市場調查報告書
商品編碼
1380443
2023-2030 年全球零售市場區塊鏈Global Blockchain in Retail Market 2023-2030 |
零售市場的全球區塊鏈預計在預測期內將以 78.5% 的複合CAGR成長。透明度、安全性和支付效率是零售業使用區塊鏈的主要優勢。由於區塊鏈所提供的好處,零售業擴大採用區塊鏈,這是推動全球區塊鏈在零售市場成長的關鍵因素。零售領域對區塊鏈技術的巨額投資進一步促進了市場的成長。例如,2023 年4 月,Cosmose 人工智慧(AI) 獲得了非營利組織NEAR 基金會的一筆未公開投資,該公司開發了一個平台,利用人工智慧分析來追蹤店內客流量並與線上購物者互動。區塊鏈協議 NEAR 的創始人,該公司估值為 5 億美元。透過新的投資,它將專注於 Web3 生態系統,旨在為購物者創造無縫體驗並增加零售商的銷售。兩人正在建立一個支付系統,允許用戶以較低的交易費用使用加密貨幣進行購物。
全球零售市場的區塊鏈根據產品類型進行細分。根據應用,市場分為合規管理、智慧合約、供應鏈和庫存管理、交易管理、自動化客戶服務和身分管理。供應鏈和庫存管理在全球市場中佔有主要佔有率。零售竊盜案的增加推動了零售業對供應鏈管理的區塊鏈技術需求。例如,根據美國零售聯合會 2022 年零售安全調查的資料,被盜商品造成的零售損失從 2020 年的 908 億美元增加到 2021 年的 945 億美元。
全球區塊鏈零售市場按地域進一步細分,包括北美(美國和加拿大)、歐洲(義大利、西班牙、德國、法國等)、亞太地區(印度、中國、日本、韓國、等)以及世界其他地區(中東、非洲和拉丁美洲)。其中,亞太地區預計將在全球區塊鏈零售市場中呈現最高成長。該地區主要零售商擴大採用區塊鏈技術是推動該地區市場成長的關鍵因素。例如,2018 年 2 月,中國最大的線上和實體零售商京東宣佈為其 Al Catapult 區塊鏈孵化首批四家新創公司。這個總部位於北京的計畫吸引了來自澳洲和英國等遠方的候選人,旨在利用該公司龐大的中國基礎設施來實現區塊鏈和人工智慧的新應用。
北美在全球區塊鏈零售市場中佔有相當大的佔有率。在北美地區,美國在該地區市場中佔有主要市場佔有率。沃爾瑪、戴比爾斯集團、美國運通、家樂福、寶潔、Wallgreens 和 Denim Deal 是美國不同產業的主要零售商,在其營運中使用了區塊鏈技術。沃爾瑪加拿大公司使用區塊鏈來解決可能是與物流和運輸相關的最廣泛和最持久的問題 - 管理貨運公司網路內的大量發票和付款。該地區零售業高度採用區塊鏈技術是該地區市場高佔有率的關鍵因素。
主要參與者加強忠誠度計畫進一步為區域市場做出貢獻。 Oracle 的一項研究顯示,71.0% 的美國消費者每月至少活躍一到五個忠誠度計劃,56.0% 的消費者在手機上至少擁有一個忠誠度獎勵計劃應用程式。最重要的是,62.0% 的消費者願意選擇一個品牌而不是另一個品牌,因為它的忠誠度計劃。區塊鏈的實施可以使零售公司創建一個去中心化的系統,忠誠度積分可以在多個品牌和零售領域使用。透過零售業的區塊鏈,忠誠度網路的所有參與者,包括品牌、忠誠度計畫管理員和客戶,都可以在可信賴的系統中進行交互,同時保持隱私完整。
Title: Global Blockchain in Retail Market Size, Share & Trends Analysis Report by Application (Compliance Management, Smart Contract, Supply Chain & Inventory Management, Transaction Management, Automated Customer Service, and Identity Management)Forecast Period (2023-2030).
The global blockchain in retail market is anticipated to grow at a significant CAGR of 78.5% during the forecast period. Transparency, security, and payment efficiency are the key benefits of using blockchain in retail industry. The growing adoption of blockchain in retail owing to its offered benefits is a key factor driving the growth of the global blockchain in retail market. The huge investments in blockchain technology in retail sector is further contributing to the market growth. For instance, in April 2023, Cosmose Artificial Intelligence (AI), which has developed a platform that uses AI analytics to track in-store foot traffic and engage with shoppers online, has received an undisclosed investment from NEAR Foundation, the non-profit arm of blockchain protocol NEAR, valuing the company at $500 million. With the new investment, it will focus on the Web3 ecosystem with the aim of creating seamless experiences for shoppers and increasing sales for retailers. The pair are building a payment system that allows users to shop with crypto at low transaction fees.
The global blockchain in retail market is segmented based on product type. Based on application, the market is segmented into compliance management, smart contract, supply chain & inventory management, transaction management, automated customer service, and identity management. Supply chain and inventory management hold major share in the global market. The increasing retail theft drives the blockchain technology demand in the retail sector for supply chain management. For instance, according to the data from the National Retail Federation's 2022 Retail Security Survey, retail losses from stolen goods increased to $94.5 billion in 2021, up from $90.8 billion in 2020.
The global blockchain in retail market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, Asia-Pacific is anticipated to exhibit highest growth in the global blockchain in retail market. The growing adoption of blockchain technology by key retailers across the region is a key factor driving the growth of the regional market. For instance, in February 2018, China's largest online and brick and mortar retailer JD.com announced the first four startups for its Al Catapult Blockchain incubation. The Beijing-based program, which has seen candidates from as far afield as Australia and the UK, aims to use the company's vast Chinese infrastructure to arrive at new applications of Blockchain and AI.
North America held a considerable share in the global blockchain in retail market. In North America, the US held a major market share in the regional market. Walmart, De Beers Group, American Express, Carrefour, P&G and Wallgreens, and Denim Deal are the major retailers of US from different sectors that uses blockchain technology in their operations. Walmart Canada used blockchain to tackle possibly the most widespread and persistent problem associated with logistics and transportation - managing enormous amounts of invoices and payments within the network of freight carriers. The high adoption of blockchain technology in retail sector of the region is a key contributor to the high share of this regional market.
Enhancement of loyalty program by key players is further contributing to the regional market. According to a study by Oracle, 71.0% of US consumers are active in at least one to five loyalty programs per month and 56.0% have at least one loyalty rewards program app on their phone. Most importantly, 62.0% of consumers are willing to choose one brand over another because of its loyalty program. Blockchain implementation can enable retail companies to create a decentralized system where loyalty points can be spent across multiple brands and retail segments. With blockchain in retail, all participants of the loyalty network including brands, loyalty program administrators, and customers can interact in a trustful system while keeping their privacy intact.
The major companies serving the global blockchain in retail market include: SAP SE, IBM Corp., Oracle Corp., Microsoft Corp., Amazon Web Services, Inc. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in December 2022, Lowe's introduced a new solution, developed in its Innovation labs division, designed to combat retail theft in an invisible way to consumers through the use of the blockchain and RFID chips. The new Project Unlock technology combines IoT sensors and low-cost RFID chips to activate power tools at the point of purchase while creating a publicly accessible, secure, and anonymized record of legitimate purchases on the blockchain.