![]() |
市場調查報告書
商品編碼
1475017
全球晚霜市場評估:依產品類型、皮膚類型、成分類型、最終用戶、價格範圍、分銷管道、地區、機會、預測(2017-2031)Night Cream Market Assessment, By Product Type, By Skin Type, By Ingredients Type, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球晚霜市場規模為101億美元,預計2031年將達到160.6億美元,2024-2031年預測期間複合年增長率為5.97%。市場的主要驅動因素包括皮膚護理意識的提高和女性工作者數量的增加。含有視黃醇、抗氧化劑、玻尿酸等成分的晚霜受到消費者的青睞。環保意識的消費者喜歡有機晚霜。隨著老年人口的增加,對晚霜的需求不斷增加。針對細紋、暗沉、老年斑的乳霜受到中老年消費者的青睞。
城市地區不健康的生活方式、壓力水平、污染等是晚霜市場的主要成長因素之一,這些導致暗沉、乾燥、膚色不均等皮膚問題的普遍存在。
製造商正在推出具有先進和創新配方的晚霜,以滿足消費者根據皮膚類型和問題的不同需求。此外,多功能乳霜因其多功能性而越來越受歡迎,為消費者帶來多種好處。在護膚方面,隨著消費者尋求產品的個人風格,訂製晚霜正成為市場不可或缺的一部分。
在分銷管道方面,D2C 正在成為一種流行的銷售管道。這是因為消費者使用品牌網站是為了享受促銷、折扣和訂閱優惠。電子商務平台大幅擴展,客戶可以在一個平台上存取多種產品。
儘管亞太地區正在成為一個重要市場,但北美仍然是晚霜的主要市場。這是由於使用該產品的人數眾多以及大量採用先進配方的產品。
2023 年 1 月,以其益生菌注入產品而廣受歡迎的 Tula Skincare 升級了 24/7 Moisture Intense Ultra Hydrating Day & Night Cream,為消費者打造高度保濕的配方。此次升級包含山茶籽油和摩洛哥堅果油的 MoistureLock 壓搾油混合物,可提高乳霜的水合作用水準。
老年人口的增加推動了晚霜的需求
老年人口的增加是市場的重要驅動力。到 2022 年,全球將有 7.71 億人年齡在 65 歲或以上。這一數字正在迅速增加,預計到 2050 年將達到 16%,到 2100 年將達到 24%。許多老年人都面臨皺紋、暗沉、細紋、皮膚彈性喪失等皮膚老化問題。這種人口趨勢更多地投資於皮膚護理,以保持年輕的皮膚並解決皮膚相關問題。此外,隨著預期壽命的延長,越來越多的人優先考慮皮膚護理。他們認為這是他們整體身心健康的一部分,這進一步推動了對晚霜的需求。製造商正在利用這一趨勢,重點開發具有抗衰老作用的配方,並滿足老齡化人口的需求和偏好。
2023 年 7 月,澳洲 LYCON Cosmetics 推出了 LYCON Skin 系列,其中包括 Lycon Skin Time Out 晚霜。這款乳霜可對抗老化跡象,含有透明質酸、澳洲卡卡杜李萃取物、向日葵神經醯胺和維生素 E,以及 LYCON Skin 的標誌性抗衰老成分酵母 β-葡聚醣和抗皺□。
產品創新推動市場成長
由於業界的創新,晚霜的配方和功效發生了顯著變化。隨著皮膚護理科學的進步,許多新成分和輸送系統被開發出來以增強晚霜的性能。勝□、透明質酸、水楊酸、植物萃取物等在納入我們的產品配方之前,已對其對各種皮膚問題(包括老化、保濕和修復)的影響進行了廣泛研究。此外,隨著奈米技術和封裝技術的進步,活性成分被用於產品中,以進一步最大限度地發揮其功效。這些技術進步提高了晚霜的性能,並使製造商能夠創造出專門的配方來解決個人的特定皮膚類型和問題。因此,市場上充斥著效果明顯的高性能晚霜,為消費者提供了廣泛的選擇。
本報告研究分析了全球晚霜市場,提供市場規模和預測、市場動態、主要參與者的現狀和前景等。
Global night cream market was valued at USD 10.1 billion in 2023, expected to reach USD 16.06 billion in 2031, with a CAGR of 5.97% for the forecast period between 2024 and 2031. The major drivers of the night cream market include the growing awareness of skin care and the increasing women's workforce. Night creams with components such as retinol, antioxidants, and hyaluronic acid are preferred by consumers. Environmentally friendly consumers like to opt for organic night creams. With growing aging population, the demand for night creams is on the rise. Creams that target fine lines, wrinkles, dark circles, and blemishes are preferred by middle aged consumers.
Unhealthy urban lifestyles, stress levels, and pollution are among the major factors responsible for the growth of the night cream market, as these have led to a rising prevalence of skin issues like dullness, dryness, uneven skin tone, and others.
Manufacturers are introducing night creams with advanced and innovative formulations catering to the diverse needs of consumers based on their skin types and concerns. Moreover, multi-functional creams are gaining popularity due to their versatility in offering multiple benefits to consumers. Customization of night creams is becoming an integral part of the market as consumers like to get a personal touch with the products when it comes to skincare.
As per the distribution channels, D2C is emerging as the preferred channel of sales as consumers rely on brands' websites and enjoy offers, discounts, and subscription benefits. E-commerce platforms are significantly expanding, giving customers access to a vast range of products on one platform.
Though Asia-Pacific is emerging as a significant market, North America remains the key market for night creams, with more people using the product and more products with advanced formulations available.
In January 2023, Tula Skincare, popular for its probiotic-fueled products, upgraded its 24/7 Moisture Intense Ultra Hydrating Day & Night Cream to create a hydrating formula for its consumers. The upgrade consists of MoistureLock Pressed Oil Blend of camellia seed & argan oils that enhances the hydration level of the cream.
Increasing Aging Population to Drive the Demand for Night Creams
The growing aging population is a significant driver of the global night cream market. In 2022, 771 million people were aged 65 years and above worldwide. The number is increasing rapidly and is expected to reach 16% in 2050 and 24% by 2100. Most amongst the older age bracket faces skin aging concerns such as wrinkles, dullness, fine lines, and loss of skin elasticity. The demographic trend invests more in the skincare regime to possess youthful skin and address skin-related issues. Moreover, with increasing life expectancy, more people are prioritizing skin care. They consider it part of their overall health and wellness, which further fuels the demand for night creams. Manufacturers are capitalizing on the trend by focusing on developing formulations with anti-aging properties, meeting the needs and preferences of the aging population.
In July 2023, Australia-based LYCON Cosmetics launched LYCON Skin range, including Lycon Skin Time Out Night Cream. The cream fights the signs of aging and consists of Hyaluronic Acid, Australian Kakadu Plum Extract, Sunflower Ceramides, and Vitamin E, along with the LYCON Skin signature anti-aging ingredient Yeast Beta-Glucan and a Peptide for wrinkle reduction.
Technological Innovations in the Product is Boosting the Market
The formulation and effectiveness of night creams have been revolutionized using technological advancements in the industry. With advancements in skincare science, many new ingredients and delivery systems have been developed to enhance the performance of these night creams. Peptides, hyaluronic acid, salicylic acid, botanical extracts and others are incorporated in the formulation of the products after studying their benefits extensively for various skin concerns such as aging, hydration, and repair. Moreover, active ingredients are being used in the products with the developments in nanotechnology and encapsulation technology, further maximizing their effectiveness. Such technological advancements enhance the performance of night creams and allow manufacturers to create specialized formulations to cater to individuals' specific skin types and concerns. Consequently, high-performance night creams delivering visible results are flooding the market, offering consumers a wide range of options.
In April 2023, No7 Future Renew aims to tackle various skin damage concerns. The key ingredient of the products is a 'super peptide' blend that enhances the skin's natural repair process. The 'super peptide' blend is a patent-pending technology by the company that cannot be found in any other product. No7 Future Renew Night Cream is a part of the range that improves uneven skin tone, treats dry skin, and reverses the loss of elasticity.
Anti-aging Night Creams Hold Larger Market Share
With a growing aging population in every country, anti-aging creams dominate the global night cream market. These creams are popular and in huge demand due to their tendency to reduce the visible signs of aging, including wrinkles, fine lines, and loss of elasticity. Formulated with ingredients such as retinol, peptides, and antioxidants, anti-aging night creams appeal to consumers looking to maintain youthful-looking skin and address age-related concerns. With an aging population and increasing emphasis on skincare, anti-aging night creams continue to dominate the market, providing effective solutions for those seeking to combat the effects of aging on their skin.
In February 2023, Eau Thermale Avene launched an anti-aging skincare range, the HYALURON ACTIV B3, consisting of pure Hyaluronic Acid and Niacinamide. The range includes a multi-intensive night cream made using Haritaki Extract and Retinal, which is 10 times more active than Retinol. The cream aims to stimulate cell renewal and enhance collagen synthesis.
Future Market Scenario (2024 - 2031F)
Emerging economies, particularly in Asia-Pacific, will generate significant growth in the night cream market. Increasing disposable incomes, urbanization, and growing middle class population will lead to higher demand for skincare products, such as night creams, in countries such as China, India, and Southeast Asian nations.
Consumer preferences for natural and organic skincare products will continue to shape the night cream trend. Brands will increasingly focus on formulating night creams with clean and sustainable ingredients to meet the growing demand for eco-friendly and skin-friendly alternatives.
The trend towards personalized skincare solutions will gain momentum, with brands offering customizable night creams tailored to individual skin types, concerns, and preferences. The advancements in data analytics and AI-driven skincare diagnostics will enable brands to provide personalized recommendations, leading to consumer engagement and loyalty.
Key Players Landscape and Outlook
The landscape of key players in the global night cream market is diverse, with established skincare companies and niche brands specializing in natural or premium formulations. L'Oreal S.A., The Estee Lauder Companies Inc., The Procter & Gamble (P&G) Company, and Unilever Plc dominate the market with their extensive product portfolios and global reach. These players invest heavily in research and development to innovate new formulations and technologies, driving market growth. Additionally, emerging brands such as The Ordinary and Sunday Riley are gaining traction, appealing to consumers seeking clean, cruelty-free, and effective skincare solutions.
The market outlook for key players is optimistic. A continued focus on product innovation, sustainability, and digital marketing strategies is expected to drive competitiveness and market expansion. As consumer demand for specialized skincare products grows, key players will strive to maintain their market positions by meeting evolving consumer preferences and delivering innovative night cream formulations. Mergers and acquisitions for better product developments will play a significant role in the growth of the market.
In February 2024, Shiseido Americas Corporation acquired DDG Skincare Holdings LLC, which offers dermatologist-led, science-based unique skincare products under the brand Dr. Dennis Gross Skincare.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work