市場調查報告書
商品編碼
1512106
免沖洗護髮素的全球市場的評估:各劑型,關注點,不同類別的,包裝,各終端用戶,各種價格,各流通管道,各地區,機會,預測(2017年~2031年)Leave-in conditioner Market Assessment, By Formulation, By Concerns, By Category, By Packaging, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球免沖洗護髮素市場規模預計將從 2023 年的 22.4 億美元增至 2031 年的 28.3 億美元,並且在 2024-2031 年的預測期內預計將在 2031 年達到 28.3 億美元。複合增長率為2.96%。消費者對頭髮的認識不斷提高以及市場上採用有效護髮解決方案的趨勢不斷增強等因素正在推動市場成長。
進一步推動市場成長的其他因素包括家庭專業美髮沙龍服務,這些服務為消費者提供了便利,並使昂貴的護髮護理(例如美髮水療)和美容院服務變得負擔得起。
消費者對染髮、漂白、再粘合和燙髮等化學處理的需求不斷增加,這些化學處理會損傷頭髮並使頭髮看起來暗淡,因此需要修復和深層滋養頭髮的免洗護髮素受到消費者的青睞。例如,據發現,大約 70% 的美國女性尋求染髮產品,這表明消費者越來越多地接受染髮等各種頭髮護理。製造商正在推出頭髮修復免沖洗護髮素,以幫助消費者恢復健康的頭髮。例如,2024年3月,Cantu Beauty推出了乳木果油免沖洗調理修復霜和摩洛哥堅果油免沖洗調理修復霜。該產品旨在增加水分、強化頭髮並促進頭髮健康生長。
隨著消費者對純素和零殘忍產品的偏好不斷增加,市場趨勢是大多數製造商都推出純素和零殘忍產品來滿足消費者的動態偏好。這個市場趨勢推動了天然配方免沖洗護髮素的發展趨勢,該護髮素由礦物和植物成分開發而成,不含刺激性化學物質和添加劑,如我使用的人工色素、硫酸鹽和對羥基苯甲酸酯。永續發展運動正在以有機護髮產品主導市場,並增加對天然免沖洗護髮素的需求。
隨著消費者將免沖洗護髮素納入他們的護髮方案,千禧世代對護髮產品的興趣日益濃厚,進一步推動了市場成長,並增加了對優質免沖洗護髮素的需求。
名人代言推動市場成長
名人代言可提高品牌知名度,增強消費者的品牌忠誠度和信任度,並推動免沖洗護髮素市場的成長。這種代言在名人和產品之間建立了非常強大的個人品牌,使其對想要實現類似頭髮健康和美觀的粉絲更具吸引力。與名人代言相關的理想價值通常會增加消費者的興趣和銷售量。透過社群媒體,這些名人向數百萬粉絲發布髮型、產品評論和教程,鼓勵直接參與即時回饋。
名人代表不同的審美標準,有時針對特定的人群。例如,具有捲髮類型的名人會向具有相同髮型並面臨相同問題的消費者推薦特定的免沖洗護髮素。
例如,2022 年 1 月,Sundial Brands 推出了受黑人美女偶像 CJ Walker 女士啟發並推出的最新品牌。該品牌擁有專為保護多種髮質而開發的抗損傷配方。我們與沃爾瑪合作推出了 11 款新產品,包括 Detangling 免沖洗護髮素。
本報告提供全球免沖洗護髮素市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global leave-in conditioner market is projected to witness a CAGR of 2.96% during the forecast period 2024-2031, growing from USD 2.24 billion in 2023 to USD 2.83 billion in 2031. Factors such as increasing hair consciousness among the consumers and rising trend of introduction of effective hair care solutions in the market are driving the growth of global leave-in conditioner market.
Other factors which are pushing the market growth further are rise in at-home professional hair and beauty salon services which offer convenience to the consumers, making expensive haircare treatments, such as hair spas, affordable for them.
Consumers' increasing demand for chemical processing such as hair coloring, bleaching, rebonding and perming, damages the hair, making them look dull, thus, a hair repair or deep nourishment leave-in conditioner is preferred by the consumers, flourishing the market growth. For instance, it has been found that around 70% of women in the United States demand hair color products, which depicts that consumers are increasingly taking various the hair treatments, such as hair coloring which is increasing the demand for leave-in conditioners as well. Manufacturers are introducing hair repair leave-in conditioners which help the consumers in restoring their healthy hair. For instance, in March 2024, Cantu Beauty introduced reformulated Shea Butter Leave-in Conditioning Repair Cream and Argan Oil Leave-in Conditioning Repair Cream. The product is designed to increase moisture, strengthen hair and promote healthy hair growth.
With the consumers' increasing preference for vegan and cruelty free products, a market trend has been observed wherein most of the manufacturers are merely introducing vegan and cruelty free products to cater to the dynamic preferences of the consumers. The market trend is fueling the rising trend for leave-in conditioners with natural formulation, which are developed from mineral-based and plant-based ingredients and are free from harsh chemicals and additives such as artificial colors, sulfates, and parabens. The move towards sustainability is governing the market with organic hair care products, augmenting the demand for natural leave-in conditioners.
The expanding interest of hair grooming products among millennials is further flourishing the market growth and increasing the demand for premium leave-in conditioners as the consumers are incorporating leave-in conditioners as well into their hair-care regime.
