彩妝品市場規模、佔有率及成長分析（依產品類型、價格、產品類型、目標市場、通路及地區）- 2025-2032 年產業預測

預計到 2023 年彩妝品市場規模將達到 987.3 億美元，從 2024 年的 1043.6 億美元成長到 2032 年的 1626 億美元，預測期內（2025-2032 年）的複合年成長率為 5.7%。

受不斷發展的美容趨勢、不斷變化的消費者偏好和創新產品發布的推動，全球彩妝品市場正在經歷強勁成長。眼部、唇部、臉部和指甲的化妝已成為日常整裝儀容和自我表達的重要組成部分。快速都市化、可支配收入增加和美容意識增強等關鍵因素進一步推動了市場擴張。社群媒體和影響者文化鼓勵消費者探索不同的化妝風格，增加了對各種顏色、質地和配方的需求。此外，向清潔、天然和無殘忍產品的轉變迫使品牌採用永續的做法。化妝品技術的創新創造了高性能配方，而電子商務和社群媒體市場也改變了購買行為。這個充滿活力的市場重視創新和自我表達，並準備繼續成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 監管格局
• 案例研究

彩妝品市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 化學品
• 天然和有機

彩妝品市場規模（按價格和複合年成長率） (2025-2032)

• 市場概況
• 經濟
• 優質的

彩妝品市場規模（依產品類型及複合年成長率） (2025-2032)

• 市場概況
• 美甲產品
• 臉部化妝
• 眼妝
• 唇部產品
• 染髮產品
• 特效產品

彩妝品市場規模（按目標市場分類）：按類型和複合年成長率（2025-2032 年）

• 市場概況
• 尊貴產品
• 量產產品

彩妝品市場規模（依通路分類）及複合年成長率（2025-2032 年）

• 市場概況
• 大賣場/超級市場
• 便利商店
• 專賣店
• 直接銷售
• 電子商務

彩妝品市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2021-2023 年）

主要企業簡介

• L'Oreal SA
• Unilever
• Estee Lauder Inc.
• Shiseido Company, Limited
• Coty Inc.
• CIATE
• KRYOLAN
• CHANTECAILLE BEAUTE
• Chanel
• Dior
• Givenchy
• Mamaearth
• P&G
• LVMH
• Beiersdorf
• Bath & Body Works
• Johnson & Johnson
• Natura & Co.
• AS Beauty
• Amway

結論和建議

Colour Cosmetics Market size was valued at USD 98.73 Billion in 2023 and is poised to grow from USD 104.36 Billion in 2024 to USD 162.6 Billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global colour cosmetics market is experiencing robust growth, driven by evolving beauty trends, shifting consumer preferences, and innovative product launches. Makeup for eyes, lips, face, and nails has become essential for daily grooming and self-expression. Key factors such as rapid urbanization, rising disposable incomes, and heightened beauty awareness further propel market expansion. Social media and influencer culture encourage consumers to explore diverse makeup styles, increasing demand for a variety of colours, textures, and formulations. Additionally, a shift towards clean, natural, and cruelty-free products compels brands to adopt sustainable practices. Innovations in cosmetic technology have led to high-performance formulas, while e-commerce and social media marketplaces have transformed purchasing behaviors. This dynamic market is poised for continued growth, prioritizing innovation and self-expression.

Top-down and bottom-up approaches were used to estimate and validate the size of the Colour Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Colour Cosmetics Market Segments Analysis

Global Colour Cosmetics Market is segmented by product type, prices, product category, target market, distribution channel and region. Based on product type, the market is segmented into chemical and natural & organic. Based on prices, the market is segmented into economic and premium. Based on product category, the market is segmented into nail products, facial makeup, eye makeup, lip products, hair colour products and special effects products. Based on target market, the market is segmented into prestige products and mass products. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, direct selling and e-commerce. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Colour Cosmetics Market

The driving force behind the color cosmetics market is the rising focus on personal beauty and self-care practices. A significant number of consumers, especially from the millennial and Gen Z demographics, are more inclined to use color cosmetics as a means of self-expression and to enhance their looks. This growing trend is further amplified by social media platforms and beauty influencers who share diverse makeup tutorials and styles, ultimately increasing consumer interest and demand for a broad array of color cosmetics products. The desire for individuality and the influence of digital media are key factors propelling the market forward.

Restraints in the Colour Cosmetics Market

The Colour Cosmetics market encounters significant challenges due to rigorous regulations and safety standards mandated by regulatory agencies. Adhering to these requirements often results in heightened production expenses, necessary adjustments in formulations, and potential delays in bringing products to market. Furthermore, apprehensions surrounding the safety of specific ingredients can result in product recalls or imposition of restrictions, ultimately hindering the growth of the market. These factors collectively create obstacles for manufacturers, as they must navigate the complex landscape of compliance while striving to innovate and meet consumer demands effectively.

Market Trends of the Colour Cosmetics Market

The Colour Cosmetics market is undergoing a transformative shift towards clean and sustainable beauty, driven by increasing consumer awareness and demand for products that prioritize health and environmental responsibility. Shoppers are gravitating towards formulations enriched with natural and organic ingredients, while simultaneously rejecting those containing harmful chemicals. This trend extends to reflecting ethical values, as cruelty-free, vegan, and eco-friendly practices are now pivotal considerations for consumers. In response, brands are innovating by adopting sustainable packaging and transparent sourcing initiatives, ultimately catering to a conscientious audience that values not only cosmetic efficacy but also the broader impact of their choices on personal well-being and the planet's health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Colour Cosmetics Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Chemical
• Natural & Organic

Global Colour Cosmetics Market Size by Prices & CAGR (2025-2032)

• Market Overview
• Economic
• Premium

Global Colour Cosmetics Market Size by Product Category & CAGR (2025-2032)

• Market Overview
• Nail Products
• Facial Makeup
• Eye Makeup
• Lip Products
• Hair Colour Products
• Special Effects Products

Global Colour Cosmetics Market Size by Target Market & CAGR (2025-2032)

• Market Overview
• Prestige Products
• Mass Products

Global Colour Cosmetics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Direct Selling
• E-Commerce

Global Colour Cosmetics Market Size & CAGR (2025-2032)

• North America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • USA
  • Canada
• Europe (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• L'Oreal S.A
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CIATE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KRYOLAN
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CHANTECAILLE BEAUTE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givenchy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&G
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AS Beauty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations