市場調查報告書
商品編碼
1363908
全球連網玩具市場 2023-2030Global Connected Toys Market 2023-2030 |
在預測期(2023-2030 年),全球連網玩具市場預計年複合成長率為 8.7%。基於專家知識平台和其他內容結構的連網玩具可以創造更強大、更具教育性和不斷發展的與兒童互動的系統,從而形成更強大的教育和發展成果。聯網玩具的日益普及以及通訊網路的改善是支持全球市場成長的關鍵因素。例如,2023 年 1 月,Namasthe World 推出了一系列連網玩具,包括實體玩具、數位內容、寓教於樂的遊戲和兒童休閒遊戲。新成立的位於海得拉巴的兒童玩具和遊戲品牌。它將專注於在不同的娛樂平台上打造有趣的、國際標準的IP。
全球連網玩具市場按交易模式、廣告形式和垂直產業進行細分。根據互動設備,市場細分為應用程式連接的無人機、智慧型手機連接的玩具、控制台連接的玩具和平板電腦連接的玩具。根據技術,市場可細分為 Wi-Fi、藍牙、RFID 或 NFC。根據年齡層,市場分為2-5歲、6-8歲、8-12歲和青少年。此外,根據分銷管道,市場分為網路商店、實體門市、專賣店等。在互動設備中,由於智慧型手機連接的發展不斷成長,透過網路搜尋功能和語音識別等嵌入式軟體提供更個人化的體驗,因此智慧型手機連接的玩具細分市場預計將佔據相當大的市場佔有率。
在這些技術中,Wi-Fi 細分市場預計將在全球連網玩具市場中佔據相當大的佔有率。此細分市場的成長歸因於Wi-Fi 連接玩具的影響力日益增強,這些玩具使父母和家庭能夠更密切地監控和參與兒童的發展,傳輸訊息,使父母能夠更好地了解孩子所從事的活動並建立從遊戲到親子討論的聯繫。使用機器學習來收集資料並追蹤兒童消費的內容模組、他們談論某些主題的能力以及整體參與水平和聽力技能,這些因素都會影響玩具隨著時間的推移而演變,以適應兒童的需求和技能水平。
全球連網玩具市場根據地理位置進一步細分,包括北美(美國和加拿大)、歐洲(英國、義大利、西班牙、德國、法國和歐洲其他地區)、亞太地區(印度、中國、日本) 、韓國和亞洲其他地區)以及世界其他地區(中東和非洲以及拉丁美洲)。其中,由於採用了人工智慧、機器學習、語音和語音學習等互聯玩具舉措,預計北美將在全球市場中佔據顯著佔有率。主要市場參與者包括 Mattel Inc.、Hasbro Inc.、Sphero Inc. 等。
在所有地區中,亞太地區預計在預測期內將以可觀的年複合成長率成長。區域成長歸因於技術進步、可支配收入增加以及智慧設備的日益普及,該地區國家已成為採用連網玩具的沃土。這些玩具通常整合了擴增實境、虛擬實境和網路連接,提供吸引兒童和家長的互動和教育體驗。中國和日本是亞太連網玩具市場的重要參與者。中國龐大的人口、快速的城市化以及對科技驅動產品的熱情使其成為這些玩具的主要市場。同時,日本的技術實力和創新文化促進了創新型聯網玩具的開發,以滿足精通技術的消費者群體的需求。
因此,隨著主要參與者不斷創新和引入新概念,亞太聯網玩具市場有望進一步擴大,重塑兒童玩耍和學習的方式。該地區繼續擁抱數位化,預計對融合娛樂與教育的連網玩具的需求將激增,為企業提供大量成長機會,同時增強年輕人的學習體驗。
Title: Global Connected Toys Market Size, Share & Trends Analysis Report by Interacting Device (App-Connected Drones, Smartphone-Connected Toys, Console-Connected Toys, and Tablet-Connected Toys), by Technology (Wi-Fi, Bluetooth, and RFID or NFC), by Age Group (2-5 years, 6-8 years, 8-12 years, and Teenagers), by Distribution Channels (Online Stores, Offline Stores, Specialty Stores, and Others)Forecast Period (2023-2030).
The global connected toys market is anticipated to grow at a CAGR of 8.7% during the forecast period (2023-2030). Connected toys that build on expert knowledge platforms and other content structures could create more robust, educational, and evolving systems of interaction with children, forging stronger educational and developmental outcomes. The growing adoption of connected toys coupled with the improving communication network is the key factor supporting the growth of the market globally. For instance, in January 2023, Namasthe World launched a range of connected toys including physical toys, digital content, edutainment-centric games, and casual games for kids. The newly formed Hyderabad-based children's toy and gaming brand. It will focus on creating interesting and international standard IPs on different platforms of entertainment.
The global connected toys market is segmented on the transaction mode, advertisement format, and industry verticals. Based on the interacting device, the market is sub-segmented into app-connected drones, smartphone-connected toys, console-connected toys, and tablet-connected toys. Based on the technology, the market is sub-segmented into Wi-Fi, Bluetooth, and RFID or NFC. On the basis of age group, the market is sub-segmented into 2-5 years, 6-8 years, 8-12 years, and teenagers. Further, on the basis of distribution channels, the market is sub-segmented into online stores, offline stores, specialty stores, and others. Among the interacting devices, the smartphone-connected toys sub-segment is anticipated to hold a considerable share of the market owing to the rise in the development of smartphone connectivity that provides a more personalized experience through embedded software such as web search functions and speech recognition.
Among the technology, the Wi-Fi sub-segment is expected to hold a considerable share of the global connected toys market. The segmental growth is attributed to the growing influence of Wi-Fi-connected toys that allow parents and families to more closely monitor and involve themselves in children's development, transmitting information that would allow parents to better understand the activities their children are engaged in and build connections from play to parent-child discussions. use machine learning to collect data and track content modules that children consume, their ability to talk about certain topics, and overall engagement level and listening skills, factor into the toy's evolution over time to fit the child's needs and skill levels.
The global connected toys market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the adoption of initiatives for connected toys such as artificial learning, machine learning, and voice and speech learning. The Key market players include Mattel Inc., Hasbro Inc., Sphero Inc., and others.
Among all regions, the Asia-Pacific region is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to technological advancements, increasing disposable income, and the rising popularity of smart devices, countries within this region have become fertile ground for the adoption of connected toys. These toys, that often integrate augmented reality, virtual reality, and internet connectivity, offer interactive and educational experiences that captivate both children and parents alike. China and Japan stand out as prominent players in the Asia-Pacific connected toys market. China's massive population, rapid urbanization, and enthusiasm for tech-driven products have turned it into a major market for these toys. Meanwhile, Japan's technological prowess and culture of innovation have led to the development of innovative connected toys that cater to a tech-savvy consumer base.
Hence, with key players continually innovating and introducing novel concepts, the Asia-Pacific connected toys market is poised to expand further, reshaping the way children play and learn. The region continues to embrace digitalization, and the demand for connected toys that blend entertainment with education is anticipated to surge, offering substantial growth opportunities for businesses while enhancing the learning experiences of young minds.
The major companies serving the connected toys market include Mattel Inc., Sony Group Corp., The LEGO Group, Hasbro Inc., Playmobil, Mattel Inc. and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2021, Mattel, Inc. announced that Mattel Creations, the company's collaboration and direct-to-consumer platform, is further evolving its toys as an art collection to include a Non-Fungible Token ("NFT") series from the super-charged wheels brand.