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1618416

軟體資產管理市場：按組件、按部署模型、按組織規模、按最終用戶、按地區，2024-2031 年

Software Asset Management Market By Component, Deployment Model, Organization Size, End-User, Region for 2024-2031

出版日期: 2024年06月26日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

軟體資產管理市場評估 - 2024-2031

2024 年軟體資產管理市場規模為 22.6 億美元，預估 2024 年至 2031 年複合年增長率為 18.23%，至 2031 年達到 86.3 億美元。各產業擴大採用雲端技術和數位轉型項目，推動了對可優化軟體消耗和降低成本的 SAM 解決方案的需求。對網路安全和資料隱私法規的日益重視也發揮了作用。 SAM 技術預計從 2024 年到 2031 年將以約 18.23% 的複合年增長率成長，因為它可以幫助企業降低與未授權軟體相關的風險並確保正確的許可證利用。

軟體資產管理市場定義/概述

軟體資產管理 (SAM) 是管理、追蹤和最佳化組織的軟體授權和使用情況的過程，以實現供應商合規性並最大限度地降低成本。透過使用 SAM 工具，企業可以自動化軟體取得、監控軟體使用情況，並提供有關許可證合規性和資產優化的見解，以避免與未經許可的軟體相關的法律問題。隨著人工智慧 (AI) 和自動化的發展，SAM 的未來前景預計將擴大，從而能夠更準確地追蹤複雜的軟體系統，尤其是在雲端和混合配置中。隨著軟體授權安排的擴大，SAM 解決方案對於企業範圍的成本管理、法規遵循和網路安全將變得越來越重要。

對網路安全和資料隱私法規的日益關注會推動軟體資產管理市場嗎？

對網路安全和資料隱私要求的日益重視正在推動軟體資產管理 (SAM) 市場的顯著成長。網路攻擊的頻率和複雜性不斷增加，加上嚴格的資料保護法規，使得軟體資產管理成為組織 IT 計畫的重要組成部分。根據Gartner 2024年4月發佈的預測，2024年全球資訊安全與風險管理技術支出預計將達到1,883億美元，較2023年成長16%。網路安全投資的激增直接影響 SAM 市場。組織希望對其軟體資產進行更嚴格的控制，以防止安全風險並確保合規性。

例如，2023年11月，國際標準化組織（ISO）更新了資訊安全管理規則，強調企業準確記錄軟體許可和合規狀態的重要性。這促使公司投資 SAM 解決方案，以鞏固安全控制、自動執行合規性檢查並降低與未經授權的軟體使用相關的風險。

軟體環境日益複雜會阻礙軟體資產管理市場的成長嗎？

軟體環境日益複雜，是軟體資產管理（SAM）領域擴展的主要障礙。隨著公司使用本地、基於雲端和混合軟體解決方案的組合，追蹤和管理授權變得更加複雜。這種複雜性通常需要更強大的 SAM 技術，但有些企業可能難以實施和正確採用它。例如，基於訂閱的模型、多雲架構和軟體即服務 (SaaS) 解決方案的興起可能會使合規性、使用情況追蹤和最佳化變得複雜，並造成與現有 IT 系統的整合問題。如果公司無法正確處理這些複雜問題，SAM 工具的使用率可能會下降。

此外，IT 資源和知識有限的公司可能難以開發能夠跟上不斷變化的軟體環境的 SAM 解決方案。尤其是中小型企業，在大規模情況下可能會面臨先進 SAM 系統的高成本和複雜性。特別是，如果製造商無法建立可擴展且使用者友好的 SAM 系統來滿足組織的廣泛需求，市場成長可能會受到阻礙。為了應對這些課題，SAM 供應商必須專注於簡化其平台、提供更直觀的解決方案並提供豐富的服務來幫助管理日益複雜的軟體環境。

Software Asset Management Market Valuation - 2024-2031 Software Asset Management Market size was valued at USD 2.26 Billion in 2024 and is projected to reach USD 8.63 Billion by 2031, growing at a CAGR of 18.23% from 2024 to 2031. The growing complexity of software licensing and compliance requirements. As businesses continue to use a wide range of software solutions, including cloud-based and subscription-based models, successfully managing software licenses has become critical to prevent financial penalties and guarantee compliance is surpassing USD 2.26 Billion in 2024 and reaching USD 8.63 Billion by 2031. Furthermore, the growing adoption of cloud technologies and digital transformation projects across sectors increases the demand for SAM solutions to optimize software consumption and decrease costs. The rising emphasis on cybersecurity and data privacy rules also plays an important role, since SAM technologies assist firms in mitigating risks connected with unlicensed software and ensuring correct license utilization is expected to grow at aCAGR of about 18.23% from 2024 to 2031.

