市場調查報告書
商品編碼
1591435
北美貓砂產品市場規模和預測、區域佔有率、趨勢和成長機會分析報告範圍:按產品類型、原料、配銷通路和國家/地區North America Cat Litter Products Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Raw Material, Distribution Channel, and Country |
北美貓砂產品市場預計將從2023年的41.6億美元成長到2031年的53.6億美元;預計2023年至2031年複合年成長率為3.2%。
在旨在提高便利性、永續性和寵物健康的持續產品創新的推動下,北美貓砂產品市場有望大幅成長。隨著該地區寵物擁有量的不斷增加,製造商越來越注重開發新的和改進的貓砂解決方案,以滿足貓及其主人不斷變化的需求。該領域的產品創新正在透過為消費者提供更多選擇和功能來改變市場格局,最終提供顯著的成長機會。製造商投資研發以創造永續的垃圾產品可能會吸引越來越多的消費者群體,特別是千禧世代和 Z 世代,他們優先考慮環保購買。 2024 年2 月,PetSafe 推出了優質貓砂系列,推出了PetSafe ScoopFree 優質天然貓砂,這是同類貓砂中的高性能,能夠以天然配方提供卓越的氣味控制效果,不添加化學品、香料或染料。產品創新的另一個重要領域在於增強的氣味控制技術。氣味管理仍然是貓主人的首要任務,該領域的創新可以大大改善用戶體驗。先進的氣味中和配方和更好的結塊能力正在融入新產品中,以提供更持久的新鮮度。含有抗菌劑和活性碳的貓砂對於減少與貓尿相關的氨氣味、改善家庭空氣品質特別有效。這些創新滿足了貓主人的實際需求,並在競爭日益激烈的市場中使產品脫穎而出,為品牌提供了吸引客戶的優勢。這些創新預計將滿足不斷變化的消費者需求,並為這個蓬勃發展的市場中的公司提供利潤豐厚的成長機會。
這些人群中的寵物主人願意投資永續產品,即使它們的價格更高,作為他們減少碳足跡的更廣泛承諾的一部分。消費者偏好的這種轉變促使製造商專注於產品開發的創新,創造出不僅能有效控制氣味和結塊,而且可生物分解且源自永續材料的垃圾選擇。例如,具有環保意識的寵物護理公司 SoyKitty 在美國推出了貓砂。他們的植物配方可生物分解、可堆肥,不含有害化學物質,具有卓越的氣味控制和結塊作用。 SoyKitty 因其永續發展得到了聯合大豆委員會和普瑞納的認可,致力於全面的貓護理和永續發展。天然、可生物分解和永續的貓砂產品越來越受到具有生態意識的消費者的青睞,尤其是更傾向於優先考慮環境責任的年輕一代。這一趨勢反映了消費者行為的轉變,並為願意投資永續創新的製造商提供了重大的成長機會。因此,對永續產品不斷成長的需求推動了北美貓砂產品市場的發展。
北美貓砂產品市場的一些主要參與者包括 The Clorox Co、Nestle SA、Church & Dwight Co Inc、Oil-Dri Corp of America、Kent Corporation、Dr. Elsey's、Eco-Shell LP、Intersand Group、和寵物安全品牌。市場上的參與者高度專注於開發高品質和創新的產品以滿足客戶的需求。
北美貓砂產品的整體市場規模是透過主要和次要來源得出的。我們利用內部和外部來源進行了詳細的次要研究,以獲得與北美貓砂產品市場相關的定性和定量資訊。此外,我們還與行業參與者進行了多次初步訪談,以驗證資料並獲得對該主題的更多分析見解。該流程的參與者包括行業專家,如副總裁、業務開發經理、市場情報經理和全國銷售經理,以及外部顧問,如估值專家、研究分析師和關鍵意見領袖,專門研究北美貓垃圾產品市場。
The North America cat litter products market is anticipated to grow from US$ 4.16 billion in 2023 to US$ 5.36 billion by 2031; it is expected to register a CAGR of 3.2% from 2023 to 2031.
The North America cat litter products market is poised for substantial growth, driven by ongoing product innovations aimed at enhancing convenience, sustainability, and pet health. As pet ownership continues to rise across the region, manufacturers are increasingly focusing on developing new and improved litter solutions that cater to the evolving needs of both cats and their owners. Product innovation in this space is transforming the market landscape by offering consumers more choice and functionality, ultimately providing significant growth opportunities. Manufacturers investing in research and development to create sustainable litter products are likely to attract a growing consumer base, particularly among millennials and Gen Z, who prioritize eco-friendly purchases. In February 2024, PetSafe launched its premium cat litter lineup with the introduction of PetSafe ScoopFree Premium Natural Litter, the high-performance litter of its kind, able to deliver superior odor control in a natural formula with no added chemicals, fragrance, or dyes. Another important area of product innovation lies in enhanced odor control technology. Odor management remains a top priority for cat owners, and innovations in this field can greatly improve the user experience. Advanced odor-neutralizing formulas and better clumping abilities are being integrated into new products to offer longer-lasting freshness. Cat litter incorporating antimicrobial agents and activated carbon has been particularly effective in reducing the ammonia smell associated with cat urine, improving air quality in homes. Such innovations meet cat owners' practical needs and differentiate products in an increasingly competitive market, offering brands an edge in attracting customers. These innovations are expected to meet the evolving consumer demands and present lucrative growth opportunities for companies in this thriving market.
Pet owners within these demographics are willing to invest in sustainable products, even if they come at a higher price point, as part of their broader commitment to reducing their carbon footprint. This shift in consumer preference has led manufacturers to focus on innovation in product development, creating litter options that are not only effective in terms of odor control and clumping but also biodegradable and sourced from sustainable materials. For instance, eco-conscious pet care company SoyKitty launched its cat litter in the US. Their plant-based formula is biodegradable, compostable, and free from harmful chemicals, offering superior odor control and clumping. Recognized for its sustainability by the United Soybean Board and Purina, SoyKitty is committed to holistic cat care and sustainability. Natural, biodegradable, and sustainable cat litter products are gaining traction among eco-conscious consumers, particularly younger generations who are more inclined to prioritize environmental responsibility. This trend reflects a shift in consumer behavior and presents a significant growth opportunity for manufacturers willing to invest in sustainable innovation. Thus, the rising demand for sustainable products propels the North America cat litter products market.
Some of the key players operating in the North America cat litter products market are The Clorox Co, Nestle SA, Church & Dwight Co Inc, Oil-Dri Corp of America, Kent Corporation, Dr. Elsey's, Eco-Shell LP, Intersand Group, and PetSafe Brands. Players operating in the market are highly focused on developing high-quality and innovative product offerings to fulfill customers' requirements.
The overall North America cat litter products market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the North America cat litter products market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants, such as valuation experts, research analysts, and key opinion leaders-specializing in the North America cat litter products market.