estee Lauder Companies Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Beiersdorf AG（Germany）
• Pierre Fabre Group（France）
• L'Occitane en Provence（France）
• Avon Products, Inc.（UK）
• Clarins Group（France）
• Colgate-Palmolive Company（USA）

結論和建議

Global Dry Shampoo Market size was valued at USD 3.88 billion in 2023 and is poised to grow from USD 4.29 billion in 2024 to USD 9.53 billion by 2032, growing at a CAGR of 10.5% during the forecast period (2025-2032).

The dry shampoo market is experiencing significant growth, driven by consumer demand for convenient, on-the-go hair care solutions. This innovative hair product effectively cleanses hair without water, utilizing oil-absorbing ingredients like cornstarch or kaolin combined with fragrance. Dry shampoo is designed to absorb excess sebum and neutralize odor, making it an ideal solution for managing oily scalps without the need for frequent washing. As consumers prioritize quick and efficient grooming options amidst busy lifestyles, the market has expanded to include diverse offerings such as tinted and unscented varieties catering to color-treated and sensitive scalps. The increasing interest in hair styling and treatment services further supports this growth, leading to a broader range of products tailored to diverse customer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dry Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dry Shampoo Market Segments Analysis

Global Dry Shampoo Market is segmented by Form, Distribution Channel, End Use and region. Based on Form, the market is segmented into Spray, Powder and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End Use, the market is segmented into Men, Women and Children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dry Shampoo Market

The global dry shampoo market is significantly driven by product innovation, which is leading to the premiumization of offerings. Dry shampoos, a relatively recent development in hair care, do not require water and cater to various hair types. Conventional shampoo can detrimentally strip hair of its natural oils with daily use. In response to this consumer challenge, manufacturers are focusing on launching advanced dry shampoos that incorporate multifunctional benefits, enhancing their value. As these products are imbued with additional features, their market price increases, further propelling the growth of the dry shampoo sector on a global scale.

Restraints in the Global Dry Shampoo Market

The global dry shampoo market may face significant challenges due to increasing consumer awareness regarding the adverse effects of various chemical ingredients and preservatives found in cosmetics. As more individuals become informed about harmful substances such as formaldehyde, synthetic fragrances, and sodium lauryl sulfate, the demand for dry shampoo products may diminish. Factors contributing to this decline include the growing availability of reliable information about the chemical components in hair care products and heightened public sensitivity to their potential negative impacts, which can lead to allergies and alterations in hair texture. Consequently, these concerns may restrict the market's growth in the foreseeable future.

Market Trends of the Global Dry Shampoo Market

The Global Dry Shampoo market is witnessing a significant upward trend, driven largely by the growing popularity of personalized home salon services facilitated by mobile applications. Over the past decade, an increasing number of service providers in developed regions like North America and Europe have adopted a water-efficient approach to hair care, utilizing dry shampoos to cater to the evolving consumer preference for convenience and efficiency. These products offer an affordable, easy-to-access solution for instant hair refreshment, aligning seamlessly with the needs of modern lifestyles. As the demand for quick and effective hair care options accelerates, the dry shampoo market is poised for substantial growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Dry Shampoo Market Size by Form & CAGR (2025-2032)

• Market Overview
• Spray
• Powder
• Others

Global Dry Shampoo Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Dry Shampoo Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Dry Shampoo Market Size & CAGR (2025-2032)

• North America (Form, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Form, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pierre Fabre Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations