Product Code: PM3491
The global connected toys market size is expected to reach USD 65.22 billion by 2032, according to a new study by Polaris Market Research. The report "Connected Toys Market Share, Size, Trends, Industry Analysis Report, By Application (Education, Entertainment, and Other Applications); By Age Group; By Distribution Channel; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Surge in the number of parents and children enhancement with the internet usage worldwide which successfully combines the fun and education together and allow parents to monitor their kids' activities coupled with the growing adoption of technology, mathematics, and engineering toys, are major factors propelling the market growth.
Moreover, the increasing popularity and prevalence of STEM toys, that are being used for enhancing professional skills like coding and engineering and focus on key players on developing innovated toys, will further create lucrative growth opportunities for the market. For instance, in January 2023, WowWee, introduced MINTiD Dog-E, a groundbreaking smart and app-connected robot toy with audio sensors, life-like movements, touch sensors, and a persistence of vision. The Dog-E companion app enable multiple users in a family to mint and save their own individual profile with unique look and personality.
With the rapid technological advancements and innovations, children toys are already connected to the internet and computerized and likely to have several new upgrades over the coming years. Additionally, the drastic increase in the number of internet users globally along with the rising adoption of various hand-held devices such as tablets and smartphones, is generating huge demand and growth potential.
Many connected types are now incorporating technologies like artificial intelligence and VR & AR to enhance their interactive features and offer better and immersive user experiences and some major connected toy companies have started offering subscription-based services that provide access to new content and features over time, as this model allow companies to continuously generating revenue beyond the toy initial purchase.
Connected Toys Market Report Highlights
Entertainment segment led the industry share in 2022, mainly due to rapid adoption of smart toys including tablets, robots, and interactive dolls and integration of features like voice and facial recognition
1-5 years segment held the majority market share in 2022, which is mainly driven by growing prevalence among parents of this age category which help them in engaging tehri child
Online segment is projected to register a large CAGR during the study period, on account of consumer inclination towards online shopping
North America region dominated the global market with largest share owing to rising investments on large companies towards the development of interactive toys with improved characteristics
The global key market players include: iRobot Corporation, Digital Dream Labs, Konami Holdings Corporation, The LEGO Group, Hasbro, and Mattel
Polaris Market Research has segmented the connected toys market report based on application, age group, distribution channel, and region:
Connected Toys, Application Outlook (Revenue - USD Billion, 2019 - 2032)
- Education
- Entertainment
- Other Applications
Connected Toys, Age Group Outlook (Revenue - USD Billion, 2019 - 2032)
- 1-5 Years
- 6-8 Years
- 9-12 Years
- Teenagers (13-19) Years
Connected Toys, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)
Connected Toys, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Connected Toys Market Insights
- 4.1. Connected Toys Market - Distribution Channel Snapshot
- 4.2. Connected Toys Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Easy availability of connected platforms
- 4.2.1.2. Rapid development of new and innovative technologies
- 4.2.2. Restraints and Challenges
- 4.2.2.1. High cost of the connected toys
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Connected Toys Market Distribution Channel Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Connected Toys Market, by Age Group
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 5.3. 1-5 Years
- 5.3.1. Global Connected Toys Market, by 1-5 Years, by Region, 2019-2032 (USD Billion)
- 5.4. 6-8 Years
- 5.4.1. Global Connected Toys Market, by 6-8 Years, by Region, 2019-2032 (USD Billion)
- 5.5. 9-12 Years
- 5.5.1. Global Connected Toys Market, by 9-12 Years, by Region, 2019-2032 (USD Billion)
- 5.6. Teenagers (13-19 Years)
- 5.6.1. Global Connected Toys Market, by Teenagers (13-19 Years), by Region, 2019-2032 (USD Billion)
6. Global Connected Toys Market, by Application
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 6.3. Education
- 6.3.1. Global Connected Toys Market, by Education, by Region, 2019-2032 (USD Billion)
- 6.4. Entertainment
- 6.4.1. Global Connected Toys Market, by Entertainment, by Region, 2019-2032 (USD Billion)
- 6.5. Other Applications
- 6.5.1. Global Connected Toys Market, by Other Applications, by Region, 2019-2032 (USD Billion)
7. Global Connected Toys Market, by Distribution Channel
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 7.3. Offline
- 7.3.1. Global Connected Toys Market, by Offline, By Region, 2019-2032 (USD Billion)
- 7.4. Online
- 7.4.1. Global Connected Toys Market, by Online, By Region, 2019-2032 (USD Billion)
8. Global Connected Toys Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Connected Toys Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Connected Toys Market - North America
- 8.3.1. North America: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.3.2. North America: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.3. North America: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.3.4. Connected Toys Market - U.S.
