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市場調查報告書
商品編碼
1703380

洗髮精市場 - 全球產業規模、佔有率、趨勢、機會和預測，按產品類型、形式、配銷通路、地區和競爭細分，2020-2030 年

Shampoo Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Form, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球洗髮精市場價值為 383.7 億美元，預計到 2030 年將達到 508.3 億美元，預測期內年複合成長率(CAGR) 為 4.8%。

市場概覽
預測期 2026-2030
2024年市場規模 383.7億美元
2030年市場規模 508.3億美元
2025-2030 年複合年成長率 4.8%
成長最快的領域 線上
最大的市場 亞太

推動這一成長的因素包括消費者對頭髮護理的意識不斷增強、可支配收入不斷增加以及美容和健康趨勢不斷發展。市場按產品類型細分，包括去屑洗髮精、防脫髮洗髮精、二合一洗髮精、豐盈洗髮精和日常用洗髮水，滿足廣泛的消費者需求。它進一步按形式（液體和乾燥）和分銷管道（離線和線上）分類。

液體洗髮精因其廣泛的用途和消費者的熟悉度而繼續佔據主導地位，而乾洗髮精因其方便和省時的吸引力而越來越受歡迎。儘管電子商務在數位化應用日益普及和消費者對便利性的偏好推動下正在迅速擴張，但線下零售（透過超市、藥局和專賣店）仍然是主要的銷售管道。

市場促進因素

消費者對頭髮護理和個人護理的意識不斷增強

市場挑戰

競爭加劇和市場飽和

市場趨勢

個人化和客製化洗髮解決方案的成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球洗髮精市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（去屑洗髮精、防脫髮洗髮精、二合一洗髮精、豐盈洗髮精、日常洗髮精、其他）
    • 按形態（液體、乾燥）
    • 依配銷通路（線上、線下）
    • 按地區
    • 其他五大公司（2024 年）
  • 全球洗髮精市場地圖與機會評估
    • 依產品類型
    • 按形式
    • 按配銷通路
    • 按地區

第6章：北美洗髮精市場展望

  • 市場規模和預測
  • 市場佔有率和預測

第7章：歐洲洗髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測

第8章：亞太洗髮精市場展望

  • 市場規模和預測
  • 市場佔有率和預測

第9章：中東和非洲洗髮市場展望

  • 市場規模和預測
  • 市場佔有率和預測

第10章：南美洲洗髮精市場展望

  • 市場規模和預測
  • 市場佔有率和預測

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品類型發布（如有）
  • 最新動態

第 13 章：SWOT 分析

  • 力量
  • 弱點
  • 機會
  • 威脅

第 14 章：競爭格局

  • 公司簡介
    • Church & Dwight Co., Inc.
    • Henkel AG & Co. KGaA
    • PIERRE FABRE SA
    • L'Oreal SA
    • The Procter & Gamble (P&G) Company
    • Unilever PLC
    • The Estee Lauder Companies Inc.
    • Kao Corporation
    • Shiseido Co., Ltd.
    • Olaplex, Inc.

第 15 章：策略建議/行動計劃

  • 重點關注領域
    • 目標產品類型
    • 目標形式
    • 目標配銷通路

第16章調查會社について,免責事項

簡介目錄
Product Code: 28034

Global shampoo market was valued at USD 38.37 billion in 2024 and is projected to reach USD 50.83 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.8% during the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 38.37 Billion
Market Size 2030USD 50.83 Billion
CAGR 2025-20304.8%
Fastest Growing SegmentOnline
Largest MarketAsia-Pacific

This growth is fueled by increasing consumer awareness surrounding hair care, rising disposable incomes, and evolving beauty and wellness trends. The market is segmented by product type-including anti-dandruff, hair fall control, 2-in-1, volumizing, and daily-use shampoos-addressing a wide range of consumer needs. It is further categorized by format (liquid and dry) and distribution channels (offline and online).

Liquid shampoos continue to dominate due to their broad usage and familiarity among consumers, while dry shampoos are gaining popularity for their convenience and time-saving appeal. Offline retail-through supermarkets, drugstores, and specialty outlets-remains a primary sales channel, although e-commerce is expanding rapidly, supported by increasing digital adoption and consumer preference for convenience.

Market Drivers

Growing Consumer Awareness of Hair Care and Personal Grooming

One of the primary drivers of market growth is the increasing global awareness of hair care and grooming. Consumers are becoming more informed about specific hair concerns and the benefits of using specialized shampoos such as anti-dandruff, volumizing, and hair fall control products.

Digital media, social platforms, and the influence of beauty experts have empowered consumers to make more informed decisions. According to the Mintel Beauty Survey 2024, 83% of global consumers now consider hair health as important as skin health. Additionally, 64% of adults report experiencing hair fall or scalp-related concerns (Dove Global Hair Study, 2024).

This increased focus on appearance-particularly among millennials and Gen Z-has led to growing demand for premium, functional, and natural formulations. Shampoos that are sulfate-free, paraben-free, cruelty-free, and organic are increasingly favored by health-conscious and eco-aware consumers. In response, manufacturers are expanding their product lines to meet evolving expectations, fueling ongoing market growth.

Market Challenges

Rising Competition and Market Saturation

The global shampoo market is characterized by intense competition and growing saturation. Established multinationals such as Procter & Gamble, Unilever, and L'Oreal dominate the industry, yet they face increasing pressure from emerging brands, private-label offerings, and DTC (direct-to-consumer) startups.

As more brands enter the space, price competition intensifies, compressing margins and creating challenges in differentiation. Startups and niche players often capitalize on trends like clean beauty, sustainable packaging, and targeted formulations, resonating with environmentally conscious and ingredient-aware consumers.

