全球接髮市場規模、佔有率、成長分析、按產品、按頭髮 - 產業預測，2024-2031 年

Global Hair Extensions Market Size, Share, Growth Analysis, By Product(Wigs, Extensions), By Hair(Human Hair, and Synthetic Hair) - Industry Forecast 2024-2031

出版日期: 2024年05月19日 | 出版商:

SkyQuest | 英文 219 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球接髮市場規模達64.6億美元，從2023年的70億美元成長到2031年的133.5億美元，在預測期間（2024-2031年）預計年複合成長率為8.4。

在不斷變化的美容趨勢和消費者偏好的推動下，全球接髮市場充滿活力。隨著假髮成為千變萬化的自我表達工具，由於對多功能頭髮解決方案的需求不斷成長，市場經歷穩定成長。 Instagram 和 TikTok 等社群媒體平台成為假髮相關內容的中心，並鼓勵用戶嘗試不同的款式和顏色，在放大這一趨勢方面發揮著非常重要的作用。利用這些平台的名人髮型師透過共用他們的專業知識和引進創新的假髮技術進一步吸引消費者。因此，接髮市場的產品多樣性激增，提供了廣泛的選擇來滿足不同的需求和偏好。從合成頭髮到真人頭髮，消費者現在有多種選擇，可以更輕鬆地實現自己想要的外觀。此外，市場分析顯示，人們越來越關注永續性和道德採購慣例，越來越多的品牌提供環保和零殘忍的接髮選擇。由於美容標準的不斷發展和社交媒體的影響，全球接髮市場有望進一步擴大，為品牌創新和滿足全球消費者不斷變化的需求提供了令人興奮的機會。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲（MEA）
- 海灣合作理事會國家
- 南非
- 其他中東、非洲地區

競爭格局

前5名企業比較
主要企業市場定位（2023年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Hair Addictionz
Babe Hair Extensions
Platinum Seamless
DreamCatchers
HotHeads Hair Extensions
HairUWear
HairTalk Extensions
Bellami Hair
Luxy Hair
Hotheads
RemySoft
Bohyme
SHE by SO.CAP.USA
Beauty Works
Hair Couture
Euro So. Cap.

簡介目錄

Product Code: SQMIG35A2808

Global Hair Extensions Market size was valued at USD 6.46 billion in 2022 and is poised to grow from USD 7 billion in 2023 to USD 13.35 billion by 2031, growing at a CAGR of 8.4% in the forecast period (2024-2031).

The global hair extensions market presents a dynamic landscape driven by evolving beauty trends and consumer preferences. With wigs emerging as a transformative tool for self-expression, the market has witnessed steady growth propelled by the increasing demand for versatile hair solutions. Social media platforms such as Instagram and TikTok have played a pivotal role in amplifying this trend, serving as hubs for wig-related content and inspiring users to experiment with different styles and colors. Renowned hairstylists leveraging these platforms have further fueled consumer interest by sharing their expertise and showcasing innovative wig techniques. As a result, the Hair Extensions market has experienced a surge in product diversity, with a wide range of options available to cater to varying needs and preferences. From synthetic to human hair extensions, consumers have access to an extensive array of choices, allowing them to achieve their desired look effortlessly. Additionally, the market analysis reveals a growing focus on sustainability and ethical sourcing practices, with an increasing number of brands offering eco-friendly and cruelty-free hair extension options. With the continuous evolution of beauty standards and the influence of social media, the global Hair Extensions market is poised for further expansion, offering exciting opportunities for brands to innovate and meet the evolving needs of consumers worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the hair extensions market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Extensions Market Segmental Analysis

The global hair extensions market is segmented based on product, hair and region. By product, the market is segmented into wigs, extensions. By hair, the market is segmented into human hair and synthetic hair. By region, the market is segmented into North America, Europe, Asia Pacific, and Latin America.

Drivers of the Global Hair Extensions Market

Consumers are increasingly gravitating towards hair extensions that seamlessly blend with their natural hair, reflecting a desire for a flawless integration. This trend is fueled by the aspiration to eliminate any discernible differences in texture, color, or overall appearance between the extensions and their own hair. As a result, there is a notable increase in the demand for high-quality, human hair extensions designed to mimic the attributes of natural hair. The focus is on achieving an identical texture, color, and movement to create a cohesive and authentic look. This emphasis on natural aesthetics is driving substantial growth within the hair extensions market as consumers seek products that provide a seamless and undetectable enhancement to their existing hair.

Restraints in the Global Hair Extensions Market

The hair extensions industry confronts potential growth constraints linked to rising occurrences of headaches and hair breakage associated with the use of these products. These issues act as limiting factors, influencing consumer satisfaction levels and usage behaviors. Furthermore, the significant time commitment necessary for attaching wigs and extensions to the hair roots contributes to curtailing the overall demand for these products. As consumers weigh the benefits against the drawbacks, concerns regarding discomfort and potential damage may deter some individuals from embracing hair extensions as part of their beauty routines. Consequently, addressing these challenges and enhancing user experience will be critical for unlocking the full growth potential of the hair extensions market.

Market Trends of the Global Hair Extensions Market

The increasing adoption of subscription-based models in the hair extensions industry presents a notable opportunity for market participants. This innovative strategy allows manufacturers to leverage the expanding demand for their products over prolonged periods, establishing a steady revenue flow and the potential to nurture a broader and more committed customer following. Through the provision of consistent, high-quality products via recurring subscriptions, manufacturers can not only cultivate a loyal customer base but also capitalize on the recurring nature of these services. This approach resonates with evolving consumer preferences for convenience and dependability, providing a reliable supply of premium hair styling products while fostering stronger and more enduring connections with customers. By embracing subscription-based models, market players can enhance customer retention, drive long-term profitability, and position themselves for sustained growth in the competitive hair extensions market.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Hair Extensions Market by Product

Market Overview
Wigs
Extensions

Global Hair Extensions Market by Hair

Market Overview
Human Hair
and Synthetic Hair

Global Hair Extensions Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Hair Addictionz
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Babe Hair Extensions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Platinum Seamless
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DreamCatchers
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HotHeads Hair Extensions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HairUWear
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HairTalk Extensions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bellami Hair
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Luxy Hair
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hotheads
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RemySoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bohyme
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SHE by SO.CAP.USA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beauty Works
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hair Couture
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Euro So. Cap.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments