市場調查報告書
商品編碼
1499977
全球護髮素市場評估:依產品類型、依形狀、依香味、依應用、依價格、依類別、依最終用戶、依分銷渠道、依地區、機會、預測(2017-2031)Hair Conditioner Market Assessment, By Product Type By Form, By Fragrance, By Application, By Price, By Category, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031 |
全球護髮素市場規模預計將從 2023 年的 79.4 億美元增至 2031 年的 121.1 億美元,預計 2024-2031 年的複合年增長率為 5.42%。由於各種因素,例如對美容和外觀的日益關注以及消費者對護髮產品的更多投資,該市場正在呈現顯著增長。此外,乾燥、受損和分叉等多種頭髮相關問題的增加也推動了對具有保濕、修復和強化等特定功效的護髮素的需求。 COVID-19 後的影響加速了與頭髮相關的問題,如白髮、脫髮和各種與頭髮相關的問題。
根據美國國家醫學研究所 2023 年 9 月發表的一篇論文,自 COVID-19 以來,女性對頭髮相關的擔憂增加了 61.4%。此外,白髮等擔憂增加了 13.8%。
零售業的擴張,尤其是透過線上平台的擴張,使許多人都可以使用護髮素,進一步推動了市場成長。此外,社群媒體和名人代言的影響增加了消費者對優質和專業護髮產品的興趣。隨著天然和有機產品的日益流行,消費者正在尋求含有天然成分、被認為更安全、更有效的護髮素。這一趨勢也受到對永續和環保產品的更廣泛推動的支持,促使製造商開發採用環保包裝和配方的護髮素。
消費者對護髮意識的提高正在推動市場成長
隨著消費者越來越瞭解保持頭髮健康的重要性,他們正在尋求提供全面護髮解決方案的產品。護髮素對於滋養和保護頭髮至關重要,被認為是日常護髮的重要組成部分,而不是額外的選擇。消費者對護髮意識的提高正在對全球護髮素市場產生重大影響。這種意識來自多種來源,包括社交媒體、美容部落格、皮膚科醫生和護髮專家的專家建議。
消費者越來越瞭解使用護髮素的好處,包括改善髮質、減少頭髮斷裂、增加光澤和整體頭髮健康。我們也瞭解護髮素在解決特定頭髮問題(例如乾燥、捲曲、分叉以及造型工具和環境因素造成的損傷)方面的作用。因此,對採用天然優質成分配製而成且不含硫酸鹽和對羥基苯甲酸酯等有害化學物質的護髮素的需求不斷增長。
消費者對滿足不同髮質和需求(例如彩色頭髮、捲髮和敏感頭皮)的專用護髮素感興趣。品牌正在透過創新和擴展其產品線來應對這種日益增長的意識,提供一系列承諾有針對性的好處的護髮素。行銷策略有力地支持了這些產品的科學功效和安全性,並符合知情消費者的偏好。因此,消費者意識的增強是市場成長的驅動因素。
例如,2023 年 10 月,ACTIVH Hair Care 改版了其網站並擴展了產品線,以解決損傷修復、毛躁和脫髮等與頭髮相關的問題。
例如,2024 年 3 月,ClearStem 推出了修復洗髮精和修復護髮素等抗痤瘡護髮產品。
護髮技術的創新增加了全球護髮素市場的需求
傳統護髮素主要專注於基本保濕和梳理,但最近的進展已經突破了界限,護髮素被認為是護髮技術中的重要產品。護髮技術的創新正在徹底改變護髮素,提高其功效和使用者體驗。使用先進配方的關鍵創新之一是添加了氬油、角蛋白和生物素等天然成分,以提供有針對性的效果,例如強化頭髮、增加光澤和減少頭髮斷裂。
本報告針對全球護髮素市場進行研究和分析,提供市場規模和預測、市場動態、主要參與者的現狀和前景等。
Global hair conditioner market is projected to witness a CAGR of 5.42% during the forecast period 2024-2031, growing from USD 7.94 billion in 2023 to USD 12.11 billion in 2031. The market is experiencing significant growth driven by various key factors, such as the increasing focus on personal grooming and appearance, which has led consumers to invest more in hair care products. Also, the rise in several hair-related issues such as dryness, damage, and split ends has propelled the demand for conditioners that offer specific benefits such as hydration, repair, and strengthening; the post-COVID-19 impact accelerates the hair-related issues such as gray hair, hair shedding, and different hair related concerns.
According to an article published by the National Institute of Medicine in September 2023, hair-related concerns increased by 61.4% in females after COVID-19. Also, problems such as gray hair increased by 13.8%.
The expansion of the retail sector, particularly through online platforms, has made hair conditioners more accessible to a broader audience, further boosting the market growth. Furthermore, the influence of social media and celebrity endorsements has heightened consumer interest in premium and specialized hair care products. With the growing trend of natural and organic products, consumers increasingly seek conditioners formulated with natural ingredients, which they see as safe and more effective. The broader movement towards sustainable and eco-friendly products supports the trend, encouraging manufacturers to develop conditioners with environmentally friendly packing and formulations.
Rising Consumer Awareness of Hair Care to Augment the Market Growth
As consumers become more educated about the importance of maintaining healthy hair, they increasingly seek products that offer comprehensive hair care solutions. Hair conditioners are essential for nourishing and protecting hair and are considered important components of a daily hair care regimen rather than optional add-ons. Rising consumer awareness about hair care significantly influences the global hair conditioner market. The awareness arises from various sources including social media, beauty blogs, expert advice from dermatologists, and hair care professionals.
Consumers are becoming more informed about the benefits of using conditioners, such as improved hair texture, reduced breakage, enhanced shine, and overall hair health. They understand the role of conditioners in addressing specific hair concerns such as dryness, frizz, split ends, and damage from styling tools and environmental factors. As a result, there is a growing demand for conditioners formulated with natural and high-quality ingredients, free from harmful chemicals such as sulfates and parabens.
Consumers are interested in specialized conditioners that cater to their unique hair types and needs, such as color-treated hair, curly hair, or sensitive scalps. Brands respond to the heightened awareness by innovating and expanding their product lines, offering a variety of conditioners that promise targeted benefits. Marketing strategies increasingly emphasize the scientific efficacy and safety of these products, aligning with the informed consumer's preferences. Therefore, rising consumer awareness drives market growth.
For instance, in October 2023, ACTIIV Hair Care launched its revamped website and expanded its product line, which caters to hair-related issues such as damage repair, frizz, and hair fall.
For instance, in March 2024, ClearStem launched acne-safe hair care products, including Restorative Shampoo and Repair Conditioner.
Innovation in Hair Care Technologies to Increase Global Hair Conditioner Market Demand
Traditional conditioners primarily focused on basic moisture retention and detangling, but recent advancements have pushed the boundaries, and conditioners are considered an important product in hair care technologies. Innovation in hair care technology has significantly transformed hair conditioners, enhancing their efficacy and user experience. One major innovation in the use of advanced formulation incorporates natural ingredients such as argon oil, keratin, and biotin, which provide targeted benefits such as strengthening hair, enhancing shine, and reducing breakage.
For instance, in December 2023, Dove launched a Bond Strength hair conditioner, which repairs damaged bonds and strengthens the hair deeply at the microscopic level. The product also provides strength and smoothness to hair. It is formulated with bio-protein care and peptides. These ingredients work synergistically to address specific hair concerns, promoting healthy hair.
Additionally, developing conditioners with microencapsulation technology allows active ingredients to be capsulated in microscopic particles that release over time, ensuring prolonged nourishment and protection during and after rinsing. This results in long-lasting effects and less frequent reapplication. Sustainable packaging and eco-friendly formulations are gaining attraction, reflecting a growing consumer demand for environmentally conscious products. These innovations in hair conditioners improve the health and appearance of hair and align with broader trends toward personalization and sustainability in beauty products.
For instance, in October 2023, Biolage Professional launched the 'Bond Therapy Collection', which includes innovative conditioning foam formulas. The launch includes five products that provide lightweight conditioning foam infused with coconut oil and citric acid, designed to provide bond repair to fine hair types.
Women to Hold Significant Global Hair Conditioner Market Share
The women segment holds a major share in the global hair conditioner market due to several key factors, including women's diverse hair care needs and the extensive range of products tailored specifically for them. Women generally invest more in hair care products as part of their beauty routines, seeking solutions for various hair types, lengths, and concerns such as frizz, dryness, itchy scalp, damage, and color treatment. Products such as Loreal Paris Elvive Total Repair 5 catered to women looking to repair damaged hair, offering benefits such as strengthening and revitalizing. Similarly, Pantene Pro-V Gold Series moisture boost conditioner is designed for women with textured or curly hair, providing deep hydration and detangling.
The market sees innovative conditioners for color-treated hair, such as Redken Color Extend Magnetics, which helps maintain vibrant color while conditioning. The specialized product addresses the unique needs of women who frequently color their hair, offering protection and longevity. Moreover, marketing strategies often target women with promises of salon-quality results at home. Brands such as Tresemme and Dove emphasize how their conditioners can deliver sleek, manageable, and healthy-looking hair, appealing directly to female consumers. The emphasis on female-specific advertising combined with a wide variety of products designed to meet diverse hair care needs is a targeted approach and continuous innovative shares that women remain with the primary consumers driving the sector's growth.
For instance, in October 2023, Dove launched 'Love your Silver Conditioner,' which is formulated for gray-haired women. The product contains 0% paraben and is formulated with biotin complex and other infusions, which helps to improve the conditioning of gray hair.
Asia-Pacific is Expected to be the Fastest-Growing Region
Asia-Pacific is expected to be the fastest-growing region in the global hair conditioner market due to several key factors, as more people in the region move from rural to urban areas and gain higher incomes, they spend more on lifestyle, fashion, and personal grooming products. The growing section of the middle-class category is fueling the demand for a wide range of personal care, including hair conditioners, from affordable daily-use products to high-end luxury brands. Consumers are becoming more aware of the benefits of hair care products, which fuels the demand. The region's youthful population is highly influenced by hair fashion and styling trends, which necessitates conditioner use to maintain hair health.
According to a report from the International Conference of Population and Development released in September 2023, 60% of the youth live in Asia-Pacific, with more than 750 million young men and women aged between 15 and 24 years.
Urbanization and the resulting lifestyle changes have contributed to the trend, as more people are exposed to pollution and stress that enhance their hair care routines. Also, the growing popularity of e-commerce platforms in countries such as China, India, and Southeast Asian nations has made it easier for consumers to access various hair conditioner brands, including premium and international ones. It has expanded the market reach significantly. In addition, cultural practices and traditional emphasis on hair care in countries such as India, where herbal and natural conditioners are favored, boost the market growth. Companies are increasingly tailoring their products to meet the specific hair care needs of consumers in Asia-Pacific, further driving the market growth.
Future Market Scenario (2024 - 2031F)
The rising popularity of multifunctional hair conditioners offering additional benefits, such as UV protection for varied seasonal use, further boosts the market growth.
The hair conditioner market will see a rise in demand for sustainable and eco-friendly products. Brands such as Love Beauty and Planet already offer conditioners in recyclable packaging and use natural, ethically sourced ingredients. Consumers' increasing environmental awareness will push more companies to adopt eco-friendly practices, from reducing plastic use to incorporating biodegradable ingredients.
Customization will become an important factor as brands offer personalized hair conditioners tailored to meet individual hair types and needs. Companies such as Function of Beauty allow customers to create bespoke conditioners by selecting specific ingredients based on their hair's characteristics and goals, further accelerating the market growth.
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of the global hair conditioner market. The market is dominated by major players which lead through extensive portfolios, strong brand recognition, product launches, acquisitions, and brand evolution. The market is poised for steady growth, driven by the fashion-conscious population with their increasing disposable income. These companies invest significantly in research and development to introduce new formulations such as sulfate-free, paraben-free, and silicon-free conditioners, catering to the growing demand for natural and organic products.
The market is experiencing a trend towards premium and specialized conditioners, addressing specific hair concerns such as damage repair, color protection, and scalp health. Also, the shift towards sustainable and eco-friendly products encourages key players to adopt greener practices such as using biodegradable packaging and ethically sourced ingredients. Emerging markets in the Asia-Pacific and Latin America present substantial growth opportunities, driven by increasing disposable income and consumer awareness. The market growth remains positive with technological advancement and e-commerce expansion further propelling the product demand in the market.
For instance, in February 2024, Kao Group launched its new hair care brand 'melt' which offers beauty and hair care for relaxing moments. The launch aims to build a prominent hair care business and provide premium quality products to consumers.
For instance, in March 2024, Hindustan Unilever Limited brand 'Dove' launched 'Dove Scalp + Hair Therapy Collection' which includes a wide range of products such as dove scalp + hair therapy strengthening conditioner, dove scalp + clarifying shampoo, dove scalp + hair therapy fullness restores scalp serum, foaming scalp scrub, root lift spray, and other products. The launch aims to provide a diverse range of hair care products that cater to different hair issues and provide damage-free, smooth hair.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.