市場調查報告書
商品編碼
1536773
遠程視訊櫃員機(VTM)市場:依部署、依提供者、依產品、依地區、機會、預測,2017-2031年Virtual Teller Machine Market Assessment, By Deployment [On-site, Off-site, Others], By Provider [Bank, Managed Service Provider], By Offering [Hardware, Software, Service], By Region, Opportunities and Forecast, 2017-2031F |
全球遠程視訊櫃員機(VTM)市場規模預計將從2023年的19億美元成長到2031年的47.9億美元,2024-2031年預測期間年複合成長率為12.30%。由於對簡單快速的銀行服務的需求不斷增加,遠程視訊櫃員機(VTM)市場蓬勃發展。數位銀行管道的日益使用也促使客戶發現更簡單、更容易獲得的銀行管道具有吸引力。遠程視訊櫃員機(VTM)為許多客戶提供負擔得起的銀行服務,特別是在服務不足的地區。人工智慧(AI)和生物識別技術等技術可以與遠程視訊櫃員機(VTM)整合,使其更加高效和用戶友善。此外,政府透過確保所有公民平等獲得金融服務等舉措,在加強金融包容性方面發揮重要作用。由於這些因素,全球自動櫃員機市場正處於高速成長軌道,銀行和金融機構不斷投資於創新解決方案,以滿足不斷變化的客戶需求。
遠程視訊櫃員機(VTM)通常稱為互動式櫃員機。這是一種將遠端銀行服務與傳統自動櫃員機結合的混合設備,允許客戶在透過視訊會議與遠端櫃員協調的同時進行資金轉帳、帳戶查詢、現金支票、存款和提款等各種金融活動。遠程視訊櫃員機(VTM)可以提供個人化的互動式銀行體驗,並且通常配備互動式觸控螢幕、文件掃描和生物辨識身份驗證,以增加安全功能。
遠程視訊櫃員機(VTM)市場的主要驅動力之一是數位銀行業務的日益普及以及對便捷自助銀行業務的興趣迅速成長。遠程視訊櫃員機(VTM)是比傳統分店更便宜的解決方案。提供一體化銀行服務,可以透過易於使用的介面存入和提取現金、檢查帳戶餘額、轉帳等。遠程視訊櫃員機(VTM)可以整合視訊會議和生物識別技術,以提供個人化的銀行體驗,同時最大限度地減少實體分行基礎設施。向虛擬銀行的轉變提高客戶便利性,同時幫助金融機構優化資源並將服務擴展到服務不足的地區。隨著數位環境的不斷發展,遠程視訊櫃員機(VTM)有望融入銀行生態系統本身,滿足現代消費者不斷變化的品味和不斷成長的期望。
本報告考察了全球遠程視訊櫃員機(VTM)市場,並提供了市場概述,包括依部署、提供者、產品、區域劃分的趨勢和參與該市場的公司概況。
Global virtual teller machine market is projected to witness a CAGR of 12.30% during the forecast period 2024-2031F, growing from USD 1.90 billion in 2023 to USD 4.79 billion in 2031F. The virtual teller machine market is booming due to the increase in demand for easy and fast banking services. An increase in the use of digital banking channels has contributed to the trend where customers are attracted by easier and more approachable banking channels. Virtual teller machines inexpensively extend banking services to a large customer base, especially in underserved areas. Technologies such as Artificial Intelligence (AI) and biometric technology when integrated with virtual teller machines make them more efficient and user-friendly. Moreover, governments have played an important role in reinforcing financial inclusion through initiatives such as access to equal financial services among all citizens. These factors are leading the global virtual teller machine market on a high growth trajectory, with banks and financial institutions continuing to invest in innovative solutions to meet changing customer needs.
The virtual teller machine, more commonly known as the interactive teller machine. It is a hybrid device that combines remote banking services with traditional automated teller machines, that allow customers to perform a variety of financial activities such as fund transfers and account inquiries, encashing cheques, make deposits, and withdrawals in coordination with a remotely located tellers via video conferencing. Virtual teller machines can provide personalized interactive banking experiences and are often equipped with interactive touchscreens, document scanning, and biometric authentication to add security features.
On 29th February 2024, United Arab Emirates Bank collaborated with Emerico to enhance their in-branch customer service. This was enabled by the third-generation X-series Virtual Teller Machine and Alexis Digital Transformation Platform offered by Emerico. It helps the bank to offer smooth automated and interactive customer service, improve operational efficiency, and lower costs while assuring a quality experience.
Increasing Adoption of Digital Banking to Drive Market Growth
One of the major drivers of the virtual teller machine market is the increasing adoption of digital banking and rapidly growing interest in convenient and self-service banking. Virtual teller machines are an inexpensive solution compared to conventional branches. They can offer all-in-one banking that allows consumers to deposit and withdraw cash, check account balances, transfer funds, and more from a user-friendly interface. Virtual teller machines integrate video conferencing and biometric authentication to provide a personalized banking experience while at the same time keeping the physical branch infrastructure at a minimum. This shift in virtual banking enhances customer convenience and aids financial institutions in optimizing resources to extend their services to unserved pockets. As the digital environment continues to develop virtual teller machines will integrate further into the very fabric of the banking ecosystem, catering to the ever-changing preferences and rising expectations of the modern consumer.
Government Initiatives to Propel Market Growth
Various governments across the globe are channeling efforts towards digitalization of financial sector through investments, hence increasing the deployment of virtual teller machine devices. Governments are opening to the idea of digitization of financial services due to its spillover effects on the economy and society. Greater financial inclusion through digital channels facilitates the extension of financial services to underserved populations, hence driving economic development by reducing inequality. The real-time data and analytics possible with digital financial systems will be instrumental in providing worthwhile insights to the government in both policymaking and targeting public welfare programs.
On-site Segment to Dominate the Market
On-site segment is expected to dominate the global virtual teller market. Government initiatives and emphasis on digitalizing the banking sector, coupled with the modernization of banking infrastructure, are some major factors leading to this growth. On-site deployment of virtual teller machines is gaining momentum as financial institutions adopt digital banking technologies to enhance customer convenience and operational efficiency. Governments of different regions are encouraging the digitalization of banking processes, thereby providing a boost to the on-site deployment of virtual teller machines. Moreover, the modernization of banking infrastructure, which involves the upgradation and integration of advanced technologies, is backing the growth leadership of the on-site deployment segment in the global virtual teller market.
Banking Segment Dominates the Market
The banking segment is expected to dominate the application segment. The banking industry has been at the forefront of using the latest data and analytics tools, therefore it is in an advantageous position to leverage the overall capabilities of the virtual teller machine. These advanced tools would allow banks to gain insight into their customers' behavior, improve their operations, and hence offer better service to clients. Furthermore, initiatives concerning building digital platforms and strengthening artificial intelligence taken by governments in the banking sector have been driving growth to a great extent. These efforts have further empowered banks to undertake process rationalization, improve customer experience, and thereby help bring down operational costs through virtual teller machines. With banks continuing to bring in digital transformation and incorporating state-of-the-art technologies, the banking segment remains in the lead.
In April 2024, J&K Bank collaborated with Paymart India to introduce the Virtual ATM facility. Customers can withdraw cash from the merchant through their mobile banking application. It is intended to increase the convenience of banking services, especially in Jammu & Kashmir and Ladakh.
North America has the Largest Market Share
North America has been the largest virtual teller machine market globally. This can be attributed to the ongoing technological developments in the business sector, its well-established banking infrastructure, and government policies that encourage acceptance of digital banking solutions. The banks in the United States, in particular, have been interested in the active deployment of virtual teller machines, which offer user-friendly features to render convenience and remote banking experience to customers. Advanced technologies in banking are increasingly becoming popular, especially since the COVID-19 pandemic, further fueling the demand for virtual teller machines in North America. Also, the well-developed financial sector in North America and policy decisions that promote digital banking are the major factors driving the virtual teller machine market growth.
Future Market Scenario (2024 -2031F)
The virtual teller machine market is poised to grow at an exponential rate due to the advancement in technology and a shift in consumer preference.
Next-generation features, such as video conferencing and biometric authentication, will further power the user experience, greatly boosting adoption rates.
The virtual teller machine market will be boosted further by the increasing demand for remote banking services, more so where the density of physical banking infrastructure is low.
Moreover, advanced security features and integration of digital payment systems will enhance the reliability and efficiency of VTMs. With enhanced VTMs, the market is likely to create new opportunities for financial institutions and technology providers in innovation and customer engagement.
Key Players Landscape and Outlook
The global virtual teller machines market will exhibit tremendous growth, driven by innovations in technology and the rising adoption of digital banking solutions. The major participants across the market are prioritizing the development of advanced VTMs with enhanced capabilities to gain an upper hand over other market participants.
The degree of competition among the existing players is high, with all players aiming to gain a better position in the marketplace. Leading financial technology companies, banking equipment manufacturers, and solution providers are stepping up their research and development activities to further enhance their product offerings in banking technology. Key players in virtual teller machine market need to concentrate on customer experience, security improvement, and other emerging technologies such as AI and machine learning to be able to stay in the competitive market.
Major French banking group BPCE has partnered with Huawei to facilitate the enhancement of its digital infrastructure. The bank aims to offer cloud-based service platforms and new advanced offerings in agencies, such as virtual teller machines.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.