印度彩妝市場：依產品類型、成品、配方、類別、性別、價格範圍、最終用戶、通路、地區、機會、預測，2018-2032年

印度彩妝市場規模預計將從2024年的48億美元成長到2032年的91.5億美元，預測期內（2025-2032年）的年複合成長率為 8.41%。近年來，市場經歷了顯著成長，預計未來仍將保持強勁的擴張步伐。

由於消費者偏好的變化、可支配收入和社交媒體的影響，印度彩妝市場成長。彩妝包括粉底、口紅、眼影和指甲油等產品，現已成為個人保養業務的基本組成部分。

印度人口年輕，超過 50%的人口年齡在 25 歲以下，這推動了該國彩妝市場的需求。人們渴望透過 Instagram 和 YouTube 等社群媒體樹立全球美容標準，這也推動了更多人採用化妝品。此外，都市化加上電子商務的興起，使得這些產品在需求旺盛的二線和三線城市更容易取得。

男性美容需求不斷成長也是一個新興領域，BB 霜、遮瑕膏和其他化妝品的需求也在增加。此外，國內品牌的價格較為實惠，且城市地區呈現高端化趨勢，也進一步豐富了消費者群體。

此外，隨著人們的健康和環境永續意識日益增強，彩妝市場正轉向天然成分和有機配方。 Lakme、Sugar Cosmetics 和 Mamaearth 等本地品牌根據印度人的膚色和氣候條件定制其產品，確保廣泛的吸引力。

隨著印度美容領域在潮流、數位參與和創新的推動下不斷發展，彩妝市場預計將呈指數級成長，成為該國個人保養行業成長最快的領域之一。例如，2024年11月，印度著名美容零售商Nykaa報告第二季獲利成長了66%。該成長主要得益於對美容產品的強勁需求。

本報告研究了印度的彩妝市場，並概述了市場以及產品類型、成品、配方、類別、性別、價格範圍、最終用戶、通路、區域趨勢和市場參與者簡介。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 顧客回饋

第5章 印度彩妝市場前景，2018年～2032年

• 市場規模分析及預測
• 市場佔有率分析及預測
• 2024年市場地圖分析
  • 依產品類型
  • 依完成
  • 依劑型
  • 依類別
  • 依性別
  • 依價格範圍
  • 依最終用戶
  • 依通路
  • 依地區

第6章 需求與供給分析

第7章 進出口分析

第8章 價值鏈分析

第9章 波特五力分析

第10章 PESTLE 分析

第11章 定價分析

第12章 市場動態

第13章 市場趨勢與發展

第14章 個案研究

第15章 競爭格局

• 市場領導者頂級競爭矩陣
• 五大公司的SWOT 分析
• 市場前十大主要公司的狀況
  • L'Oreal S.A.
  • Hindustan Unilever Limited (Lakme Cosmetics)
  • The Estee Lauder Companies Inc.
  • Colorbar Cosmetic Private Limited
  • Vellvette Lifestyle Pvt. Ltd. (Sugar Cosmetic)
  • Modi-Mundipharma Beauty Products Pvt. Ltd. (Revlon)
  • Huda Beauty
  • Sanghvi Technologies Pvt. Ltd. (MYGLAMM)
  • Avon Beauty Products India Private Limited
  • Oriflame India Private Limited

第16章 策略建議

第17章 關於調查公司/免責聲明

India color cosmetic market is projected to witness a CAGR of 8.41% during the forecast period FY2025-FY2032, growing from USD 4.80 billion in FY2024 to USD 9.15 billion in FY2032. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

The color cosmetic market in India is growing with changes in consumer preference, disposable income, and impact of social media. Color cosmetics include products like foundations, lipsticks, eyeshadows, and nail polishes that are now a fundamental part of the personal care business.

India has a large youth population, with more than 50% of the population being under the age of 25, which is driving the demand for the color cosmetic market in the country. Aspirations to have a global beauty standard promoted through social media, including Instagram and YouTube, are driving them towards more adoption of makeup products. Additionally, urbanization coupled with e-commerce penetration has eased access to these in tier 2 and tier 3 cities, where demand is increasing rapidly.

