印度 ATM 全球市場評估：按解決方案、按應用、按 ATM 類型、按地區、機會、預測，2018-2032 年

印度ATM市場規模預計將從2024年的20.5億美元成長到2032年的31.6億美元，2025-2032年預測期間複合年增長率為5.56%。Pradhan Mantri Jan Dhan Yojana 等政府舉措極大地改善了金融包容性和借記卡發行，從而提高了 ATM 的交易速度。技術進步在白標自動櫃員機 (ATM) 的部署中發揮關鍵作用，從而促進了農村地區 ATM 網路的發展。此外，消費者偏好的變化轉向數位支付，加上借記卡使用量的增加，正在增強印度各地對 ATM 服務的需求。

自動櫃員機 (ATM) 是一種電子銀行模式，允許消費者在不依賴櫃員的情況下執行多項金融活動。ATM 通常位於公眾容易到達的地方，例如銀行和零售商店。ATM 機可協助用戶提取現金、查看餘額、將資金從一個帳戶轉移到另一個帳戶以及支付帳單。客戶透過將銀行卡（通常是藉記卡或信用卡）插入 ATM 讀卡機來啟動交易。輸入個人識別碼 (PIN) 後，機器會在顯示器上顯示最小的使用者介面以繼續操作。一般來說，介面目錄促進多種類型的交易。選擇預期或期望的交易後，ATM 透過發放現金或返回收據來安全地處理請求。

印度儲備銀行（Reserve Bank of India）發佈的《印度銀行業趨勢與進展報告（2022-2023財年）》顯示，以白標為主的場內和場外ATM總數增長了3.5%。

該報告考察了印度 ATM 市場，並提供了市場概況，包括按解決方案、應用、ATM 類型、地區和進入市場的公司概況劃分的趨勢。

目錄

第1章 研究方法論

第2章 專案範圍與定義

第3章 執行摘要

第4章 客戶回饋

第5章 2018-2032 年印度 ATM 市場展望

• 市場規模及預測
• 按溶液
• 按用途
• 按 ATM 類型
• 按地區
• 按公司劃分的市佔率 (%)，2024 年

第6章 市場測繪，2024 年

第7章 宏觀環境與產業結構

• 供需分析
• 監理框架和合規性
• 價值鏈分析
• PESTEL 分析
• 波特五力分析

第8章 市場動態

第9章 主要與企業狀況

第10章 維修及服務費用

第11章 案例研究

第12章 主要進入者展望

• Euronet Worldwide, Inc.
• NCR Voyix Corporation
• Hitachi Payment Service Private Ltd.
• Diebold Nixdorf, Incorporated
• Tata Communications Payment Solutions Limited
• Writer Business Services Pvt. Ltd.
• Brinks India Private Limited
• AGS Transact Technologies Ltd.
• Hyosung India Private Limited
• FIS Solutions Software India Private Limited

第13章 戰略建議

第14章 查詢及免責聲明

India ATM market is projected to witness a CAGR of 5.56% during the forecast period FY2025-FY2032, growing from USD 2.05 billion in FY2024 to USD 3.16 billion in FY2032. Factors such as government initiatives, like Pradhan Mantri Jan Dhan Yojana, have dramatically improved financial inclusion and issuance of debit cards, leading to an increased velocity of transactions at ATMs. Advancements in technology have played a crucial role in deploying white-label automated teller machines (ATMs) to facilitate the growth of the ATM network in rural areas. Moreover, a shifting consumer preference in favor of digital payments, coupled with the rising debit card usage, has strengthened the demand for ATM services across India.

An automated teller machine is an electronic banking mode that helps consumers perform several financial activities independent of human tellers. Usually, ATMs are at banks, retail shops, and other places that are easily accessible to the public. ATMs help users withdraw cash and check balances, transfer funds from one account to another, and pay bills. Customers insert a bank card, most commonly a debit or credit card, into the ATM's card reader to initiate a transaction. After entering a personal identification number (PIN), the machine proceeds with a minimal user interface on the display screen. Typically, menus facilitate many kinds of transactions. After selecting the intended or desired transaction, the ATM processes the request safely by dispensing cash or returning a receipt.

According to the Reserve Bank of India Report on Trend and Progress of Banking in India FY2022-FY2023, the total number of on-site and off-site ATMs has risen by 3.5 percent, mainly due to increased white-label ATMs (WLAs).

Government Incentive to Drive India ATM Market Growth

Various initiatives taken by the government of India are pumping growth into the country's ATM market. Pradhan Mantri Jan-Dhan Yojana (PMJDY), initiated in 2014, remains one of the biggest drivers. The financial inclusion initiative was about taking bank accounts to millions of unbanked Indians. Along with opening bank accounts for people, debit cards increased, and so did the transaction volumes amongst ATMs. Furthermore, the government has been increasing financial inclusions through the Direct Benefit Transfer (DBT) initiative, which allows beneficiaries to draw their subsidy and payments directly from ATMs, further expanding the usage of ATMs. The initiatives by RBI on reach expansion, especially in rural areas, have been significant factors in achieving the goal of financial inclusion. It has led to the rampant installation of ATMs across the country by public and private sector banks. The RBI's directive to replace the existing ATMs with lockable cash cassettes has prepared the ground for enhancing the security and efficiency of ATMs. The Make in India initiative commenced by the Modi government in 2020 encourages indigenous production of ATMs, which has been dominated by imports that have been instrumental in averting capacity bottlenecks and have sustained the growth of the Indian market for ATMs.

Technological Advancement to Boost the Market

The impact of adopting new technologies, such as cash recycling machines, has been huge on the ATM industry. Financial institutions are widely using cash recycling machines due to their efficiency in cost savings and capability of depositing and dispensing. These machines reduce the need for manual cash handling and transportation, lowering operational costs. Hence, outsourcing the handling of ATMs to focused providers, who offer services from installation and maintenance to cash management and monitoring, is beneficial. This way, financial institutions can focus on their core business while their ATM network runs efficiently and effectively. It has further resulted in an increased demand for outsourced ATM management services due to the integration of cash recycling machines into ATM networks. To manage such high-end machines, financial institutions require special resources and expertise, which can be easily and effectively assuaged through outsourcing. Thus, with the increasing adoption of cash recycling machines, the demand for outsourced ATM management services is expected to rise further.

In November 2023, Financial Software & Systems Pvt. Ltd., a leading payments technology company, launched IoT and AI/ML-enabled ATMs. It aims to help ATM operators who face thin profit margins and operational inefficiencies associated with managing ATM sites.

ATM Management Services to Drive Future Growth

ATM-managed services have become very popular in India, driven mainly by factors such as the growing number of ATMs, advantages accruing to banks by way of outsourcing ATM operations, and government initiatives on financial inclusion. While the traditional ATM deployment model dominated the market in the historical period, the ATM-managed services model has come to the fore in recent times. The model included outsourcing the operations and maintenance of ATMs to third-party service providers who would take care of activities ranging from cash management to transaction processing and site management. The growth of the ATM-managed services market in India can be related to the fact that the model helps banks reduce operational costs, improves operational efficiency, and focuses on core banking activities. Besides, the instances of ATMs are increasing, probably even extending to rural and semi-urban areas, which has further added to the demand for managed services. Evidence, therefore, proves that ATM-managed services have gained more favor than the traditional ATM deployment model in India.

Conventional ATMs dominate the market

The biggest share of the Indian ATM market belongs to the conventional ATMs, which are owned and operated by banks. Typically, these kinds of ATMs would be located in-branch at different banking branches and would offer services regarding a bank account, from cash withdrawal to balance inquiry and account transfer. They are designed to offer customers with the ease and safety in accessing money, and conducting finances without any direct interaction with the bank staff. Traditional ATMs, present at the bank building, offer facility and ease to the customers to carry out their banking transactions throughout the day with comparative ease while the rest of the branch remains closed to business. It becomes very important in India, where most people still transact in hard cash and may not have access to online or mobile banking channels. The wide reach of traditional ATMs has dramatically improved financial access and inclusion for many millions across the country.

South India Dominates the ATM Market

The southern states of India, in particular, Karnataka and Tamil Nadu, have emerged as the key consumption hotspots for ATM withdrawals. Several factors contribute to the dominating positioning of the region in the India ATM market. The southern states have shown strong economic development powered by various booming industries such as IT and automobile. It has resulted in higher banking and ATM usage among people. Moreover, the region comprises of states with very high literacy rates and higher education qualifications leading to more intensive use of banking services. The conjunction of economic performance, urbanization, and institutional quality has made the southern region an ATM transactions hub.

According to the March 2024 report by the RBI on the state-wise deployment of ATMs CRMs & WLAs, Tamil Nadu tops the list with 30,106 ATMs, CRMs, and WLAs, and Karnataka, Kerala, and Andhra Pradesh is part of these ten states with the highest number of ATMs, CRMs, and WLAs.

Future Market Scenario (FY2025 - FY2032F)

In the forecast period, India ATM market is set to grow since the country will benefit from the schemes of Financial Inclusion and Jan Dhan Yojana implemented in the country, coupled with the increasing awareness among the population of semi-urban and rural areas for the usage of ATMs.

With the increase in the number of ATMs in the country, especially in rural and backward areas, there will be an increase in demand for managed services.

In April 2024, Hitachi Payment Services, the leading provider of payments and commerce solutions in India, announced the plan to introduce the country's first upgradable ATM, manufactured under the Make in India initiative. The upgradable ATM can be transformed into a cash recycling machine with high performance, providing flexibility and efficiency to banks.

Key Players Landscape and Outlook

The India ATM market is highly competitive, and banks are strengthening their positions for massive growth in their ATM market. Changing consumer behavior and increasingly technology-driven banking solutions drive the development of the market. Banks are incorporating the latest technologies in ATMs, such as cash recycling machines that dispense cash and accept deposits, to facilitate operational efficiency. Accordingly, shifting emphasis to technologically advanced ATMs will provide a better customer experience concerning faster, more reliable, and safer banking services. Besides, banks can manage cash with a higher efficiency level, significantly lowering operational costs and drastically reducing the downtime of these new machines. The ATM market in India will proliferate with the dual objectives of achieving customer satisfaction alongside operational efficiency. The trend seems to be a part of the banking sector's broader move toward embracing digital transformation and innovative solutions to remain competitive and meet dynamic consumer needs.

In 2023, AGS Transact Technologies Limited, one of India's prominent integrated omnichannel payment solution providers, announced that it had won orders for over 8,000 ATMs and CRMs under the Managed Services portfolio of two leading banks.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Card Compatibility
  • 4.4.2. Foreign Currency Services
  • 4.4.3. Transaction Fees
  • 4.4.4. Service Type
  • 4.4.5. Security and Trustworthiness
  • 4.4.6. Transaction Speed
• 4.5. Customer Support
• 4.6. Deposit Functionality

5. India ATM Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. By Solution
  • 5.2.1. Deployment Solution
  • 5.2.2. Management Service
• 5.3. By Application
  • 5.3.1. Withdrawals
  • 5.3.2. Transfers
  • 5.3.3. Deposits
• 5.4. By ATM Type
  • 5.4.1. Conventional ATMs
  • 5.4.2. Brown Label ATMs
  • 5.4.3. White Label ATMs
  • 5.4.4. Smart ATMs
  • 5.4.5. Cash Dispensers
• 5.5. By Region
  • 5.5.1. North
  • 5.5.2. South
  • 5.5.3. East
  • 5.5.4. West and Central
• 5.6. By Company Market Share (%), FY2024

6. Market Mapping, FY2024

• 6.1. By Solution
• 6.2. By Application
• 6.3. By ATM Type
• 6.4. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Regulatory Framework and Compliance
  • 7.2.1. Reserve Bank of India
  • 7.2.2. Securities Exchange Board of India
  • 7.2.3. Insurance and Regulatory Development Authority of India
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (By Value, FY2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Maintenance and Servicing Cost

11. Case Studies

12. Key Players Outlook

• 12.1. Euronet Worldwide, Inc.
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products and Services
  • 12.1.4. Financials (As Reported)
  • 12.1.5. Key Market Focus and Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. NCR Voyix Corporation
• 12.3. Hitachi Payment Service Private Ltd.
• 12.4. Diebold Nixdorf, Incorporated
• 12.5. Tata Communications Payment Solutions Limited
• 12.6. Writer Business Services Pvt. Ltd.
• 12.7. Brinks India Private Limited
• 12.8. AGS Transact Technologies Ltd.
• 12.9. Hyosung India Private Limited
• 12.10. FIS Solutions Software India Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India ATM Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India ATM Market Share (%), By Solution, FY2018-FY2032F
• Figure 3. India ATM Market Share (%), By Application, FY2018-FY2032F
• Figure 4. India ATM Market Share (%), By ATM Type, FY2018-FY2032F
• Figure 5. India ATM Market Share (%), By Region, FY2018-FY2032F
• Figure 6. By Solution Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 7. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8. By ATM Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024