Software Asset Management Market: Definition/ Overview

Software Asset Management (SAM) is the process of managing, tracking, and optimizing an organization's software licenses and usage to ensure vendor compliance and cost minimization. SAM tools enable enterprises to automate software acquisition, monitor software usage, and prevent legal issues associated with unlicensed software by offering insights into license compliance and asset optimization. SAM's future scope is expected to expand as artificial intelligence (AI) and automation progress, allowing for more precise tracking of complex software systems, particularly in cloud and hybrid configurations. As software licensing arrangements expand, SAM solutions will become increasingly important for cost control, regulatory compliance, and cybersecurity across companies.

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Will Growing Focus on Cybersecurity and Data Privacy Regulations Propel the Software Asset Management Market?

The increasing emphasis on cybersecurity and data privacy requirements is driving considerable growth in the Software Asset Management (SAM) market. The growing frequency and sophistication of cyber-attacks, combined with tight data protection rules, has made software asset management an essential component of organizational IT plans. In April 2024, According to a Gartner estimate released, global spending on information security and risk management technologies is expected to reach USD 188.3 Billion in 2024, a 16% increase over 2023. This spike in cybersecurity investments is directly impacting the SAM market. Organizations aim to keep tighter control over their software assets to prevent security risks and assure compliance.

For instance, in November 2023, the International Organization for Standardization (ISO) issued updated rules on information security management, highlighting the importance of enterprises keeping correct records of software licenses and compliance status. This has driven businesses to invest in SAM solutions that can integrate security controls, automate compliance checks, and reduce the risks associated with unauthorized software usage.

Will Increasing Complexity of Software Environments Hamper the Growth of the Software Asset Management Market?

The rising complexity of software environments presents a significant obstacle to the expansion of the Software Asset Management (SAM) sector. As enterprises use a combination of on-premises, cloud-based, and hybrid software solutions, tracking and managing licenses becomes more complicated. This complexity frequently necessitates more powerful SAM technologies, which some businesses may struggle to install or properly employ. For example, the rise of subscription-based models, multi-cloud architectures, and SaaS (Software as a Service) solutions complicates compliance, usage tracking, and optimization, potentially creating integration issues with existing IT systems. If firms are unable to properly traverse this complexity, SAM tool usage may suffer.

Furthermore, firms with limited IT resources or knowledge may struggle to develop SAM solutions that can keep up with the ever-changing software landscape. Smaller businesses, in particular, may struggle with the high cost and complexity of sophisticated SAM systems intended for large-scale contexts. This could hinder market growth, particularly if manufacturers are unable to create scalable, user-friendly SAM systems that address a wide range of organizational demands. To address these problems, SAM providers must focus on simplifying their platforms, offering more intuitive solutions, and providing full services to assist organizations in managing their increasingly complex software environments.

Category-Wise Acumens

Will Rising Demand for Solutions Propel the Software Asset Management Market?

Rising demand for solutions is expected to drive considerable growth in the Software Asset Management (SAM) industry. As businesses confront greater issues in managing software assets across cloud, on-premises, and hybrid environments, they are turning to SAM solutions to automate and streamline licensing management, maximize software consumption, and assure compliance. Recently, many SAM providers have integrated AI and machine learning into their solutions to deliver predictive analytics and real-time monitoring, which can considerably improve business decision-making. For instance, in November 2023, Snow Software announced the release of Snow Atlas, an AI-powered SAM solution that lets enterprises track software usage, manage expenditures, and stay compliant across multi-cloud settings. This development emphasizes the growing necessity for novel SAM tools that can handle the complexity of modern IT ecosystems.

In January 2024, the European Union issued stronger standards under the Digital Operational Resilience Act (DORA), requiring more rigorous software management and compliance methods for firms in a variety of industries. These requirements urge enterprises to use strong SAM solutions to avoid legal and financial penalties.

Meanwhile, the services segment is expanding the fastest. As businesses seek expert advice on installing and maintaining SAM practices, the demand for consulting, training, and managed services has increased, particularly with the growing adoption of cloud-based software and changing licensing structures. This trend is being driven by the requirement for tailored support to maximize software assets and maintain compliance.

Will Rising Sales through Large Enterprise Fuel the Software Asset Management Market?

Rising sales through major organizations are projected to drive the Software Asset Management (SAM) market significantly. Large organizations manage huge and complicated IT infrastructures, which can involve thousands of software licenses from numerous vendors and platforms, emphasizing the importance of effective SAM solutions. These enterprises demand powerful tools to automate software tracking, optimize consumption, and assure compliance with licensing agreements, especially as they transition to cloud-based and hybrid solutions. In October 2023, Flexera's announcement to expand its SAM capabilities specifically targeting large enterprises with enhanced multi-cloud management features, allowing businesses to better track software costs and compliance across cloud environments. This shows the increased need for advanced SAM technologies in large organizations, driven by the complexity and scale of their software ecosystems.

However, the small and medium-sized organizations (SMEs) market is the fastest-growing, as more people become aware of the cost savings and efficiency gains offered by SAM solutions, driving adoption. Small and medium-sized enterprises (SMEs) recognize the necessity of successfully managing software assets, particularly as they increase operations and adopt more cloud-based and subscription software models.

Country/Region-wise

Will Rising Adoption of Cloud Technologies in North America Propel the Software Asset Management Market?

The increasing adoption of cloud technologies in North America is likely to drive the Software Asset Management (SAM) industry. As enterprises rapidly shift to cloud-based systems, they face new issues in software licensing and compliance management. The complexity of managing licenses across numerous cloud services and subscription models needs sophisticated SAM solutions to ensure that enterprises maximize software utilization while keeping compliant with vendor agreements. For instance, in February 2024, ServiceNow announced the release of expanded SAM features intended exclusively for cloud applications, giving enterprises access and management over their cloud software assets. This move demonstrates the growing demand for effective SAM solutions that are suited to the unique needs of cloud systems.

In January 2024, the US government issued new rules promoting cloud usage among federal agencies, emphasizing the importance of adequate asset management techniques to maintain compliance with federal procurement regulations. This strategy is expected to result in increasing investment in SAM solutions, particularly among large organizations dealing with the difficulties of cloud licensing and compliance. According to a Gartner analysis published in March 2024, the North American cloud services industry is expected to increase by 25% per year, emphasizing the critical need for enterprises to have effective SAM policies to manage their software assets efficiently. The increased usage of cloud technologies is expected to dramatically increase demand for SAM solutions in North America.

Will Growing Awareness of Effective Software License Management in Asia Pacific Drive the Software Asset Management Market?

The increased awareness of proper software license management in Asia Pacific is expected to push the Software Asset Management (SAM) industry significantly. As firms in this region become more aware of the financial and legal dangers involved with inappropriate software licensing, there is a trend toward implementing full SAM solutions. The rapid digital transformation of numerous industries, which frequently results in complex licensing arrangements, has highlighted the importance of efficient software asset management. In March 2024, the Asia Pacific Software Association conducted a survey and discovered that 65% of firms were encountering software compliance difficulties, underlining the critical need for robust license management strategies. This growing awareness prompts businesses to invest in SAM solutions that help streamline their software usage and ensure compliance.

For instance, in February 2024, the Australian government implemented a new software compliance framework to improve openness and accountability in software procurement in both the public and commercial sectors. This framework encourages enterprises to improve their software management strategies in order to avoid penalties and assure compliance with licensing agreements.

Competitive Landscape

The competitive landscape of the software asset management (SAM) market is characterized by a diverse mix of established vendors, emerging tech companies, and specialized firms offering tailored solutions. Key trends include the integration of artificial intelligence (AI) and machine learning (ML) to enhance asset tracking, compliance management, and cost optimization. As businesses increasingly adopt cloud-based solutions, vendors are focusing on providing scalable, SaaS-based SAM platforms that offer flexibility and real-time insights. Additionally, partnerships and acquisitions are becoming common as companies aim to expand their capabilities and market presence. The market is highly dynamic, with continuous innovations driven by the rising complexity of software licensing and compliance requirements.

Some of the prominent players operating in the software asset management market include:

Snow Software

Flexera Software

BMC Software

Microsoft

SAP

Ivanti, Aspera

Apptio

BigFix

Zylo

Productive

Veracode

Alfabet (Google Cloud)

HCL Technologies

Wipro

Accenture

Deloitte

KPMG

PwC

Latest Developments

In April 2024, IBM launched a new SAM framework developed exclusively for hybrid cloud deployments. This methodology intends to assist enterprises in navigating the intricacies of licensing and compliance for both on-premises and cloud apps, thereby improving overall asset management strategies.

In November 2023, Snow Software released Snow Atlas, an AI-powered SAM platform meant to assist enterprises obtain better visibility into their software assets. The platform employs machine learning algorithms to deliver predictive insights on software consumption, enabling firms to make data-driven decisions.

1 INTRODUCTION OF GLOBAL SOFTWARE ASSET MANAGEMENT MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY COMPONENT

5.1 Overview
5.2 Services
5.3 Solutions

6 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL

6.1 Overview
6.2 On-Premise
6.3 Cloud-Based

7 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE

7.1 Overview
7.2 Large Enterprises
7.3 Small and Medium Enterprises (SMEs)

8 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL

8.1 Overview
8.2 Banking, Financial Services and Insurance (BFSI)
8.3 Media and Entertainment
8.4 Healthcare and Life Sciences
8.5 Education
8.6 Government
8.7 Manufacturing
8.8 Telecom & IT
8.9 Retail and Consumer Goods
8.10 Others

9 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East & Africa

10 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 Snow Software
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 Flexera Software
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 BMC Software
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Microsoft
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 SAP
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Ivanti
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Aspera
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 Apptio
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 BigFix
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments
11.10 Zylo
- 11.10.1 Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Outlook
- 11.10.4 Key Developments