![]() |
市場調查報告書
商品編碼
1311894
2023-2030年全球保濕霜市場Global Moisturizer Market 2023-2030 |
在預測期內,全球保濕霜市場預計將以6.2%的年複合成長率成長。市場成長的原因包括全球對技術進步的需求不斷增加。製造商引進神經醯胺複合物等先進的保濕配方成分。例如,2023年,Suganda Moisturizer 推出了一款輕盈、舒緩肌膚的保濕霜,以恢復受損的皮膚屏障。它採用保濕配方,能減少皮膚泛紅,使皮膚更加平衡。此外,它還含有神經醯胺複合物(2.5%),由3 種神經醯胺、膽固醇和游離脂肪酸組成。此外,它還含有Centella提取物(0.25%Madecassoside)、舒緩肌膚的膠體燕麥(0.5%)和支持屏障的煙醯胺。
保濕霜市場根據產品類型、形式和銷售管道進行細分。根據產品類型,市場可細分為潤膚劑、封閉劑和濕潤劑。根據形態,市場又分為膏霜、乳液和凝膠。此外,根據配銷通路,市場細分為超市和大賣場、專賣店和便利店、藥店和藥房以及網路。在產品類型中,由於肥皂和其他個人護理公司對潤膚劑的需求不斷增加,預計潤膚細分市場將佔據很大的市場佔有率。此外,潤膚劑生產商開發採用潤膚劑的多功能綜合產品,預計這將大幅推動潤膚劑行業的成長。
在各形態細分市場中,乳霜子細分市場預計將在預測期內實現顯著成長。膏霜細分市場的成長歸因於全球對創新、高效膏霜的需求不斷成長。一些主要市場參與者也在開發和推出新產品,以滿足對各種膚質護膚霜(如乾性和敏感性皮膚護膚霜)的需求。例如,拉諾公司於2022年3月推出了101 乾性皮膚超級護膚霜,這是一款針對敏感、極度乾燥皮膚的濃縮超級護膚霜,含有三重羊毛脂、甜杏仁和乳木果油。香草強效護手霜也建議用於腳部,適用於極度乾燥的手部和指甲。它不含合成香料、苯甲酸酯、凡士林、PEG、礦物油和硫酸鹽。
保濕霜市場根據地域進行分析,包括北美(美國和加拿大)、歐洲(義大利、西班牙、德國、法國及其他)、亞太地區(印度、中國、日本、韓國及其他)和世界其他地區(中東、非洲和拉丁美洲)。其中,北美洲預計將在預測期內實現顯著成長,主要原因是消費者對個人護理產品中天然成分的偏好需求不斷增加。
在所有地區中,亞太地區預計將在預測期內佔據保濕霜市場的重要佔有率。推動該地區市場成長的主要因素包括:整個地區的護膚意識不斷增強。如今,人們對護膚品(如含有透明質酸鈉和SPF40 的護膚品)的認知和重要性大幅提高,以保持皮膚健康。此外,越來越多的明星代言產品也是推動市場成長的另一個因素。例如,2022年11月,印度寶萊塢明星Deepika Padukone推出了嫩膚保濕霜Ashwagandha Bounce 和防曬滴露Patchouli Glow。這兩款產品都隸屬於新成立的自我保健品牌82°E。 Ashwagandha Bounce 是一款豐潤而輕盈的保濕霜,含有透明質酸鈉,可提供長效保濕,此外還含有蘆薈,有助於恢復皮膚彈性。廣藿香煥彩防曬霜SPF 40 廣譜PA+++,透過混合廣藿香葉提取物和神經醯胺,保護皮膚屏障,抵禦陽光的傷害。
服務於全球保濕霜市場的主要公司包括Amorepacific Us, Inc., Avon Products, Beiersdorf AG, Colgate-Palmolive Co., Coty Inc.這些市場參與者透過採取各種戰略,如併購、建立夥伴關係、合作、融資和推出新產品來保持競爭力,大大促進了市場的成長。例如,2022年9月,L'Oreal簽署了一項收購Skin better Science 的協議,這是一家由醫生配發的美國護膚品系列,結合了專利的有效成分和華麗的感官質感,並得到了創新皮膚科學的支持。
Title: Global Moisturizer Market Size, Share & Trends Analysis Report by Product Type (Emollients, Occlusive, and Humectants), by Form (Cream, Lotion, and Gel), and by Distribution Channel (Supermarkets and Hypermarkets, Specialty and Convenience Stores, Pharmacy and drugstore, and Online Retail) Forecast Period (2023-2030).
The global moisturizer market is expected to grow at a CAGR of 6.2% during the forecast period. The market growth is attributed to factors such as the increasing demand for technological advancement across the globe. Manufacturers are introducing advanced moisturizer formulation components such as ceramide complex. For Instance, in 2023, Suganda Moisturizer launched a light-weight, skin-soothing moisturizer to restore the damaged skin barrier. It has a hydrating formula that reduces skin redness and leaves the skin more balanced. Moreover, it consists of Ceramide Complex (2.5%), that consists of 3 Ceramides, cholesterol, and free fatty acids. Additionally, it has Centella Extract (0.25% Madecassoside), Colloidal oatmeal to soothe skin (0.5%), and niacinamide to support the barrier.
The moisturizer market is segmented based on product type, form, and distribution channel. Based on product type, the market is sub-segmented into emollients, occlusive, and humectants. Based on the form, the market is augmented into cream, lotion, and gel. Furthermore, based on distribution channel, the market is sub-segmented into supermarkets and hypermarkets, specialty and convenience stores, pharmacies and drugstores, and online. Among the product type, the emollients sub-segment is projected to hold a significant market share owing to the increasing demand for emollients as a result of soap and other personal care companies. Additionally, emollient manufacturers are creating integrated products that employ emollients for their multifunctional properties, which are anticipated to significantly boost the emollient industry's growth.
Among the form segments, the cream sub-segment is anticipated to cater a prominent growth over the forecast period. The growth of the cream sub-segment is attributed to the growing demand for innovative and effective cream across the globe. Several major market players are also developing and introducing new products to cater to the demand for various kinds of skin texture creams, such as dry and sensitive skin creams. For instance, in March 2022, Lano launched the 101 Dry Skin Super-Cream is promoted as a concentrated super-cream for sensitive, extremely dry skin that includes triple lanolin, sweet almond, and shea butter. The Vanilla Hand Cream Intense is also suggested for use on the feet and is intended for extremely dry hands and nails. It is free of synthetic scents, parabens, petrolatum, PEGs, mineral oil, and sulphates.
The moisturizer market is analyzed based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, North America is projected to witness a prominent growth over the forecast period, primarily driven by the increasing demand for consumers' preference for natural components in personal care products.
Among all the regions, the Asia-Pacific region is anticipated to hold a significant share of the moisturizer market during the forecast period. The region market growth is primarily driven by factors such as the increasing awareness of skincare across the region. Nowadays, there is a considerable increase towards the awareness and importance of skincare products, such as those containing sodium hyaluronate and SPF 40, for maintaining healthy skin. Furthermore, the growing endorsement of products by celebrity is another factor anticipated to drive the market growth. For instance, in November 2022, Indian Bollywood celebrity Deepika Padukone launched Ashwagandha Bounce, a rejuvenating moisturizer, and Patchouli Glow, a sunscreen drops. Both products fall under the newly inaugurated self-care brand 82°E. A rich yet lightweight moisturizer, Ashwagandha Bounce contains sodium hyaluronate for long-lasting hydration in addition to ashwagandha to help restore skin elasticity. Patchouli Glow sunscreen, SPF 40 broad spectrum PA+++, protects the skin's barrier and offers protection from the sun's damaging rays by mixing Patchouli leaf extract and ceramides.
The major companies serving the global moisturizer market include: Amorepacific Us, Inc., Avon Products, Beiersdorf AG, Colgate-Palmolive Co., Coty Inc., and others. These market players are considerably contributing to market growth by adopting various strategies such as mergers and acquisitions, partnerships, collaborations, funding, and new product launches to stay competitive. For instance, in September 2022, L'Oreal signed an agreement to acquire Skin better Science, a physician-dispensed American skincare line that combines patented, effective components with magnificent sensory textures and is supported by innovative dermatological science.