Increasing demand for men's grooming is also an emerging segment with increasing demand for BB creams, concealers and other makeup products. Additionally, the affordability of domestic brands and the premiumization trends in urban areas have further diversified the consumer base.

Moreover, the color cosmetics market has also moved towards natural and organic formulations to cater to growing health and environmental sustainability awareness. Local brands such as Lakme, Sugar Cosmetics, and Mamaearth have customized their products to suit Indian skin tones and climatic conditions, ensuring a wider appeal.

Furthermore, as India's beauty landscape evolves, driven by trends, digital engagement, and innovation, the color cosmetic market will experience exponential growth, making it one of the fastest-growing segments in the country's personal care industry. For instance, in November 2024, Nykaa, a prominent Indian beauty retailer reported a 66% increase in its second quarter profit. This growth was primarily driven by the strong demand for beauty products.

Rise of E-Commerce and Digital Platform is Driving Market Growth

The rise in e-commerce and digital platforms is expanding the color cosmetic market by marking it as one of the fastest growing beauty industries. Online platform like Amazon, Flipkart and Nykaa have democratized access to cosmetics by offering a wide range of products from both local and international brands. This accessibility has driven demand, especially in lower tier cities where mostly physical retail outlets are limited.

E-commerce platforms provide personalized experience of shopping through virtual try-on, skin tones matching, and AI-based product recommendation, which enable consumers to make the appropriate choices. Moreover, the flexibility of doorstep delivery and attractive discounts and seasonal sales have speeded up online purchase.

Moreover, social media platforms have propelled the growth of e-commerce by creating a direct link between consumers and brands. Influencers on YouTube and Instagram help promote new products and trends. For example, tutorials and reviews by beauty bloggers encourage consumers to explore and purchase products they might not have considered purchasing otherwise.

Furthermore, mobile penetration and affordable data plans have also contributed significantly with a growing number of Indian shopping through mobile apps. It diversifies the market's revenue streams and assures consistent demand, considerably contributing to its growth.

For instance, in August 2024, Chanel launched its own e-commerce platform in India. This launch comes nearly 20 years after the brand opened its flagship store in Delhi, which showcases the boom of the e-commerce platform for the beauty industry in India.

Inclination Towards Natural and Organic Products is Shaping the Market Expansion

The increasing demand for beauty and natural organic products is shaping the Indian color cosmetic industry. Formulations free of harmful chemicals, parabens, sulfates and synthetic dyes are on the rise due to the increasing awareness among individuals regarding the ingredients used in their beauty products. This shift can be attributed mainly to the increased awareness regarding health and sustainability as well as the growing preference for Ayurveda and herbal based solutions.

The ayurvedic approach has also been prevalent in India for a long time, due to the usage of herbs and herbal remedies. Forest Essentials, Just Herbs and Mamaearth are brands that specialize in turmeric, neem, sandalwood and aloe vera cosmetics. This anti-animal tested makeup movement is on rise and so are the methods and solutions for easier and safer alternatives to makeup.

Moreover, the clean beauty trends have further accelerated with the rise of social media and digital awareness. The influencers and dermatologists emphasize the benefits of organic makeup, encouraging consumers to opt for skin-friendly products. Additionally, the expansion of e-commerce platforms has made it easier for consumers to explore and purchase natural and organic cosmetic products, increasing market share beyond metropolitan cities.

Furthermore, with the changing beauty trends globally towards sustainability and ingredient transparency, the Indian consumers are actively looking for brands that reflect the same. The growing demand for natural and organics in color cosmetics not only influences this particular industry but also drives innovation in product lines from both local and foreign brands.

For instance, in October 2023, Organic Harvest, a prominent Indian beauty brand expanded its product line by launching its first-ever organic makeup range. This new collection includes a variety of color cosmetics such as lipsticks and eyeliner.

Face Cosmetics Segment is Leading the Market Share

Face cosmetics have cemented their dominance with strong market statistics. This segment includes foundation, concealers, primers, highlighters, and loose face powder, which holds the largest market share due to increasing consumer demand, evolving beauty trends, and growing disposable incomes.

The dominance is mainly attributed due to rising awareness of personal grooming and appearance particularly among young consumers and working professionals. The growth in social media sites and the impact of beauty trends have also contributed to increasing the uptake of face makeup products. Moreover, the growth in demand for long-lasting, light and skin-friendly formulations has prompted ongoing innovation by leading cosmetics companies.

Furthermore, the loose face powder has gained popularity as it can deliver a natural, matte finish which can be well-adapted in India's weather. Demand for multifunctional products like foundations with SPF and skin-caring ingredients has also driven the growth of the segments.

Also, the rise in e-commerce stores and beauty stores has increased access, which has helped in reaching premium and mass products to more people. Due to rising disposable incomes and the growing beauty-conscious consumer.

For instance, in September 2024, Hindustan Unilever Limited (HUL) has announced the launch of its global luxury brand Hourglass in India. Hourglass is renowned for its high-end face makeup products such as foundations, primers and powders which will be available to Indian consumers through both online and offline channels.

North India Dominates Color Cosmetic Market Share

North India is exerting its dominance in the Indian color cosmetic market. Due to several factors such as high disposable incomes, urbanization and increasing beauty consciousness. Major cities like Delhi, Chandigarh and Lucknow have witnessed a growing demand for premium and mass market cosmetic products fueled by a rising working population and a strong fashion and beauty culture.

The North India dominance is influenced by the social media and beauty influencers. Consumers in this region are highly engaged with global beauty trends which has led to increased adoption of organized retail including beauty stores and premium cosmetic outlets in malls has further boosted product accessibility.

Moreover, the region also experiences diverse climate conditions ranging from extreme summers to harsh winters which drives the demand for a wide range of face cosmetics such as foundation, primers and powders tailored for different seasons. Additionally, North India has a strong wedding culture where bridal and festive makeup trends significantly influence cosmetic sales.

Future Market Scenario (FY2025 - FY2032F)

There is a rising customer preference for value-for-money cosmetic products featuring natural and beneficial ingredients which is likely to boost the India color cosmetic market.

Consumers are seeking products that cater to a diverse range of skin tones, hair types and gender identities which leads to the expansion of shade ranges and inclusive marketing campaigns which propels the India color cosmetic market towards growth.

Increasing urbanization and rising disposable incomes are driving the demand for beauty products, as urban lifestyles prioritize personal grooming and self-expression.

Color cosmetics will adapt to different form factors to meet the needs of various customer segments.

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of color cosmetic in India, as the companies compete to outperform one another in terms of product innovation, personalization, and technology. The market prognosis remains positive, owing to the rise of e-commerce and digital platforms, and inclination towards natural and organic products. Color cosmetic manufacturers are focused on inclusive shades, hybrid products, and sustainable practices, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.

For instance, in August 2024, Reliance Retail acquired Kiko Milano. Kiko Milano offers around 1,200 products, including makeup, skincare, and accessories. The Italian cosmetics brand is now available on Reliance Retail's omnichannel beauty platform Tira16. Kiko Milano products will also be offered at exclusive brand outlets in six cities: Delhi, Mumbai, Pune, and Lucknow.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Preferred Distribution Channel
• 4.5. Frequency of Purchase

5. India Color Cosmetic Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Eye Cosmetics
      • 5.2.1.1.1. Eyeliners
      • 5.2.1.1.2. Kohls/Kajals
      • 5.2.1.1.3. Mascaras
      • 5.2.1.1.4. Eyeshadows
      • 5.2.1.1.5. Others
    • 5.2.1.2. Lip Cosmetics
      • 5.2.1.2.1. Lipsticks
      • 5.2.1.2.2. Lip Glosses
      • 5.2.1.2.3. Lip Liners
      • 5.2.1.2.4. Others
    • 5.2.1.3. Hair Cosmetics
      • 5.2.1.3.1. Hair Colors
      • 5.2.1.3.2. Hair Dyes
    • 5.2.1.4. Nail Cosmetics
    • 5.2.1.5. Face Cosmetics
      • 5.2.1.5.1. Foundations
      • 5.2.1.5.2. Blushes
      • 5.2.1.5.3. Concealers
      • 5.2.1.5.4. Makeup Palettes
      • 5.2.1.5.5. Others
  • 5.2.2. By Finish
    • 5.2.2.1. Matte
    • 5.2.2.2. Glossy
    • 5.2.2.3. Dewy
    • 5.2.2.4. Minimal
  • 5.2.3. By Formulation
    • 5.2.3.1. Powder
    • 5.2.3.2. Liquid
    • 5.2.3.3. Gel
    • 5.2.3.4. Cream
  • 5.2.4. By Category
    • 5.2.4.1. Organic
    • 5.2.4.2. Conventional
  • 5.2.5. By Gender
    • 5.2.5.1. Male
    • 5.2.5.2. Female
    • 5.2.5.3. Unisex
  • 5.2.6. By Price Range
    • 5.2.6.1. Mass
    • 5.2.6.2. Premium
    • 5.2.6.3. Luxury
  • 5.2.7. By End-user
    • 5.2.7.1. Residential
    • 5.2.7.2. Commercial
  • 5.2.8. By Distribution Channel
    • 5.2.8.1. Online
      • 5.2.8.1.1. Company Owned Website
      • 5.2.8.1.2. E-commerce Website
    • 5.2.8.2. Offline
      • 5.2.8.2.1. Supermarkets/Hypermarkets
      • 5.2.8.2.2. Specialty Stores
      • 5.2.8.2.3. Departmental Stores
      • 5.2.8.2.4. Duty-Free Shops
      • 5.2.8.2.5. Others
  • 5.2.9. By Region
    • 5.2.9.1. North
    • 5.2.9.2. South
    • 5.2.9.3. East
    • 5.2.9.4. West and Central
  • 5.2.10. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Finish
  • 5.3.3. By Formulation
  • 5.3.4. By Category
  • 5.3.5. By Gender
  • 5.3.6. By Price Range
  • 5.3.7. By End-user
  • 5.3.8. By Distribution Channel
  • 5.3.9. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. L'Oreal S.A.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Hindustan Unilever Limited (Lakme Cosmetics)
  • 15.3.3. The Estee Lauder Companies Inc.
  • 15.3.4. Colorbar Cosmetic Private Limited
  • 15.3.5. Vellvette Lifestyle Pvt. Ltd. (Sugar Cosmetic)
  • 15.3.6. Modi-Mundipharma Beauty Products Pvt. Ltd. (Revlon)
  • 15.3.7. Huda Beauty
  • 15.3.8. Sanghvi Technologies Pvt. Ltd. (MYGLAMM)
  • 15.3.9. Avon Beauty Products India Private Limited
  • 15.3.10. Oriflame India Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Color Cosmetic Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Color Cosmetic Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Color Cosmetic Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4. India Color Cosmetic Market Share (%), By Finish, FY2018-FY2032F
• Figure 5. India Color Cosmetic Market Share (%), By Formulation, FY2018-FY2032F
• Figure 6. India Color Cosmetic Market Share (%), By Category, FY2018-FY2032F
• Figure 7. India Color Cosmetic Market Share (%), By Gender, FY2018-FY2032F
• Figure 8. India Color Cosmetic Market Share (%), By Price Range, FY2018-FY2032F
• Figure 9. India Color Cosmetic Market Share (%), By End-user, FY2018-FY2032F
• Figure 10. India Color Cosmetic Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 11. India Color Cosmetic Market Share (%), By Region, FY2018-FY2032F
• Figure 12. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13. By Finish Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14. By Formulation Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 15. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 16. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 17. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 18. By End-User Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 19. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 20. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024