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市場調查報告書
商品編碼
1661607

美國的香水市場評估:各產品類型，各香氛類型，各類別，各價格市場區隔，各尺寸，各流通管道，各地區，機會及預測，2018～2032年

United States Fragrance Market Assessment, By Product Type, By Fragrance Type, By Category, By Price Segment, By Size, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 127 Pages | 商品交期: 3-5個工作天內

價格

香水有著豐富的歷史和複雜的化學性質。香水已經成為裝扮不可或缺的一部分。美國香水市場正在迅速擴張，因為人們可支配收入不斷增加，可用於購買香水等奢侈品，而且國際消費者對美國香水品牌的聲譽和品質的需求也不斷增加。對顧客來說，香水永遠是一項投資。他們意識到香水能為他們的人脈和社會地位帶來的好處。這顯示隨著香水需求的增加，市場有望擴大。

2024 年美國香水市場價值為 69 億美元。預計 2032 年市場規模將達到 112 億美元，預測期內複合年增長率為 6.2%。網上購買、創新包裝和奢侈品市場的興起促進了市場的擴張。此外，社群媒體和影響力行銷在美國人口（尤其是成年人口）中的影響力日益增強，推動了市場成長。此外，隨著越來越多的男性對自我照顧和美容產生興趣，男士香水市場也不斷擴大。

公司生產特定季節的香水產品，從而全年提高銷售量。消費者對小眾、獨特、手工香水的興趣日益濃厚，這導致了小型香水品牌的出現和銷售。此外，公司正在選擇包括品牌代言在內的創意行銷策略，這有助於市場擴張。例如，出演 2021 年重啟版《花邊教主》和《女巫也瘋狂 2》的女演員惠特尼·皮克 (Whitney Peak) 已被任命為香奈兒香水大使。加拿大烏幹達女演員惠特尼與超級名模凱特摩絲和女演員凱拉奈特莉一起成為品牌大使。

目錄

第1章 調查手法

第2章 產品概要

第3章 摘要整理

第4章 客戶的迴響

  • 人口統計(性別，地區，收入等)
  • 品牌認知度和忠誠度
  • 決定是否購買時考慮的要素。
    • 品質
    • 分量
    • 價格
    • 數量和價格
    • 愛好(香水的種類，香味兒的種類)
    • 報價與折扣
    • Away Time
    • 客制化選擇
    • 購買慾低
  • 購買頻率
  • 購買流通管道
  • 購買目的
  • 影響者行銷所扮演的角色

第5章 美國的香水市場預測，2018年～2032年

  • 市場規模與預測
    • 各金額
    • 各數量
  • 市場佔有率與預測
    • 各產品類型
      • odepalfemme(EDP)
      • 淡香水(EDT)
      • 其他的產品類型
    • 各香氛類型
      • Aqua
      • Musky
      • Amber
      • Woody
      • Floral
      • 其他
    • 各類別
      • 男性
      • 女性
      • 男女通用
    • 各價格市場區隔
      • 量產
      • 高級
    • 各尺寸
      • 最大60ml
      • 61～100ml
      • 100ml以上
    • 流通管道
      • 線上
      • 離線
    • 各地區
      • 東北部
      • 中西部
      • 西部
      • 南部
    • 市場佔有率(%)各企業，2024年

第6章 美國的香水市場製圖，2024年

  • 各產品類型
  • 各香氛類型
  • 各類別
  • 各價格市場區隔
  • 各尺寸
  • 各流通管道
  • 各地區

第7章 價格分析

第8章 宏觀環境和產業結構

  • 波特五力的產業分析
    • 新加入廠商業者的威脅
    • 替代品的威脅(香水的替代品)
    • 競爭企業間的敵對關係
    • 供給企業談判力
    • 消費者談判力
  • PESTEL分析
    • 政治要素
    • 經濟概要
    • 社會影響
    • 對環境的影響
    • 法律上的要素與法規機關
  • 價值鏈分析
  • 需求與供給的分析
  • 進口出口分析

第9章 市場動態

  • 趨勢與發展
  • 成長促進因素
  • 阻礙成長的要素

第10章 案例研究

第11章 競爭情形

  • 主要5公司的市場企業的SWOT分析
  • 主要5公司的市場領導的競爭矩陣
  • 主要 5公司的市場領導的市場收益分析(%、2024年)
  • 合併和收購/合資企業(如適用)
  • 專利分析（如適用）

第12章 競爭預測

  • Chanel SA
    • 公司概要
    • 主要經營團隊
    • 產品和服務
    • 主要市場的著重和地理存在感
    • 財務狀況(如報告)
    • 最近的趨勢
  • Coty, Inc.
  • The Estee Lauder Companies Inc.
  • Shiseido Company, Limited
  • Revlon, Inc.
  • L'Oreal SA(Yves Saint Laurent)
  • L Brands, Inc.
  • Inter Parfums, Inc.
  • LVMH Moet Hennessy-Louis Vuitton(Dior)
  • Liz Claiborne Inc.

上述公司不依市場佔有率排序，並且可能會根據研究工作期間獲得的資訊進行更改。

第13章 策略性建議

第14章 關於調查公司·免責聲明

Product Code: MX10037

Perfumes hold a rich history and a complex chemistry. Perfume have become a necessity statement for well-dressing. The United States fragrance market is rapidly expanding owing to the increasing demand from international consumers, who are drawn to the reputation and quality of American perfume brands, also owing to the rising disposable incomes which allow customers to spend on luxury items such as perfumes. For its customers, perfume has always been an investment. They are aware of the benefits it provides for their contacts and social position. This shows that the market's expansion is expected to be accompanied by an increase in perfume demand.

The United States Fragrance Market was valued at USD 6.9 billion in 2024. The market is anticipated to be valued at USD 11.2 billion by 2032, growing at a CAGR of 6.2% during the forecast period. Online purchasing and innovative packaging and rise of luxury products market contributed to shaping the expansion of the market. In addition, growing influence of social media and influencer marketing amongst American population, especially adult population, is boosting the market growth. Moreover, the market for men's fragrances is also increasing as more men are becoming interested in self-care and grooming.

Companies manufacture fragrances products especially for certain seasons, which boosts sales all year round. Consumers are increasingly interested in niche, unique, and artisanal fragrances, which has led to the emergence of smaller fragrance brands and increased sales for them. Furthermore, Companies opt for creative marketing strategies including brand endorsement which help in market expansion. For instance, Whitney Peak, a star of the 2021 reboot of Gossip Girl and Hocus Pocus 2, has been announced Chanel's fragrance ambassador. The Canadian-Ugandan actress followed the footsteps of supermodel Kate Moss and actress and Keira Knightley in serving as brand ambassadors.

Rise of E-Commerce has Boosted the Market

E-commerce has supported fragrance manufacturers to reach a considerably wider audience than in the past. Due to the ability to offer their products to customers nationwide and even beyond through online platforms, businesses' customer bases have significantly increased. E-commerce provides the benefits of convenience and discounts to customers as well. Without having to visit a physical store, customers purchase through e-commerce by relying on reviews and recommendations.

Product Diversification is the Key Strategy for Key Players

To meet the demands and tastes of customers, players operating in the fragrance market are offering a greater variety of products. This comprises varied perfumes for different seasons, events, and age groups. Diversification of products not only lures the customer but holds numerous benefits for the manufacturers as well. Fragrance companies differentiate themselves from competitors and establish themselves as leaders in the market by providing distinctive and high-quality products. In addition, product diversification aids fragrance companies to increase their customer base, enhance brand loyalty and generate higher sales volumes, thereby boosting the United States fragrance market.

Celebrity-Driven Fragrance Lines Accelerating the Market Growth

The U.S. fragrance market has witnessed a surge in celebrity-endorsed and celebrity-created fragrances, reflecting a broader trend of personal branding and consumer engagement. Celebrities leverage their influence to introduce fragrances that resonate with their fan base, often resulting in immediate market success. These collaborations not only boost sales but also enhance brand visibility and consumer loyalty.

For instance, in August 2024, pop star Ariana Grande launched the 'Lovenotes' fragrance collection in partnership with Luxe Brands. This collection featured four distinct scents tailored to different markets, including the U.S., UK, Europe, and Australia. Grande's involvement in the creation and promotion of these fragrances exemplifies the impact of celebrity-driven products in the fragrance industry.

Public Endorsements Drive Market Growth

Public endorsements are considerably driving the growth of the USA fragrance market. Celebrity partnerships and influencer marketing attract consumers to new and existing fragrance brands. These endorsements boost brand visibility and create consumer trust, increasing sales. Fragrance companies increasingly collaborate with well-known personalities to launch signature scents, leveraging their star power to drive consumer interest and market expansion. Many companies are collaborating with well-known faces to endorse their fragrance and cater to consumer demand.

For instance, in August 2024, Rihanna, a music celebrity, was announced as the new face of Christian Dior Couture SA J'Adore fragrance, succeeding Charlize Theron after over 20 years. This high-profile endorsement aims to boost the fragrance's appeal and market presence. Rihanna's first campaign for J'Adore launched on September 1, 2024.

Impact of COVID-19 on the United States Fragrance Market

The overall sales of the fragrance industry have been impacted by the pandemic as consumer spending habits have changed. One of the main impacts of the pandemic on the fragrance industry has been the shift in consumer preferences. With many people working from home, there has been a decline in demand for fragrances that are typically worn in office or public settings. On the other hand, there has been an increase in demand for fragrances that provide comfort and relaxation, such as scents associated with wellness, self-care, and home ambiance.

Another impact of the pandemic on the fragrance market is the closure of physical retail stores, including department stores and specialty fragrance stores, which has led to a decline in sales. However, online sales of fragrance products have increased, as consumers have turned to e-commerce platforms to purchase their favourite scents. Therefore, the COVID-19 pandemic has had a mixed impact on the fragrance market in the United States. Now, the industry is expected to recover as the economy rebounds and consumers adjust to the new normal.

Key Players Landscape and Outlook

Prominent companies offer a wide range of varieties and fragrance type, ranging from low to higher prices which helps them to increase their customer base. Strategies such as celebrity endorsement, social media marketing and creative advertisements are opted by the players to gain attention of the consumers. The United States Fragrance Market is highly competitive with key players involving Chanel S.A., Coty, Inc., and The Estee Lauder Companies Inc. The players are involved in strategic collaborations and R&D of premium quality products to sustain the market competition.

Table of Contents

1. Research Methodology

2. Product Overview

3. Executive Summary

4. Voice of Consumer

  • 4.1. Demographics (Gender, Geography, Income, etc.)
  • 4.2. Brand Awareness and Loyalty
  • 4.3. Factors Considered in Purchase Decision.
    • 4.3.1. Quality
    • 4.3.2. Quantity
    • 4.3.3. Price
    • 4.3.4. Quantity w.r.t Price
    • 4.3.5. Preference (Type of Perfume, Fragrance Type)
    • 4.3.6. Offers and Discounts
    • 4.3.7. Away Time
    • 4.3.8. Customisation Options
    • 4.3.9. Fade Intended Purchases
  • 4.4. Purchase Frequency
  • 4.5. Purchase Channel
  • 4.6. Purpose of Purchase
  • 4.7. Role of Influencer Marketing

5. United States Fragrance Market Outlook, FY2018-FY2032F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type
      • 5.2.1.1. Eau De Parfum (EDP)
      • 5.2.1.2. Eau De Toilette (EDT)
      • 5.2.1.3. Other Product Types
    • 5.2.2. By Fragrance Type
      • 5.2.2.1. Aqua
      • 5.2.2.2. Musky
      • 5.2.2.3. Amber
      • 5.2.2.4. Woody
      • 5.2.2.5. Floral
      • 5.2.2.6. Others
    • 5.2.3. By Category
      • 5.2.3.1. Male
      • 5.2.3.2. Female
      • 5.2.3.3. Unisex
    • 5.2.4. By Price Segment
      • 5.2.4.1. Mass
      • 5.2.4.2. Premium
    • 5.2.5. By Size
      • 5.2.5.1. Up to 60ml
      • 5.2.5.2. 61 to 100ml
      • 5.2.5.3. More than 100ml
    • 5.2.6. Distribution Channel
      • 5.2.6.1. Online
      • 5.2.6.2. Offline
        • 5.2.6.2.1. Supermarkets/Hypermarkets
        • 5.2.6.2.2. Convenience Stores
        • 5.2.6.2.3. Brand Stores & Kiosks
        • 5.2.6.2.4. Chemists/Pharmacies
        • 5.2.6.2.5. Others
    • 5.2.7. By Region
      • 5.2.7.1. Northeast
      • 5.2.7.2. Midwest
      • 5.2.7.3. West
      • 5.2.7.4. South
    • 5.2.8. By Company Market Share (%), 2024

6. United States Fragrance Market Mapping, 2024

  • 6.1. By Product Type
  • 6.2. By Fragrance Type
  • 6.3. By Category
  • 6.4. By Price Segment
  • 6.5. By Size
  • 6.6. By Distribution Channel
  • 6.7. By Region

7. Pricing Analysis

8. Macro Environment and Industry Structure

  • 8.1. Porter's Five Force Industry Analysis
    • 8.1.1. Threat of New Entrants (Emerging Players)
    • 8.1.2. Threat of Substitutes (Other Substitutes for Perfumes)
    • 8.1.3. Competitive Rivalry
    • 8.1.4. Bargaining Power of Suppliers
    • 8.1.5. Bargaining Power of Consumer
  • 8.2. PESTEL Analysis
    • 8.2.1. Political Factors
    • 8.2.2. Economic Overview
    • 8.2.3. Social Implications
    • 8.2.4. Environmental Impact
    • 8.2.5. Legal Factors & Regulatory Bodies
  • 8.3. Value Chain Analysis
  • 8.4. Demand and Supply Analysis
  • 8.5. Import Export Analysis

9. Market Dynamics

  • 9.1. Trends & Developments
  • 9.2. Growth Drivers
  • 9.3. Growth Inhibitors

10. Case Studies

11. Competitive Landscape

  • 11.1. SWOT Analysis of Key Five Market Players
  • 11.2. Competition Matrix of Key Five Market Leaders
  • 11.3. Market Revenue Analysis of Key Five Market Leaders (in %, 2024)
  • 11.4. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • 11.5. Patent Analysis (If Applicable)

12. Competition Outlook

  • 12.1. Chanel S.A.
    • 12.1.1. Company Details
    • 12.1.2. Key Management Personnel
    • 12.1.3. Products & Services
    • 12.1.4. Key Market Focus & Geographical Presence
    • 12.1.5. Financials (As Reported)
    • 12.1.6. Recent Developments
  • 12.2. Coty, Inc.
  • 12.3. The Estee Lauder Companies Inc.
  • 12.4. Shiseido Company, Limited
  • 12.5. Revlon, Inc.
  • 12.6. L'Oreal S.A. (Yves Saint Laurent)
  • 12.7. L Brands, Inc.
  • 12.8. Inter Parfums, Inc.
  • 12.9. LVMH Moet Hennessy - Louis Vuitton (Dior)
  • 12.10. Liz Claiborne Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. United States Fragrance Market, By Value, In USD Million, 2018 - 2032F
  • Figure 2. United States Fragrance Market, By Volume, In Thousand Units, 2018 - 2032F
  • Figure 3. United States Fragrance Market Share, By Product Type, In USD Million, 2018 - 2032F
  • Figure 4. United States Fragrance Market Share, By Product Type, In Thousand Units, 2018 - 2032F
  • Figure 5. United States Fragrance Market Share, By Fragrance Type, In USD Million, 2018 - 2032F
  • Figure 6. United States Fragrance Market Share, By Fragrance Type, In Thousand Units, 2018 - 2032F
  • Figure 7. United States Fragrance Market Share, By Category, In USD Million, 2018 - 2032F
  • Figure 8. United States Fragrance Market Share, By Category, In Thousand Units, 2018 - 2032F
  • Figure 9. United States Fragrance Market Share, By Price Segment, In USD Million, 2018 - 2032F
  • Figure 10. United States Fragrance Market Share, By Price Segment, In Thousand Units, 2018 - 2032F
  • Figure 11. United States Fragrance Market Share, By Size, In USD Million, 2018 - 2032F
  • Figure 12. United States Fragrance Market Share, By Size, In Thousand Units, 2018 - 2032F
  • Figure 13. United States Fragrance Market Share, By Distribution Channel, In USD Million, 2018 - 2032F
  • Figure 14. United States Fragrance Market Share, By Distribution Channel, In Thousand Units, 2018 - 2032F
  • Figure 15. United States Fragrance Market Share, By Region, In USD Million, 2018 - 2032F
  • Figure 16. United States Fragrance Market Share, By Region, In Thousand Units, 2018 - 2032F
  • Figure 17. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 18. By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 19. By Category Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 20. By Price Segment Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 21. By Size Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 22. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
  • Figure 23. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024