查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1472978

印度香棒市場評估:依類別,原料,香料類型,包裝類型,每包數量,價格範圍,最終用戶,應用,分銷管道和地區劃分的機會和預測(2018財年-2032財年)

India Incense Sticks Market Assessment, By Category, Raw Material, Fragrance Type, Packaging Type, Number of Sticks Per Pack, Price Range, End-user, Application, Distribution Channel, Region, Opportunities and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 119 Pages | 商品交期: 3-5個工作天內

價格

印度香棒市場規模預計將從 2024 年的 12.345 億美元成長到 2032 年的 19.5059 億美元，預計 2024-2031 年的複合年增長率為 5.89%。

香市場的蓬勃發展，體現了精神與傳統的融合以及現代消費者的品味和喜好。由於印度擁有豐富多樣的文化遺產，香在該國具有巨大的價值，推動了需求。香在寺廟和家庭中用於傳統和宗教用途。香已經成為人們日常生活的一部分，形成了多元化的市場環境。

印度香市場由各種原料、香料和包裝形式組成，取決於消費者的口味和喜好。雖然有檀香和茉莉花等傳統香味，但也有融合異國情調和草本精華的現代香味，為顧客提供了廣泛的選擇。

此外，隨著人們對環境和永續發展的日益關注，由環保天然材料製成的有機香正大規模進入市場。2024 年 1 月，yodhya Municipal Corporation與 Phool 合作啟動了一個項目，回收和循環利用花卉廢料來製造香棒。該產品將在當地寺廟提供。該項目旨在透過有效利用供奉的鮮花來保持寺廟和環境清潔。

對蚊香棒的需求不斷增長推動了市場成長：

印度對香的需求是由驅蚊香（俗稱驅蚊阿加巴蒂）的日益普及所推動的。這款創新的香棒採用香茅、印楝和桉樹等天然成分配製而成，具有驅蚊的雙重功效，同時散發出宜人的香味。印度存在登革熱、瘧疾、基孔肯雅熱等多種蚊媒疾病，有效的滅蚊措施至關重要。尤其是在有兒童和寵物的家庭中，您需要天然且不含化學物質的產品，而用於防蚊的 agarbatti 提供了一個方便且環保的解決方案。

該報告調查了印度香棒市場，並提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構、影響市場成長的因素分析以及案例研究。

目錄

第一章研究方法論

第二章 專案範圍與定義

第三章執行摘要

第四章 客戶回饋

  • 人口統計
  • 市場意識和產品訊息
  • 品牌知名度和忠誠度
  • 做出購買決定時會考慮的因素
  • 購買管道
  • 購買目的
  • 購買頻率
  • 現有或計劃用戶
  • 朋友和家人的推薦/線上評論
  • 品牌大使和影響者行銷在促進產品/品牌滲透方面的作用

第五章 印度香市場展望

  • 市場規模/預測
  • 依類別
    • 明火香
    • 暖香
  • 依原料分
    • 竹子
    • 木炭
    • 草藥
    • 其他
  • 依香味類型
    • 玫瑰
    • 檀香
    • 薰衣草
    • 茉莉花
    • 其他
  • 依包裝類型
    • 包包
    • 盒子
    • 其他
  • 每包數量
    • 51 或更多
  • 依價格區間
    • 低價
    • 高價
  • 依最終用戶
    • 家庭
    • 宗教機構
    • 冥想中心
    • 其他（水療、瑜珈中心等）
  • 依用途
    • 宗教
    • 芳香療法
    • 驅蚊劑
    • 空氣淨化
    • 冥想
  • 依分銷渠道
    • 超市/大賣場
    • 便利店
    • 專賣店
    • 線上渠道
  • 依地區
    • 東
    • 西區/中區
    • 北方
    • 南部
  • 市佔率：依公司劃分，2024 財年

第 6 章 市場測繪，2024 年

  • 依類別
  • 依原料分
  • 依香味類型
  • 依包裝類型
  • 每包數量
  • 依價格區間
  • 依最終用戶
  • 依用途
  • 依分銷渠道
  • 依地區

第七章 宏觀環境與產業結構

  • 供需分析
  • 進出口分析
  • 價值鏈分析
  • PESTEL 分析
  • 波特五力分析

第八章市場動態

  • 生長促進因子
  • 生長抑制因素（問題/限制）

第九節 主要公司狀況

  • 前 5 名市場領導者的競爭矩陣
  • 前 5 名市場領導者的市場收入分析
  • 併購/合資（如適用）
  • SWOT分析（5家參與企業）
  • 專利分析（如果適用）

第10章價格分析

第11章案例研究

第十二章 主要公司展望

  • Hari Darshan Sevashram Private Limited
  • N. Ranga Rao & Sons Pvt. Ltd. (Cycle)
  • Kanpur Flowercycling Private Limited (Phool)
  • ITC Limited (Mangaldeep)
  • Mysore Deep Perfumery House (Zed Black)
  • Moksh Agarbatti Co
  • Shree Kalpana Perfumery Works Pvt. Ltd.
  • B.V. Aswathiah & Bros (Nandi Agarbatti)
  • Hem Corporation Private Limited
  • Patanjali Ayurved Limited

第十三章 戰略建議

第14章關於我們公司/免責聲明

Product Code: MX11252

India incense sticks market was valued at USD 1234.5 million in FY2024, expected to reach USD 1950.59 million in FY2032, with a CAGR of 5.89% for the forecast period between FY2025 and FY2032. The market of incense sticks is vibrant as it reflects a combination of spirituality with traditions and tastes and preferences of the modern consumer. As India has a rich and varied cultural heritage, incense sticks hold tremendous value in the country, boosting their demand. Incense sticks are used in temples, homes, and other places for traditional and religious purposes. They have become a part of the daily life of individuals, forming a multi-dimensional market landscape.

India incense sticks market consist of products made with different raw materials, possessing multiple fragrances, and several packaging forms depending upon the tastes and preferences of the consumers. Sandalwood and jasmine are among the traditional fragrances offered in incense sticks, while the modern fragrances incorporate exotic blends and herbal essences, providing vast range of options to the customers.

Moreover, as the concern towards environment and sustainability is rising, eco-friendly and natural products in organic incense sticks are entering the market on a large scale. In January 2024, the Ayodhya Municipal Corporation, in partnership with Phool, launched a project to produce incense sticks by collecting and recycling flower waste. The product is planned to be offered at the local temples. The project aims to keep the temples and environment clean by putting the offered flowers to its best use.

Therefore, considering the cultural significance of incense sticks along with evolving consumer preferences, the market shows a great scope for expansion and innovation in the future.

The world's largest raw agarbatti factory is located at Rampipliya, Indore, Madhya Pradesh. This is MDPH's third manufacturing unit, built on 15 acres of land with a constructed area of 3.35 thousand square feet. The solar-powered factory manufactures over 3.5 crore raw agarbattis daily using over 800 machines.

Increasing Demand for Anti-Mosquito Sticks to Fuel the Market Growth

The demand for incense sticks in India is largely fueled by the growing popularity of anti-mosquito incense stick, popularly known as mosquito repellent agarbattis in India. These innovative incense sticks, infused with natural ingredients such as citronella, neem, and eucalyptus, provide a dual advantage of repelling mosquitoes while simultaneously emitting pleasant fragrances. With India being prone to mosquito-borne diseases, such as dengue, malaria, and chikungunya, the need for effective mosquito control measures is essential. Anti-mosquito agarbattis provide a convenient and eco-friendly solution, integrating with consumer preferences for natural and chemical-free products, particularly in households with children and pets.

