市場調查報告書
商品編碼
1516929
全球女性香水市場評估:依產品類型、依成分、依香水類型、依包裝材料、依包裝尺寸、依價格範圍、依通路、依地區、機會、預測(2017-2031)Women's Fragrances Market Assessment, By Product Type, By Ingredients, By Fragrance Type, By Packaging Material, By Packaging Size, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球女性香水市場規模為433.9億美元,預計到2031年將達到692億美元,預計在2024-2031年期間年複合成長率為6.01%。市場的持續成長得益於發展中國家消費者可支配收入的增加和美容意識的提高,導致過去幾年市場持續成長。市場由香水、淡香精、淡香水、身體噴霧、除臭劑等各種產品組成。這些產品中的每一種都迎合了不同消費者的喜好。在個人護理領域,全球女性香水市場不斷成長。
擁有從木質香調到柑橘香等多種香水,透過產品多樣化來滿足廣泛的消費者需求。此外,市場分為經濟型產品到高端和豪華型產品,迎合不同的消費者。對於精打細算的消費者和小眾產品的愛好者來說,有很多選擇。
從地理位置來看,北美是最大的香水市場。然而,由於西方美容規範的影響,以及日益成長的城市化趨勢和中產階級的崛起,亞太地區的成長速度更快。透過電子商務更輕鬆地獲取產品,為消費者提供了更多選擇的便利性。
名人和設計師香水的使用越來越多,對天然和永續材料的需求不斷增加,以及透過Twitter 等社交平台進行的數位廣告影響著人們的需求,這些都是當今的一些重要趨勢。由於這些趨勢,全球女性香水市場的香水銷售隨著時間的推移而增加。
2024年 4月,Steve Madden 推出了 Goldie Eau de Parfum,這是其最新的女性香水,帶有木質花香。這款香水注入了梨子、佛手柑和茉莉花,為顧客提供清新的香味。
人們對奢華香水的偏好日益增加,推動了市場需求
隨著越來越多的消費者尋求獨特性和優質品質,女性香水市場對奢華香水的需求迅速成長。奢華香水與其他經濟型產品的主要區別在於使用稀有且獨特的成分來創造複雜的香味。除了香味之外,奢華香水的包裝也能吸引消費者並提升品牌形象。優雅、藝術的包裝設計會讓消費者留下正面的印象。
奢侈香水主要由品牌的聲譽和傳統決定。知名時裝公司和調香師利用其悠久的歷史和精湛的過程,創造出吸引消費者並有助於彰顯其社會地位的香水。由於這些香水與奢華和高貴有關,這些香水受到富裕買家和那些渴望更奢華生活方式的人們的高度歡迎。例如,2024年5月,LVMH Moet Hennessy Louis Vuitton旗下的Fendi推出了七款奢華香水。香水設計師 Quentin Bisch、Fanny Bal 和 Anne Flipo 合作打造了 7 個系列,每款香水售價 330 美元。
此外,這些奢侈品牌向消費者提供的個人化服務(例如限量版)導致對獨特和稀有產品的需求激增。
配方技術的進步推動市場成長
配方技術的進步大幅推動了全球女性香水市場的成長。這些改進有助於創造先進、高效的產品,滿足不同消費者的需求和偏好。例如,封裝形式的新技術可以全天持續釋放香味,使香味持續更長時間。該技術提高了香水的持久性和穩定性,為消費者提供更好的價值。
本報告研究和分析了全球女性香水市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global women's fragrances market was valued at USD 43.39 billion in 2023, expected to reach USD 69.20 billion in 2031, with a CAGR of 6.01% for the forecast period between 2024 and 2031. The continued market growth is owing to the disposable incomes and increased consciousness of consumers in developing countries on personal grooming. It has led to continuous market growth over the past few years. The market consists of various products such as perfumes, eau de parfums, eau de toilettes, body mists, and deodorants. Each of these products caters to different consumer inclinations. In the personal care segment, the global women's fragrances market is growing constantly.
