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市場調查報告書
商品編碼
1461251

美國植物性食品市場評估：依產品類型、依成分、依最終用途、依應用、依分銷渠道、依地區、機會、預測（2017-2031 年）

United States Plant Based Food Market Assessment, By Product Type, By Source, By End-use, By Application, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 121 Pages | 商品交期: 3-5個工作天內

價格

2023年美國植物性食品市場規模為115.1億美元，預計2024-2031年期間複合年增長率為12.98%。近年來，由於人們對植物性飲食的健康和環境效益的認識不斷提高、消費者偏好的變化以及食品技術的進步等因素的推動，該市場呈現出顯著的增長。

由於對更健康、更永續的食品選擇的需求不斷增長，美國植物性食品市場是食品產業中快速成長的部分。植物性食品由植物性成分製成，如蔬菜、水果、穀物、豆類和堅果。這些產品通常不含肉類、乳製品和雞蛋等動物產品，這對於尋求純素食、素食和彈性素食的消費者來說是一個有吸引力的選擇。全國近 8% 的人口是素食主義者，3% 是嚴格素食者。植物性食品市場包括多種產品，例如肉類替代品、乳製品替代品、植物性零食和植物性飲料。隨著植物性食品需求的增加，市場將不斷擴大和發展，為食品產業創造創新和成長機會。

亞麻籽、藜麥、豌豆蛋白、奇亞籽和燕麥等植物性蛋白質來源的廣泛使用，為食物增添了營養風味，並提供了牛奶、肉類和雞蛋的健康替代品。消費者錯誤地認為植物性食品比普通膳食更貴，而且植物性食品和新鮮農產品的承受能力限制了市場的成長，特別是對於低收入的美國人來說。然而，新進業者和老牌公司可以透過提供創新的解決方案，輕鬆地向此類大眾群體提供植物性飲食，從而利用這個市場的潛力。2024 年 3 月，以色列食品科技公司 Yo Egg 開始在美國零售店（主要在洛杉磯）銷售不含動物產品的荷包蛋和單面煎蛋。Yo Egg 專營預煮冷凍荷包蛋和可炒或煮的單面蛋。本產品主要由大豆蛋白、鷹嘴豆和葵花籽油組成。

植物性肉類替代品市場可能會獲得與牛奶替代品相似的美元佔有率

美國植物性食品市場與植物性飲食的日益普及密切相關。近年來，植物性飲食因其眾多的健康和環境益處而變得越來越受歡迎。牛奶替代品在美國植物性食品市場中佔據很大佔有率，這主要是由於乳糖不耐症人群眾多。該國近 36% 的人口患有乳糖不耐症。植物奶占美國牛奶市場總量的 15%。由於新推出的植物性肉類替代產品、持續的產品創新以及越來越多的消費者消費天然或有機成分製成的食品，肉類替代品領域將在預測期內獲得更廣泛的市場佔有率。是一個這樣做的機會。2024 年 3 月，The Kraft Heinz Company與 TheNotCompany, Inc. 的合資企業 The Kraft Heinz Not Company LLC 發佈了首款植物性 Oscar Mayer 產品，以及首款植物性肉類替代品 NotHotDogs 和 NotSausages。這兩種產品都為消費者提供了消費者渴望的煙燻、鹹味和多汁、濃稠的口感。

提高消費者健康意識

近年來，由於消費者對更健康、更永續食品的需求不斷增長，美國植物性食品的使用量顯著增加。全國各地的超市和餐廳都在透過庫存更多植物性食品來應對這一需求，包括植物性肉類替代品、不含乳製品的牛奶和純素起司。植物性替代品具有多種健康益處，包括控制血糖水平和降低膽固醇水平。此外，主要食品公司開始推出傳統肉類和乳製品的植物性替代品，進一步擴大植物性選擇的可用性。

本報告研究和分析了美國植物性食品市場，提供市場規模和預測、市場動態以及主要參與者的現狀和前景。

目錄

第一章研究方法論

第二章 專案範圍與定義

第 3 章 COVID-19 的影響

第 4 章執行摘要

第五章 客戶評價

  • 人口統計（群組分析 - 嬰兒潮世代、X 世代、Z 世代、千禧世代、性別、收入、職業、地區）
  • 品牌知名度與回想率
  • 購買決策時考慮的因素
  • 購買頻率
  • 購買管道
  • 現有或潛在購買者
  • 影響者市場和名人代言對產品/品牌滲透的影響