Celebrity Endorsements to Drive the Market Growth
Celebrity endorsements draw brand awareness, instilling brand loyalty and trust among consumers to drive the growth of leave-in conditioners market. Such endorsements establish a very strong personal branding of the celebrity with the product, making it more aspirational for fans who want to achieve similar hair health and aesthetics. The aspirational value associated with celebrity endorsement usually translates into consumer interest and elevation of sales. Then, through social media, these celebrities post hair routines, product reviews, and tutorials to millions of followers, driving direct engagement to real-time feedback.
Celebrities represent varied beauty standards, which sometimes cater to a specific demographic segment. For instance, a celebrity with curly hair type would endorse a particular leave-in conditioners to the consumers who have same type of texture and are facing same issues.
For instance, in January 2022, Sundial Brands launched the latest brand which has been inspired and introduced by Madam C.J. Walker, a black beauty icon. The brand boasts a damage-defying formula which has been developed to protect a wide range of hair types. With the collaboration with Walmart, the brand brought eleven new products for the audience including the detangling leave-in conditioner.
Sulphate-free Leave-in Conditioners to Gain Popularity Among Consumers
Consumers are increasingly preferring sulfate-free leave-in conditioners over the chemical-based leave-in conditioners due to several reasons. Sulfates, present in many hair care products, dries both the hair and the scalp. It is because they strip off the natural oils, hence irritating and potentially damaging the hair. It is a common problem among consumers with sensitive skin and even in particular hair types such as curly, colored, and chemically treated ones. In contrast, sulfate-free formulations preserve the natural moisture balance in the hair promoting healthy hair.
Growing consumer awareness of the possible long-term health effects of sulfates, such as skin and eye irritation, has driven consumers toward seeking safer alternatives. The clean beauty movement, which emphasizes non-toxic, eco-friendly ingredients, has played a role in the shift of consumers' preferences. Sulfate-free products are generally associated with gentleness and nourishment, appealing to the consumers and driving the demand for sulfate-free leave-in conditioners.
In May 2023, The Hair Diagram introduced The Ashley Marie Collection, which is their natural hair care line, created specifically for 4C hair. The collection includes a leave-in conditioner which is clean and has ethically sourced ingredients. The product is formulated with natural ingredients and is free from harsh chemicals such as sulfate, paraben, and colors.
Heat Protection Leave-in Conditioners to Hold a Significant Market Share
Consumers are increasingly preferring heat protectant leave-in conditioners over the regular ones due to the added protection against damage caused by heat styling tools. Use of hair styling devices such as flat irons, curling wands, and blow dryers directly on hair, results in temperatures that may warp the hair shaft to a considerable level which may cause breakage, split ends, and other damages. Leave-in conditioners that have heat protectant properties reduce the direct impact of very high temperatures as they act on the surface of the hair and create a barrier, thereby reducing the possibilities of damage.
As a leave-in conditioner, a heat protectant offers dual functionality of conditioning and protection that consumers who use tools for thermal styling often like. Moreover, these leave-in conditioners offers convenience to the consumers as they shorten the hair care routine of the consumers by saving time and effort by rolling a leave-in conditioner and a heat protectant into one product.
In March 2024, Dae Inc. launched Dae Mirage Mist Leave-In, which is a multi-tasking leave-in conditioner. The conditioner is ideal for prepping and priming hair for styling and serves as a heat protectant, offering shine, smoothing hair, and softening hair for restyling the hair.
In April 2023, Hot Tools introduced their Hot Tools Pro Artist Protect & Style Collection which includes Heat Defense Instant Detangling Mist. The leave-in conditioner instantly moisturizes and detangles hair and helps defend against heat-induced breakage which improves the results achieved after hair styling.
North America to Hold a Significant Market Share
The leave-in conditioners market is gaining popularity among consumers in North America due to factors such as preference of women for hair styling and hair coloring and urge to incorporate hair care routine in the daily routine, which is driving the market growth.
The demand for leave-in conditioners is larger in the region since the consumers are becoming greatly health-conscious and seek products which align with their healthy living movement. Consumers are increasingly preferring leave-in conditioner formulation which are free from parabens, sulfates, and phthalates. It is making the manufacturers introduce products with natural ingredients, contributing to the green trend of hair care products.
Manufacturers are making their leave-in conditioners accessible and easily available to the consumers through their availability at the retail stores. For instance, in March 2024, Raw Sugar Living, launched in Canada exclusively at the Shoppers Drug Mart locations nationwide, catering to the demand of leave-in conditioners among consumers in North America. The offline presence included offerings such as its Multi-Miracle Leave-in Conditioner + Heat Protectant.
Future Market Scenario (2024 - 2031F)
The leave-in conditioner market is anticipated to witness a surge in demand in the forecast period due to incorporation of innovative technology in the product, driving the market growth. The advancement in the formulation is enhancing the efficiency of the leave-in conditioners and enhancing the consumer experience. The advanced formulations along with the incorporation of technology, such as microencapsulation and nanotechnology, is ensuring the targeted delivery of active ingredients, which offers prolonged protection and nourishment of hair.
For instance, in February 2023, Mielle launched Avocado & Tamanu Anti-Frizz Slip & Seal Leave-in Conditioner for textured hair with the cold application technology, which is brand's patented technology. The conditioner smoothens the surface of the hair by providing instant detangling and slip. With the help of the technology, it facilitates in sealing the cuticles in place and leave the hair soft and shiny.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The key players are adding latest products and expanding their product portfolio to cater to the diverse needs of the consumers. It enables the consumers to pick from different variety of products and try unique formulations. In May 2023, Suave, a Unilever PLC brand introduced the Lust & Coily Leave-in Conditioner to its pink line hair care products range. The offering features added protection against the breakage while easy detangling of coiled hair. The collection was released at the Walmart stores at the retail price as low as USD 4.98.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.