市場調查報告書
商品編碼
1270927
2023-2030 年全球數位出版和內容流媒體市場Global Digital Publishing and Content Streaming Market 2023-2030 |
全球數位出版和內容流媒體市場規模預計到 2022 年將達到 1290 億美元,在預測期間(2023-2030 年)的複合年增長率為 9.6%,到 □□2030 年將達到 2450 億美元。到過。 數位出版和內容流媒體市場中的公司正在開發漸進式 Web 應用程序 (PWA) 以推動用戶參與並增加收入。 PWA 是一種在 Web 瀏覽器中顯示為網站的應用程序。 PWA 允許開發人員開發適用於所有平台和設備的單個應用程序,從而顯著減少應用程序開發所需的時間和資源。 PWA 幫助 Web 內容髮布者最大限度地擴大影響範圍,提高用戶參與度,並在不同的媒體平台上提供統一的客戶體驗。 例如,由 Google 支持和開發的 Flutter 是一種現代框架,用於為 iOS 和 Android 等操作系統開發移動應用程序。 美國新聞出版商華盛頓郵報開發的 PWA 已成功將用戶參與度提高 5 倍。
全球數位出版和內容流媒體市場根據類型、產品和應用進行細分。 按類型分為內容流媒體和數位出版。 按產品分為訂閱型和點播型。 此外,按應用分為中小企業和大型企業。 按產品劃分,訂閱細分預計在預測期內將佔據很大份額。
OTT 解決方案通過互聯網提供電影和電視內容,無需用戶訂閱傳統的有線或付費電視服務。 由於對業務流程自動化和寬帶基礎設施豐富的需求不斷增加,預計該行業在預測期內將出現顯著增長。 OTT 的新興特徵,例如混合貨幣化模式、數位原創內容以及由於激烈競爭導致的內容碎片化,預計將進一步推動該細分市場的增長。
全球數位出版和內容流媒體市場分為北美(美國、加拿大)、歐洲(意大利、西班牙、德國、法國等)和亞太地區(印度、中國、日本、韓國等) ), Rest of World 按地區進一步細分,包括(中東和非洲、拉丁美洲)。 可以根據要求在特定地區或國家層面分析市場。 其中,亞太地區預計在預測期內增長顯著,而北美地區預計在數位出版和內容流媒體市場增長顯著。
預計北美將佔據數位出版和內容流媒體市場的很大份額。 預計非洲將成為預測期內增長最快的地區。 為了更具可擴展性和更實惠的內容交付,內容流媒體服務提供商正在提供低成本的會員服務,尤其是在印度、巴西和一些非洲國家等發展中國家的視頻流媒體服務正在增加。 例如,Netflix 在印度的起價為每月 500 印度盧比(7.1 美元),在美國為 7.99 美元。 在巴西,Netflix 的月度套餐起價為 19.9 巴西雷亞爾(5 美元)。 同樣,亞馬遜提供 Prime Video 訂閱服務,美國每年 119 美元,印度 999 印度盧比(14.5 美元)。
全球數位出版和內容流媒體市場的主要參與者是 Adob□□e Inc.、Xerox Corp.、Google LLC、Amazon、RELX 等。 市場參與者通過採用併購、合作夥伴關係、合作、籌款和新產品發布等各種戰略為市場增長做出重大貢獻,以保持市場競爭力。。 例如,2018 年 4 月,Amazon.com, Inc. 與穀歌合作,將官方 YouTube 應用程序引入亞馬遜的 Fire TV。 這些對電視和其他娛樂內容的補充服務預計會對市場上現有的主要參與者構成威脅。
The global digital publishing and content streaming market size was valued at $129 billion in 2022, and is projected to reach $245 billion by 2030, registering a CAGR of 9.6% during the forecast period (2023-2030). Companies in the digital publishing and content streaming market are developing progressive web applications (PWAs) to drive user engagement and boost revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and resources required for app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience across different media platforms. For instance, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. Additionally, PWAs developed by Washington Post, an American news publishing company, have resulted in rising in user engagement by as much as five times.
The global digital publishing and content streaming market is segmented based on type, product, and application. Based on the type, the market is segmented into content streaming and digital publishing. On the basis of product, the market is segmented into subscription, and on-demand. Further, on the basis of application, the market is sub-segmented into small and medium enterprises, and large enterprises. Among the product segment, the subscription sub-segment is expected to cater to a prominent market share over the forecast period.
OTT solutions deliver film and TV content through the internet without users' subscriptions to traditional cable or pay-TV services. The segment is expected to witness a noticeable growth over the forecast period owing to the growing demand for improved automation of business processes and the full availability of broadband infrastructure. OTT's emerging features such as hybrid monetization models, digital original content, and content fragmentation due to intensive competition are expected to further propel the segment growth.
The global Digital Publishing and Content Streaming market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater prominent growth over the forecast period, however, the North American region is projected to experience considerable growth in the digital publishing and content streaming market.
North America is expected to hold a major share in the digital publishing and content streaming market. Africa is expected to be the fastest-growing region in the forecast period. For more scalable and affordable content distribution, content streaming service providers are providing low-cost membership services, particularly for video streaming, in developing nations like India, Brazil, and some African nations. For instance, Netflix offers its monthly plan starting at INR 500 ($7.1) in India, whereas subscription plans in the US start at $7.99. Netflix subscription in Brazil starts at BRL 19.9 ($5). Similarly, Amazon offers a prime video subscription which costs $119 a year in the US and INR 999 ($14.5) in India.
The major companies serving the global digital publishing and content streaming market include Adobe Inc., Xerox Corp., Google LLC, Amazon, RELX, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in April 2018, Amazon.com, Inc. partnered with Google to bring official YouTube applications to Amazon's Fire TV. These complementary services for television and other entertainment content are anticipated to pose a threat to existing key players in the market.