第六章 美國植物性食品市場展望（2017-2031）

  • 市場規模及預測
    • 金錢金額
    • 數量
  • 依產品類型
    • 乳製品
    • 肉
    • 海鮮
    • 甜點
    • 蛋
    • 其他
  • 依原料
    • 蔬菜
    • 水果
    • 堅果/種子
    • 豆子
    • 穀物
    • 其他
  • 依最終用途
    • 家庭
    • 商業的
  • 依用途
    • 食物
    • 飲料
    • 動物營養
    • 膳食補充劑
    • 其他
  • 依分銷渠道
    • 線上
    • 線下
  • 依地區
    • 東北
    • 西南
    • 西
    • 西南
    • 中西部
  • 市場佔有率：依公司劃分（2023 年）

第 7 章 市場測繪（2023）

  • 依產品類型
  • 依原料
  • 依最終用途
  • 依用途
  • 依分銷渠道
  • 依地區

第八章 宏觀環境與產業結構

  • 供需分析
  • 進出口分析
  • 價值鏈分析
  • PESTEL 分析
  • 波特五力分析

第九章市場動態

  • 增長動力
  • 成長限制因素（問題、限制因素）

第十章 主要公司情況

  • 市場領導者競爭矩陣
  • 市場領導者市場收入分析（2023年，%）
  • SWOT 分析（5 家市場公司）
  • 併購/合資（如適用）
  • 專利分析（如果適用）

第11章價格分析

第十二章案例研究

第十三章 主要公司展望

  • Amy's Kitchen, Inc.
  • Beyond Meat, INC.
  • Impossible Food, Inc.
  • Boca Foods Company (Kraft Foods, Inc.)
  • Hormel foods Corporation
  • Morning Star Farms (Kellogg Na Co.)
  • The Hain Celestial Group, Inc.
  • Light Life Foods, Inc.
  • Atlantic Natural Food LLC
  • Puris Holdings, LLC.

第十四章 戰略建議

第十五章 關於我們公司、免責聲明

Product Code: MX10048

United States plant-based food market is expected to witness a CAGR of 12.98% during the forecast period 2024-2031F and was valued at USD 11.51 billion in 2023. The market has experienced significant growth in recent years, fuelled by factors such as increasing awareness of the health and environmental benefits of plant-based diets, changing consumer preferences, and advancements in food technology.

The United States plant-based food market is a rapidly growing segment of the food industry, driven by a rising demand for healthier and more sustainable food options. Plant-based food products are made from ingredients that are derived from plants, such as vegetables, fruits, grains, legumes, and nuts. These products are typically free from animal products such as meat, dairy, and eggs, making them an appealing choice for consumers looking for vegan, vegetarian, or flexitarian options. Nearly 8 percent of the county's population is vegetarian and 3 percent vegan. The plant-based food market includes a wide range of products such as meat alternatives, dairy alternatives, plant-based snacks, and plant-based beverages. As the demand for plant-based food products continues to rise, it is likely that the market will continue to expand and evolve, presenting opportunities for innovation and growth in the food industry.

The wider availability of plant protein ingredients such as flaxseed, quinoa, pea proteins, chia and oats are adding nutritional flavours in food making them a healthier alternative to milk, meat, and eggs. Consumer's misconception of plant-based meals being more expensive than the regular meal options and accessibility to buy plant-based food and fresh produce, especially for the lower -income Americans hinders the market growth to a limited extent. Although, new entrants as well as existing players can tap this market potential by bringing in innovative solutions to provide easy accessibility of plant-based meals to this mass group. In March 2024, Yo Egg, an Israeli food technology firm, began selling its vegan poached eggs and sunny-side-ups at US retail locations, with the primary focus on Los Angeles. Yo Egg specialises in precooked frozen poached and sunny-side-up eggs that are ready to fry or boil. The products are composed primarily of soy protein, chickpeas, and sunflower oil.

Plant Based Meat Segment May Capture Similar Dollar Share as of Daily Alternatives

The United States plant-based food market is closely linked to the growing popularity of plant-based diets, which have become increasingly popular in recent years due to their numerous health benefits and environmental advantages. Dairy alternatives hold a prominent share in the plant-based food market in the United States mainly owing to a large lactose intolerant population. Nearly 36% of the country's population is lactose intolerant. Plant based milk captures 15% of the total milk market in the US. Newly launched plant-based meat products, continuous product innovation and increasing consumer adoption of consuming food made of natural or organic food ingredients tend to open door of opportunity for meat substitutes segment to hold a wider market share during the forecast period. In March 2024,the first plant-based Oscar Mayer products and the first plant-based meat invention from the joint venture between The Kraft Heinz Company and TheNotCompany, Inc., were introduced by The Kraft Heinz Not Company LLC as NotHotDogs and NotSausages. Both the products provide smoky and savoury taste experience to the consumers with juicy and thick bites that they crave for.

Increasing Consumer Preference for Healthier Diets

The availability of plant-based food products has increased significantly in recent years in the United States, driven by growing consumer demand for healthier and more sustainable food options. Supermarkets and restaurants across the country have responded to this demand by increasing their offerings of plant-based products, including plant-based meat alternatives, dairy-free milk, and vegan cheese. Plant based alternatives offers various health benefits such as controlled blood sugar, and lowered cholesterol level. Moreover, large food companies have started to introduce plant-based alternatives to traditional meat and dairy products, further expanding the availability of plant-based options. For instance, in February 2024, Califia Farms launched a plant-based milk, Califia Farms Complete, which contains nutrients, protein, amino acid and lesser sugar as compared to dairy-based milk. The product is made using a mixture of chickpea, pea, and fava bean protein.

This trend is expected to continue in the coming years as consumers become more health and environmentally conscious and seek out alternative protein sources. As the availability of plant-based products continues to increase, it is likely that the plant-based food market will continue to grow in the United States. The US retail sales for plant-based foods was USD 8 billion in 2022 out of which the plant-based milk category accounted to USD 2.8 billion with more than 40 percent of the household penetration.

Impact of COVID-19

The COVID-19 pandemic has had a mixed impact on the plant-based food market in the United States. On the one hand, the pandemic has raised awareness among consumers about the importance of a healthy and balanced diet, which has led to increased interest in plant-based foods. As a result, sales of plant-based food products have generally remained strong throughout the pandemic. However, the pandemic has also disrupted supply chains and led to shortages of certain plant-based products, such as tofu and tempeh. In addition, the closure of restaurants and other food service establishments has led to a decline in demand for plant-based products in these sectors.

Key Players Landscape and Outlook

The market for plant-based foods in the United States is fragmented, with a number of small- and medium-sized businesses as well as recent entrants. Prominent players include Amy's Kitchen, Inc., Beyond Meat, INC., Impossible Food, Inc., Boca Foods Company (Kraft Foods, Inc.), Hormel foods Corporation, Morning Star Farms (Kellogg Na Co.), and The Hain Celestial Group, Inc. among others. To increase their product offerings and worldwide footprints, these players put numerous tactics into practice. New product releases, collaborations, agreements, partnerships, and acquisitions are the primary business tactics used by the majority of enterprises in the market for plant-based foods. In March 2024, Beyond Meat, INC. announced the launch of a redesigned and extended range of Beyond Crumbles in the United States, available in three delicious flavours, with low saturated fat content, and satisfying the nutritional requirements of both the Better Choices for Life and Heart-Check Food Certification Programmes from the American Diabetes Association and the American Heart Association, respectively.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Impact of COVID-19

4.Executive Summary

5.Voice of Customer

  • 5.1Demographics (Cohort Analysis - Baby Boomers, Gen X, Gen Z, Millennials; Gender; Income; Profession; Geography)
  • 5.2Brand Awareness and Recall Rate
  • 5.3Factors Considered in Purchase Decision
    • 5.3.1Product Type
    • 5.3.2Product Source
    • 5.3.3Quality
    • 5.3.4Quantity
    • 5.3.5Price
    • 5.3.6Quantity wrt Price
    • 5.3.7Packaging
    • 5.3.8Shelf Life
    • 5.3.9Taste Preferences
    • 5.3.10Nutritional Value and Benefits
  • 5.4Frequency of Purchase
  • 5.5Channel of Purchase
  • 5.6Existing or Intended Purchaser
  • 5.7Impact of Influencer Market or Celebrity Endorsements on Product/Brand Absorption

