市場調查報告書
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全球露營車市場 2023-2030Global Recreational Vehicles Market 2023-2030 |
在預測期內(2023-2030年),全球露營車市場預計將以 9.2% 的CAGR成長。露營車輛 (RV) 是專為休閒用途設計的機動車輛或拖車。露營車通常設有居住區,例如廚房、浴室和睡眠區。它們可用於露營、釣魚、公路旅行和其他戶外活動。例如,2023 年 3 月,電動露營車新創公司 Grounded 今天宣布推出全球首款完全可客製化的智慧電動露營車。 Grounded G1 是一款最先進的露營車,透過一流的佈局客製化、太陽能和零排放,為永續旅行樹立了新標準。
全球露營車市場依類型和應用進行區隔。根據類型,市場分為露營車(a、b 和 c 級)和牽引車(第五輪、旅行拖車和露營拖車)。根據應用程式,市場分為個人和商業。在這些應用中,商業區隔市場預計將佔據相當大的市場佔有率,因為露營車租賃服務的擴展使人們更容易嘗試露營車旅行而無需購買露營車。這有助於向新一代消費者介紹露營車出行,並推動露營車銷售需求。
其中,露營車區隔市場預計將在全球露營車市場中佔據相當大的佔有率。它是自行式露營車,有多種尺寸。它們通常擁有最多的便利設施,例如設施齊全的廚房、浴室和起居區。這種區隔市場的成長歸因於多種因素,例如,人們將工作和旅行結合在一起的工作場所的日益普及,正在推動對露營車的需求。露營車提供了一種舒適便捷的遠距工作方式,同時還可以享受戶外活動,它提供了一種舒適便捷的方式來享受戶外活動,使其成為家庭和個人的有吸引力的選擇。因此,公司正在致力於開發更好的技術,並採取各種策略舉措,例如合作夥伴關係、產品發布和收購,以保持市場競爭力。例如,2022 年10 月,Cerence Inc. 宣布與WFCO Electronics 建立新的合作關係,為露營車(RV) 打造首創的數位座艙體驗,同時Cerence 的業務擴展到汽車之外,為所有類型的移動提供人工智慧解決方案。 WFCO 擁有 40 年的經驗,是為露營車提供創新、高品質電源產品的產業領導者。
全球露營車市場根據地理位置進一步區隔,包括北美(美國和加拿大)、歐洲(英國、義大利、西班牙、德國、法國和歐洲其他地區)、亞太地區(印度、中國、日本) 、韓國和亞洲其他地區)以及世界其他地區(中東和非洲以及拉丁美洲)。其中,由於露營車租賃服務的不斷擴張以及對豪華露營車的需求不斷成長,預計歐洲將在全球市場中佔據顯著佔有率。因此,市場參與者正在關注該地區的各種策略舉措。例如,2023 年 4 月,哥倫比亞溫哥華發布了零排放露營車 (RV) 願景,探索替代燃料在不同車輛類別的應用。露營車概念的設計擁有寬敞的居住區、大型前擋風玻璃和良好的離地間隙,優先考慮駕駛員的舒適度和體驗。 RV 概念展示了 First Hydrogen 如何探索燃料電池電動技術如何應用於大型車輛。
在所有地區中,北美地區預計在預測期內將以相當大的CAGR成長。區域成長歸因於多種因素,例如露營車露營地的可用性、戶外活動和旅遊業的日益普及以及可支配收入的增加。市場參與者不斷致力於新的發展,例如產品推出和合作夥伴關係,以保持市場競爭力。例如,2023年10月,W Motorhome, Inc.宣佈在美國最大的股權眾籌平台StartEngine上進行Reg CF股權眾籌。該經銷公司尚未實現收入,但已收到 10,000 多個詢問,並預售了 200 多輛露營車,交付後將產生超過 3000 萬美元的收入。
2023 年 5 月,Winnebago 宣佈建立合作夥伴關係,在 Winnebago 品牌的露營車中利用 EcoFlow 的解決方案,無論客戶在哪裡冒險,都可以無縫取得電力。 EcoFlow 的永續且可靠的創新電力解決方案套件正在重塑世界獲取能源的方式。隨著人們對隨時隨地工作和娛樂以及能源獨立的需求不斷上升,EcoFlow 的電源解決方案和溫尼伯戈業界領先的露營車 (RV) 將開啟從海灘到山區以及其間任何地方的新生活方式。
Global Recreational vehicles Market Size, Share & Trends Analysis Report by Type (Motorhomes (class a, b and c) and Towable RVs (Fifth Wheel, Travel Trailer and Camping Trailer)), and by Application (Personal and Commercial), Forecast Period (2023-2030)
The global recreational vehicles market is anticipated to grow at a CAGR of 9.2% during the forecast period (2023-2030). A recreational vehicle (RV) is a motor vehicle or trailer that is designed for recreational use. RVs typically have living quarters, such as a kitchen, bathroom, and sleeping area. They can be used for camping, fishing, road trips, and other outdoor activities. For instance, in March 2023, Grounded, an electric RV startup, today announced its launch of the world's first fully customizable smart electric RV. The Grounded G1 is a state-of-the-art RV that sets a new standard for sustainable travel with class-leading layout customization, solar power, and zero-emissions.
The global recreational vehicles market is segmented on the type, and application. Based on the type, the market is sub-segmented into motorhomes (class a, b and c) and towable (fifth wheel, travel trailer and camping trailer). Based on the application, the market is sub-segmented into Personal and Commercial. Among the application, the commercial sub-segment is anticipated to hold a considerable share of the market, owing to the expansion of RV rental services is making it easier for people to try out motorhoming without having to purchase a motorhome. This is helping to introduce motorhoming to a new generation of consumers and is driving demand for motorhome sales.
Among the type, the motorhomes sub-segment is expected to hold a considerable share of the global recreational vehicles market. It is self-propelled RVs that come in a variety of sizes. They typically have the most amenities, such as a full kitchen, bathroom, and living area. This segmental growth is attributed to several factor such as, the growing popularity of workcations, where people combine work and travel, is driving the demand for motorhomes. Motorhomes provide a comfortable and convenient way to work remotely while also enjoying the outdoors and it provide a comfortable and convenient way to enjoy the outdoors, making it an attractive option for families and individuals. Hence, companies are working on development of better technology and adopting various strategic initiatives such as partnership, product launch and acquisition to stay competitive in the market. For instance, In October 2022, Cerence Inc. announced a new partnership with WFCO Electronics to create a first-of-its kind digital cabin experience for recreational vehicles (RVs) as Cerence expands beyond the car to deliver AI solutions for all types of mobility. With 40 years of experience, WFCO is the industry leader in providing innovative, high-quality power products for RVs.
The global recreational vehicles market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Europe is anticipated to hold a prominent share of the market across the globe, owing to increasing expansion of RV rental services and growing demand for luxury RVs. Hence the market players are focusing various strategic initiatives in the region. For instance, in April 2023, Vancouver, Columbia releases its vision for a zero emission Recreational Vehicle (RV) as it explores the applications for alternative fuels across different vehicle classes. Designed to have spacious living quarters, a large front windshield and good ground clearance, the campervan concept prioritizes driver comfort and experience. The RV concept illustrates how First Hydrogen is exploring how fuel cell electric technology could be applied to larger vehicles.
Among all regions, the North America regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to several factors such as, RV campground availability, rising popularity of outdoor activities and tourism, and increasing disposable income. The market players are continuously working on new development such as, products launch and partnership to stay competitive in the market. For instance, In October 2023, W Motorhome, Inc., announces its Reg CF equity crowdfunding on StartEngine, which is the largest equity crowdfunding platform in the US. The distribution company is pre-revenue, but has already received over 10,000 inquiries and pre-sold over 200 motorhomes which will generate over $30 million in revenue when delivered.
In May 2023, Winnebago, announced a partnership to leverage EcoFlow's solutions in Winnebago-branded recreational vehicles to deliver seamless access to power wherever their customers' adventures take them. EcoFlow's innovative suite of sustainable and dependable power solutions are reinventing the way the world accesses energy. As demand for work-and-play-from-anywhere and energy independence continues to rise, EcoFlow's power solutions and Winnebago's industry-leading recreational vehicles (RVs) will unlock new ways of living from the beach to the mountains and everywhere in between.
The major companies serving the recreational vehicles market include Northwood Manufacturing, Oliver Travel Trailers, REV Recreation Group, Swift Group Limited, Thor Industries Inc., Tiffin Motorhomes, Trigona SA, Winnebago Industries Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2023, RVshare and Grounded Partner to Launch Nations First Electric RV Rental Program in Detroit. a new partnership with electric RV startup, to bring a pioneering Electric Recreational Vehicle rental program to the Detroit market. These rentals are available exclusively on RVshare, making Grounded RVs the first electric vehicle fleet on the platform. This program, which is also supported by the Michigan Office for Future Mobility and Electrification (OFME), will provide sustainable travel options for travelers in a historically underserved city via a fleet of E-RVs available for daily hire.