查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
ATSC 3.0：視訊服務的影響與機遇
市場調查報告書
商品編碼
1394231

ATSC 3.0：視訊服務的影響與機遇

ATSC 3.0: Impact and Opportunity for Video Services
出版日期: | 出版商: Parks Associates | 英文 | 商品交期: 最快1-2個工作天內

價格

消費者對內容和服務有更多選擇的需求導致了影片分發的範式轉移。 現在，消費者觀看 IP 串流內容的時間比觀看廣播或傳統付費電視影片的時間還要多。 ATSC 3.0 是基於 IP 的下一代廣播技術，為廣播公司開闢了新的可能性，並有可能改變視訊市場。

本報告詳細介紹了不斷變化的視訊消費習慣，概述了 ATSC 3.0，並介紹了目前實施 ATSC 3.0 的主要廣播公司和服務提供者。 我們也正在評估對整個視訊生態系統的影響，包括傳統公司和串流媒體公司。

範例


上市公司

  • Ad Insertion Platform Sàrl
  • 先進電視系統委員會 (ATSC)
  • 阿特梅
  • 亞特蘭大 DTH (ADTH)
  • 阿凡奇
  • 國會廣播公司/WRAL-TV
  • DigiCAP
  • E.W.史克裡普斯公司
  • EZDRM, Inc.
  • 吉尼亞科技
  • 諧波
  • Heartland 視訊系統 (HPV)
  • 惠普企業 (HPE)
  • iWedia S.A.
  • Ad Insertion Platform Sàrl
  • Advanced Television Systems Committee (ATSC)
  • Ateme
  • Atlanta DTH (ADTH)
  • Avanci
  • Capitol Broadcasting Company/WRAL-TV
  • DigiCAP
  • The E.W. Scripps Company
  • EZDRM, Inc.
  • Geniatech
  • Harmonic
  • Heartland Video Systems (HPV)
  • Hewlett Packard Enterprise (HPE)
  • iWedia S.A.
  • Manhattan-Digital LLC
  • MediaTek
  • PBS North Carolina/WUNC-TV
  • Pearl TV
  • Resillion
  • SiliconDust
  • Sinclair Broadcast Group
  • SpectraRep
  • SpectraRep, LLC
  • Tolka
  • Unisoft
  • Verance
  • Via Licensing Alliance
  • ZapperBox
  • Zinwell

目錄

概述

什麼是 ATSC3.0？

  • 為什麼 ATSC 3.0 很重要

ATSC 3.0的優點

  • IP架構
  • 改進了視頻
  • 增強音頻
  • 互動式使用者體驗
  • 浮水印
  • 資料收集
  • 訊號的優點
  • 資料投射
  • 安全
  • 面向未來且便攜

目前狀態：正在遷移

  • 地理範圍和市場範圍
  • 檢視選項
  • NEXTGEN TV 認證
  • 電視
  • 升級附屬設備
  • 數位版權管理 (DRM)：ATSC 3.0 的關鍵組成部分

資料廣播：娛樂以外的應用

  • 遠距教育/學習
  • 新資料網絡
  • 緊急通訊
  • 物聯網

成長的驅動因素與障礙

  • 頻譜挑戰
  • 向 FCC 提出上訴
  • 消費者意識
  • 需要經濟實惠的觀看解決方案
  • DRM 爭議
  • 高解析度內容

ATSC 3.0 的影響

  • 對於廣播電台
  • 對於消費者
  • 適用於 OTT 串流服務
  • 對於內容所有者
  • 對於廣告商

ATSC 3.0技術提供者

附錄

SYNOPSIS:

Consumer demand for choice in content and services has led to a paradigm shift in video delivery. Consumers now spend more time streaming content over IP than watching broadcast video or video delivered via legacy pay-TV methods. ATSC 3.0, the next generation of broadcast technology, built on IP, opens new possibilities to broadcasters and has the potential to transform the video market.

This report details shifting video consumption habits, provides an overview of ATSC 3.0, and profiles leading broadcasters and service providers deploying it today. It also assesses implications for the full video ecosystem, including both traditional and streaming players.

