市場調查報告書
商品編碼
1481793
全球區塊鏈零售市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢與預測Global Blockchain in Retail Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球零售市場對區塊鏈的需求預計將從 2023 年的 2,963.9 億美元達到近 12,6705.2 億美元的市場規模,2024-2032 年研究期間複合年成長率為 51.78%。
零售業區塊鏈是指在零售業應用區塊鏈技術,提高供應鏈的透明度、可追溯性和安全性,並增強客戶信任,實現新的商業模式和客戶體驗。區塊鏈可以創建去中心化、防篡改的數位帳本,記錄和驗證整個零售生態系統的交易、產品來源和所有權。它使零售商能夠追蹤商品從供應商到消費者的流動,驗證產品的真實性,確保符合監管標準,並偵測和防止假冒或詐欺活動。它還促進忠誠度計劃、產品保固和供應鏈金融等創新解決方案的發展,為零售業提高效率和創造價值提供機會。
零售業的區塊鏈市場正在經歷快速成長,這是由重塑零售格局的幾個關鍵因素推動的,並推動了對創新解決方案的需求,以提高整個供應鏈和客戶體驗的透明度、信任和效率。電子商務和全通路零售的興起增加了供應鏈網路的複雜性和互聯性,帶來了假冒偽劣商品、供應鏈可視性差距以及庫存管理和訂單履行效率低下等挑戰。區塊鏈技術提供了一個去中心化且不可變的分類賬,可以安全、透明地記錄交易、產品來源和供應鏈事件,降低詐欺風險,增強可追溯性,並提高供應鏈效率。此外,消費者對道德採購、永續生產和正宗產品的需求不斷成長,促使零售商採用基於區塊鏈的解決方案進行產品認證、原產地追蹤和永續性認證,使消費者能夠做出明智的購買決策並支持符合其價值觀的品牌。此外,產品安全、資料隱私和供應鏈透明度的監管要求和行業標準推動了區塊鏈技術的採用,以確保合規性、降低風險並建立消費者對零售業務的信任。此外,對客戶忠誠度、個人化和數據驅動的行銷策略的日益關注推動了對基於區塊鏈的忠誠度計劃、客戶身份管理和定向廣告解決方案的投資,這些解決方案利用區塊鏈的安全性和資料完整性功能來保護消費者資料並增強客戶參與度。此外,數位市場、點對點(P2P)商務平台和去中心化金融(DeFi)生態系統的激增為零售市場中的區塊鏈創造了機會。然而,消費者行為和零售趨勢的變化可能會在未來幾年挑戰零售市場成長中的區塊鏈。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外,這些工具也對全球零售業區塊鏈市場的各個細分市場進行了包容性評估。零售業區塊鏈的成長和趨勢為本研究提供了整體方法。
零售市場區塊鏈報告的這一部分提供了國家和地區層面細分市場的詳細資料,從而幫助策略師確定相應產品或服務的目標人口統計數據以及即將到來的機會。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲、中東和非洲零售市場當前和未來對區塊鏈的需求。此外,該報告重點關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。零售市場區塊鏈的主要參與者包括微軟公司、IBM公司、SAP SE、甲骨文公司、亞馬遜網路服務公司、Coinbase、BitPay、BTL Group Ltd.、Earthport PLC、BitFury Group Limited。本節包含競爭格局的整體視圖,包括各種策略發展,例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。
如果您有任何客製化要求,請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。
The global demand for Blockchain in Retail Market is presumed to reach the market size of nearly USD 12670.52 Billion by 2032 from USD 296.39 Billion in 2023 with a CAGR of 51.78% under the study period 2024-2032.
Blockchain in retail refers to applying blockchain technology in the retail industry to improve transparency, traceability, and security in supply chains, enhance customer trust, and enable new business models and customer experiences. Blockchain enables the creation of decentralized, tamper-proof digital ledgers that record and verify transactions, product provenance, and ownership across the retail ecosystem. It allows retailers to track the movement of goods from suppliers to consumers, authenticate product authenticity, ensure compliance with regulatory standards, and detect and prevent counterfeit or fraudulent activities. It also facilitates innovative solutions such as loyalty programs, product warranties, and supply chain finance, offering opportunities for efficiency gains and value creation in the retail sector.
The market for blockchain in retail is experiencing rapid growth driven by several key factors reshaping the retail landscape and driving demand for innovative solutions that enhance transparency, trust, and efficiency across the supply chain and customer experience. The rise of e-commerce & omnichannel retailing has increased the complexity & interconnectedness of supply chain networks, leading to challenges such as counterfeit goods, supply chain visibility gaps, and inefficiencies in inventory management and order fulfillment. Blockchain technology provides a decentralized & immutable ledger that enables secure and transparent record-keeping of transactions, product provenance, and supply chain events, reducing the risk of fraud, enhancing traceability, and improving supply chain efficiency. Moreover, the growing consumer demand for ethically sourced, sustainably produced, and authentic products drives retailers to adopt blockchain-based solutions for product authentication, origin tracking, and sustainability certifications, enabling consumers to make informed purchasing decisions and support brands aligned with their values. Additionally, regulatory mandates and industry standards for product safety, data privacy, and supply chain transparency drive the adoption of blockchain technology to ensure compliance, mitigate risks, and build consumer trust in retail operations. Furthermore, the increasing focus on customer loyalty, personalization, and data-driven marketing strategies drives investments in blockchain-based loyalty programs, customer identity management, and targeted advertising solutions that leverage blockchain's security and data integrity features to protect consumer data and enhance customer engagement. Moreover, the proliferation of digital marketplaces, peer-to-peer (P2P) commerce platforms, and decentralized finance (DeFi) ecosystems creates opportunities for blockchain in retail market. However, changes in consumer behavior and retail trends may challenge the blockchain in retail market growth in the coming years.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Blockchain in Retail. The growth and trends of Blockchain in Retail industry provide a holistic approach to this study.
This section of the Blockchain in Retail market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Blockchain in Retail market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Blockchain in Retail market include Microsoft Corporation, IBM Corporation, SAP SE, Oracle Corporation, Amazon Web Services Inc., Coinbase, BitPay, BTL Group Ltd., Earthport PLC, BitFury Group Limited. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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