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市場調查報告書
商品編碼
1519975
全球建築玩具市場 2024-2031Global Construction Toys Market 2024-2031 |
建築玩具市場規模、佔有率和趨勢分析,按產品(積木、修補玩具等)、材料(木材、聚合物、金屬等)、配銷通路(大賣場和超市、專賣店、線上和其他)預測期(2024-2031)
預計在預測期內(2024-2031 年),建築玩具市場將以 12.2% 的複合年成長率成長。拼搭玩具是一個創意和教育平台,鼓勵開放式遊戲,讓孩子發揮想像和創造力,使用各種組件來建立結構。這些玩具經常激發富有想像的遊戲場景,例如建造城堡、太空船或賽馬場。使用拼裝玩具進行拼搭和創造的過程提供了許多學習機會,例如解決問題、空間推理、精細運動技能和基本工程原理。
Construction Toys Market Size, Share & Trends Analysis by Product (Bricks & Blocks, Tinker Toy, and Others), by Material (Wood, Polymer, Metal, and Others), by Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online, and Others) Forecast Period (2024-2031)
Construction toys market is anticipated to grow at a CAGR of 12.2% during the forecast period (2024-2031). Construction toys are a creative and educational platform that encourages open-ended play, allowing children to use their imagination and creativity to build structures using various components. These toys often inspire imaginative play scenarios, such as building castles, spaceships, or racetracks. The process of building and creating with construction toys offers numerous learning opportunities, such as problem-solving, spatial reasoning, fine motor skills, and basic engineering principles.
Market Dynamics
Growing focus on cognitive development
Construction toys promote problem-solving skills, spatial reasoning, and creativity. These toys encourage children to experiment, design, and build, fostering cognitive development. The growing focus of parents on the cognitive development of their child with construction toys is a key factor driving the growth of the global construction toys market.
In March 2023, PlayMonster Group LLC and Hasbro Inc. jointly declared that PlayMonster would be integrating the entire Playskool brand into its diverse portfolio in 2024. This strategic move was a pivotal aspect of PlayMonster's comprehensive global growth strategy, aimed at delivering innovative and reimagined classic play experiences to preschoolers and their families worldwide.
Growing availability on E-commerce platforms
The convenience of online shopping allows parents to easily browse and purchase construction toys from a wide range of brands and retailers. This online accessibility contributes to market growth. According to the YouGov survey conducted in 2022, nearly two in five parents from the Asia-Pacific region, comprising 45%, indicate that they are more likely to purchase toys and games online.
Market Segmentation
Bricks and Blocks is Projected to Emerge as the Largest Segment
The Bricks and Blocks sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment includes a versatile and open-ended play format that fosters creativity, problem-solving, and independent thinking. They cater to a wide age range, with simple sets suitable for toddlers and complex sets for older children.
Online Sub-segment to Exhibit the Highest CAGR
Online platform sales have increased due to its convenience, accessibility, and wider product range. The online sales channel has the strongest potential for the fastest growth in the construction toy market, driven by the increasing adoption of online shopping and omnichannel retail.
The global construction toys market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific is Anticipated to Exhibit the Highest CAGR
The growing emphasis of parents on early childhood education, STEM education initiatives, and cultural factors are driving the regional market growth. China is one of the major manufacturers of construction toys. The presence of several manufacturers across the region with the growing popularity of licensed products is further aiding the regional market growth. The region's growing disposable income allows families to allocate more budget towards non-essential items like construction toys.
The major companies serving the global construction toys market include The LEGO Group, Mattel, Inc., Spin Master Ltd., Hasbro Inc., and Learning Resources, Inc. among others. The market players are increasingly focusing on business expansion and DEPLOYMENT development by applying strategies such as collaborations, mergers and acquisitions, and product launches to stay competitive in the marketplace. For instance, in July 2022, Mattel partnered with SpaceX to develop a line of toys and collectibles aimed at sparking children's interest in space exploration. The product line featured figures, plush toys, and building sets. This collaboration is built on Mattel's past work with Elon Musk on remote-controlled cars.