A diverse array of perfumes ranging from woody to citrus smells for broader consumer needs through the demography is introduced by diversifying product offerings. Moreover, the market segments through economy range products to premium and luxury ranges, thereby catering to different consumers. Ample of options are available for the budget conscious consumers and the niche product enthusiasts.
Geographically, North America is the biggest market for fragrances since it has high consumer spending patterns and established brands. However, Asia-Pacific is growing at a faster rate due to growing urbanization trend and emerging middle-class, besides western grooming norms influence. Growing accessibility to products through e-commerce avenues has made consumers enjoy higher levels of convenience with more choices.
The increased use of celebrity and designer scents, growing need for sustainable materials which are all-natural, and digital advertising via social platforms, such as Twitter, influencing people's requirements today are some of the significant trends. Due to such trends, the global women's fragrances market is experiencing an increase in the sales volume in the available aromas over time.
In April 2024, Steve Madden launched its latest fragrance for women, Goldie Eau de Parfum, with woody-floral scent notes. The perfume is infused with pear, bergamot, and jasmine offering a fresh fragrance to customers.
Growing Inclination Towards Luxury Fragrances Drive the Market Demand
With more consumers desiring uniqueness and premium quality, the demand for luxury fragrances has seen a surge in the women's fragrances market. Luxury fragrances mainly use rare and distinguished ingredients creating a complex scent which separates them from the rest of the economical products. Not only the scent, but the packaging of luxury perfumes also appeals to the consumers and enhances the image of the brand. The elegant and artistic packaging designs create a positive impression on the minds of the consumers.
Luxury fragrances are mainly driven by the reputation and heritage of the brand. Well-known fashion houses and perfumers make use of their rich histories along with craftsmanship to produce smells that rule the minds of consumers and help them showcasing their status in the society. The relationship of these fragrances with lavishness and stature makes these fragrances highly looked-for among prosperous buyers and those desiring a more extravagant lifestyle. For instance, in May 2024, Fendi, owned by LVMH Moet Hennessy Louis Vuitton, launched a range of luxury fragrances, containing seven different varieties. The fragrance designers Quentin Bisch, Fanny Bal, and Anne Flipo collaborated to create the seven-piece collection, with each fragrance costing USD 330.
Furthermore, the personalized services that these luxury prestigious brands offer to their consumers, like limited-edition roll outs, bring a surge in the demand for distinctive and rare products.
Advancements in Formulation Technology Propels Market Growth
Advancements in formulation technology are considerably driving the global women's fragrances market growth. These improvements aid the creation of more advanced and efficient products that meet varied consumer needs and inclinations. For instance, the latest technology in the form of encapsulation allows the fragrances to last longer by steadily releasing the scent through the day. This technology boosts the durability and steadiness of fragrances, providing better value to consumers.
Additionally, the incorporation of skin-friendly components and innovative delivery systems has led to the expansion of multifunctional products, such as whole-body deodorants. Such products not only provide fragrance to the consumers but also provide skincare benefits to them making them a full-fledged solution for fragrance-related personal needs. In fact, in May 2024, Unilever PLC owned, Dove, launched a range of whole-body deodorants for women. The range, including Dove Whole Body Deo Invisible Cream and Dove Whole Body Deo Anti-Friction Stick, provides protection against odor in parts other than underarms.
Moreover, the growing inclination of consumers towards natural and organic products has not spared the women's fragrances market as well. Naturally and organically derived fragrances are gaining momentum, catering to the requirements of eco-friendly consumers and their demand for clean and sustainable products.
Glass Bottle Holds Dominant Global Women's Fragrances Market Share
Global women's fragrances market is dominated by glass bottles in terms of packaging. Glass bottles present an elite and premium look, offering a sense of luxury and exclusivity to the customers. Glass bottles, including translucent and transparent bottles, enhance the visual appeal of the product. Also, because glass is an inert component in scientific terms, it helps in preserving the real fragrance without letting it mix with other foreign smells. This is why glass bottles are majorly considered as the primary packaging material for fragrances as they help in maintaining the quality of the product for a prolonged time period.
Apart from this, growing concerns about environment also add to the dominance of glass bottles in packaging of fragrances. As compared to the non-recyclable plastic, glass is completely recyclable and is easier to reuse, keeping its quality in place. This even caters to the rising demand of consumers for sustainable solutions of packaging. Majority of the brands are opting for glass bottles for packaging purposes to serve their share of responsibility towards creating sustainable environment. In August 2023, Gucci introduced Flora Gorgeous Magnolia Eau de Parfum to its existing FloraFantasy collection, packed in a stretched-out bottle made of lacquered purple stone glass with a dazzling gold lid. The fragrance has a gentle touch along with a relaxing trail of musk. The fragrance is available in three sizes, i.e., 30 ml, 50 ml, and 100 ml.
Asia-Pacific is the Fastest Growing Market
Regionally, Asia-Pacific is an emerging market for women's fragrances market worldwide. This growth of the region can be attributed to several factors. Positive demographic trends like young populations significantly influence the global women's fragrances market. Other than this, rising middle class population, ongoing urbanization and higher rate of technology adoption are other factors that influence the growth of the market in the region. Additionally, the Asians are well drawn towards the Western cultures and are highly influenced by the global fashion trends , which boosts the demand for premium fragrances and fragrances that are niche.
In July 2023, luxury perfume brand Kilian Paris introduced a new floral fragrance, named Can't Stop Loving You, in Shanghai to commemorate its 15th anniversary. The launch celebrated a milestone for the brand, highlighting its legacy of crafting exquisite and high-end fragrances.
Moreover, the region is witnessing a remarkable growth in online distribution channels and digital marketing platforms, allowing consumers to search through a variety of products, compare their prices and make payment for the chosen one. This is further bringing many international brands to the region as they see good investment opportunities in Asia-Pacific. The sustainability trend also plays a vital role in helping the region emerge as a significant market for women's fragrances.
Future Market Scenario (2024 - 2031F)
Creation of personalized fragrances by using AI is expected to capture a major market share. Biometric data along with individual preferences will help in creating these personalized scents.
More of sustainable packaging solutions will be adopted to cater to the needs of environmentally conscious consumers. The sustainability trend is expected to continue in future with brands utilizing ethically sourced ingredients for their production processes, that will ultimately reduce the carbon footprint. For instance, in February 2024, Starco Brands launched Skylar's most popular eau de parfum, Boardwalk Delight, in a convenient and lightweight hair and body mist format. Travel-friendly bottle is composed of thirty percent recycled materials, which is consistent with Skylar's dedication to sustainability.
The distinction between perfumes and personal care products will fade away, as fragrances are likely to incorporate more aromatherapy benefits to promote mental and emotional well-being.
Key Players Landscape and Outlook
Global women's fragrances market is characterized by a dynamic and competitive landscape, dominated by key players who continually innovate to maintain and grow their market share. Leading brands such as LVMH Moet Hennessy Louis Vuitton, The Estee Lauder Companies Inc., and L'Oreal S.A. drive the market with their strong heritage, extensive distribution networks, and continuous investment in product development and marketing. These brands leverage their established reputations to introduce new and exclusive fragrances, ensuring they remain at the forefront of consumer preferences.
Emerging niche and boutique brands are making significant disruptions, appealing to consumers seeking unique, personalized, and artisanal scents. Brands such as Kilian Paris have gained popularity by focusing on high-quality ingredients, bespoke services, and innovative formulations. Their emphasis on sustainability and ethical sourcing resonates with the growing segment of eco-conscious consumers.
Looking ahead, the market outlook is positive, with continued growth driven by increasing consumer spending on luxury and premium products, rising urbanization, and expanding online retail channels. Technological advancements in fragrance formulation and personalized scent experiences will further propel the market, while sustainability trends will push brands to innovate in eco-friendly packaging and natural ingredients.
In July 2023, Burberry Limited launched a new fragrance for women in the name of Goddess. The product is the first fragrance by the brand which is refillable, combining the notes of vanilla with the essence of lavender, cocoa, and ginger root.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work