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市場調查報告書
商品編碼
1522715
全球有色保濕霜市場評估:Tinted Moisturizer Market Assessment, By Product Type, By Formulation, By Shades, By Skin Type, By Category, By Finish, By Coverage, By Application, By Gender, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球有色保濕霜市場規模預計將從 2023 年的 16.9 億美元成長到 2031 年的 29.9 億美元,2024-2031 年預測期間複合年增長率為 7.37%。市場成長的推動因素包括消費者對維生素 C、透明質酸和視黃醇等護膚配方化妝品的偏好不斷提高、消費者逐漸轉向個人護理產品、提供易於混合配方的技術進步以及曬黑。 。消費者對日常淡妝、瞬間煥發光彩的偏好進一步推動了全球有色保濕霜市場的成長。
消費者不化妝的趨勢不斷增長,這推動了對具有 SPF 的輕盈、透明和有色保濕霜的需求。消費者對具有輕薄遮蓋力的有色保濕霜的偏好正在推動市場成長。製造商正在透過配製輕量產品來滿足消費者的喜好,並透過使用後補水提供純粹的覆蓋效果。
消費者越來越意識到不每天塗抹防曬乳的後果。根據皮膚癌基金會的一項研究,估計80%的皮膚老化是由曬傷引起的,經常塗抹SPF為15或更高防曬霜的人比不塗抹防曬霜的人皮膚老化要多24%。少的。因此,消費者越來越喜歡具有抗衰老和防曬功效的護膚品和化妝品。
消費者更喜歡有色保濕霜,既能提供防曬保護,又能預防過早老化、曬傷和皮膚癌等問題。皮膚癌基金會估計,在過去 10 年(2014 年至 2024 年)中,診斷出的黑色素瘤病例每年增加 32%。此外,據說黑色素瘤的主要原因是曬傷。具有 SPF 的有色保濕霜將保濕、遮瑕和防曬功能集於一身,簡化您的早晨日常護理。這種多功能性使其成為廉價且實用的日常選擇。
本報告調查了全球有色保濕霜市場,並按產品類型、劑型、色調、皮膚類型、類別、飾面、覆蓋範圍、包裝和應用、性別趨勢、價格範圍、分銷渠道等提供了市場概況。以及進入市場的公司概況。
Global tinted moisturizer market is projected to witness a CAGR of 7.37% during the forecast period 2024-2031, growing from USD 1.69 billion in 2023 to USD 2.99 billion in 2031. Factors that contribute to the market growth are consumers' increasing preference for skincare-infused cosmetics, such as infusion of Vitamin C, hyaluronic acid, and retinol, consumers' gradual shift toward personal care products and technological advancements to offer easy-to-blend formulas, and added benefits such as sun protection. Consumers' preference for everyday light makeup for instant glow-up is further fostering the global tinted moisturizer market growth.
The rising trend of no-makeup makeup looks among consumers contributes to the demand for lightweight, sheer coverage, and SPF-infused tinted moisturizers. Consumers' preference for lightweight and buildable coverage tinted moisturizer is driving the market growth. Manufacturers are responding to consumer preferences and formulating products that are lightweight and offer sheer coverage with moisturization after application. For instance, in February 2024, Kosas entered the tinted moisturizer market with the launch of BB Burst Tinted gel cream. The product comes in 24 shades that offer a light, buildable coverage due to their light and airy formulation.
Consumers are becoming increasingly aware of the consequences of not applying sunscreens daily. According to the study by the Skin Cancer Foundation, it is estimated that 80% of skin aging is caused by sun exposure, and people who apply sunscreen with an SPF of 15 or higher on a daily basis depict 24% less skin aging that those who do not use it regularly. As a result, consumers prefer skincare and cosmetic products that offer anti-aging effects with sun protection. For instance, in April 2024, IMAGE Skincare unveiled a Daily Prevention Pure Mineral Tinted Moisturizer with an SPF of 30. It is a sheer tinted mineral sunscreen that offers a natural and light coverage for daily use. The product incorporates a protection-boosting complex, XOSM Technology, which provides dual defense for anti-aging hydration.
Tinted Moisturizers Offering Sun Protection to Remain Consumers Preference
Consumers prefer tinted moisturizers that provide sun protection and add a layer against concerns such as premature aging, sunburns, and skin cancers. As per the estimates of the Skin Cancer Foundation, the last ten years, from 2014 to 2024, showed an annual increase of 32 percent in the cases diagnosed with melanoma. Moreover, it is coined that melanomas are majorly caused due to sun exposure. Tinted moisturizers with SPF combined with hydration, coverage, and sun protection in a single product have simplified the routine in the morning. This multifunctionality makes them inexpensive and practical choices for everyday use.
Tinted moisturizers with SPF have light and natural finishes, unlike traditional foundation. They are very lightly covered to provide color on the skin, avoiding thick layers and a cakey base, especially during warmer seasons, catering to the consumer preferring a very natural look.
Most dermatologists and skincare experts recommend daily sun protection, which further increases the requirement of incorporating SPF in tinted moisturizers. In May 2024, Attitude's Oceanly Skincare launched a sustainable EWG-verified Phyton-Sun Hybrid SPF. The launch included a tinted cream, tinted oil, and a tinted shimmer cream. This tinted cream offers SPF 30 and is enriched with 2% vegan collagen for firmer and hydrated skin. The tinted formula efficiently offers sun protection without any white cast.
Usage of Tinted Moisturizers as a Replacement to Foundation to Drive Market Growth
The tinted moisturizers are increasingly preferred by consumers as a replacement for foundation due to their lighter texture, which makes them more comfortable to wear for longer duration, especially in warmer climates. Compared to heavy foundations, they do not have a cakey effect on the skin, making them perfect for everyday use.
The trends in the beauty industry have drifted toward minimalistic and natural beauty. Consumers increasingly prefer products that enhance their natural features without clogging the pores. Tinted moisturizers fall perfectly into this trend of giving a slightly polished finish, blurring out the blemishes, which fits them in the modern beauty standards. They give a very light coverage, enhancing the skin rather than covering it up. This provides a natural, dewy finish, unlike traditional foundations, which are heavy and opaque in coverage.
In February 2023, Makeup Art Cosmetics Inc., a brand of Estee Lauder Companies Inc., introduced the Strobe Dewy Skin Tint, an ideal substitute to its winter foundation. The product offers light coverage, containing 78.65% skincare ingredients, offering moisturization to the consumers without feeling heavy on skin.
Sheer Coverage to Dominate the Market
Sheer coverage tinted moisturizers are dominating the market due to consumers' preference for everyday light makeup, which offers a natural finish and evens the skin rather than concealing it. It has increased the demand for tinted moisturizers greatly due to the rising beauty trends towards no-makeup makeup look. This sheer coverage helps in the enhancement of the skin by blurring out the imperfection such as acne scars, redness and blemishes, without being heavy on the skin, appealing to the consumers for everyday use.
The lighter texture of sheer-coverage tinted moisturizers makes them more comfortable to wear during warmer months or in a humid climate, when heavy makeup clogs the pores and does not sit on the skin properly, making the skin look patchy. Thus, tinted moisturizers with a sheer or light coverage do not feel as thick on the skin or too greasy. Hence, they are perfect for long-time wear.
Sheer-coverage tinted moisturizers have the flexibility to work on dry, oily, sensitive skin, and everything in between. Their light formula adjusts better to any condition of the skin, bringing about a uniformity of finish without indicating it. They allow ease of layering with other products, such as concealers or powders, when a more customized level of coverage is required.
In April 2024, Anastasia Beverly Hills, LLC introduced its latest BB cream in a stick. This tinted moisturizer is a first-of-its kind tint which offers sheer-to-light coverage in a serum-boosted formula. The product consists of eight ingredients which is designed to maximize the skincare and features HA+ technology, delivering a natural finish.
North America to Hold the Largest Market Share
North America dominates the global tinted moisturizers market for several reasons. The increasing consciousness of consumers about the importance of healthy skin has caused a rise in demand for skincare ingredients infused in sunscreens. Key players are developing tinted moisturizers that are combined with ingredients of interest, imparting skincare benefits, such as antioxidants, vitamins, and SPF, while performing the cosmetic function of skin coverage. The duality makes every product very desirable for conscious customers seeking products that help in maintaining good skin.
With a focus on outdoor activities and a more active lifestyle, coupled with the rising working population, the region is governing the need for sun-protective products. Thus, tinted moisturizers with SPF are in high demand by consumers in the region, driving market growth. In May 2024, Fenty Beauty, LLC launched Hydra Vizor Huez Tinted Moisturizer, a fragrance-free tinted moisturizer. This tinted moisturizer is available in 20 shades and retails at Sephora, Ulta Beauty, Harvey Nicholas, and Fenty Beauty. It has SPF 30 that offers daily hydration for bouncy and plumpy skin.
Hence, product reformulation offering better coverage, staying power, and added skincare benefits is advancing market growth in North America tinted moisturizer market.
Future Market Scenario (2024 - 2031F)
The market is witnessing expansion in the forecast period and is anticipated to grow rapidly due to consumers' preference for tinted moisturizers infused with active ingredients. Active ingredients in tinted moisturizers, such as hyaluronic acid, antioxidants, vitamins, and SPF, offer added skincare benefits besides basic hydration and coverage which appeals to the consumers seeking multifunctional products that improve skin health while keeping their beauty routines simple. For instance, in October 2023, U Beauty launched a tinted version of its cult-favorite hyaluronic acid moisturizer, offering light coverage. This tinted cream provides instant moisturization to the parched skin, infused with five different types of hyaluronic acid.
This preference fits well with the trend of advancement in formulation, meeting consumer demand for comprehensive skincare products, hence, boosting the market growth in the forecast period.
Key Players Landscape and Outlook
Key players in the market are accelerating growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing their customer base, and catering to their evolving needs.
The key players are developing products that are multi-functional, which consumers can easily use on different occasions. Moreover, the key players are introducing a wide range of shades in tinted moisturizers to cater a wider consumer segment and gain a competitive edge in the market.
For instance, in March 2022, Rare Beauty, LLC launched The Rare Beauty Positive Light Tinted Moisturizer with a broad Spectrum of SPF 20. The moisturizer offers light to medium coverage and protectant SPF for everyday wear. The product is available in 24 shades to cater to a larger base of consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.