美國醫療 AR 市場評估：依組件、依產品、依設備類型、依應用、依最終用戶、依地區、機會、預測（2017-2031年）

美國醫療 AR 市場規模預計將從2023年的13.7312億美元增至2031年的79.1693億美元，預計2024-2031年的年複合成長率為 24.48%。市場成長得益於該國對新技術的接受、醫學院對 AR 的快速採用、在醫療培訓中日益使用 AR、研發活動的增加以及新產品的推出。2023年 1月，Galderma SA 宣布推出 FACE，這是一種 AR 解決方案，可協助醫療專業人員提高病患滿意度。此解決方案可讓醫療保健專業人員即時診斷整個臉部，實現互動式和沈浸式檢查過程。該技術將於2023年上半年在美國上市。

AR 在改變醫療保健和提供新的診斷和治療解決方案方面的潛力改變護理的提供方式。人們對 AR 各種好處的認識不斷增強，也推動了對美國醫療 AR 市場的需求。 AR 改善了患者獲得醫療保健的機會，提高了醫療保健專業人員為各種治療做準備的能力，減輕了術前焦慮，加快了診斷速度，並減少了手術的侵入性。

本報告研究和分析了美國醫療 AR 市場，提供市場規模和預測、市場動態以及主要公司的狀況。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 美國醫療AR市場展望（2017-2031）

• 市場規模分析與預測
  • 金額
• 市場佔有率分析與預測
  • 依組件
  • 依產品
  • 依裝置類型
  • 依用途
  • 依最終用戶
  • 依地區
  • 市場佔有率分析：依公司劃分（金額）（前5名公司及其他 -2023年）
• 市場地圖分析（2023年）
  • 依組件
  • 依產品
  • 依裝置類型
  • 依用途
  • 依最終用戶
  • 依地區

第5章 供需分析

第6章 進出口分析

第7章 價值鏈分析

第8章 波特五力分析

第9章 PESTLE分析

第10章 價格分析

第11章 市場動態

• 市場驅動因素
• 市場挑戰

第12章 市場趨勢與發展

第13章 監理架構與創新

• 臨床試驗
• 監理機關的核准

第14章 專利狀況

第15章 個案研究

第16章 競爭態勢

• 前5名市場領導者的競爭矩陣
• 前5名的公司的SWOT 分析
• 前10名主要企業狀況
  • Siemens Healthineers AG
  • Qualcomm Technologies Inc.
  • Stryker Corporation
  • Johnson & Johnson Services, Inc.
  • Koninklijke Philips N.V.
  • GE Healthcare Technologies, Inc.
  • Align Technology, Inc.
  • CAE Healthcare, Inc.
  • Vuzix Corporation
  • XR Health, Inc.

第17章 策略建議

第18章 關於本公司，免責聲明

United States augmented reality in healthcare market is projected to witness a CAGR of 24.48% during the forecast period 2024-2031, growing from USD 1373.12 million in 2023 to USD 7916.93 million in 2031. The market's growth is supported by the acceptance of new technologies in the country, rapid adoption of augmented reality (AR) in medical schools, increasing utilization of AR for medical training, rising research and development activities, and novel launches. In January 2023, Galderma S.A. announced the launch of FACE, an AR solution that aids healthcare professionals to improve patient satisfaction. The solution enables practitioners to evaluate the whole face in real-time, allowing for an interactive and immersive consultation process. The technology became available in the United States in the first half of 2023.

The potential of AR to transform healthcare and ensure the delivery of new diagnostic and treatment solutions is altering the way in which care is delivered. The growing awareness about the different advantages associated with AR is also bolstering the demand for augmented reality in the healthcare market in the United States. AR improves patient accessibility to healthcare and the abilities of healthcare professionals to prepare for different treatments, mitigates preoperative anxiety, accelerates diagnosis, and decreases the invasiveness of procedures.

Adoption by Medical Schools Boosts Market Demand

Various medical schools across the country are increasingly using augmented reality for real-time data visualization during surgeries. Biomedical engineers and doctors at Stanford Medicine are among the first to integrate novel AR tools into surgical practice. The headset provides human-computer interaction, allowing the wearer to navigate their surroundings with the help of virtual elements in combination with real-time visual data. The use of AR in the operating room exemplifies Stanford's mission of serving patients in a human-centered and digitally driven care environment. With the first demonstration, the medical school aims to establish the AR tool as something proceduralists and surgeons can use to manipulate and review intraprocedural data, reduce barriers, and boost efficiency.

Introduction of Novel Technologies Strengthens Market Expansion

The increasing efforts of the leading medical technology companies and market players to boost the introduction of novel technologies and equipment in the country are providing lucrative growth opportunities. In July 2024, Immersive Touch Inc. announced that ImmersiveAR, their groundbreaking augmented reality technology platform, received 510(k) clearance from the United States Food and Drug Administration (US FDA) for clinical usage in operating rooms. The company plans to immediately commence the commercialization of the platform in the country, which improves craniomaxillofacial (CMF) surgeries by allowing the reduction of pre-operative planning workflow to minutes. The surgeons can also simulate surgical changes to bones, tailoring the procedure to the unique anatomy of the patient, thereby reducing complications and errors. Such accretive solutions for hospitals can aid in lowering healthcare costs and generate additional reimbursement for payors.

Medical Trainings Hold Significant Market Share

The increasing emphasis towards the deployment of AR technology for training surgeons and other healthcare professionals is supporting the United States augmented reality in healthcare market growth. Implementing AR in medical training for superimposing digital reconstruction of an anatomical structure provides a holistic understanding of different biological systems. Furthermore, the interaction of medical students with AR overlays improves the learning process, making it more hands-on and engaging. Due to such advantages, various market players are collaborating with different training centers to elevate medical training. In June 2024, Stryker Corporation announced a multi-year agreement with IRCAD North America to support the creation of a cutting-edge educational center in North Carolina, United States. The company will provide IRCAD with advanced medical devices to elevate the skills of technicians and physicians. The center will focus on surgical artificial intelligence, medical virtual and augmented reality, simulation training, and robotics. Such collaborations support the creation of unique training environments that allow for the advancement of medicine and improved patient outcomes.

Hospitals and Clinics Account for Major Market Share

The segment's growth can be attributed to the increasing introduction of different AR technologies in hospitals and clinics across the country. In January 2024, AdventHealth Hospital successfully completed a cranial vault remodeling for craniosynostosis with the help of a VisAR augmented reality surgical navigation system. The surgery showcased the utilization of AR as a guide during complex surgeries. With AR technology's help, surgeons can navigate complex correctional cuts, simplifying the surgery. Real-time superimposition in the 3D space of the patients has been used in a wide range of surgical disciplines, including plastic surgery, interventional radiology, spine surgery, orthopedic surgery, and neurosurgery. The introduction of such technologies in hospitals and clinics is expected to enhance surgeon convenience and support the growth of the United States augmented reality in healthcare market.

Future Market Scenario (2024-2031F)

As per the United States augmented reality in healthcare market analysis, the rising cases of chronic diseases and increasing investments by market players towards introducing novel technologies and systems are expected to provide lucrative growth opportunities. The National Cancer Institute estimates that approximately 2,001,140 new cancer cases are expected to be diagnosed in 2024 in the United States. AR is expected to play a significant role in helping surgeons locate tumors and imaging tumors during chemotherapy. AR imaging applications can also provide insights into the tumors' structure, size, and shape and allow the comparison of the tumor throughout the chemotherapy. AR is also expected to be significant in monitoring and treating various diseases and disorders in the coming years.

Key Players Landscape and Outlook

Novel launches by key players are expected to boost the United States augmented reality in healthcare market size. For instance, in June 2024, GE Healthcare Technologies, Inc. announced the deployment of their first AR system that provides 3D anatomy holograms during an image-guided, live procedure. Such developments are expected to allow the introduction of novel prospects in different treatments and enhance the convenience of healthcare professionals. The wearable heads-up display of the OmnifyXR system, provided by GE Healthcare, can show four different information feeds at the same time, including blood flow data, ultrasound imaging, and real-time X-ray fluoroscopy. The main goal of the system is to place important information within the line of sight of the surgeon, aiding them in focusing on the patients and allowing digital collaborations between clinicians, with remote first-person view.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. United States Augmented Reality in Healthcare Market Outlook, 2017-2031F

• 4.1. Market Size Analysis & Forecast
  • 4.1.1. By Value
• 4.2. Market Share Analysis & Forecast
  • 4.2.1. By Component
    • 4.2.1.1. Hardware
    • 4.2.1.2. Software
  • 4.2.2. By Product
    • 4.2.2.1. AR Displays
    • 4.2.2.2. AR Sensors
    • 4.2.2.3. AR Input Devices
    • 4.2.2.4. AR Semiconductors
    • 4.2.2.5. Others
  • 4.2.3. By Device Type
    • 4.2.3.1. Head-Mounted Devices
    • 4.2.3.2. Handheld Devices
    • 4.2.3.3. Others
  • 4.2.4. By Application
    • 4.2.4.1. Medical Training
    • 4.2.4.2. Surgery Virtualization
    • 4.2.4.3. Medical Imaging
    • 4.2.4.4. Diagnosis and Treatment
    • 4.2.4.5. Drug Information
    • 4.2.4.6. Vein Visualization
    • 4.2.4.7. Patient Self-Care
    • 4.2.4.8. Others
  • 4.2.5. By End-user
    • 4.2.5.1. Hospitals and Clinics
    • 4.2.5.2. Research Laboratories
    • 4.2.5.3. Academic Institutions
    • 4.2.5.4. Others
  • 4.2.6. By Region
    • 4.2.6.1. Northeast
    • 4.2.6.2. Midwest
    • 4.2.6.3. West
    • 4.2.6.4. South
  • 4.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 4.3. Market Map Analysis, 2023
  • 4.3.1. By Component
  • 4.3.2. By Product
  • 4.3.3. By Device Type
  • 4.3.4. By Application
  • 4.3.5. By End-user
  • 4.3.6. By Region

5. Demand Supply Analysis

6. Import and Export Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Regulatory Framework and Innovation

• 13.1. Clinical Trials
• 13.2. Regulatory Approvals

14. Patent Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Siemens Healthineers AG
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Products and Services
    • 16.3.1.4. Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. Qualcomm Technologies Inc.
  • 16.3.3. Stryker Corporation
  • 16.3.4. Johnson & Johnson Services, Inc.
  • 16.3.5. Koninklijke Philips N.V.
  • 16.3.6. GE Healthcare Technologies, Inc.
  • 16.3.7. Align Technology, Inc.
  • 16.3.8. CAE Healthcare, Inc.
  • 16.3.9. Vuzix Corporation
  • 16.3.10. XR Health, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Augmented Reality in Healthcare Market, By Value, In USD Million, 2017-2031F
• Figure 2. United States Augmented Reality in Healthcare Market Share (%), By Component, 2017-2031F
• Figure 3. United States Augmented Reality in Healthcare Market Share (%), By Product, 2017-2031F
• Figure 4. United States Augmented Reality in Healthcare Market Share (%), By Device Type, 2017-2031F
• Figure 5. United States Augmented Reality in Healthcare Market Share (%), By Application, 2017-2031F
• Figure 6. United States Augmented Reality in Healthcare Market Share (%), By End-user, 2017-2031F
• Figure 7. United States Augmented Reality in Healthcare Market Share (%), By Region, 2017-2031F
• Figure 8. By Component Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 9. By Product Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10. By Device Type Size Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11. By Application Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 13. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023