SAMPLE VIEW


ANALYST INSIGHT:

"ATSC 3.0 (marketed to consumers as NEXTGEN TV) has the potential to pump new life into broadcast TV, with benefits for viewers and increased revenue opportunities for broadcasters. It offers an improved entertainment experience for viewers and allows broadcasters to offer more programming with additional revenue-generating advertising spots, enables new interactive ads with more precise targeting, and offers new, cost-effective ways to securely distribute data to many recipients," said Alan Bullock, Senior Contributing Analyst, Parks Associates.

Companies Mentioned:

  • Ad Insertion Platform Sàrl
  • Advanced Television Systems Committee (ATSC)
  • Ateme
  • Atlanta DTH (ADTH)
  • Avanci
  • Capitol Broadcasting Company / WRAL-TV
  • DigiCAP
  • The E.W. Scripps Company
  • EZDRM, Inc.
  • Geniatech
  • Harmonic
  • Heartland Video Systems (HPV)
  • Hewlett Packard Enterprise (HPE)
  • iWedia S.A.
  • Manhattan-Digital LLC
  • MediaTek
  • PBS North Carolina / WUNC-TV
  • Pearl TV
  • Resillion
  • SiliconDust
  • Sinclair Broadcast Group
  • SpectraRep
  • SpectraRep, LLC
  • Tolka
  • Unisoft
  • Verance
  • Via Licensing Alliance
  • ZapperBox
  • Zinwell

Table of Contents

Bottom Line

What is ATSC 3.0?

  • Why ATSC 3.0 Matters

ATSC 3.0 Advantages

  • IP Architecture
  • Improved Video
  • Enhanced Audio
  • Interactive User Experience
  • Watermarking
  • Data Collection
  • Signal Advantages
  • Datacasting
  • Security
  • Future-Proof and Portable

Current Status - In Transition

  • Geographic and Market Coverage
  • Viewing Options
  • NEXTGEN TV Certification
  • Televisions
  • Upgrade Accessory Devices
  • Digital Rights Management (DRM): A Critical Component of ATSC 3.0

Datacasting: Applications Beyond Entertainment

  • Remote Education and Learning
  • New Data Networks
  • Emergency Communications
  • Internet of Things (IoT)

Growth Drivers and Barriers

  • Spectrum Challenges
  • Appeal to FCC
  • Consumer Awareness
  • A Need for Affordable Viewing Solutions
  • DRM Battles
  • High Resolution Content

ATSC 3.0 Implications

  • For Broadcasters
  • For Consumers
  • For OTT Streaming Services
  • For Content Owners
  • For Advertisers

ATSC 3.0 Technology Providers

Appendix

  • Glossary
  • Parks Associates Entertainment Video Ecosystem
  • Companies Briefed or Researched for This Report

List of Figures

  • NEXTGEN TV logo from the Consumer Technology Association
  • Cord Cutters vs. Cord Nevers (2022-2023)
  • Penetration of Traditional Pay-TV vs. OTT Video Services (2017-2023)
  • Number of OTT Service Subscriptions per Household (2016-2023)
  • Total Monthly Spending on OTT Services (2021-2023)
  • TV Antenna Ownership and/or Intent to Purchase (2022-2023)
  • TV Antenna Owners for Whom OTA is First Choice for Various Types of Content
  • Watermarking Delivers NextGen Experiences to Every TV
  • US Cities in Which ATSC 3.0 Broadcasting is On the Air or Coming Soon (October 17, 2023)
  • ADTH NEXTGEN TV Box
  • ZapperBox M1
  • SiliconDust HDHomeRun FLEX 4K
  • Fourth Generation Tablo OTA DVR
  • Prototype Digital Paging System Receiver
  • SpectraRep AlertNow Receiver
  • Current ATSC 3.0 TV Stations in Raleigh/Durham/Fayetteville, NC
  • Subchannels of ATSC 3.0 Lighthouse Station WRDC in Raleigh/Durham/Fayetteville, NC
  • Subchannels of ATSC 3.0 Lighthouse Station WNGT-CD in Raleigh/Durham/Fayetteville, NC
  • Entertainment Video Services Ecosystem