市場調查報告書
商品編碼
1472984
貓砂市場評估:依類別、材料、包裝類型、包裝尺寸、香味、最終用戶、價格範圍、分銷管道和地區劃分的機會和預測(2017-2031)Cat Litter Market Assessment, By Category, By Material, By Packaging Type, By Pack Size, By Fragrance, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
根據預測,全球貓砂市場規模將從2023年的63.9億美元成長到2031年的93.5億美元,2024-2031年預測期間複合年增長率為4.87%。
貓砂在寵物護理行業中佔有重要地位。該行業的市場主要是由全球寵物貓數量的增加所推動的。貓砂對貓主人來說是必不可少的,因為它不僅可以保證貓的衛生和方便,還可以保證主人的衛生和便利。
都市化進程的加速、可支配收入的增加和生活方式的改變是推動全球貓砂市場成長的因素。此外,人們對寵物衛生(包括氣味控制)的意識不斷增強,促使對貓砂產品的需求激增。
傳統上,黏土貓砂因其有效性和價格實惠而佔據市場主導地位。由於資源有限的貓主人尋求經濟實惠的衛生和便利選擇,這些貓砂正在佔據很大的市場。其他綠色和永續的替代品,如矽膠、松木和草,越來越受到環保消費者的歡迎。
由於更好的氣味控制、結塊性能、環保創新產品的推出等,全球貓砂市場的競爭正在加劇。為了維持和擴大市場佔有率,製造商正在努力開發差異化產品以提高品牌忠誠度。
從地區來看,北美由於寵物擁有量高、購買力高以及推出更好的產品配方而在貓砂市場佔據主導地位。同時,隨著寵物衛生意識的增強,亞太地區正成為全球貓砂產業的重要市場。
推動市場成長的創新:
市場上在異味控制、固化、環保替代品的生產等各方面都看到了持續的技術創新。市面上的一些貓砂含有抗菌劑,可以抑制貓砂盆內細菌和真菌的生長。低粉塵貓砂配方已進入市場,在傾倒和舀取過程中減少空氣中的灰塵顆粒,最大限度地減少寵物和主人的呼吸問題,並保持周圍區域的清潔。
駕馭全球趨勢的永續選擇:
隨著環保意識的不斷增強,具有生態意識的消費者正在尋找可持續、環保且來源合乎道德的替代方案。這種趨勢在千禧世代和 Z 世代中非常流行,他們傾向於根據這些方面來優先考慮購買決策。紙、木材、竹子和松樹等材料是可再生和可生物降解的。這些材料的來源合乎道德,與傳統的黏土貓砂相比,碳足跡更低,需要的能源和資源更少。
北美佔據壓倒性佔有率:
北美是全球貓砂市場的主導力量。有許多因素促成該地區的強勁成長。在美國,擁有寵物的人口比例在過去 35 年迅速增加。因此,寵物保險在該國蓬勃發展。截至 2024 年,66% 的美國家庭(8,690 萬戶)擁有寵物。隨著寵物數量的增加,寵物人性化的概念越來越流行。貓是美國第二受歡迎的寵物,超過 29% 的美國人養貓,僅次於狗(44.5%)。隨著人們購買力的增強,貓主人每年在寵物身上花費約 613 美元,包括食物、獸醫護理和玩具。此外,更好的產品配方是該地區的一個特點,並佔據了大部分市場佔有率。
本報告調查了全球貓砂市場,並提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構、影響市場成長的因素分析以及案例研究、競爭格局、主要概況。
Global cat litter market was valued at USD 6.39 billion in 2023, expected to reach USD 9.35 billion in 2031, with a CAGR of 4.87% for the forecast period between 2024 and 2031. In the pet care industry, cat litter holds a specific significance. This segment of the market is majorly driven by the increasing global adoption of cats as pets. Cat litter is essential for cat owners as it ensures hygiene and convenience for cats as well as owners.
Growing urbanization, increasing disposable incomes, and changing lifestyles are some factors propelling the growth of the global cat litter market. Moreover, there is a growing awareness about pet hygiene, including odor control, which has consequently surged the demand for cat litter products.
Traditionally, clay-based cat litter has dominated the market due to its effectiveness and affordability. These litters hold a major market share as cat owners with limited resources seek affordable options for hygiene and convenience. Other eco-friendly and sustainable substitutes, such as silica gel, pine, and grass, are gaining traction among environmentally friendly consumers.
The competition in the global cat litter market is growing owing to the introduction of innovative products with better odor management, clumping properties, and eco-friendliness. Manufacturers are working on creating differentiated products, leading to brand loyalty to maintain and gain their market share.