6.United States Plant Based Food Market Outlook, 2017-2031F

  • 6.1Market Size & Forecast
    • 6.1.1By Value
    • 6.1.2By Volume
  • 6.2By Product Type
    • 6.2.1Dairy
    • 6.2.2Meat
    • 6.2.3Seafood
    • 6.2.4Desserts
    • 6.2.5Eggs
    • 6.2.6Others
  • 6.3By Source
    • 6.3.1Vegetables
    • 6.3.2Fruits
    • 6.3.3Nuts & Seeds
    • 6.3.4Legumes
    • 6.3.5Grains
    • 6.3.6Others
  • 6.4By End-use
    • 6.4.1Domestic
    • 6.4.2Commercial
  • 6.5By Application
    • 6.5.1Food
      • 6.5.1.1Bakery
      • 6.5.1.2Confectionery
      • 6.5.1.3Infant Food
      • 6.5.1.4Others
    • 6.5.2Beverage
    • 6.5.3Animal Nutrition
    • 6.5.4Dietary Supplements
    • 6.5.5Others
  • 6.6By Distribution Channel
    • 6.6.1Online
    • 6.6.2Offline
      • 6.6.2.1Hypermarket/Supermarket
      • 6.6.2.2Departmental Stores
      • 6.6.2.3Brand Stores/Kiosks
      • 6.6.2.4Others
  • 6.7By Region
    • 6.7.1Northeast
    • 6.7.2Southwest
    • 6.7.3West
    • 6.7.4Southwest
    • 6.7.5Midwest
  • 6.8By Company Market Share (%), 2023

7.Market Mapping, 2023

  • 7.1By Product Type
  • 7.2By Source
  • 7.3By End-use
  • 7.4By Application
  • 7.5By Distribution Channel
  • 7.6By Region

8.Macro Environment and Industry Structure

  • 8.1Supply Demand Analysis
  • 8.2Import Export Analysis
  • 8.3Value Chain Analysis
  • 8.4PESTEL Analysis
    • 8.4.1Political Factors
    • 8.4.2Economic System
    • 8.4.3Social Implications
    • 8.4.4Technological Advancements
    • 8.4.5Environmental Impact
    • 8.4.6Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5Porter's Five Forces Analysis
    • 8.5.1Supplier Power
    • 8.5.2Buyer Power
    • 8.5.3Substitution Threat
    • 8.5.4Threat from New Entrant
    • 8.5.5Competitive Rivalry

9.Market Dynamics

  • 9.1Growth Drivers
  • 9.2Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

  • 10.1Competition Matrix of Market Leaders
  • 10.2Market Revenue Analysis of Market Leaders (in %, 2023)
  • 10.3SWOT Analysis (For Five Market Players)
  • 10.4Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • 10.5Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

  • 13.1Amy's Kitchen, Inc.
    • 13.1.1Company Details
    • 13.1.2Key Management Personnel
    • 13.1.3Products & Services
    • 13.1.4Financials (As reported)
    • 13.1.5Key Market Focus & Geographical Presence
    • 13.1.6Recent Developments
  • 13.2Beyond Meat, INC.
  • 13.3Impossible Food, Inc.
  • 13.4Boca Foods Company (Kraft Foods, Inc.)
  • 13.5Hormel foods Corporation
  • 13.6Morning Star Farms (Kellogg Na Co.)
  • 13.7The Hain Celestial Group, Inc.
  • 13.8Light Life Foods, Inc.
  • 13.9Atlantic Natural Food LLC
  • 13.10Puris Holdings, LLC.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.United States Plant Based Food Market, By Value, In USD Billion, 2017-2031F
  • Figure 2.United States Plant Based Food Market, By Volume, In Tons, 2017-2031F
  • Figure 3.United States Plant Based Food Market Share, By Product Type, In USD Billion, 2017-2031F
  • Figure 4.United States Plant Based Food Market Share, By Product Type, In Tons, 2017-2031F
  • Figure 5.United States Plant Based Food Market Share, By Source, In USD Billion, 2017-2031F
  • Figure 6.United States Plant Based Food Market Share, By Source, In Tons, 2017-2031F
  • Figure 7.United States Plant Based Food Market Share, By End-use, In USD Billion, 2017-2031F
  • Figure 8.United States Plant Based Food Market Share, By End-use, In Tons, 2017-2031F
  • Figure 9.United States Plant Based Food Market Share, By Application, In USD Billion, 2017-2031F
  • Figure 10.United States Plant Based Food Market Share, By Application, In Tons, 2017-2031F
  • Figure 11.United States Plant Based Food Market Share, By Distribution Channel, In USD Billion, 2017-2031F
  • Figure 12.United States Plant Based Food Market Share, By Distribution Channel, In Tons, 2017-2031F
  • Figure 13.United States Plant Based Food Market Share, By Region, In USD Billion, 2017-2031F
  • Figure 14.United States Plant Based Food Market Share, By Region, In Tons, 2017-2031F
  • Figure 15.By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 16.By Source Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 17.By End-use Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 18.By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 19.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 20.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023