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市場調查報告書
商品編碼
1355352
晚霜市場-全球產業規模、佔有率、趨勢、機會和預測,按產品類型、價格範圍、銷售管道(超市/大賣場、多品牌商店、藥房和藥局、線上等)、地區、競爭細分Night Cream Market-Global Industry Size, Share, Trends, Opportunity, & Forecast Segmented By Product Type, Price Range, Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Pharmacy & Drug Stores, Online, & Others), Region, Competition |
2022 年,全球晚霜市場估值達到 80.2 億美元,並預計在預測期內大幅成長,預計到 2028 年複合年成長率 (CAGR) 為 6.2%。全球晚霜市場包括專門用於睡前使用的護膚產品。這些產品旨在在夜間身體自然恢復過程中為皮膚提供營養、保濕和其他益處。該市場的擴張歸因於人們對護膚和美容習慣的提高,以及各地區可支配收入的增加。隨著消費者越來越關注自己皮膚的健康和外觀,這導致對專業產品的需求激增。此外,全球人口老化極大地推動了晚霜市場的發展。抗衰老特性有望減少皺紋、細紋和其他老化跡象,因此在老年人中廣受歡迎。護膚技術和晚霜配方的不斷進步,使得產品含有更多成分,如透明質酸、視黃醇、抗氧化劑、勝肽和各種天然萃取物,以滿足不同的皮膚類型和問題。
主要市場促進因素
提高護膚意識:
市場概況 | |
---|---|
預測期 | 2024-2028 |
2022 年市場規模 | 80.2億美元 |
2028 年市場規模 | 126.1億美元 |
2023-2028 年複合年成長率 | 6.2% |
成長最快的細分市場 | 抗衰老霜 |
最大的市場 | 亞太地區 |
社群媒體和美容影響者的激增凸顯了日常護膚和自我照顧的重要性。消費者現在充分了解將專用晚霜涵蓋護膚方案的優勢,從而促進了市場的成長。各種平台上的訊息傳播增強了人們對夜間護膚程序在保持健康、年輕皮膚方面的作用的認知。
人口老化:
全球人口結構向老化方向轉變,對抗老化和嫩膚產品產生了更高的需求。晚霜通常含有視黃醇、透明質酸和勝肽等成分,針對細紋、皺紋和其他與年齡相關的皮膚問題。隨著保持肌膚年輕的願望不斷增強,對有效晚霜的需求激增,推動了市場擴張。
都市化與污染問題:
迅速成長的城市人口面臨越來越多的污染,導致皮膚損傷和過早老化。晚霜含有抗氧化劑和增強屏障的成分,可以對抗污染和環境壓力的不利影響。人們對這些問題的認知不斷增強,促使消費者尋求防護性晚霜,從而刺激了市場需求。
客製化和個人化:
現代消費者正在尋求量身定做的護膚解決方案,以解決他們個人的皮膚類型和問題。晚霜的配方可以針對特定問題,例如乾燥、敏感或痤瘡。根據個人需求客製化晚霜的能力贏得了忠實的客戶群,並促進了市場的成長。
電子商務與全球影響力:
電子商務的出現促進了全球受眾更容易獲得包括晚霜在內的護膚產品。消費者現在可以輕鬆地研究和採購來自世界各地的產品,從而有多種選擇。隨著品牌努力擴大影響力並向多元化的客戶群提供產品,這推動了市場的成長。
可支配所得上升:
經濟的成長和可支配收入的增加促使消費者投資於優質護膚產品。由於其專門的配方和有針對性的功效,晚霜通常屬於奢華或優質護膚品類別。可支配收入的增加使消費者能夠將部分預算分配給高品質的晚霜,從而推動市場成長。
主要市場挑戰
競爭與飽和:
市場上充斥著無數的晚霜品牌,從成熟的化妝品巨頭到新興的獨立品牌。激烈的競爭導致市場飽和,新進入者難以立足。現有品牌必須不斷創新並使其產品與眾不同,才能在競爭中脫穎而出。
消費者懷疑:
消費者經常質疑晚霜的功效,並尋求護膚產品的明顯效果。由於皮膚類型和問題多種多樣,面臨的挑戰在於如何讓消費者相信晚霜可以帶來承諾的功效。品牌需要提供確鑿的科學證據和透明度,以培養消費者的信任。
成分意識和安全問題:
消費者越來越重視保養品中的成分。晚霜經常標榜異國情調的成分;然而,消費者現在正在研究並要求天然、安全且符合道德來源的成分。品牌必須在創新配方和潛在的過敏反應或不良反應之間找到良好的平衡。
環境永續性:
美容產業面臨對環境影響的審查,迫使晚霜製造商解決有關包裝廢物、碳排放和成分採購的問題。採用永續實踐和環保包裝正在成為有責任心的消費者的先決條件,迫使品牌相應地調整其生產流程。
監管障礙:
護膚品產業受到不斷變化的法規和標準的約束。製造商必須隨時了解全球各市場的成分禁令、標籤要求和測試協議。對於在多個國家行銷晚霜的全球品牌來說,遵守這些法規尤其具有挑戰性。
消費者偏好的轉變:
消費者的偏好正在轉向簡約的護膚程序,優先考慮多功能產品。這一趨勢要求晚霜品牌進行創新並提供能夠實現多種用途的產品,例如在單一配方中結合保濕和抗衰老功效。
數位轉型與電子商務:
電子商務和直接面對消費者(DTC)模式的崛起顛覆了傳統零售通路。品牌必須建立強大的線上形象,制定有吸引力的數位行銷策略,並提供無縫的線上購物體驗以保持競爭力。
主要市場趨勢
配方技術進步:
