市場調查報告書
商品編碼
1472980
蘆薈產品市場評估:依產品類型、應用、分銷管道和地區劃分的機會和預測(2017-2031)Aloe Vera Products Market Assessment, By Product Type, By Application, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
全球蘆薈產品市場規模預計將從 2023 年的 141.2 億美元增長到 2031 年的 261.2 億美元,預計在 2024-2031 年期間複合年增長率為 7.99%。
這個市場的主要驅動力是人們健康意識的增強以及人們對蘆薈對整體健康有益影響的認識不斷增強。
消費者偏好向更健康的生活方式和習慣轉變,例如瑜伽、健身和健康飲食,促使對蘆薈產品的需求增加。 此外,向有機和天然成分化妝品的轉變進一步推動了個人護理領域對蘆薈產品的需求。
從地區來看,中國和印度是蘆薈產品的主要生產國,促使全球出口增加。 此外,消費者要求產品含有符合道德來源的成分,這使得從道德角度購買蘆薈對製造商來說是一個課題。 假冒產品也存在,公司很難建立品牌忠誠度。
蘆薈的抗發炎特性推動了產品需求:
傳統上,蘆薈被用來治療燒傷,被稱為應急植物或燒傷樹。 蘆薈增強的免疫活性具有抗發炎、抗菌和抗病毒特性以及低組織胺活性,可促進傷口癒合過程。 此外,蘆薈有助於保持皮膚濕潤和完整。 蘆薈還可以預防皮膚潰瘍,因為它含有氨基酸、黏多醣、水和鋅。 蘆薈葉含有約160種對人體健康有益的必需成分。 此外,蘆薈(一種對抗自由基的抗氧化劑)可以逆轉自由基引起的發炎和氧化損傷的主要原因。 製造商正在開發各種類別的產品,為消費者提供蘆薈抗發炎特性的好處。 在嬰兒護理領域,含有蘆薈的產品也被開發出來用於舒緩和預防嬰兒皮疹。
功能性飲料需求的增加推動市場成長:
蘆薈進入功能性飲料市場的原因是人們對蘆薈健康益處的認可。 消費者經常尋找除解渴之外還具有健康益處的飲料。 眾所周知,蘆薈飲料有助於消化、增強免疫力和改善皮膚健康,使其成為人們的熱門選擇。 這些飲料的含糖量也比傳統的含糖飲料低,這使得它們成為尋求更健康選擇的人的有吸引力的替代品。 飲料公司正在尋求利用這一趨勢,透過推出添加蘆薈的創新飲料來擴大市場。
亞太地區已成為全球蘆薈產品市場的主導地區。 尤其是在出口方面,中國和印度是全球重要的蘆薈出口國。 中國是最大的蘆薈出口國,2022年出口額達32億美元。 同年,印度以21億美元的出口額成為第二大出口國。
該區域市場主要受到化妝品和製藥行業成長的推動,這些行業越來越多地使用蘆薈作為產品的關鍵成分。 可支配收入水準的上升和人口的成長正在推動對皮膚護理和化妝品的需求,有效地促進了該地區的市場動態。 此外,包括 Patanjali 和 Himalaya 等知名品牌在內的草藥產品製造商的增加,對該地區蘆薈產品的需求產生了重大影響。
本報告調查了全球蘆薈產品市場,提供市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析、案例研究、競爭格局。 、主要公司簡介等等。
The global aloe vera products market is projected to witness a CAGR of 7.99% during the forecast period 2024-2031, growing from USD 14.12 billion in 2023 to USD 26.12 billion in 2031. The market is mainly driven by increasing health consciousness among people and rising awareness about the beneficial effects of aloe vera on overall health.
Shifting consumer preferences towards healthier lifestyles and practices, such as yoga, gym, and healthy eating, contribute to increased demand for aloe vera products. Moreover, a shift towards organic and natural ingredient-based cosmetic products further drives the demand for aloe vera products in the personal care segment.
Companies across all the major verticals, like healthcare, personal care, and food and beverages, are developing products with aloe vera as the key ingredient. In October 2023, Nick Stenson Beauty, a Chicago-based company owned by celebrity stylist Nick Stenson, launched a line of hair care products with aloe vera gel as the primary ingredient. The range includes shampoos, conditioners, sprays, creams, and oils and are available for sale on Ulta Beauty online and offline stores.
Geographically, China and India are the major producers of aloe vera products, leading to larger world exports. Furthermore, consumers seek products with ethically sourced ingredients; hence, it is a great challenge for manufacturers to source aloe vera ethically. Since several counterfeit products are available, companies face difficulty creating brand loyalty.