The demand for these mosquito-repellent incense sticks is increasing, as they offer an affordable and hassle-free alternative to traditional mosquito coils and sprays. Furthermore, manufacturers are promoting the trend by introducing a wide range of fragrances and packaging options, enhancing consumer choice and further boosting the market growth.

In February 2024, Godrej Consumer Products Limited launched anti-mosquito Goodknight Agarbatti. The product is the country's first ever legal anti-mosquito sticks. The company uses Renofluthrin in the manufacturing process, which is a molecule two times more effective than other molecules used in home insecticides in India.

Celebrity Endorsements Propelling the Growth of the Market

Celebrities significantly influence consumer preferences, and their endorsement significantly impact product sales. In the Indian incense sticks market, celebrity endorsements have become a powerful marketing strategy, leveraging the stars' popularity to enhance brand visibility and credibility. Celebrities, especially those associated with spirituality, wellness, or traditional values, are often chosen to endorse incense stick brands. Their endorsement attract attention and promote the product with desirable qualities such as calmness, positivity, and authenticity.

Additionally, social media presence of celebrities enhances the brand's message, reaching a wider audience and promoting engagement. Their posts featuring incense sticks in their daily routines or spiritual practices serve as a powerful reminder for their followers to buy the product. Celebrity collaborations for special edition fragrances or packaging create buzz and excitement, driving sales and boosting brand loyalty among fans.

In March 2023, Hari Darshan Sevashram Private Limited launched two new products, Pure Series Natural Incense Sticks and Natural Series Premium Masala Agarbattis, endorsed by Juhi Chawla. While the former ones are herbal incense sticks without any carbon, the latter ones are charcoal-free handcrafted incense sticks containing herbs, wood powder, and organic essential oils.

Sustainability Factor Transforming India Incense Sticks Market

Sustainability is becoming a major factor in India incense sticks market, with a significant focus on bamboo and charcoal. As consumers become increasingly aware of environmental issues, there is a growing demand for eco-friendly alternatives that minimize ecological impact.

Bamboo is a significant component of traditional incense stick production, but its widespread use raises concerns about deforestation and habitat loss. Bamboo-less incense sticks have gained popularity, providing a sustainable alternative that reduces reliance on bamboo resources and helps preserve forests. Similarly, charcoal is commonly used as a binding agent in incense sticks, creating environmental challenges due to its association with deforestation and air pollution. Charcoal-free incense sticks address these concerns by eliminating charcoal from their composition, resulting in cleaner burning and reduced emissions of harmful pollutants. By prioritizing sustainability through bamboo-less and charcoal-free alternatives, India incense sticks market contributes to environmental conservation efforts and develops a more sustainable future.

In November 2023, Zed Black introduced its latest festive range of incense sticks including bamboo-less incense sticks, charcoal-free incense sticks, and masala agarbattis. The latest collection falls in the premium price range and is curated according to the evolving tastes and preferences of the consumers.

Karnataka Holds the Largest Market Share

Karnataka, a South Indian State, plays a prominent contributor in India incense sticks market, boasting the largest share in the country. The state's popularity in the industry is primarily attributed to its rich cultural heritage, favorable geographic conditions, and robust manufacturing infrastructure. Out of five lakhs people working in India incense sticks industry, three lakhs hail from Karnataka.

One key factor contributing to Karnataka's dominance in incense sticks market is abundant availability of raw materials, particularly bamboo, which is essential for making agarbattis. Additionally, Karnataka has a skilled workforce and a tradition of craftsmanship passed down through generations, ensuring the production of high-quality incense sticks that cater to various consumer preferences.

Further, the state government encourages its people to promote the incense industry. In November 2022, Chief Minister Basavaraj Bommai inaugurated AIAMA Expo 2022, the largest International Agarbathi Expo & Conference, held at Palace Grounds in Bangalore. Organized by the All India Agarbathi Manufacturing Association (AIAMA), this event marked the first of its kind for the Agarbathi industry. Running from November 24th to 26th 2022, the three-day expo revolved around the theme 'Traditionally Modern'. In fact, Department of Post issued a special edition of picture postcards to celebrate the historic event.