美容產業見證了護膚配方技術的顯著進步。製造商現在可以使用能夠深入滲經皮膚的創新成分來製造晚霜,從而提供更好的效果。這些配方旨在解決特定的皮膚問題,例如質地不均勻、暗沉和色素沉著過度,進一步推動晚霜市場的成長。
天然和有機成分的需求:
與清潔美容和生態意識的整體趨勢一致,消費者擴大尋求採用天然有機成分配製的晚霜。蘆薈、玻尿酸、玫瑰果油和乳木果油等成分因其功效顯著且對環境影響最小而廣受歡迎。因此,護膚品牌正專注於採購永續成分並強調配方透明度,以滿足此需求。
客製化和個人化:
個人化護膚的概念已經獲得了巨大的發展動力。消費者認知到他們的皮膚需求可能存在很大差異,並尋求針對他們特定問題(無論是衰老、保濕還是痤瘡)量身定做的晚霜。該公司正在利用科技提供個人化推薦,讓客戶能夠選擇含有滿足其獨特肌膚需求的成分的晚霜。
先進技術的整合:
晚霜市場見證了尖端技術在產品配方中的注入。維生素A、勝肽和神經醯胺等成分被涵蓋其中,以解決特定的皮膚問題,如細紋、皺紋和不均勻的皮膚紋理。品牌也利用封裝技術來增強活性成分的穩定性和有效性,確保其最佳地輸送到皮膚。
專注於永續發展:
永續發展已成為各產業的驅動力,保養品產業也不例外。品牌正在採用環保包裝解決方案,減少拋棄式塑膠,並最佳化供應鏈,以盡量減少對環境的影響。消費者越來越被符合其價值觀的品牌所吸引,從而促進了永續且符合道德的晚霜選擇的興起。
包容性和多元性:
全球美容產業正在擁抱更大的包容性和多樣性。這種趨勢延伸到了晚霜市場,品牌意識到需要提供適合各種膚色和類型的產品。包容性行銷和針對不同種族和皮膚問題的晚霜配方正在成為成功的重要策略。
以健康為中心的方法:
護膚、健康和自我護理之間的整體聯繫正在推動以健康為中心的美容方法。晚霜現在作為更廣泛的夜間儀式的一部分進行銷售,旨在促進放鬆和提高睡眠品質。這種方法引起了尋求護膚產品多方面益處的消費者的共鳴。
細分市場洞察
產品類型見解:
抗老乳霜無疑在全球晚霜市場中扮演著舉足輕重的角色。這些乳霜的配方可解決各種老化跡象,如皺紋、細紋、緊緻度下降和膚色不均。它們通常含有刺激膠原蛋白生成、增強皮膚水合作用並防止環境損害的成分。抗衰老晚霜吸引了廣泛的消費者,特別是那些積極尋求抗衰老產品的中老年人群。人們對保持年輕肌膚和延緩衰老跡象的渴望催生了對抗衰老晚霜的強勁需求。許多消費者願意投資有明顯效果的產品。抗衰老晚霜製造商經常強調含有視黃醇、透明質酸、勝肽、抗氧化劑和生長因子等尖端成分,這些成分因其刺激膠原蛋白生成、細化皮膚紋理和減少皺紋出現的潛力而聞名。
銷售通路洞察:
線上通路對全球晚霜市場產生了重大影響,對其他各行業的影響也是如此。線上平台讓消費者可以非常方便地購買來自不同品牌和地區的各種晚霜產品。購物者可以在舒適的住所中仔細研究不同的選擇、閱讀評論、比較價格並進行購買。電子商務使成熟和新興的晚霜品牌能夠接觸到全球受眾,而無需在不同地理位置設立實體店面。這使得較小或小眾品牌能夠獲得知名度並在更大範圍內與老牌企業競爭。線上平台為小眾和專業晚霜品牌的蓬勃發展提供了途徑。這些品牌可能會迎合特定的皮膚問題、成分或道德偏好,並且可以有效地瞄準目標受眾並與其線上目標受眾建立聯繫。包括晚霜製造商在內的眾多護膚品牌都採用了直接面對消費者(DTC)模式,繞過傳統零售通路,直接在網路上向消費者銷售產品。這使得品牌能夠更好地控制其定價、品牌和客戶關係。
區域見解:
亞太地區確實在全球護膚品和化妝品市場(包括晚霜領域)發揮了重大影響力。該地區不斷成長的人口、不斷增加的可支配收入、不斷變化的美容觀念以及對護膚品的文化推崇,共同推動了其在全球舞台上的突出地位。亞太地區擁有一些世界上人口最多的國家,包括中國和印度。這些國家龐大的消費群體代表了護膚品和化妝品(包括晚霜)的龐大市場。亞太地區許多國家都擁有根深蒂固的美容和護膚文化。人們對潔淨、容光煥發的肌膚的關注,加上對年輕外表的渴望,刺激了對晚霜等護膚產品的需求。城市化導致城市人口生活方式的改變和可支配收入的增加,刺激了對更高品質護膚品的需求。社群媒體平台和美容影響者在推廣整個地區的護膚程序和產品方面發揮了重要作用。名人的認可和影響者的推薦對消費者的購買決定有重大影響。品牌已經認知到該地區的各種皮膚類型和問題,並根據特定需求設計客製化產品。這種創新方法有效地引起了消費者的共鳴。
主要市場參與者
報告範圍:
競爭格局
公司簡介:全球晚霜市場主要公司的詳細分析。
可用的客製化:
全球晚霜市場報告包含給定的市場資料,技術科學研究根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項:
公司資訊