Overall, aloe vera products market is poised for expansion with innovation and increasing health consciousness of consumers.
Anti-inflammatory Properties of Aloe Vera Fueling Product Demand
Traditionally, aloe vera was used to cure burns and was known as the first aid plant or the burn tree. The anti-inflammatory, anti-bacterial, and anti-viral effects and increased immune activity of aloe vera with lesser histamine activities expedite the wound healing process. Moreover, it helps retain moisture and the integrity of the skin. Skin ulcers can also be prevented using aloe vera as it contains amino acids, mucopolysaccharides, water, and zinc. Aloe vera leaves contain around 160 essential ingredients that are good for human health. Furthermore, the major cause of inflammation and oxidative damage, which is caused by free radicals, can also be cured using aloe vera as it is an antioxidant which fights free radicals. Manufacturers are developing products in various categories to provide the benefits of aloe vera's anti-inflammatory properties to consumers. The baby care segment is also developing products containing aloe vera to soothe and prevent baby rashes.
For instance, in June 2023, Terra launched plant-based wipes for babies, Pure NZ Water. These wipes are manufactured using aloe vera, Vitamin E, and New Zealand's crystal-clear water. The company claims the wipes are ideal for sensitive skin, as they are dermatologically tested, feature natural fibers, and contain no chemicals.
Increasing Demand for Functional Beverages Drives Market Growth
The perceived health benefits of aloe vera are responsible for aloe vera's entry into the functional beverages market. Consumers often look for beverages that provide health benefits besides quenching their thirst. Aloe vera drinks are known for aiding digestion, boosting immunity, and improving skin health, making them a popular choice among individuals. The increasing health-conscious consumption of aloe vera fuels the demand for aloe vera based beverages. Furthermore, these beverages offer a refreshing alternative with lesser sugar levels as compared to traditional sugary drinks, appealing to those seeking healthier options. Beverage companies are capitalizing on this trend by launching innovative drink formulations containing aloe vera, leading to the expansion of the market.
In September 2023, Kelly Loves launched an innovative aloe vera-based drink with hints of pineapple flavorings. The company claims the product to be vegan, free from gluten and sugar, and containing real aloe gel.
Asia-Pacific Dominates the Global Market
Asia-Pacific has emerged as a dominant contender geographically for global aloe vera products market. Notably, regarding exports, China and India stand out as prominent world exporters of aloe vera. China was the largest exporter of aloe vera in the year 2022, with exports worth USD 3.2 billion. India emerged as the second largest exporter in the same year, with exports amounting to USD 2.1 billion.
The market in the region is majorly driven by the growing cosmetics and pharmaceutical industry, with increased usage of aloe vera in the products as a key ingredient. Increasing disposable income levels and rising population steer the demand for skincare and cosmetic products, effectively contributing to the region's market dynamics. Additionally, an increase in the number of herbal products manufacturers, including well-known brands like Patanjali and Himalaya, exerts a greater influence on the demand for aloe vera products in the region.
Future Market Scenario (2024 - 2031F)
Global aloe vera products market is expected to thrive in the coming years with growing awareness of aloe vera's health and wellness benefits among the masses. People seeking natural and organic solutions for their overall well-being will fuel the demand for aloe vera products.
Innovative aloe vera products will hit the market in the future, thanks to technological advancements and developments in formulation techniques. To meet consumers' changing preferences, companies are likely to invest in research and development, further innovating with new blends and applications of aloe vera.
Online distribution channels will play a significant role in the future of the global aloe vera products market as they offer convenience and flexibility to users. The wide range of products available and the convenience of having the product at your place without any hassle appeal to consumers.
Key Players Landscape and Outlook
Global aloe vera products market has a vast landscape, with established companies and new players entering the market, competing for their respective market shares. Prominent players, such as Forever Living Products International, Herbalife Nutrition Ltd., GOODMAN INTERNATIONAL (Aloe Vera Australia), and Patanjali Ayurved Limited, are expected to maintain their market share by offering innovative products, engaging strong distribution networks, and creating brand recognition through various marketing strategies. In August 2023, Terry Laboratories collaborated with Switzerland-based Rahn Group for distribution purposes in the US market. The company was already representing Terry Laboratories in the European market. Rahn USA Corp. now represents the company in the U.S. market, keeping the customer at the forefront of operations.
Besides this, new entrants are developing distinct formulations using sustainable practices, aiming to gain market share. As the demand for natural and organic products witnesses a surge worldwide, the aloe vera products market is poised for expansion and growth. Expanding product portfolios and enhancing the brand presence online will lead to greater sales generation in the future.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work