Geographically, North America is dominant in the cat litter market because of its high pet ownership rate, greater purchasing power, and introduction to better product formulations. In August 2023, Eco-Shell, LP introduced an innovative calming solution for cats. The product, Naturally Fresh Harmony Lavender & Bamboo Clumping Litter, features lavender and bamboo essential oils, enhancing the mood of the cats using the Harmony formula. It is the first ever mood-enhancing formula which improves the relationship between cats and their owners, using Givaudan MoodScentz+ technology.
However, with increasing awareness towards maintaining pet hygiene, Asia-Pacific is emerging as a significant market in global cat litter industry.
Innovations to Drive the Market Growth
Continued innovations are observed in the market in various aspects like odor control, clumping properties, and producing eco-friendly substitutes. Researchers are developing new formulations and additives to manage foul odor and provide better clumping. Better hygiene helps cat owners to manage their pets efficiently. Some cat litter available in the market is infused with antimicrobial agents that inhibit the growth of bacteria and fungi in the litter box. Low-dust cat litter formulations are entering the market, reducing air-borne dust particles while pouring and scooping, further minimizing respiratory issues for pets and owners, and keeping the surroundings clean. Cat litter consisting of larger granules or pellets often has less dust. For instance, Dr. Elsey's offers Precious Cat Respiratory Relief Unscented Clumping Clay Cat Litter which is a low-dust cat litter with added herbal essences, hypoallergenic, and comparatively reasonable. The product generates hard clumps for easy lifting.
Sustainable Alternatives to Navigate Global Cat Litter Market Trend
With increasing awareness towards environment, environmentally conscious consumers look for alternatives which are sustainable, eco-friendly, and ethically sourced. The trend is quite popular among millennials and generation Z as they tend to prioritize their purchase decisions based on these aspects. Materials such as paper, wood, bamboo, and pine are renewable and biodegradable. These materials are sourced ethically and have a lower carbon footprint as compared to the traditional clay-based cat litter. Lesser energy and resources are required to manufacture cat litter using these materials. This way pet owners feel like accomplishing their responsibility towards the environment and contribute to conservation efforts.
In February 2024, PetSafe launched PetSafe ScoopFree Premium Natural Litter, which controls odor for more than 21 days and is 100% natural using fossilized algae without any added fragrance, dyes, or chemicals. The new product is an extension of PetSafe's existing premium cat litter range. It is a non-clumping, highly absorbent formula that can be utilized with any traditional litter box.
North America to Hold the Dominant Share
North America is a dominant force in the global cat litter market. Numerous factors are responsible for the robust growth of the region. In the United States, the percentage of pet owners has surged drastically in the past 35 years. Consequently, pet insurance is gaining momentum in the country. 66% of households in the United States (86.9 million homes) have a pet, as of 2024. With growing pet ownerships, the concept of pet humanization is becoming common. Cats are the second most popular pets in the country, with more than 29% ownership, after dogs stand at more than 44.5%. With better purchasing power of people, cat owners spend around USD 613 annually on their pets, including their food, veterinary care, and toys. Moreover, better-advanced product formulations are a part of the region that helps it to gain the majority market share.
Future Market Scenario (2024 - 2031F)
Market share for sustainable and eco-friendly products will increase as more consumers adopt environmentally friendly products. Owing to changing consumer preferences, more investments are expected in this segment.
Manufacturers are likely to work on providing more health-oriented products to pet owners in the form of products made by utilizing hypoallergenic materials, antimicrobial properties, and low-dust formulations. Technological advancements will spike over the coming years.
With the growing trend of pet humanization, the demand for customized and personalized cat litter products is expected to see a surge. Consumers may prioritize buying products with specific scents, textures, and packaging designs tailored as per their pet requirements.
Key Players Landscape and Outlook
Global cat litter market displays a competitive environment with numerous key players dominating the industry. The key players are introducing differentiated products and maintaining their market share. In August 2023, the pet care company Intersand introduced a cat litter product that monitors the pet's health as well. OdourLock MaxCare contains diagnostic Blucare granules. When these granules encounter blood or glucose in urine, they turn into blue from white. It alerts the cat-owners of the health risks that their pet might be affected with. The product is dust-free and counteracts odor by leveraging ammonia-blocking properties. Such products are driving technological advancements in the market leading to increased demand for the products.
The market outlook seems to be promising with factors such as rising pet ownership, increasing demand for sustainable and eco-friendly products and technological advancements in the industry. Mergers, acquisitions, and strategic partnerships are evolving the landscape of the market providing better products to the consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work