數位出版市場規模、佔有率、成長分析，按產品類型、使用模式、地區分類 - 產業預測，2024-2031 年

2022年全球數位出版市場規模為1523億美元，從2023年的1699.7億美元成長到2031年的4089.6億美元，在預測期內（2024-2031年）預計複合年成長率為11.60%。

數位出版，也稱為電子出版，包括透過網站、社交媒體和搜尋引擎內容傳送文字、音訊和視訊等內容。隨著世界走向線上，各種數位內容正在產生，包括財經雜誌、醫學期刊和電子報。智慧型手機、平板電腦和電子閱讀器使用的增加正在改變消費者的偏好，並從傳統的印刷書籍轉向數位格式。這種演變極大地推動了數位出版領域的成長。電子書的興起使數位消費更加普遍，促使數位出版公司開發專門的應用程式，以便輕鬆存取各種電子書。這一趨勢預計將繼續該行業的擴張，越來越多的讀者因其便利性和可訪問性而採用電子格式。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 專利分析
• 案例研究
• 客戶和購買標準分析

數位出版市場規模：按類型和複合年成長率（2024-2031）

• 市場概況
• 文字內容
• 影片內容
• 音訊內容

數位出版市場規模：依產品及複合年成長率（2024-2031）

• 市場概況
• 電子書
• 線上雜誌
• 通訊
• 目錄
• podcast
• 迷因
• 小冊子
• 推介會
• 報紙
• 部落格
• 其他

數位出版市場規模：依使用模式及複合年成長率（2024-2031）

• 市場概況
• 基於訂閱
• 一次付款
• 其他

數位出版市場規模：按應用和複合年成長率（2024-2031）

• 市場概況
• 智慧型手機
• 筆記型電腦
• PC
• 其他

數位出版市場規模：依最終用戶和複合年成長率（2024-2031）

• 市場概況
• 科學、技術與醫學（STM）
• 法律和商業
• 其他

數位出版市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Amazon
• Apple
• Google
• Tencent
• Rakuten Kobo
• Hachette Livre
• Pearson
• HarperCollins Publishers
• Simon & Schuster
• Wolters Kluwer
• Springer Nature
• Cengage Learning
• John Wiley & Sons
• Reed Elsevier（RELX Group）
• Scholastic Corporation
• Elsevier
• Oxford University Press

結論和建議

Global Digital Publishing Market size was valued at USD 152.30 billion in 2022 and is poised to grow from USD 169.97 billion in 2023 to USD 408.96 billion by 2031, growing at a CAGR of 11.60% during the forecast period (2024-2031).

Digital publishing, also known as e-publishing, encompasses the distribution of content-text, audio, and video-across websites, social media, and search engines. With the shift towards online technology, companies are producing diverse digital materials, including financial magazines, medical journals, and newsletters. The increasing use of smartphones, tablets, and e-readers has transformed consumer preferences, moving away from traditional printed books to digital formats. This evolution is significantly driving growth within the digital publishing sector. The rise of e-books has further popularized digital consumption, prompting digital publishing companies to develop specialized applications for easy access to a wide array of e-books. This trend is anticipated to sustain the industry's expansion, as more readers embrace electronic formats for their convenience and accessibility.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Publishing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Publishing Market Segmental Analysis

Global Digital Publishing Market is segmented by Type, Product, Usage Mode, Application, End User, and Region. Based on Type, the market is segmented into Text Content, Video Content, and Audio Content. Based on Product, the market is segmented into e-books, Online magazines, Newsletters, Catalogs, Podcasts, Memes, Brochures, Presentations, Newspapers, Blogs, and Others. Based on Usage Mode, the market is segmented into Subscription Based, One-time Pay, and Others. Based on Application, the market is segmented into Smartphones, Laptops, PCs, and Others. Based on End User, the market is segmented into Scientific, Technical, & Medical (STM), Legal & Business, and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Publishing Market

The Global Digital Publishing market is being significantly propelled by the rising adoption of e-books as alternatives to traditional paperback literature. Industry leaders such as Quad/Graphics, LSC Communications, Cimpress, and Cenveo have recognized that their operational risks are closely linked to technological advances, notably the transition from physical documents to digital formats. As smart devices have become more prevalent, content is increasingly consumed in digital form rather than on paper. Over recent years, the growing popularity of e-books has spurred the use of dedicated e-reading devices like iPads and Kindles. This trend, alongside a steady demand for paperback books, is expected to drive substantial growth in the digital publishing sector during the forecast period.

Restraints in the Global Digital Publishing Market

The global digital publishing market is currently facing significant restraints, primarily due to the increasing availability of alternative resources. The rise of open educational resources and low-cost textbook options presents a substantial challenge, as many consumers turn to free or inexpensive materials found online, which could stifle the growth of the digital publishing sector. This shift towards freely accessible content, often without restrictions, threatens traditional revenue streams, as users are gravitating away from subscription-based publications. Consequently, the surge in freely available resources is expected to hinder market growth throughout the forecast period, creating challenges for traditional digital publishers.

Market Trends of the Global Digital Publishing Market

The global digital publishing market is experiencing substantial growth driven by the proliferation of mobile applications, which facilitate seamless content access and consumption. Countries such as India, Brazil, the US, Indonesia, and Russia are leading the way, with India alone registering over 4.7 billion installs on Google Play, highlighting a significant shift towards mobile-centric publishing solutions. This trend not only expands the reach of digital content across diverse demographics but also fosters innovative engagement strategies for publishers. As mobile technology continues to evolve, the digital publishing landscape will likely see increased investment in mobile platforms, thereby enhancing user experience and content delivery.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Digital Publishing Market Size by Type & CAGR (2024-2031)

• Market Overview
• Text Content
• Video Content
• Audio Content

Global Digital Publishing Market Size by Product & CAGR (2024-2031)

• Market Overview
• e-books
• Online magazines
• Newsletters
• Catalogs
• Podcasts
• Memes
• Brochures
• Presentations
• Newspapers
• Blogs
• Others

Global Digital Publishing Market Size by Usage Mode & CAGR (2024-2031)

• Market Overview
• Subscription Based
• One-time Pay
• Others

Global Digital Publishing Market Size by Application & CAGR (2024-2031)

• Market Overview
• Smartphones
• Laptops
• PCs
• Others

Global Digital Publishing Market Size by End User & CAGR (2024-2031)

• Market Overview
• Scientific, Technical, & Medical (STM)
• Legal & Business
• Others

Global Digital Publishing Market Size & CAGR (2024-2031)

• North America, (Type, Product, Usage Mode, Application, End User)
  • US
  • Canada
• Europe, (Type, Product, Usage Mode, Application, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Product, Usage Mode, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Product, Usage Mode, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Product, Usage Mode, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Amazon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten Kobo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hachette Livre
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HarperCollins Publishers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simon & Schuster
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolters Kluwer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Springer Nature
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cengage Learning
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Wiley & Sons
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed Elsevier (RELX Group)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scholastic Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elsevier
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oxford University Press
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation