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市場調查報告書
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1555668

聯網電視市場:全球產業分析，規模，佔有率，成長，趨勢，預測，2024年～2031年

Connected TV Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 175 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

Persistence Market Research最近發布了一份關於全球連網電視市場的綜合報告。該報告全面評估了主要市場動態，包括推動因素、趨勢、機會和課題，並提供了有關市場結構的詳細見解。

主要的洞察

  • 連網電視市場規模（2024 年）：91 億美元
  • 市場預測金額（2031 年）：201 億美元
  • 全球市場成長率（2024-2031 年複合年增長率）：12%

連網電視市場 - 研究範圍：

連網電視讓使用者可以透過電視存取串流服務、應用程式和網頁瀏覽，徹底改變家庭娛樂。這些設備具有網路連線並支援 OTT 內容、隨選視訊 (VOD) 和社群媒體平台。連網電視市場服務於多元化的用戶群，從尋求無縫串流媒體體驗的家庭到利用智慧顯示器進行數位行銷的企業。市場成長的推動因素包括高速網路普及率的提高、對點播內容的需求不斷增加以及智慧電視技術的進步，從而改善了用戶體驗和互動性。

推動市場成長的因素：

全球連網電視市場由多個關鍵因素推動，其中包括 Netflix、Amazon Prime 和 Disney+ 等 OTT 平台的日益普及所推動的數位內容消費的日益轉變。人工智慧（AI）和語音辨識技術在智慧電視中的整合增強了用戶的便利性和個人化，進一步增加了需求。此外，多螢幕觀看和掐線趨勢的增加正在鼓勵家庭採用連網電視作為主要娛樂來源。此外，OLED 和 QLED 等顯示技術的快速進步正在提高影像質量，這有助於滿足不斷增長的消費者需求。

市場阻礙因素：

儘管成長前景廣闊，但連網電視市場仍面臨資料隱私問題、網路安全風險和分散的生態系統等課題。智慧電視收集和處理用戶資料以提供個人化推薦會引起消費者的隱私擔憂，並影響對這些設備的信任。此外，智慧電視作業系統缺乏標準化以及某些應用程式和裝置的相容性問題給用戶採用帶來了課題。為了解決這些問題，製造商必須專注於強大的安全框架和可互通的解決方案，以無縫整合不同的應用程式和服務。

市場機會：

由於智慧家庭生態系統的採用率不斷提高、消費者對點播內容的偏好不斷增強以及智慧顯示功能的創新，連網電視市場提供了巨大的成長機會。智慧電視與智慧揚聲器和家庭自動化系統等物聯網 (IoT) 設備的集成為市場參與者提供互聯體驗創造了新的機會。此外，由於可支配收入的增加和互聯網普及率的提高，新興市場，特別是亞太地區和拉丁美洲的新興市場具有巨大的成長潛力。內容提供者、串流媒體平台和智慧電視製造商之間的策略聯盟對於利用這些機會並推動市場擴張至關重要。

本報告解決的關鍵問題

  • 推動連網電視市場全球成長的關鍵因素有哪些？
  • 哪些技術和功能正在推動每個地區的連網電視採用？
  • 科技進步如何改變連網電視市場的競爭格局？
  • 誰是連網電視市場的主要參與者？ 他們採取了哪些策略來維持市場地位？
  • 全球連網電視市場的新趨勢和未來前景是什麼？

目錄

第1章 摘要整理

第2章 市場概要

  • 市場範圍和定義
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
    • 主要的趨勢
  • 宏觀經濟要素
    • 全球各部門展望
    • 全球GDP成長展望
    • 全球IT支出展望
    • 全球革新和R&D的展望
    • 全球半導體產業的收益
  • COVID-19影響分析
  • 預測要素 - 相關性及影響

第3章 附加價值的洞察

  • 聯網電視的引進分析
  • 技術評估
  • 法規情形
  • 價值鏈分析
    • 流通管道/市場空間一覽
    • 終端用戶(產業)一覽
  • 主要的交易與合併
  • 大環境分析
  • 波特的五力分析

第4章 價格趨勢分析，2019年～2031年

  • 主要亮點
  • 影響顯示器類型價格的主要因素
  • 平均價格分析：按顯示類型
  • 區域價格分析

第5章 全球聯網電視市場展望:實際成果(2019年～2023年)與預測(2024年～2031年)

  • 主要的亮點
    • 市場數量(單位)預測
    • 市場規模(10億美元)和與前一年同期比較成長率
    • 絕對額的機會
  • 市場規模(10億美元)的分析與預測
    • 過去的市場規模(10億美元)的分析，2019年～2023年
    • 目前市場規模(10億美元)的分析與預測，2023～2031年
  • 全球聯網電視市場展望:顯示器類型
    • 簡介/主要調查結果
    • 過去的市場規模(10億美元)和數量(單位)的分析，顯示器各類型，2019年～2023年
    • 目前市場規模(10億美元)和數量(單位)的分析與預測，顯示器各類型，2024年～2031年
      • QLED
      • OLED
      • LED
      • 其他(LCD等)
  • 市場魅力分析:顯示器類型
  • 全球聯網電視市場展望:解析度類型
    • 簡介/主要調查結果
    • 過去的市場規模(10億美元)和數量(單位)的分析，解析度各類型，2019年～2023年
    • 目前市場規模(10億美元)和數量(單位)的分析與預測，解析度各類型，2024年～2031年
      • 8K
      • 4K
      • 1080 p
      • 其他(720 p等)
  • 市場魅力分析:解析度類型
  • 全球聯網電視市場展望:螢幕大小
    • 簡介/主要調查結果
    • 過去的市場規模(10億美元)和數量(單位)的分析，各螢幕大小，2019年～2023年
    • 目前市場規模(10億美元)和數量(單位)的分析與預測，各螢幕大小，2024年～2031年
      • 不滿30英吋
      • 30英吋～50英吋
      • 50英吋～70英吋
      • 70英吋以上
  • 市場魅力分析:螢幕大小
  • 全球聯網電視市場展望:流通管道
    • 簡介/主要調查結果
    • 過去的市場規模(10億美元)和數量(單位)的分析，各流通管道，2019年～2023年
    • 目前市場規模(10億美元)和數量(單位)的分析與預測，各流通管道，2024年～2031年
      • 線上
        • 電子商務網站
        • 企業擁有的網站
      • 離線
        • 大賣場·超級市場
        • 專賣店
        • factory經銷店
        • 獨立零售業者
        • 其他的零售店
  • 市場魅力分析:流通管道
  • 全球聯網電視市場展望:最終用途
    • 簡介/主要調查結果
    • 過去的市場規模(10億美元)和數量(單位)的分析，各最終用途，2019年～2023年
    • 目前市場規模(10億美元)和數量(單位)的分析與預測，各最終用途，2024年～2031年
      • 娛樂
      • 教育
      • 家用
      • 其他(辦公室等)
  • 市場魅力分析:最終用途

第6章 全球聯網電視市場展望:地區

  • 主要的亮點
  • 過去的市場規模(10億美元)和數量(單位)的分析，各地區，2019年～2023年
  • 目前市場規模(10億美元)和數量(單位)的分析與預測，各地區，2024年～2031年
    • 北美
    • 歐洲
    • 東亞
    • 南亞·大洋洲
    • 南美
    • 中東·非洲
  • 市場魅力分析:地區

第7章 北美的聯網電視市場展望:實際成果(2019年～2023年)與預測(2024年～2031年)

第8章 歐洲的聯網電視市場展望:實際成果(2019年～2023年)與預測(2024年～2031年)

第9章 東亞的聯網電視市場展望:實際成果(2019年～2023年)與預測(2024年～2031年)

第10章 南亞·大洋洲的聯網電視市場展望:實際成果(2019年～2023年)與預測(2024年～2031年)

第11章 南美的聯網電視市場展望:實際成果(2019年～2023年)與預測(2024年～2031年)

第12章 中東·非洲的聯網電視市場展望:實際成果(2019年～2023年)與預測(2024年～2031年)

第13章 競爭情形

  • 市場佔有率分析，2023年
  • 市場結構
    • 競爭激烈化地圖:各市場
    • 競爭儀表板
  • 企業簡介(詳細內容 - 概要，財務，策略，最近的趨勢)
    • Samsung Electronics
    • LG Electronics
    • Sony Corporation
    • TCL Technology
    • Vizio Inc.
    • Hisense
    • Panasonic Corporation
    • Koninklijke Philips NV
    • Sharp
    • Haier Group Corporation
    • Hitachi Ltd.

第14章 附錄

  • 調查手法
  • 調查的前提條件
  • 縮寫和簡稱
簡介目錄
Product Code: PMRREP34684

Persistence Market Research has recently released a comprehensive report on the worldwide market for Connected TV. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Connected TV Market Size (2024E): US$9.1 Bn
  • Projected Market Value (2031F): US$20.1 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031):12%

Connected TV Market - Report Scope:

Connected TVs are revolutionizing home entertainment by enabling users to access streaming services, apps, and web browsing through their televisions. These devices are equipped with internet connectivity, supporting over-the-top (OTT) content, video-on-demand (VOD), and social media platforms. The Connected TV market serves a diverse user base, from households seeking seamless streaming experiences to businesses utilizing smart displays for digital marketing. Market growth is driven by the rising penetration of high-speed internet, increasing demand for on-demand content, and advancements in smart TV technologies, offering enhanced user experiences and interactivity.

Market Growth Drivers:

The global Connected TV market is propelled by several key factors, including the increasing shift towards digital content consumption, fueled by the growing popularity of OTT platforms like Netflix, Amazon Prime, and Disney+. The integration of artificial intelligence (AI) and voice recognition technologies in smart TVs is further driving demand by enhancing user convenience and personalization. Additionally, the rise in multi-screen viewing and cord-cutting trends is prompting households to adopt Connected TVs as a primary source of entertainment. Moreover, rapid advancements in display technologies, such as OLED and QLED, are enhancing picture quality, which contributes to the growing consumer demand.

Market Restraints:

Despite promising growth prospects, the Connected TV market faces challenges related to data privacy concerns, cybersecurity risks, and fragmented ecosystems. The collection and processing of user data by smart TVs for personalized recommendations raise privacy concerns among consumers, impacting trust in these devices. Moreover, the lack of standardization in smart TV operating systems and compatibility issues with certain apps or devices pose challenges for user adoption. Addressing these concerns requires manufacturers to focus on robust security frameworks and interoperable solutions that can seamlessly integrate various applications and services.

Market Opportunities:

The Connected TV market presents significant growth opportunities driven by the rising adoption of smart home ecosystems, increasing consumer preference for content-on-demand, and technological innovations in smart display features. The integration of smart TVs with Internet of Things (IoT) devices, such as smart speakers and home automation systems, is creating new opportunities for market players to offer connected experiences. Additionally, emerging markets, particularly in Asia-Pacific and Latin America, offer substantial growth potential due to rising disposable incomes and expanding internet penetration. Strategic collaborations between content providers, streaming platforms, and smart TV manufacturers are essential to capitalize on these opportunities and drive market expansion.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Connected TV market globally?
  • Which technologies and features are driving the adoption of Connected TVs across different regions?
  • How are technological advancements reshaping the competitive landscape of the Connected TV market?
  • Who are the key players contributing to the Connected TV market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global Connected TV market?

Competitive Intelligence and Business Strategy:

Leading players in the global Connected TV market, including Samsung Electronics, LG Electronics, and Sony Corporation, focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies are investing in R&D to develop next-generation smart TVs featuring AI-driven voice assistants, superior display technologies, and seamless integration with popular streaming platforms. Partnerships with content providers and OTT platforms enable these companies to enhance their content offerings, thereby increasing consumer engagement. Moreover, these players are leveraging advanced marketing strategies, such as direct-to-consumer sales and online retailing, to tap into new customer segments and expand their global presence.

Key Companies Profiled:

  • Samsung Electronics Co., Ltd.
  • LG Electronics, Inc.
  • Sony Corporation
  • Vizio Inc.
  • Panasonic Corporation
  • TCL Corporation
  • Hisense Group Co., Ltd.
  • Apple Inc.
  • Google LLC
  • Amazon.com, Inc.

Connected TV Market Research Segmentation

By Screen Type

  • Curved
  • Flat

By Usage

  • Indoor
  • Outdoor

By Screen Size

  • Less than 30 inches
  • 30 inches to 50 inches
  • 50 inches to 70 inches
  • Above 70 inches

By Platform Type

  • Android
  • Roku
  • Others (Ubuntu, etc.)

By End Use

  • Entertainment
  • Education
  • Home Use
  • Others (Offices, etc.)

By Distribution Channel

  • Online
  • Offline

By Price

  • Low
  • Medium
  • High

By Resolution Type

  • 8K
  • 4K
  • 1080 p
  • Others (720 p, etc.)

By Display Type

  • QLED
  • OLED
  • LED
  • Others (LCD, etc.)

By Region

  • North America
  • Europe
  • Asia Pacific
  • The Middle East and Africa
  • South America

Table of Contents

1. Executive Summary

  • 1.1. Global Connected TV Market Snapshot, 2024-2031
  • 1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
    • 2.3.3. Global IT Spending Outlook
    • 2.3.4. Global Innovation and R&D Outlook
    • 2.3.5. Global Semiconductor Industry Revenue
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Connected TV Adoption Analysis
  • 3.2. Technology Assessment
  • 3.3. Regulatory Landscape
  • 3.4. Value Chain Analysis
    • 3.4.1. List of Distribution Channel/Marketplaces
    • 3.4.2. List of End User (Industry)
  • 3.5. Key Deals and Mergers
  • 3.6. PESTLE Analysis
  • 3.7. Porter's Five Force Analysis

4. Price Trend Analysis, 2019-2031

  • 4.1. Key Highlights
  • 4.2. Key Factors Impacting Display Type Prices
  • 4.3. Average Pricing Analysis, By Display Type
  • 4.4. Regional Prices Analysis

5. Global Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 5.1. Key Highlights
    • 5.1.1. Market Volume (Units) Projections
    • 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
    • 5.1.3. Absolute $ Opportunity
  • 5.2. Market Size (US$ Bn) Analysis and Forecast
    • 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
    • 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2023-2031
  • 5.3. Global Connected TV Market Outlook: Display Type
    • 5.3.1. Introduction / Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Display Type, 2019-2023
    • 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
      • 5.3.3.1. QLED
      • 5.3.3.2. OLED
      • 5.3.3.3. LED
      • 5.3.3.4. Others (LCD, etc.)
  • 5.4. Market Attractiveness Analysis: Display Type
  • 5.5. Global Connected TV Market Outlook: Resolution Type
    • 5.5.1. Introduction / Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Resolution Type, 2019-2023
    • 5.5.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
      • 5.5.3.1. 8K
      • 5.5.3.2. 4K
      • 5.5.3.3. 1080 p
      • 5.5.3.4. Others (720 p, etc.)
  • 5.6. Market Attractiveness Analysis: Resolution Type
  • 5.7. Global Connected TV Market Outlook: Screen Size
    • 5.7.1. Introduction / Key Findings
    • 5.7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Screen Size, 2019-2023
    • 5.7.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
      • 5.7.3.1. Less than 30 inches
      • 5.7.3.2. 30 inches to 50 inches
      • 5.7.3.3. 50 inches to 70 inches
      • 5.7.3.4. Above 70 inches
  • 5.8. Market Attractiveness Analysis: Screen Size
  • 5.9. Global Connected TV Market Outlook: Distribution Channel
    • 5.9.1. Introduction / Key Findings
    • 5.9.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Distribution Channel, 2019-2023
    • 5.9.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
      • 5.9.3.1. Online
        • 5.9.3.1.1. E-Commerce Websites
        • 5.9.3.1.2. Company Owned Websites
      • 5.9.3.2. Offline
        • 5.9.3.2.1. Hypermarkets and Supermarkets
        • 5.9.3.2.2. Specialty Stores
        • 5.9.3.2.3. Factory Outlets
        • 5.9.3.2.4. Independent Retailers
        • 5.9.3.2.5. Other Retail Based Stores
  • 5.10. Market Attractiveness Analysis: Distribution Channel
  • 5.11. Global Connected TV Market Outlook: End Use
    • 5.11.1. Introduction / Key Findings
    • 5.11.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By End Use, 2019-2023
    • 5.11.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
      • 5.11.3.1. Entertainment
      • 5.11.3.2. Education
      • 5.11.3.3. Home Use
      • 5.11.3.4. Others (Offices, etc.)
  • 5.12. Market Attractiveness Analysis: End Use

6. Global Connected TV Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2023
  • 6.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Region, 2024-2031
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia and Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 7.1. Key Highlights
  • 7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 7.2.1. By Country
    • 7.2.2. By Display Type
    • 7.2.3. By Resolution Type
    • 7.2.4. By Screen Size
    • 7.2.5. By Distribution Channel
    • 7.2.6. By End Use
  • 7.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 7.4.1. QLED
    • 7.4.2. OLED
    • 7.4.3. LED
    • 7.4.4. Others (LCD, etc.)
  • 7.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 7.5.1. 8K
    • 7.5.2. 4K
    • 7.5.3. 1080 p
    • 7.5.4. Others (720 p, etc.)
  • 7.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 7.6.1. Less than 30 inches
    • 7.6.2. 30 inches to 50 inches
    • 7.6.3. 50 inches to 70 inches
    • 7.6.4. Above 70 inches
  • 7.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 7.7.1. Online
      • 7.7.1.1. E-Commerce Websites
      • 7.7.1.2. Company Owned Websites
    • 7.7.2. Offline
      • 7.7.2.1. Hypermarkets and Supermarkets
      • 7.7.2.2. Specialty Stores
      • 7.7.2.3. Factory Outlets
      • 7.7.2.4. Independent Retailers
      • 7.7.2.5. Other Retail Based Stores
  • 7.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 7.8.1. Entertainment
    • 7.8.2. Education
    • 7.8.3. Home Use
    • 7.8.4. Others (Offices, etc.)
  • 7.9. Market Attractiveness Analysis

8. Europe Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 8.1. Key Highlights
  • 8.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 8.2.1. By Country
    • 8.2.2. By Display Type
    • 8.2.3. By Resolution Type
    • 8.2.4. By Screen Size
    • 8.2.5. By Distribution Channel
    • 8.2.6. By End Use
  • 8.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
    • 8.3.1. Germany
    • 8.3.2. France
    • 8.3.3. U.K.
    • 8.3.4. Italy
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Turkey
    • 8.3.8. Rest of Europe
  • 8.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 8.4.1. QLED
    • 8.4.2. OLED
    • 8.4.3. LED
    • 8.4.4. Others (LCD, etc.)
  • 8.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 8.5.1. 8K
    • 8.5.2. 4K
    • 8.5.3. 1080 p
    • 8.5.4. Others (720 p, etc.)
  • 8.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 8.6.1. Less than 30 inches
    • 8.6.2. 30 inches to 50 inches
    • 8.6.3. 50 inches to 70 inches
    • 8.6.4. Above 70 inches
  • 8.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 8.7.1. Online
      • 8.7.1.1. E-Commerce Websites
      • 8.7.1.2. Company Owned Websites
    • 8.7.2. Offline
      • 8.7.2.1. Hypermarkets and Supermarkets
      • 8.7.2.2. Specialty Stores
      • 8.7.2.3. Factory Outlets
      • 8.7.2.4. Independent Retailers
      • 8.7.2.5. Other Retail Based Stores
  • 8.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 8.8.1. Entertainment
    • 8.8.2. Education
    • 8.8.3. Home Use
    • 8.8.4. Others (Offices, etc.)
  • 8.9. Market Attractiveness Analysis

9. East Asia Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 9.1. Key Highlights
  • 9.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 9.2.1. By Country
    • 9.2.2. By Display Type
    • 9.2.3. By Resolution Type
    • 9.2.4. By Screen Size
    • 9.2.5. By Distribution Channel
    • 9.2.6. By End Use
  • 9.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 9.4.1. QLED
    • 9.4.2. OLED
    • 9.4.3. LED
    • 9.4.4. Others (LCD, etc.)
  • 9.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 9.5.1. 8K
    • 9.5.2. 4K
    • 9.5.3. 1080 p
    • 9.5.4. Others (720 p, etc.)
  • 9.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 9.6.1. Less than 30 inches
    • 9.6.2. 30 inches to 50 inches
    • 9.6.3. 50 inches to 70 inches
    • 9.6.4. Above 70 inches
  • 9.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 9.7.1. Online
      • 9.7.1.1. E-Commerce Websites
      • 9.7.1.2. Company Owned Websites
    • 9.7.2. Offline
      • 9.7.2.1. Hypermarkets and Supermarkets
      • 9.7.2.2. Specialty Stores
      • 9.7.2.3. Factory Outlets
      • 9.7.2.4. Independent Retailers
      • 9.7.2.5. Other Retail Based Stores
  • 9.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 9.8.1. Entertainment
    • 9.8.2. Education
    • 9.8.3. Home Use
    • 9.8.4. Others (Offices, etc.)
  • 9.9. Market Attractiveness Analysis

10. South Asia & Oceania Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 10.1. Key Highlights
  • 10.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 10.2.1. By Country
    • 10.2.2. By Display Type
    • 10.2.3. By Resolution Type
    • 10.2.4. By Screen Size
    • 10.2.5. By Distribution Channel
    • 10.2.6. By End Use
  • 10.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Country, 2024-2031
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of South Asia & Oceania
  • 10.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 10.4.1. QLED
    • 10.4.2. OLED
    • 10.4.3. LED
    • 10.4.4. Others (LCD, etc.)
  • 10.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 10.5.1. 8K
    • 10.5.2. 4K
    • 10.5.3. 1080 p
    • 10.5.4. Others (720 p, etc.)
  • 10.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 10.6.1. Less than 30 inches
    • 10.6.2. 30 inches to 50 inches
    • 10.6.3. 50 inches to 70 inches
    • 10.6.4. Above 70 inches
  • 10.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 10.7.1. Online
      • 10.7.1.1. E-Commerce Websites
      • 10.7.1.2. Company Owned Websites
    • 10.7.2. Offline
      • 10.7.2.1. Hypermarkets and Supermarkets
      • 10.7.2.2. Specialty Stores
      • 10.7.2.3. Factory Outlets
      • 10.7.2.4. Independent Retailers
      • 10.7.2.5. Other Retail Based Stores
  • 10.8. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 10.8.1. Entertainment
    • 10.8.2. Education
    • 10.8.3. Home Use
    • 10.8.4. Others (Offices, etc.)
  • 10.9. Market Attractiveness Analysis

11. Latin America Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 11.1. Key Highlights
  • 11.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 11.2.1. By Country
    • 11.2.2. By Display Type
    • 11.2.3. By Resolution Type
    • 11.2.4. By Screen Size
    • 11.2.5. By Distribution Channel
    • 11.2.6. By End Use
  • 11.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 11.3.1. QLED
    • 11.3.2. OLED
    • 11.3.3. LED
    • 11.3.4. Others (LCD, etc.)
  • 11.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 11.4.1. 8K
    • 11.4.2. 4K
    • 11.4.3. 1080 p
    • 11.4.4. Others (720 p, etc.)
  • 11.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 11.5.1. Less than 30 inches
    • 11.5.2. 30 inches to 50 inches
    • 11.5.3. 50 inches to 70 inches
    • 11.5.4. Above 70 inches
  • 11.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 11.6.1. Online
      • 11.6.1.1. E-Commerce Websites
      • 11.6.1.2. Company Owned Websites
    • 11.6.2. Offline
      • 11.6.2.1. Hypermarkets and Supermarkets
      • 11.6.2.2. Specialty Stores
      • 11.6.2.3. Factory Outlets
      • 11.6.2.4. Independent Retailers
      • 11.6.2.5. Other Retail Based Stores
  • 11.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 11.7.1. Entertainment
    • 11.7.2. Education
    • 11.7.3. Home Use
    • 11.7.4. Others (Offices, etc.)
  • 11.8. Market Attractiveness Analysis

12. Middle East & Africa Connected TV Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 12.1. Key Highlights
  • 12.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
    • 12.2.1. By Country
    • 12.2.2. By Display Type
    • 12.2.3. By Resolution Type
    • 12.2.4. By Screen Size
    • 12.2.5. By Distribution Channel
    • 12.2.6. By End Use
  • 12.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Display Type, 2024-2031
    • 12.3.1. QLED
    • 12.3.2. OLED
    • 12.3.3. LED
    • 12.3.4. Others (LCD, etc.)
  • 12.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2024-2031
    • 12.4.1. 8K
    • 12.4.2. 4K
    • 12.4.3. 1080 p
    • 12.4.4. Others (720 p, etc.)
  • 12.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Screen Size, 2024-2031
    • 12.5.1. Less than 30 inches
    • 12.5.2. 30 inches to 50 inches
    • 12.5.3. 50 inches to 70 inches
    • 12.5.4. Above 70 inches
  • 12.6. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 12.6.1. Online
      • 12.6.1.1. E-Commerce Websites
      • 12.6.1.2. Company Owned Websites
    • 12.6.2. Offline
      • 12.6.2.1. Hypermarkets and Supermarkets
      • 12.6.2.2. Specialty Stores
      • 12.6.2.3. Factory Outlets
      • 12.6.2.4. Independent Retailers
      • 12.6.2.5. Other Retail Based Stores
  • 12.7. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By End Use, 2024-2031
    • 12.7.1. Entertainment
    • 12.7.2. Education
    • 12.7.3. Home Use
    • 12.7.4. Others (Offices, etc.)
  • 12.8. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping By Market
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. Samsung Electronics
      • 13.3.1.1. Overview
      • 13.3.1.2. Product Portfolio
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. LG Electronics
    • 13.3.3. Sony Corporation
    • 13.3.4. TCL Technology
    • 13.3.5. Vizio Inc.
    • 13.3.6. Hisense
    • 13.3.7. Panasonic Corporation
    • 13.3.8. Koninklijke Philips N.V.
    • 13.3.9. Sharp
    • 13.3.10. Haier Group Corporation
    • 13.3.11. Hitachi Ltd.

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations