市場調查報告書
商品編碼
1539200
全球軟體資產管理市場評估:依組件、部署方法、企業規模、最終用戶、地區、機會、預測(2017-2031)Software Asset Management Market Assessment, By Component, By Deployment Mode, By Company Size, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球軟體資產管理市場規模預計將從2023年的31.4億美元增至2031年的106.2億美元,預計2024-2031年期間年複合成長率為 16.45%。對 IT 成本優化的主要關注是全球軟體資產管理市場的主要成長動力之一。隨著財務壓力的增加,公司尋求證明其技術支出的合理性並從中獲取價值,特別是在經濟不確定的情況下。最常見的節省領域之一是軟體許可證,但許多組織缺乏對其的可見性和控制力。組織可以透過優化將軟體授權瓶頸減少 24%。管理與多個供應商的合約的複雜性是促使公司轉向外部支援和軟體資產管理解決方案以確保合規性和成本效益的另一個驅動因素。
例如,2023年 6月,Snow Software, Inc. 發布了 Snow Copilot,這是該公司首款生成式 AI 助手,目的是增強 IT 資產管理和財務運營。 Snow Copilot 提供 Snow Labs 開發的高階資料洞察和自然語言回應。
數位轉型推動全球軟體資產管理市場
全球軟體資產管理市場正經歷數位時代的變革。在人工智慧和生成式人工智慧進步的推動下,到2027年,全球數位轉型支出預計將達到 4 兆美元。這導致需要管理的軟體資產更加複雜,特別是對於繼續大力投資人工智慧等數位技術的組織而言。數位轉型支出的增加預計將佔所有資訊和通訊技術投資的三分之二,凸顯了高效能軟體資產管理解決方案的重要性。為了成功管理和優化軟體投資、保持合規性並控製成本,同時利用由複雜的技術變化和軟體資產管理市場需求驅動的IT 環境快速變化的特徵,解決方案非常重要。
例如,2023年 11月,Inoapps Limited 成為首家獲得 Oracle 新軟體資產管理計畫認證的全球合作夥伴,提供定期軟體授權審查、潛在審計豁免、合約和實際使用情況相符的主動管理。
不斷上升的網路安全疑慮推動軟體資產管理市場規模
網路犯罪的增加增加了對軟體資產管理解決方案的需求。 Ivanti, Inc. 的一份研究報告顯示,73%的高階主管日益增加安全預算,這表明整個組織越來越關注網路安全。這是因為 91%的領導者認為,需要網路安全領導力來建立與先進軟體資產管理解決方案整合的安全實踐。這包括應對對雲端環境、資料和身分構成威脅的挑戰。隨著董事會更多地參與網路安全決策以監控合規性並減少缺陷,對有效資產管理的需求變得非常重要。良好的軟體資產管理使組織能夠協調 IT 和安全活動,全面提高保護和效率。
例如,2024年 6月,USU Software AG 將為一家法國智慧家庭自動化公司優化 SAP SE 許可證,透過準確的使用資料和模擬增強軟體資產管理,並重新協商框架協議。
本報告研究和分析了全球軟體資產管理市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global software asset management market is projected to witness a CAGR of 16.45% during the forecast period 2024-2031, growing from USD 3.14 billion in 2023 to USD 10.62 billion in 2031. The paramount emphasis on IT cost optimization is one of the major factors driving growth of the global software asset management market. In the face of growing financial pressures, businesses are looking to justify and extract value from technology spending, especially during economic uncertainty. One of the most common areas for potential savings is software license, where many organizations lack visibility and control. Organizations can reduce software license obstacles by 24% through optimization. It comes with the added complication of managing multiple vendors and contracts, which is another driver for organizations turning toward external support and software asset management solution, providing the guarantee of compliance and cost effectiveness.
For instance, in June 2023, Snow Software, Inc. introduced Snow Copilot, its first generative artificial intelligence assistant, designed to enhance IT asset management and financial operations. It offers advanced data insights and natural language responses developed in Snow Labs.
Digital Transformation to Drive Global Software Asset Management Market
The global software asset management market is undergoing a transformation in the digital age. The global spending on digital shift has been forecasted to reach USD 4 trillion by 2027, driven by advancement in artificial intelligence and Generative AI. This results in organizations have more complex software assets to manage, particularly as they continue to invest heavily in digital technologies such as AI. This increase in digital transformation expenditure is projected to represent two-third of all information and communication technology investments, thus underscoring the importance for high performance software asset management solutions. Solutions are essential to adequately manage and optimize software investments, maintain compliance, control costs while navigating through rapidly changing IT landscape characteristics, driven by complex technological changes and software asset management market demands.
For instance, in November 2023, Inoapps Limited becomes the first global partner accredited in Oracle's new Software Asset Management Program, offering regular software license reviews, potential audit exemptions, and proactive management to align contracts with actual usage.
Growing Cybersecurity Concerns to Promote the Software Asset Management Market Size
The increasing incidence of cybercrime has encouraged the need for software asset management solutions. The research report from Ivanti, Inc. stated that 73% of executives are boosting security budgets to deeply indicate the increased focus on cyber-security across organizations. Nevertheless, it is indeed a strategic asset, since 91% of leaders believe cybersecurity leadership should be part of establishing security measures that ate integrated with advanced software asset management solutions. This consists of safeguarding threatening challenges against cloud environments, data, and identity. The need for effective asset management have become crucial to monitor compliance and alleviate shortcomings as boards get more involved in cybersecurity decisions. Good software asset management can enable organizations to align IT and security efforts, thereby improving protection and efficiency across the board.
For instance, in June 2024, USU Software AG optimized SAP SE licenses for a French smart home automation firm, enhancing Software Asset Management with precise usage data and simulations, aiding in the renegotiation of its framework agreement.
Government Initiatives Acting as a Catalyst
The role of governments is critical in spending revenue in the software asset management market as they make efforts to draft standards and regulations for increased compliance and efficiency. Governments help to drive the creation of frameworks and tools that simplify software licensing terms and automate regulatory compliance such as ISO/IEC 19770-1, 2, and 3. This compliance is guaranteed by the standards that companies must adhere to for managing their software assets, leading to wide range of demands from all types and sizes in software asset management solutions. Moreover, government policies supporting the transparency and quality of software procurement practices encourage organizations to adopt efficient asset management solutions which are expected to contribute significantly towards software asset management market growth.
For instance, in May 2024, the Real Property Policy Division enhances federal real estate management by supporting compliance with Executive Order 13327, improving asset tracking, and overseeing the Federal Real Property Profile Management System.
BFSI Sector Leading in Software Asset Management Market
The global software asset management market is being led by the Banking, Financial Services and Insurance (BFSI) sector due to considerable investments in this area to improve better management of software. The digital banking market is set to expand from USD 8.2 billion in 2021 to USD 13.9 billion by 2026, growing at 11.3% annually. Managing these assets effectively is crucial to streamline operation and optimize cost, especially as investment grows in various software tools such as customer relationship management system, collaboration platforms, and compliance enforcement solution. Proper maintenance ensures that these tools help maintain customer relationships, safeguard information and enforce compliance. This drives demand for advanced solutions managing software asset management across sectors.
North America Dominates Software Asset Management Market Share
North America software asset management market share is expected to be characterized by major advancements and investments in 2024. Leading technology firms such as IBM Corp. and Microsoft Corp. have enriched the software asset management tools with advanced automation capabilities and predictive analytics for license management functions. Industry benchmarks are redefined with new announcements from the software asset management institute and IT asset management council certification programs. These efforts highlight North America's commitment to optimizing software investments and adapting to evolving compliance requirements, positioning the region as a global leader in software asset management.
For instance, in July 2024, ServiceNow Inc. unveiled its Washington, D.C. platform release, introducing new features for intelligent automation, Sales and Order Management, and Platform Analytics, aimed at accelerating enterprise transformation and reducing costs.
Future Market Scenario (2024 - 2031F)
The software asset management market may witness expansion on all advanced automation tools, introducing new abilities through the elimination of manual tracking and compliance tasks for further efficiencies in software asset management process.
Artificial intelligence, predictive analytics, and intelligent recommendation of software asset management for license optimization and forecasting service is expected to growth of market in the forecast period.
Cloud-based software asset management utilization strategy will become more complicated as cloud adoption expands with the need for cost and compliance management tools.
Global and regional regulations will change, forcing organizations to continuously update their software asset management practices to comply with the new standards.
Key Players Landscape and Outlook
Major software asset management market players are responding to the challenge by providing solutions that are integrating the management of SaaS with the traditional software asset management offerings. The software asset management market opportunity is on the rise due to an increasing demand for effective management of decentralized software acquisition and improved optimization of SaaS expenditure. The software asset management market will expand further as more businesses are moving towards cloud-based models, highlighting the importance of asset management across all software environments.
In March 2024, Freshworks Inc. launched a new data center in UAE, powered by Amazon Web Services, enhancing its regional offerings in customer and employee service solutions while ensuring data compliance and performance.
In February 2024, Flexera Software, Inc. completed the acquisition of Snow Software, Inc., expanding its technology asset management and financial operations capabilities. This merger enhances customer insights and management tools for hybrid IT environments.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.