- 8.3.4.1. U.S.: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.3.5. Connected Toys Market - Canada
- 8.3.5.1. Canada: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.4. Connected Toys Market - Europe
- 8.4.1. Europe: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.3. Europe: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.4.4. Connected Toys Market - UK
- 8.4.4.1. UK: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.4.5. Connected Toys Market - France
- 8.4.5.1. France: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.5.3. France: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.4.6. Connected Toys Market - Germany
- 8.4.6.1. Germany: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.4.7. Connected Toys Market - Italy
- 8.4.7.1. Italy: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.4.8. Connected Toys Market - Spain
- 8.4.8.1. Spain: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.4.9. Connected Toys Market - Netherlands
- 8.4.9.1. Netherlands: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.4.10. Connected Toys Market - Russia
- 8.4.10.1. Russia: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.5. Connected Toys Market - Asia Pacific
- 8.5.1. Asia Pacific: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.5.4. Connected Toys Market - China
- 8.5.4.1. China: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.4.3. China: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.5.5. Connected Toys Market - India
- 8.5.5.1. India: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.5.3. India: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.5.6. Connected Toys Market - Malaysia
- 8.5.6.1. Malaysia: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.5.7. Connected Toys Market - Japan
- 8.5.7.1. Japan: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.5.8. Connected Toys Market - Indonesia
- 8.5.8.1. Indonesia: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.5.9. Connected Toys Market - South Korea
- 8.5.9.1. South Korea: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.6. Connected Toys Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.6.4. Connected Toys Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.6.5. Connected Toys Market - UAE
- 8.6.5.1. UAE: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.6.6. Connected Toys Market - Israel
- 8.6.6.1. Israel: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.6.7. Connected Toys Market - South Africa
- 8.6.7.1. South Africa: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.7. Connected Toys Market - Latin America
- 8.7.1. Latin America: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.7.4. Connected Toys Market - Mexico
- 8.7.4.1. Mexico: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.7.5. Connected Toys Market - Brazil
- 8.7.5.1. Brazil: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Connected Toys Market, by Application, 2019-2032 (USD Billion)
- 8.7.6. Connected Toys Market - Argentina
- 8.7.6.1. Argentina: Connected Toys Market, by Age Group, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Connected Toys Market, by Distribution Channel, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Connected Toys Market, by Application, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. LEGO Group
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Sony Corporation
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. UBTech Robotics Corporation
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. iRobot Corporation
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Digital Dream Labs
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Sphero Inc
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Hasbro
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Mattel
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. DJI
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Wonder Workshop
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. Konami Holdings
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. Playmobil
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
- 10.13. K'NEX Industries
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
- 10.14. TOSY Robotics
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development
- 10.15. WowWee Group
- 10.15.1. Company Overview
- 10.15.2. Financial Performance
- 10.15.3. Product Benchmarking
- 10.15.4. Recent Development
- 10.16. Workinman
- 10.16.1. Company Overview
- 10.16.2. Financial Performance
- 10.16.3. Product Benchmarking
- 10.16.4. Recent Development
- 10.17. Pillar Learning
- 10.17.1. Company Overview
- 10.17.2. Financial Performance
- 10.17.3. Product Benchmarking
- 10.17.4. Recent Development
- 10.18. Smart Teddy
- 10.18.1. Company Overview
- 10.18.2. Financial Performance
- 10.18.3. Product Benchmarking
- 10.18.4. Recent Development
- 10.19. KEYi Technology
- 10.19.1. Company Overview
- 10.19.2. Financial Performance
- 10.19.3. Product Benchmarking
- 10.19.4. Recent Development