首頁 > 市場調查報告書 > 消費品

香料/香水

市場調查報告書

商品編碼

1610737

香水市場規模、佔有率、成長分析、按產品、按應用、按包裝類型、按分銷管道、按地區 - 行業預測，2024-2031 年

Fragrance Market Size, Share, Growth Analysis, By Product (Deodorants, Perfumes), By Application, By Packaging Type, By Distribution Channel, By Region - Industry Forecast 2024-2031

出版日期: 2024年12月09日 | 出版商:

SkyQuest | 英文 167 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球香水市場規模為585億美元，從2023年的600.6億美元成長到2031年的741.6億美元，預測期內（2024-2031年）複合年成長率為2.67%。

在可支配收入增加的推動下，全球化妝品市場的需求正在激增。消費者越來越傾向於香味個人保健產品，促使主要製造商創新更多香味增強的化妝品選擇。與傳統香水相比，精油因其持久的吸引力而成為主要的市場驅動力。隨著生活水準的提高，消費者對奢華和異國風香水的渴望不斷增加。頂級公司正在策略性地投資各種行銷管道，包括社交媒體和有影響力的宣傳活動，以提高產品知名度。事實證明，電子商務對供應商來說是一個有利可圖的途徑，其中許多供應商現在提供個人化的氣味。此外，天然成分的強勁趨勢正在影響購買決策，品牌逐漸放棄合成成分以適應消費者的偏好。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東/非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭資訊

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2023）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分類的佔有率分析
- 收益與前一年同期比較（2021-2023）

主要企業簡介

L'Oreal
Estee Lauder Companies Inc.
Coty Inc.
Procter & Gamble Co.
Givaudan
Symrise AG
International Flavors & Fragrances Inc.
Chanel SA
Dior
LVMH Moet Hennessy Louis Vuitton
Revlon Inc.
Shiseido Co., Ltd.
Natura &Co
Armani

結論和建議

簡介目錄

Product Code: SQMIG15E2553

Global Fragrance Market size was valued at USD 58.5 billion in 2022 and is poised to grow from USD 60.06 billion in 2023 to USD 74.16 billion by 2031, growing at a CAGR of 2.67% during the forecast period (2024-2031).

The global cosmetics market is witnessing a surge in demand, driven by rising disposable incomes. Consumers are increasingly gravitating towards personal care products infused with fragrances, prompting major manufacturers to innovate with more fragrance-enhanced cosmetic options. Essential oils are emerging as a key market driver due to their long-lasting appeal compared to traditional perfumes. As living standards evolve, there is a growing consumer appetite for luxury and exotic scents. Top companies are strategically investing in diverse marketing channels, such as social media and influencer campaigns, to enhance product visibility. E-commerce has proven to be a lucrative avenue for vendors, many of whom now offer personalized scents. Additionally, a significant trend towards natural ingredients is shaping purchasing decisions, leading brands to pivot away from synthetic options to align with consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fragrance market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fragrance Market Segmental Analysis

Global Fragrance Market is segmented by Product, Application, Distribution Channel, and Region. Based on Product, the market is segmented into Deodorants, Perfumes, Other Products. Based on Application, the market is segmented into Personal Care, Household Care, Other Applications. Based on Packaging Type, the market is segmented into Glass Bottles, Cans, Boxes, Others. Based on Distribution Channel, the market is segmented into Offline, online. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East &, and Africa.

Driver of the Global Fragrance Market

One of the primary drivers fueling the growth of the global fragrance market is the rising consumer demand for personalized products. Today's consumers seek fragrances that reflect their individual identities and preferences, leading to a shift in focus towards customization. In response, brands are increasingly providing options for consumers to create their own unique scents and tailored experiences. This trend not only enhances consumer engagement but also fosters brand loyalty amidst fierce competition. By embracing personalization, companies can better connect with their customers, ultimately driving sales and expanding their market presence in a rapidly evolving landscape.

Restraints in the Global Fragrance Market

The global fragrance market faces significant restraints due to regulatory challenges and compliance issues that vary across different geographical regions. Companies must navigate a complex framework of policies concerning ingredient safety, labeling, and environmental regulations, all of which can complicate fragrance development and marketing processes. These stringent requirements often lead to increased costs and can hinder innovation, posing particular difficulties for smaller and emerging market players striving to establish themselves in a competitive landscape. This regulatory environment not only restricts their ability to bring new products to market but also limits their overall competitiveness within the industry.

Market Trends of the Global Fragrance Market

The global fragrance market is witnessing a significant trend towards clean and sustainable fragrances, as consumers increasingly prioritize health-conscious and eco-friendly options. This shift reflects a growing acceptance of natural ingredients and a demand for environmentally responsible packaging, prompting fragrance brands to innovate and reformulate their product lines. Companies are now placing greater emphasis on transparency in their sourcing practices and adopting ethical production methods, aligning their strategies with eco-conscious consumer preferences. As a result, the fragrance landscape is evolving, with sustainable practices becoming a central pillar for brand development and consumer loyalty, ultimately reshaping the industry's market dynamics.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Patent Analysis
Case Studies
Customer & Buying Criteria Analysis

Global Fragrance Market Size by Product & CAGR (2024-2031)

Market Overview
Deodorants
Perfumes
Other Products

Global Fragrance Market Size by Application & CAGR (2024-2031)

Market Overview
Personal Care
Household Care
Other Applications

Global Fragrance Market Size by Packaging Type & CAGR (2024-2031)

Market Overview
Glass Bottles
Cans
Boxes
Others

Global Fragrance Market Size by Distribution Channel & CAGR (2024-2031)

Market Overview
Offline
Online

Global Fragrance Market Size & CAGR (2024-2031)

North America, (Product, Application, Distribution Channel)
- US
- Canada
Europe, (Product, Application, Distribution Channel)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Product, Application, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Product, Application, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa, (Product, Application, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

L'Oreal
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Givaudan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Symrise AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
International Flavors & Fragrances Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chanel S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dior
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH Moet Hennessy Louis Vuitton
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura &Co
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Armani
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments