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市場調查報告書
商品編碼
1452999
全球手持遊戲機市場 2024-2031Global Handheld Game Console Market 2024-2031 |
由於技術進步、可支配收入增加、消費者偏好變化以及各種遊戲選擇的可用性不斷增加,預計全球手持遊戲機市場在預測期內(2023-2030年)將以8.2%的CAGR成長。無需網路連線即可隨時隨地在線上玩遊戲的能力是攜帶式遊戲機的主要優勢之一。此外,這些遊戲機比家用電玩遊戲機更輕、更緊湊,這一事實有助於市場進一步擴大。技術發展一直是市場成長的主要動力。遊戲機中使用的硬體和軟體技術隨著時間的推移經過遊戲機製造商的不斷創新和改進。遊戲機最引人注目的技術發展是圖形技術。圖形品質已從早期系統中的 8 位元圖形顯著提高到當代遊戲機中的 4K 解析度。
全球手持遊戲機市場按產品、平台和最終用戶細分。根據產品,市場細分為遊戲機、Xbox、雷蛇 Switchblade、任天堂 Switch 等。根據平台,市場分為 iOS、Android、Windows 和 Linux。此外,根據最終用戶,市場分為成人和兒童。在最終用戶中,成人細分市場預計將佔據相當大的市場佔有率。大約 88% 的 16-24 歲玩家在電子設備上玩遊戲,大多數 16-24 歲玩家在線上玩遊戲,與其他玩家一起玩或與其他玩家一起玩。
其中,Nintendo Switch子細分市場預計將在全球手持遊戲機市場佔據相當大的佔有率。在其競爭對手中,Nintendo Switch 的獨特之處在於它是一款混合設備,既可以用於外部螢幕上的對接遊戲,也可以用於攜帶式遊戲。其混合功能使其吸引了廣泛的用戶,第一方和第三方開發人員都為其提供了大量支援。它可以用作攜帶式手持設備或連接到顯示器或電視的傳統家用控制台。這使得 Switch 能夠同時瞄準兩個市場。此外,由於其適應性強,控制台是一種方攜帶帶的小工具。任天堂新開發的Switch Lite等產品為用戶提供了更多選擇。 Switch Lite 只能用作攜帶式設備,與原始 Switch 不同,它不相容於外部顯示器。 Switch Lite 的好處是它比基本型號 Switch 成本更低,因此適合不打算將其設備用作家用遊戲機的玩家。系統隨附的兩個 Joy-Con 控制器可實現一些創意的遊戲玩法。在電子遊戲《Let's Go, Pikachu!》中,Joy-Con 用於投擲精靈球和捕捉精靈寶可夢!和我們走吧,伊布!這比僅僅按下按鈕感覺更真實
全球手持遊戲機市場根據地理位置進一步細分,包括北美(美國和加拿大)、歐洲(英國、義大利、西班牙、德國、法國和歐洲其他地區)、亞太地區(印度、中國、日本、韓國和亞洲其他地區)以及世界其他地區(中東和非洲以及拉丁美洲)。其中,由於技術優勢,預計北美將在全球市場中佔據顯著佔有率。進步、增加可支配收入、更大的消費者基礎和該地區的主要市場參與者。根據娛樂軟體協會的數據,75% 的美國人家庭中至少有一名遊戲玩家,而美國遊戲玩家的平均年齡為33歲。由於客戶群不斷增加,對遊戲機及相關產品的需求顯著增加,推動了區域產業的發展。
在所有地區中,亞太地區預計在預測期內將以相當大的CAGR成長,因為該地區主要市場參與者的存在、人口可支配收入的增加以及年輕遊戲人口的快速成長,尤其是在國家,例如中國、日本、韓國和印度。索尼等主要廠商憑藉其 PlayStation 佔據了市場主導地位,該遊戲機在日本和韓國等國家很受歡迎,因為遊戲是這些國家文化的主要組成部分。隨著掌上型遊戲機遊戲產業的不斷擴張,日本將成為抓住這些成長機會的黃金地點。與其他亞洲數位遊戲市場相比,主機遊戲在日本尤其重要,因為主要主機製造商(Sony、任天堂和世嘉)的總部都在日本。
服務手持遊戲機市場的主要公司包括 Adobe Systems Incorporated、Google Inc. (DoubleClick)、AOL Inc. (Verizon Communications Inc.)、Yahoo Inc.、Beeswax 等。市場參與者透過各種策略(包括併購、合作、合作、融資和新產品發布),為市場成長做出了巨大貢獻,以保持市場競爭力。例如,2022 年 8 月,羅技 G 和騰訊遊戲宣佈建立合作夥伴關係,將雲端遊戲掌上電腦推向市場,該產品將羅技 G 的硬體專業知識與騰訊遊戲的軟體服務專業知識相結合。為了讓玩家在離開遊戲機或 PC 時也能玩 AAA 遊戲,新裝置將支援各種雲端遊戲服務。兩家公司正在與 Xbox Cloud Gaming 和 NVIDIA GeForce NOW 團隊合作。
Global Handheld Game Console Market Size, Share & Trends Analysis Report by Product (PlayStation, Xbox, Razer Switchblade, Nintendo Switch, and Others (Steam Deck, ROG Ally), by Platform (iOS, Android, Windows, and Linux), and by End-Users (Adults and Children), Forecast Period (2023-2030)
The global Handheld Game Console market is anticipated to grow at a CAGR of 8.2% during the forecast period (2023-2030) owing to the technological advancements, increasing disposable incomes, changing consumer preferences and the rising availability of various gaming options. The ability to play games online as well as the anywhere without the need for an Internet connection is one of the major benefits of portable gaming consoles. Additionally, the fact that these consoles are lighter and more compact than home video game consoles has helped the market expand further. Technological developments have been a major growth driver in the market. The hardware and software technologies utilized in game consoles have undergone continuous innovation and improvement over time by the console manufacturers. The most notable technical development in game consoles has been the graphics technology; graphics quality has significantly improved from 8-bit graphics in early systems to 4K resolutions in contemporary consoles.
The global Handheld Game Console market is segmented by the product, platform, and end-users. Based on the product, the market is sub-segmented into playstation, xbox, razer switchblade, nintendo switch, and others. Based on the platform, the market is sub-segmented into iOS, android, windows, and linux. Further, based on end-users, the market is sub-segmented into adults and children. Among the end-users, the adults sub-segment is anticipated to hold a considerable share of the market. Around 88% of those aged 16-24 were playing games on an electronic device and most 16-24-year-old gamers played online, either against or alongside other players.
Among the product, the Nintendo switch sub-segment is expected to hold a considerable share of the global handheld game console market. Among its rivals, the Nintendo Switch is unique in that it is a hybrid device that can be used for both docked gameplay on an external screen and portable gaming. Its hybrid features make it appealing to a broad range of users, and both first-party and third-party developers offer it a lot of support. It may function as a portable handheld device or as a conventional home console that is linked to a monitor or television. This allows the Switch to target two markets simultaneously. Additionally, the console is a convenient gadget to travel with due to its adaptability. Nintendo new developed product such as the Switch Lite offering users even more choices. The Switch Lite can only be used as a portable device it is not compatible with external monitors, unlike the original Switch. The benefit of the Switch Lite is that it less costly than the base model Switch, so for players who do not intend to use their device as a home console. Two Joy-Con controllers that are included with the system enable some creative gameplay. A Joy-Con is used to throw Poke Balls and capture Pokemon in the video games Let's Go, Pikachu! and Let's Go, Eevee!. This makes it feel more realistic than merely pressing a button
The global Handheld Game Console market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to technological advancement, increasing disposable incomes, presence of larger consumer base and major market players in the region. According to the Entertainment Software Association, 75% of Americans have at least one gamer in their household, and the average age of a gamer in the US is 33 years old. The demand for gaming consoles and associated items has increased significantly due to the rising customer base, propelling the regional industry.
Among all regions, the Asia-Pacific regions is anticipated to grow at a considerable CAGR over the forecast period owing to the due to the presence of major market players, increasing disposable income of the population and rapidly growing young gaming population in this region particularly in countries, such as China, Japan, South Korea, and India. Major players such as Sony dominates the market with its PlayStation, which is popular in countries, such as Japan and South Korea, where gaming is a major part of the culture. As the handheld game gaming industry continues to expand, Japan's will be the prime location to capture these growth opportunities. Console games are particularly crucial in Japan compared to other Asian digital gaming markets, as the headquarters of major console manufacturers (Sony, Nintendo, and Sega) are in Japan.
The major companies serving the Handheld Game Console market include Adobe Systems Incorporated, Google Inc. (DoubleClick), AOL Inc. (Verizon Communications Inc.), Yahoo Inc., Beeswax, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in August 2022, Logitech G and Tencent Games announced a partnership to bring a cloud gaming handheld to market which will combine Logitech G's expertise in hardware with Tencent Games' expertise in software services. To enable players to play AAA games when they are away from their console or PC, the new gadget will support a variety of cloud gaming services. Both firms are collaborating with the Xbox Cloud Gaming and NVIDIA GeForce NOW teams.