Future Market Scenario (FY2025 - FY2032F)

India incense sticks market will witness a surge in demand for eco-friendly and natural products, driving innovation towards bamboo-less, charcoal-free, and organic variants to meet consumer preferences for sustainability.

Advancements in manufacturing processes and packaging technologies will enhance product quality, efficiency, and shelf life, offering consumers a wider range of choices and convenience in using incense sticks.

With increasing international interest in Indian traditions and wellness practices, India incense sticks market will experience growth in exports, tapping into new markets worldwide and diversifying revenue streams for manufacturers.

Key Players Landscape and Outlook

India incense sticks market is characterized by a diverse landscape of key players ranging from large corporations to small-scale manufacturers and artisans. The market outlook appears promising with continued innovation, expansion of distribution channels, and growing emphasis on sustainability. Key players are expected to invest in research and development to introduce new fragrances, packaging designs, and eco-friendly variants to meet evolving consumer preferences.

In August 2023, Cycle Pure Agarbathi, the brand under N. Ranga Rao & Sons Pvt. Ltd., launched a new series of enhanced fragrances called Rhythm. This release marked the brand's 75 years of excellence, commitment to service, and innovation. The launch event was honored by the presence of Sourav Ganguly, the former Indian Captain and Brand Ambassador of Cycle Pure Agarbathi.

Additionally, strategic collaborations, acquisitions, and partnerships may shape the competitive landscape as companies aim to strengthen their market presence and expand into new geographies. The increasing adoption of digital marketing strategies and e-commerce platforms is likely to enhance brand visibility and consumer engagement.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Price
    • 4.4.2.Brand Reputation
    • 4.4.3.Fragrance
    • 4.4.4.Product Quality
    • 4.4.5.Packaging
    • 4.4.6.Ingredients
    • 4.4.7.Cultural Significance
    • 4.4.8.Availability and Accessibility
  • 4.5.Purchase Channel
  • 4.6.Purpose of Purchase
  • 4.7.Frequency of Purchase
  • 4.8.Existing or Intended User
  • 4.9.Recommendations from friends, family/online reviews
  • 4.10.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.India Incense Sticks Market Outlook, FY2018 -FY2032F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Category
    • 5.2.1.Directly Lighting Incense
    • 5.2.2.Heating Incense
  • 5.3.By Raw Material
    • 5.3.1.Bamboo
    • 5.3.2.Charcoal
    • 5.3.3.Herbs
    • 5.3.4.Others
  • 5.4.By Fragrance Type
    • 5.4.1.Rose
    • 5.4.2.Sandalwood
    • 5.4.3.Lavender
    • 5.4.4.Jasmine
    • 5.4.5.Others
  • 5.5.By Packaging Type
    • 5.5.1.Packets
    • 5.5.2.Boxes
    • 5.5.3.Others
  • 5.6.By Number of Sticks Per Pack
    • 5.6.1.1-25
    • 5.6.2.26-50
    • 5.6.3.Above 51
  • 5.7.By Price Range
    • 5.7.1.Masses
    • 5.7.2.Premium
  • 5.8.By End-user
    • 5.8.1.Households
    • 5.8.2.Religious Institutions
    • 5.8.3.Meditation Centres
    • 5.8.4.Others (Spas, Yoga centres, etc.)
  • 5.9.By Application
    • 5.9.1.Religious
    • 5.9.2.Aromatherapy
    • 5.9.3.Mosquito Repellent
    • 5.9.4.Air Freshening
    • 5.9.5.Meditation
  • 5.10.By Distribution Channel
    • 5.10.1.Supermarkets/Hypermarkets
    • 5.10.2.Convenience Stores
    • 5.10.3.Specialty Stores
    • 5.10.4.Online Channel
  • 5.11.By Region
    • 5.11.1.East
    • 5.11.2.West & Central
    • 5.11.3.North
    • 5.11.4.South
  • 5.12.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

  • 6.1.By Category
  • 6.2.By Raw Material
  • 6.3.By Fragrance Type
  • 6.4.By Packaging Type
  • 6.5.By Number of Sticks Per Pack
  • 6.6.By Price Range
  • 6.7.By End-user
  • 6.8.By Application
  • 6.9.By Distribution Channel
  • 6.10.By Region

7.Macro Environment and Industry Structure

  • 7.1.Supply Demand Analysis
  • 7.2.Import Export Analysis
  • 7.3.Value Chain Analysis
  • 7.4.PESTEL Analysis
    • 7.4.1.Political Factors
    • 7.4.2.Economic System
    • 7.4.3.Social Implications
    • 7.4.4.Technological Advancements
    • 7.4.5.Environmental Impacts
    • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 7.5.Porter's Five Forces Analysis
    • 7.5.1.Supplier Power
    • 7.5.2.Buyer Power
    • 7.5.3.Substitution Threat
    • 7.5.4.Threat from New Entrant
    • 7.5.5.Competitive Rivalry

8.Market Dynamics

  • 8.1.Growth Drivers
  • 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

  • 9.1.Competition Matrix of Top Five Market Leaders
  • 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 9.4.SWOT Analysis (For Five Market Players)
  • 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Player's Outlook

  • 12.1.Hari Darshan Sevashram Private Limited
    • 12.1.1.Company Details
    • 12.1.2.Key Management Personnel
    • 12.1.3.Products & Services
    • 12.1.4.Financials (As reported)
    • 12.1.5.Key Market Focus & Geographical Presence
    • 12.1.6.Recent Developments
  • 12.2.N. Ranga Rao & Sons Pvt. Ltd. (Cycle)
  • 12.3.Kanpur Flowercycling Private Limited (Phool)
  • 12.4.ITC Limited (Mangaldeep)
  • 12.5.Mysore Deep Perfumery House (Zed Black)
  • 12.6.Moksh Agarbatti Co
  • 12.7.Shree Kalpana Perfumery Works Pvt. Ltd.
  • 12.8.B.V. Aswathiah & Bros (Nandi Agarbatti)
  • 12.9.Hem Corporation Private Limited
  • 12.10.Patanjali Ayurved Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.India Incense Sticks Market, By Value, In USD Million, FY2018-FY2032F
  • Figure 2.India Incense Sticks Market, By Volume, In Million Units, FY2018-FY2032F
  • Figure 3.India Incense Sticks Market Share, By Category, In USD Million, FY2018-FY2032F
  • Figure 4.India Incense Sticks Market Share, By Raw Material, In USD Million, FY2018-FY2032F
  • Figure 5.India Incense Sticks Market Share, By Fragrance Type, In USD Million, FY2018-FY2032F
  • Figure 6.India Incense Sticks Market Share, By Packaging Type, In USD Million, FY2018-FY2032F
  • Figure 7.India Incense Sticks Market Share, By Number of Sticks Per Pack, In USD Million, FY2018-FY2032F
  • Figure 8.India Incense Sticks Market Share, By Price Range, In USD Million, FY2018-FY2032F
  • Figure 9.India Incense Sticks Market Share, By End-user, In USD Million, FY2018-FY2032F
  • Figure 10.India Incense Sticks Market Share, By Application, In USD Million, FY2018-FY2032F
  • Figure 11.India Incense Sticks Market Share, By Distribution Channel, In USD Million, FY2018-FY2032F
  • Figure 12.India Incense Sticks Market Share, By Region, In USD Million, FY2018-FY2032F
  • Figure 13.By Category Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 14.By Raw Material Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 15.By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 16.By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 17.By Number of Sticks Per Pack Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 18.By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 19.By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 20.By Application Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 21.By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 22.By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024