Moreover, counterfeit and low-quality products, especially in developing markets, threaten brand reputation and erode consumer trust. To address this, companies must invest in anti-counterfeiting technologies, supply chain transparency, and consumer education.

To remain competitive, established brands are increasingly focusing on reformulation, market expansion, and strategic marketing investments, while also adapting to the changing digital and retail landscapes.

Market Trends

Growth of Personalized and Customized Shampoo Solutions

One of the most dynamic trends in the shampoo market is the emergence of personalized and customized hair care solutions. Advances in artificial intelligence, data science, and biotechnology are enabling brands to develop shampoos tailored to individual hair types, scalp conditions, and lifestyle habits.

Innovative companies such as Function of Beauty, Prose, and Nutrafol leverage online diagnostics, AI-driven questionnaires, and even DNA testing to formulate bespoke shampoos. These offerings appeal particularly to younger demographics who seek targeted results and value uniqueness over mass-market products.

Many of these brands operate on subscription models, enhancing consumer retention and delivering tailored products at consistent intervals. As technology continues to evolve, customization is expected to become a key differentiator in the increasingly competitive shampoo landscape.

Key Market Players

  • Church & Dwight Co., Inc.
  • Henkel AG & Co. KGaA
  • PIERRE FABRE S.A
  • L'Oreal S.A.
  • The Procter & Gamble (P&G) Company
  • Unilever PLC
  • The Estee Lauder Companies Inc.
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Olaplex, Inc.

Report Scope:

In this report, the global shampoo market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Shampoo Market, By Product Type:

  • Anti-Dandruff Shampoo
  • Hair-fall Shampoo
  • 2-in-1 Shampoo
  • Volumizing Shampoo
  • Everyday Shampoo
  • Others

Shampoo Market, By Form:

  • Liquid
  • Dry

Shampoo Market, By Distribution Channel:

  • Offline
  • Online

Shampoo Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
    • Kuwait
    • Egypt
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global shampoo market.

Available Customizations:

Global Shampoo market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Shampoo Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Anti-Dandruff Shampoo, Hair-fall Shampoo, 2-in-1 Shampoo, Volumizing Shampoo, Everyday Shampoo, Others)
    • 5.2.2. By Form Market Share Analysis (Liquid, Dry)
    • 5.2.3. By Distribution Channel Market Share Analysis (Online, Offline)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. Europe Market Share Analysis
      • 5.2.4.3. Asia-Pacific Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Shampoo Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Form Market Mapping & Opportunity Assessment
    • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Shampoo Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Form Market Share Analysis
    • 6.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Shampoo Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By Form Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.2. Canada Shampoo Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By Form Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.3. Mexico Shampoo Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By Form Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Shampoo Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Form Market Share Analysis
    • 7.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. France Shampoo Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By Form Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.2. Germany Shampoo Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By Form Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.3. Spain Shampoo Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By Form Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.4. Italy Shampoo Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Product Type Market Share Analysis
        • 7.2.4.4.2.2. By Form Market Share Analysis
        • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.5. United Kingdom Shampoo Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Product Type Market Share Analysis
        • 7.2.4.5.2.2. By Form Market Share Analysis
        • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Shampoo Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Form Market Share Analysis
    • 8.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Shampoo Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By Form Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.2. Japan Shampoo Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By Form Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.3. India Shampoo Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By Form Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.4. Vietnam Shampoo Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By Form Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.5. South Korea Shampoo Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By Form Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Shampoo Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Form Market Share Analysis
    • 9.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Shampoo Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By Form Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.2. Saudi Arabia Shampoo Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By Form Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.3. UAE Shampoo Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By Form Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.4. Turkey Shampoo Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Product Type Market Share Analysis
        • 9.2.4.4.2.2. By Form Market Share Analysis
        • 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.5. Kuwait Shampoo Market Outlook
        • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
        • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Product Type Market Share Analysis
        • 9.2.4.5.2.2. By Form Market Share Analysis
        • 9.2.4.5.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.6. Egypt Shampoo Market Outlook
        • 9.2.4.6.1. Market Size & Forecast
        • 9.2.4.6.1.1. By Value
        • 9.2.4.6.2. Market Share & Forecast
        • 9.2.4.6.2.1. By Product Type Market Share Analysis
        • 9.2.4.6.2.2. By Form Market Share Analysis
        • 9.2.4.6.2.3. By Distribution Channel Market Share Analysis

10. South America Shampoo Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Form Market Share Analysis
    • 10.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Shampoo Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By Form Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.2. Argentina Shampoo Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By Form Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.3. Colombia Shampoo Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By Form Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Type Launches (If Any)
  • 12.3. Recent Developments

13. SWOT Analysis

  • 13.1. Strength
  • 13.2. Weaknesses
  • 13.3. Opportunity
  • 13.4. Threat

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Church & Dwight Co., Inc.
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Product Types & Services
      • 14.1.1.4. Financials (As Reported)
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Personnel Details
    • 14.1.2. Henkel AG & Co. KGaA
    • 14.1.3. PIERRE FABRE S.A
    • 14.1.4. L'Oreal S.A.
    • 14.1.5. The Procter & Gamble (P&G) Company
    • 14.1.6. Unilever PLC
    • 14.1.7. The Estee Lauder Companies Inc.
    • 14.1.8. Kao Corporation
    • 14.1.9. Shiseido Co., Ltd.
    • 14.1.10. Olaplex, Inc.

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
    • 15.1.1. Target Product Type
    • 15.1.2. Target Form
    • 15.1.3. Target Distribution Channel

16. About Us & Disclaimer