市場調查報告書
商品編碼
1488623
全球乳木果油市場評估:依特性、應用、通路、地區、機會、預測(2017-2031)Shea Butter Market Assessment, By Nature, By Application, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球乳木果油市場規模為25.6億美元,預計到2031年將達到45.1億美元,預計2024-2031年期間複合年增長率為7.35%。乳木果油的多樣化應用和不斷變化的客戶偏好推動了市場的發展。乳木果油具有舒緩特性,有助於舒緩和軟化乾燥的肌膚。此外,乳木果油含有抗腫脹成分,可以更輕鬆地治療導致皮膚腫脹的疾病,包括濕疹。
此外,乳木果油因其優異的潤膚特性而被用於生產各種化妝品,如乳液、乳霜、肥皂和潤唇膏。乳木果油的這些特性源自三酸甘油酯或脂肪酸,它們至少佔其成分的 95%。其多種用途推動了其在化妝品和個人護理市場的需求。
除了化妝品之外,乳木果油還因其卓越的營養特性和健康的脂肪替代品而被用於食品和飲料行業。非洲約 90% 的乳木果油出口用於食品業。糖果、麵包店和乳製品製造商將乳木果油添加到他們的產品中,以獲取其質地和堅果風味。此外,乳木果油的藥用特性也吸引了製藥業的關注,並開發出了外用製劑。乳木果油塗在皮膚上可以治療各種疾病,如濕疹、燒傷、頭皮屑、皮膚乾燥和痤瘡。
乳木果油有未精製和精製兩種形式,滿足不同消費者的多樣化需求。線上零售平台的成長使消費者更容易以有競爭力的價格獲得乳木果油。然而,線下通路繼續在乳木果油分銷中發揮重要作用。
整體而言,隨著人們對該產品的有益效果和多樣化用途的認識不斷提高,乳木果油市場還有擴張的空間。
消費者意識的提高推動市場成長
隨著越來越多的消費者意識到日益增長的健康趨勢,他們對日常產品中使用的成分越來越感興趣。消費者對瞭解乳木果油的特性非常感興趣,因為它是天然提取的,對皮膚和頭髮有許多好處。它的保濕、抗氧化和抗炎特性已被充分研究。根據歐盟委員會的化妝品成分資料庫COSING,它具有調節黏度和調理皮膚的特性。此外,純乳木果油含有高比例的不皂化物(5-7%),據說具有鎮靜和抗氧化特性。來自各行業的乳木果油產品正在推動乳木果油市場的成長。
此外,乾淨透明的標籤會影響消費者的購買行為並增加對品牌和產品的信任。 2023年8月,Rubicon Organics旗下品牌Wildflower推出兩款新產品:Wildflower 1:1 CBD:THC Relief Stick和Wildflower Extra Strength Relief Stick。這些產品由乳木果油、椰子油和精油配製而成。
日益增長的使用天然成分的趨勢推動了需求
由於合成成分對健康和環境有害,因此越來越多的人選擇使用天然和有機成分。由於乳木果油是從堅果中提取的天然成分,因此人們擔心其品質。這就是製造商在各種產品中添加乳木果油的原因。這些天然成分被認為對皮膚和身體安全且溫和。因此,人們對乳木果油的偏好正在增加,這反過來又推動了各行業的需求。綠色生活運動和清潔美容運動進一步推動了乳木果油市場的成長。 2024年2月,透過產品宣揚清潔美容概念的個人護理品牌Raw Sugar Living在加拿大推出。包括乳木果油為基底的身體潤膚霜在內的多種產品在加拿大推出,以滿足尋求天然皮膚保濕的消費者的需求。
本報告研究和分析了全球乳木果油市場,提供市場規模和預測、市場動態、主要參與者的現狀和前景等。
Global shea butter market was valued at USD 2.56 billion in 2023, expected to reach USD 4.51 billion in 2031, with a CAGR of 7.35% for the forecast period between 2024 and 2031. The market is driven by versatile uses of shea butter, along with customers' evolving preferences. Shea butter has calmative properties, which help in soothing and softening dry skin. Additionally, shea butter includes ingredients that help reduce swelling on the skin, leading to ease in the treatment of skin-swelling disorders, including eczema.
Moreover, shea butter is utilized in the production of several cosmetics, such as lotions, creams, soaps, lip balms, and others, for its excellent emollient properties. These properties of shea butter are derived from the triglycerides or fatty acids that make up at least 95% of its composition. Its versatile usage has fueled its demand in the cosmetics and personal care market.
Apart from cosmetics, shea butter is used in the food and beverage industry due to its brilliant nutritional properties and as a healthy fat alternative. Approximately 90% of Africa's shea exports are utilized in the food sector. Manufacturers of confectionery, baking items, and dairy products incorporate shea butter in their creations because of its texture and nut-like flavor. Additionally, the medicinal properties of shea butter attract the pharmaceutical industry to create formulations for topical treatments. People apply shea butter topically to the skin to treat various ailments, including eczema, burns, dandruff, dry skin, and acne.
Crude and refined forms of shea butter are available in the market, catering to the diverse needs of various consumers. With growing online retail platforms, consumers have easy access to shea butter available at competitive prices. However, offline channels continue to play a significant role in distribution of shea butter.
Overall, the market for shea butter has scope for expansion, with rising awareness of the product's beneficial effects and diverse applications.
Growing Awareness Among Consumers Drive Market Growth
As more consumers are aware of the growing health and wellness trend, the interest in the ingredients used in everyday products is rising. As shea butter is derived naturally and offers numerous benefits for skin and hair, consumers are keenly interested in understanding the properties of shea butter. The moisturizing, antioxidant, and anti-inflammatory properties of the product have been well researched so far. It offers viscosity-controlling and skin-conditioning qualities, according to the European Commission's COSING cosmetic ingredient database. Additionally, pure shea butter contains a high percentage of unsaponifiables (5-7%), which are said to offer calming and anti-oxidant qualities. Products incorporating shea butter across different industries are driving the growth of shea butter market.
Moreover, clean and transparent labelling influences the consumer buying behavior and enhances their trust in the brand and the product. In August 2023, Wildflower, the brand under Rubicon Organics, launched two new products, Wildflower 1:1 CBD:THC Relief Stick and Wildflower Extra Strength Relief Stick. These products have a blend of shea butter, along with coconut oil and essential oils used in their formulations.
Rising Trend of Using Natural Ingredients Fuels the Demand
The harmful effects of synthetic elements on wellness and environment have fueled the growing trend towards natural and organic ingredients. As shea butter is naturally derived from nuts, people are showing inclination towards qualities. It brings manufacturers to incorporate shea butter in various product formulations. These natural ingredients are perceived to be safer and gentler on skin and bodies. Therefore, the preference for shea butter is rising, consequently driving its demand across verticals. Green living movements and clean beauty campaigns have further propelled the growth of shea butter market. In February 2024, the personal care brand, Raw Sugar Living, which promotes clean beauty concept through its products, was launched in Canada. Several products hit the Canadian shelves including body butter which contained shea butter as the key ingredient to cater to the customers looking for skin hydration using natural ingredients.
Crude Shea Butter Dominates the Market
Raw shea butter type holds largest market share in 2023. Less processed oils are capturing the interests of consumers because of the advantages they offer including increased skin hydration, faster healing of cuts and scrapes, and reduced risk of breakouts. For instance, Sundial Brands LLC owned SheaMoisture offering a range of personal care products with raw shea butter as the primary component. The range includes products like shampoos, conditioners, body washes, body butters, and lotions. Due to its anti-inflammatory properties, it is a great option for people suffering from joint and muscle pain. Consuming unrefined shea butter helps in weight management as it has higher concentration of healthy fats.
Europe to Dominate the Market
With the maximum market share across the world in 2023, Europe held the largest share due to the presence of numerous cosmetics, food, and pharmaceutical businesses located in the region. Shea butter is widely utilized in the production of items such as body lotions, moisturisers, and chocolates. Furthermore, the availability of plentiful supplies of raw materials from Sub-Saharan countries in the region are expected to sustain this rise. 19 thousand tonnes of vegetable oils (including shea butter) worth more than USD 72 million were imported by the United Kingdom in 2022, out of which more than 16,000 tonnes were imported from European Union countries.
In April 2023, Netherlands-based company, The Flower Farm, launched a spread made using shea butter, instead of palm oil. With the initiative, the company aims to look at a broader perspective of sustainability, as it claims to save 726,000 kilos of palm oil and more than 1.85 million square meters of palm oil plantation so far.
Future Market Scenario (2024 - 2031F)
With growing trend of organic luxury skincare across the world markets, raw shea butter will observe a spike in demand. Due to the presence of plenty of fatty acids and vitamins in shea butter, it is an ideal ingredient for skin care product manufacturers.
Researchers are studying on creating oral dosage using extracts from shea bark to decrease antimicrobial activities in animals. Possible antibacterial properties of shea butter on humans will lead to an extended use of shea butter in future.
As companies strive to differentiate themselves by superior product quality, pricing tactics, and customer satisfaction, competition will encourage a never-ending search for innovation and exceptional performance.
Key Players Landscape and Outlook
Global shea butter market holds a dynamic landscape with several key players introducing innovative products and shaping the outlook of the industry. Prominent players hold majority of market share by working on product diversification, expanding their product portfolios with a variety of shea butter products, and making sustainability efforts. The key to the market enables companies to grow and hold onto their respective market shares is innovation and portfolio growth. Strategic mergers and acquisitions are helping businesses expand into new markets and offer new products, which improves the outlook for the market.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work