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市場調查報告書
商品編碼
1479072
全球接髮市場評估:依產品類型、依頭髮類型、依髮色、依材料、依技術、依價格範圍、依最終用戶、依分銷渠道、依地區、機會、預測 (2017-2031))Hair Extensions Market Assessment, By Product Type, By Hair Type, By Hair Color, By Material, By Technology, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球接發市場規模為33.5億美元,預計到2031年將達到52.6億美元,預計2024-2031年期間複合年增長率為5.8%。 近年來,接髮在全球美容行業的受歡迎程度令人難以置信地上升。 各個年齡層和背景的人們都在採用這些美髮產品,將利基市場轉變為一個受歡迎的市場。
幾個重要的變數促成了接髮在全球的流行。 首先也是最重要的,對靈活且不斷變化的髮型的需求是一個主要驅動力。 人們喜歡在接髮的幫助下嘗試不同的長度、質地和顏色,而不需要長期改變。 您可以使用擴充功能作為自我表達的一種方式,並隨時改變您的外觀。
90% 的女性向朋友和家人隱藏自己的接髮,但三分之一的女性經常穿著。 從地理上看,由於可支配收入水準的提高、西化趨勢和美學意識的增強,亞太地區在接發市場上佔據主導地位。 此外,世界各地的製造商正在接發行業開發舒適的產品,以滿足希望使用其產品的人的需求和擔憂。
2024 年 2 月,英國領先的接髮公司 Beauty Works 推出了 Express-Weft,這是一種獨特的接髮技術,將緯紗接發的體積與易於使用相結合。 這使得消費者能夠在 20 分鐘內創造體積並完美混合磁帶擴展。
名人影響力推動接髮產業發展
接髮越來越受歡迎,很大程度上要歸功於名人經常在紅毯活動、音樂錄影帶和電影拍攝中改變髮型,創造了吸引觀眾的時尚潮流。 高端接髮的出現讓消費者能夠重現他們最喜歡的名人的頭髮,這使得名人的造型變得更加實惠和方便。 名人經常透過不斷改變髮型來改變自己的外表,無論是電影角色、音樂錄影帶還是紅地毯活動。 此外,隨著時尚潮流的確立和對頭髮選擇的關注,接髮作為一種輕鬆改變外觀的工具變得越來越廣泛。
許多人用他們最喜歡的名人的髮型來表達自己,而不是模仿他們。 透過這樣做,您可以獲得您崇拜的名人的自信和魅力。 接發市場的驅動因素是這種基於轉型的賦權。 2023 年 7 月,名人髮型師 Ruslan 推出了一系列優質、來源合乎道德的接髮產品。 LEV 使用符合道德標準的頭髮和可持續的生產方法來生產接髮。 包裝內含 8 種顏色的 9 件夾式套裝和方便攜帶的個人化包裝。
人們對除毛的興趣日益濃厚,為市場注入活力
人們對除毛的興趣日益濃厚,推動了全球接髮市場的成長。 隨著壓力水平的增加、老化問題、荷爾蒙變化和健康狀況惡化,越來越多的人正在尋求解決頭髮稀疏和斑禿的方法。 想要恢復外表美麗並隱藏掉髮問題的人們發現接髮是一種方便快速的解決方案,擴大了市場的消費群。
此外,接髮市場的重大進步使產品更容易使用、看起來自然且舒適。 這項創新進一步促進了尋求有效解決脫髮問題的人們對接髮的使用。 2023年12月,作為接髮市場的先驅,Cashmere Hair推出了最新發明:Fill-In Hair Extensions。 單獨的無縫填充軌道能夠提供暫時的豐盈度並快速修復稀疏的頭髮,可增強人們需要少量豐盈度的頭髮區域。
本報告研究和分析了全球接發市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global hair extensions market was valued at USD 3.35 billion in 2023, expected to reach USD 5.26 billion in 2031, with a CAGR of 5.8% for the forecast period between 2024 and 2031. Hair extensions have seen an incredible rise in popularity in global beauty business in recent years. People of all ages and backgrounds are adopting these hair-enhancing items, turning a niche into a popular market.
Multiple important variables have contributed to global adoption of hair extensions. First and foremost, a major motivator is the need for flexible and constantly evolving hairstyles. People like experimenting with different lengths, textures, and colors without committing to long-term change with the help of hair extensions. Many use it as a means of self-expression to change their appearance whenever they intend to.
Ninety percent of women hide extensions from friends and family, although one-third wear them regularly. Geographically, Asia-Pacific dominates the hair extensions market with rising disposable income levels, westernization trends, and a growing consciousness of beauty. Furthermore, manufacturers worldwide are developing comfortable products in the hair extension industry to cater to the demands and concerns of people desiring to use the products.
In February 2024, the UK's top hair enhancement company, Beauty Works, introduced Express-Weft, a distinct extension technique that combines the volume of a weft extension with a simple application. This allows consumers to add volume in less than 20 minutes and flawlessly blend tape-in extensions.
Celebrity Influence Drives the Hair Extensions Industry
The rise in popularity of hair extensions can be largely attributed to celebrities as they set fashion trends that appeal to audiences by often changing their haircuts for red-carpet events, music videos, and movie plots. The availability of premium extensions that can replicate the hair of consumers' favorite celebrities has made the celebrity look more affordable and convenient. Celebrities frequently use their constantly changing haircuts to make an impression, whether for movie roles, music videos, or red-carpet events. Additionally, establishing fashion trends, the focus on hair choices has been crucial in making hair extensions that are more widely available as tools for easily changing one's appearance.
Many people use their favorite celebrities' haircuts to express themselves rather than just copying them. It enables them to take on the confidence, charm, and attraction of the celebrities they admire. The driving factor behind the hair extensions market is centered on this transformation-based empowerment. In July 2023, Ruslan, a celebrity hair stylist, launched an ethically sourced luxury hair extension line. LEV uses ethically sourced hair and sustainable production methods to create hair extensions. Their package includes a 9-piece clip-in set available in 8 colors, together with personalized packaging for convenient travel.
Growing Hair Loss Concerns Among Individuals to Fuel the Market
Rising concerns of individuals for hair loss are catalyzing the growth of hair extensions market globally. With growing stress levels, aging concerns, hormonal changes, and medical conditions among people, an increasing population is seeking solutions for addressing thinning hair and bald spots. People looking to restore their appearance and hide their hair loss issues find hair extensions as a convenient and quick remedy, expanding the market's consumer base.
Furthermore, substantial advancements in the hair extension market have made the products more accessible, natural looking, and comfortable. The innovation is further propelling the usage of hair extensions among ones seeking effective solutions for hair loss concerns. In December 2023, as a pioneer in the hair extension market, Cashmere Hair launched Fill-In Hair Extensions, the most recent invention. With its ability to provide a temporary volume boost or a quick fix for thinning hair, the Individual Seamless Fill-In Tracks enhance sections of hair where people need a little extra volume.
Asia-Pacific Holds the Dominant Share
The people in Asia-Pacific are experiencing hair loss or damage as a result of worsening air pollution. Due to increased consumer demand for these goods as a result, Asia-Pacific now controls the majority of global market. Approximately 4 billion people or 92% of the population in Asia-Pacific are exposed to air pollution. When exposed to greater pollution concentrations, the keratin proteins, cuticle, and cortex of hair fibers are more prone to damage. It results in breakage, a brittle or straw-like texture, weakening hair strands, and general dryness, among people residing in the region.
Future Market Scenario (2024 - 2031F)
Continued technological innovations in the use of improved materials, better application methods, and customization options are likely to enhance the quality, durability, and comfort of hair extensions.
Eco-friendly products using ethically sourced materials will spur the market catering to the increasing demands of environmentally conscious consumers.
Growing use of e-commerce platforms, virtual try-on tools, and AR applications in the field of hair extensions will make the shopping experience of people more enriching and convenient, boosting online sales as well as expansion of the market.
Key Players Landscape and Outlook
Global hair extensions market has a diverse landscape with the presence of several key players in the market competing for their respective market share. Prominent players are renowned for their innovative and diverse range of products including tape-in extensions, clip-in extensions, weave-in extensions, among others. These players invest in strategic marketing techniques to increase their presence globally. The outlook for the market looks positive with continued growth expected. Evolving fashion trends, increasing beauty consciousness, and continued technological advancements.
In February 2024, Great Lengths launched the new Hair Topper, Volume, a ground-breaking way to treat hair thinning and increase self-confidence. GL Volume uses a special thickening technique. It is hand-sewn into a lace net and tied with premium natural hair. The unique method seeks to provide confidence to ladies who are facing thinning hair and scant patches around the crown.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work