The Global Night Cream Market achieved a valuation of USD 8.02 billion in 2022 and is poised for substantial growth in the forecast period, projecting a Compound Annual Growth Rate (CAGR) of 6.2% through 2028. Situated within the broader skincare and cosmetics industry, the global night cream market encompasses specialized skincare products intended for application before sleep. These products aim to provide nourishment, hydration, and other benefits to the skin during the body's natural restorative processes that occur at night. The market's expansion is attributed to the heightened awareness of skincare and beauty routines, coupled with increasing disposable incomes across various regions. This has led to a surge in demand for specialized products as consumers become more attuned to their skin's health and appearance. Moreover, the aging global population has significantly propelled the night cream market. The allure of anti-aging properties, promising the reduction of wrinkles, fine lines, and other aging signs, has garnered popularity among older demographics. Continuous advancements in skincare technology and the formulation of night creams have resulted in products with enhanced ingredients such as hyaluronic acid, retinol, antioxidants, peptides, and various natural extracts, catering to diverse skin types and concerns.
Key Market Drivers
Increasing Awareness of Skincare:
Market Overview | |
---|---|
Forecast Period | 2024-2028 |
Market Size 2022 | USD 8.02 Billion |
Market Size 2028 | USD 12.61 Billion |
CAGR 2023-2028 | 6.2% |
Fastest Growing Segment | Anti-Aging Cream |
Largest Market | Asia Pacific |
The proliferation of social media and beauty influencers has underscored the importance of skincare routines and self-care. Consumers are now well-informed about the advantages of incorporating dedicated night creams into their skincare regimen, fostering the market's growth. The dissemination of information across various platforms has augmented awareness regarding the role of nighttime skincare routines in maintaining healthy, youthful skin.
Aging Population:
The global demographic shift towards an aging population has generated higher demand for anti-aging and skin rejuvenation products. Night creams often contain ingredients like retinol, hyaluronic acid, and peptides, targeting fine lines, wrinkles, and other age-related skin concerns. As the desire to preserve youthful skin intensifies, the demand for effective night creams has surged, driving market expansion.
Urbanization and Pollution Concerns:
The burgeoning urban population faces increased exposure to pollution, leading to skin damage and premature aging. Night creams, incorporating antioxidants and barrier-strengthening elements, combat the adverse effects of pollution and environmental stressors. The growing awareness of these concerns has prompted consumers to seek protective night creams, thereby boosting market demand.
Customization and Personalization:
Modern consumers are seeking tailored skincare solutions that address their individual skin types and concerns. Night creams can be formulated to target specific issues such as dryness, sensitivity, or acne. The capacity to customize night creams according to individual needs has garnered a devoted customer base and contributed to market growth.
E-Commerce and Global Reach:
The advent of e-commerce has facilitated the accessibility of skincare products, including night creams, to a global audience. Consumers can now easily research and procure products from various regions worldwide, exposing them to a wide array of choices. This has propelled market growth as brands endeavor to expand their reach and offer products to a diverse customer base.
Rising Disposable Income:
Economies' growth and escalating disposable incomes have prompted consumers to invest in premium skincare products. Night creams often fall within the luxury or premium skincare category due to their specialized formulations and targeted benefits. Increased disposable income has empowered consumers to allocate a portion of their budget to high-quality night creams, propelling market growth.
Key Market Challenges
Competition and Saturation:
The market is saturated with a myriad of night cream brands, ranging from established cosmetic giants to emerging indie labels. This intense competition results in market saturation, making it arduous for new entrants to establish a foothold. Existing brands must perpetually innovate and differentiate their products to stand out amidst the competition.
Consumer Skepticism:
Consumers often question the efficacy of night creams, seeking visible results from their skincare products. With diverse skin types and concerns, the challenge lies in convincing consumers that night creams can deliver promised benefits. Brands need to provide substantiated scientific evidence and transparency to foster consumer trust.
Ingredient Awareness and Safety Concerns:
Consumers are becoming increasingly mindful of the ingredients present in skincare products. Night creams often tout exotic ingredients; however, consumers are now researching and demanding natural, safe, and ethically sourced components. Brands must navigate the fine balance between innovative formulations and potential allergic reactions or adverse effects.
Environmental Sustainability:
The beauty industry faces scrutiny for its environmental impact, necessitating night cream manufacturers to address concerns regarding packaging waste, carbon emissions, and ingredient sourcing. Adopting sustainable practices and eco-friendly packaging are becoming prerequisites for conscientious consumers, compelling brands to align their production processes accordingly.
Regulatory Hurdles:
The skincare industry is subject to evolving regulations and standards. Manufacturers must stay abreast of ingredient bans, labeling requisites, and testing protocols across various global markets. Navigating these regulations can prove especially challenging for global brands marketing their night creams in multiple countries.
Shift in Consumer Preferences:
Consumer preferences are veering toward minimalist skincare routines that prioritize multifunctional products. This trend challenges night cream brands to innovate and offer products capable of serving multiple purposes, such as combining moisturizing and anti-aging benefits in a single formula.
Digital Transformation and E-Commerce:
The ascendancy of e-commerce and direct-to-consumer (DTC) models has disrupted traditional retail channels. Brands must establish a robust online presence, devise engaging digital marketing strategies, and provide a seamless online shopping experience to retain competitiveness.
Key Market Trends
Technological Advancements in Formulations:
The beauty industry has witnessed remarkable strides in skincare formulation technology. Manufacturers can now create night creams with innovative ingredients that deeply penetrate the skin, delivering enhanced results. These formulations are designed to tackle specific skin concerns such as uneven texture, dullness, and hyperpigmentation, further propelling the growth of the night cream market.
Demand for Natural and Organic Ingredients:
Aligned with the overarching trend of clean beauty and eco-consciousness, consumers increasingly seek night creams formulated with natural and organic ingredients. Ingredients like aloe vera, hyaluronic acid, rosehip oil, and shea butter have gained popularity for their perceived efficacy and minimal environmental impact. As a result, skincare brands are focusing on sourcing sustainable ingredients and emphasizing formulation transparency to cater to this demand.
Customization and Personalization:
The concept of personalized skincare has garnered substantial momentum. Consumers recognize that their skin's needs can vary significantly and seek night creams tailored to their specific concerns, whether it's aging, hydration, or acne. Companies are leveraging technology to offer personalized recommendations, allowing customers to select night creams with ingredients addressing their unique skin requirements.
Integration of Advanced Technology:
The night cream market has witnessed the infusion of cutting-edge technology into product formulations. Ingredients such as retinoids, peptides, and ceramides are being incorporated to address specific skin issues like fine lines, wrinkles, and uneven skin texture. Brands are also utilizing encapsulation technology to enhance the stability and effectiveness of active ingredients, ensuring their optimal delivery to the skin.
Focus on Sustainability:
Sustainability has emerged as a driving force across industries, and the skincare sector is no exception. Brands are adopting eco-friendly packaging solutions, reducing single-use plastics, and optimizing supply chains to minimize their environmental footprint. Consumers are increasingly drawn to brands aligned with their values, contributing to the rise of sustainable and ethical night cream options.
Inclusivity and Diversity:
The global beauty industry is embracing greater inclusivity and diversity. This trend extends to the night cream market, with brands recognizing the need to offer products suitable for a wide range of skin tones and types. Inclusive marketing and the formulation of night creams catering to various ethnicities and skin concerns are becoming essential strategies for success.
Wellness-Centric Approach:
The holistic connection between skincare, wellness, and self-care is propelling the wellness-centric approach to beauty. Night creams are now marketed as part of a broader nighttime ritual designed to promote relaxation and enhance sleep quality. This approach resonates with consumers seeking multifaceted benefits from their skincare products.
Segmental Insights
Product Type Insights:
Anti-aging creams have undoubtedly played a pivotal role in the global night cream market. These creams are formulated to address various signs of aging, such as wrinkles, fine lines, loss of firmness, and uneven skin tone. They typically incorporate ingredients that stimulate collagen production, enhance skin hydration, and shield against environmental damage. Anti-aging night creams appeal to a broad spectrum of consumers, particularly those in middle-aged and older demographics actively seeking products to combat visible aging effects. The aspiration to preserve youthful skin and delay the appearance of aging signs has fostered strong demand for anti-aging night creams. Many consumers are willing to invest in products promising discernible results. Manufacturers of anti-aging night creams often emphasize the inclusion of cutting-edge ingredients like retinol, hyaluronic acid, peptides, antioxidants, and growth factors, celebrated for their potential to stimulate collagen production, refine skin texture, and minimize the appearance of wrinkles.
Sales Channel Insights:
Online channels have significantly influenced the global night cream market, paralleling their impact on various other industries. Online platforms have made it remarkably convenient for consumers to access an extensive array of night cream products from diverse brands and regions. Shoppers can peruse different options, peruse reviews, compare prices, and make purchases from the comfort of their residences. E-commerce has enabled night cream brands, both established and emerging, to reach a global audience sans the need for physical storefronts in different geographical locations. This has empowered smaller or niche brands to gain visibility and compete with established players on a larger scale. Online platforms provide an avenue for niche and specialty night cream brands to flourish. These brands may cater to specific skin concerns, ingredients, or ethical preferences, and can effectively target and connect with their intended audience online. Numerous skincare brands, including night cream manufacturers, have embraced the direct-to-consumer (DTC) model, bypassed conventional retail channels, and directly sold their products online to consumers. This enables brands to wield greater control over their pricing, branding, and customer relationships.
Regional Insights:
Asia Pacific has indeed wielded significant influence in the global skincare and cosmetics market, encompassing the night cream segment. The region's burgeoning population, escalating disposable incomes, evolving beauty perceptions, and cultural reverence for skincare have collectively propelled its prominence on the global stage. Asia Pacific houses some of the world's most populous countries, including China and India. The sheer magnitude of the consumer base in these nations represents a substantial market for skincare and cosmetic products, night creams included. Numerous countries in the Asia Pacific region boast robust beauty and skincare cultures deeply embedded in their societies. A focus on clear, radiant skin, coupled with the yearning for a youthful appearance, has spurred demand for skincare products like night creams. Urbanization has induced lifestyle changes and elevated disposable incomes among urban populations, fueling the demand for higher-quality skincare products. Social media platforms and beauty influencers have played an instrumental role in promoting skincare routines and products across the region. Celebrity endorsements and influencer recommendations wield significant sway over consumers' purchase decisions. Brands have acknowledged the diverse array of skin types and concerns in the region, devising customized products tailored to specific needs. This approach to innovation has resonated effectively with consumers.
Key Market Players
Report Scope:
In this report, the Global Night Cream Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global night cream market.
Available Customizations:
Global Night Cream Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information